<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM MASCO
CORPORATION'S SEPTEMBER 30, 1998 FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                         442,880
<SECURITIES>                                         0
<RECEIVABLES>                                  734,660
<ALLOWANCES>                                         0
<INVENTORY>                                    550,720
<CURRENT-ASSETS>                             1,839,580
<PP&E>                                       1,119,580<F1>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                               5,016,200
<CURRENT-LIABILITIES>                          873,200
<BONDS>                                      1,292,990
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       340,270
<OTHER-SE>                                   2,323,580
<TOTAL-LIABILITY-AND-EQUITY>                 5,016,200
<SALES>                                      3,246,000
<TOTAL-REVENUES>                             3,246,000
<CGS>                                        2,067,700
<TOTAL-COSTS>                                2,067,700
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              63,800
<INCOME-PRETAX>                                570,200
<INCOME-TAX>                                   216,700
<INCOME-CONTINUING>                            353,500
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   353,500
<EPS-PRIMARY>                                     1.07
<EPS-DILUTED>                                     1.03
<FN>
<F1>Receivables and property and equipment are presented net of allowances for
doubtful accounts and accumulated depreciation and amortization, respectively.
</FN>