Exhibit 3.0

                 RESTATED CERTIFICATE OF INCORPORATION

                                   OF

                              MATTEL, INC.

               (Originally incorporated on March 6, 1968)

       FIRST:       The name of the corporation (hereinafter called the
"Company") is MATTEL, INC.

       SECOND:      The registered office of the Company in the State of
Delaware is located at Corporation Trust Center, 1209 Orange Street, in the
City of Wilmington, in the County of New Castle.  The name of its
registered agent at that address is The Corporation Trust Company.

       THIRD:       The purpose of the Company is to engage in any lawful
act or activity for which corporations may be organized under the General
Corporation Law of Delaware.

       FOURTH:      The Company is authorized to issue a total of three
hundred twenty three million (323,000,000) shares of all classes of stock.
Of such total number of authorized shares of stock, three hundred million
(300,000,000) shares are Common Stock, each of which shares of Common
Stock has a par value of One Dollar ($1.00), three million (3,000,000)
shares are Preferred Stock, each of which shares of Preferred Stock has a
par value of One Dollar ($1.00), and twenty million (20,000,000) shares of
Preference Stock, each of which shares of Preference Stock has a par value
of one cent ($0.01).

       A statement of the designations of the authorized classes of stock or
of any series thereof, and the powers, preferences and relative, participating,
optional or other special rights, and qualifications, limitations or
restrictions thereof, or of the authority of the Board of Directors to fix by
resolution or resolutions such designations and other terms, is as follows:

       A.    Preferred Stock and Preference Stock:

       Shares of Preferred Stock and Preference Stock may be issued from
time to time in one or more series.

       The Board of Directors is hereby authorized, within the limitations
and restrictions stated in this Article FOURTH, to fix by resolution or
resolutions the designation of each series of Preferred Stock and Preference
Stock and the powers, preferences and relative, participating, optional or
other special rights, and qualifications, limitations or restrictions thereof,
including without limiting the generality of the foregoing, such provisions as
may be desired concerning voting, redemption, dividends, dissolution or the
distribution of assets,

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conversion or exchange, and such other subjects or
matters as may be fixed by resolution or resolutions of the Board of
Directors under the General Corporation Law of Delaware.

       If any proposed amendment to the Certificate of Incorporation of the
Company would alter or change the preferences, special rights or powers
given to any one or more outstanding series of Preferred Stock or
Preference Stock so as to affect such series adversely, or would authorize
the issuance of a class or classes of stock having preferences or rights with
respect to dividends or dissolution or the distribution of assets that would
be superior to the preferences or rights of such series of Preferred Stock or
Preference Stock, then the holders of each such series of Preferred Stock
or Preference Stock so affected by the amendment shall be entitled to vote
as a series upon such amendment, and the affirmative vote of two-thirds
(2/3) of the outstanding shares of each such series shall be necessary to the
adoption thereof, in addition to such other vote as may be required by the
General Corporation Law of Delaware.

       The number of authorized shares of Preferred Stock and Preference
Stock may be increased or decreased by the affirmative vote of the holders
of a majority of the stock of the Company entitled to vote, without there
being a class vote of the Preferred Stock or Preference Stock.

       B.    Common Stock:

       Subject to all of the preferences and rights of the Preferred Stock
and the Preference Stock or a series of either that may be fixed by a
resolution or resolutions of the Board of Directors, dividends may be paid
on the Common Stock as and when declared by the Board of Directors, out
of any funds of the Company legally available for the payment of such
dividends.

       Except as may otherwise be provided by a resolution or resolutions
of the Board of Directors concerning the Preferred Stock and the
Preference Stock or a series of either, or by this Certificate of Incorporation
or the General Corporation Law of Delaware, the holders of the shares of
Common Stock issued and outstanding shall have and possess the exclusive
right to notice of stockholders' meetings and the exclusive power to vote.

       C.    Series E Junior Participating Preference Stock:

       The designated powers, preferences and relative participating,
optional or other special rights, and qualifications, limitations or
restrictions thereof, of the Series E Junior Participating Preference Stock
are as follows:

       1.    Designation and Amount.    The shares of such series shall be
designated as "Series E Junior Participating Preference Stock" (the "Series
E Preference Stock") and the number of shares constituting the Series E
Preference Stock shall be 2,000,000.  Such number of shares may be
increased or decreased by resolution of the Board of Directors;

                                       2


provided,
that no decrease shall reduce the number of shares of Series E Preference
Stock to a number less than the number of shares then outstanding plus the
number of shares reserved for issuance upon the exercise of outstanding
options, rights or warrants or upon the conversion of any outstanding
securities issued by the Company convertible into Series E Preference
Stock.


       2.    Dividends and Distributions.

             (A)    Subject to the rights of the holders of any shares of
             any series of Preferred Stock, par value $1.00 per share (the
             "Preferred Stock"), of the Company or Preference Stock (or
             any similar stock) ranking prior and superior to the Series E
             Preference Stock with respect to dividends, the holders of
             shares of Series E Preference Stock, in preference to the
             holders of Common Stock, par value $1.00 per share (the
             "Common Stock"), of the Company, and of any other junior
             stock, shall be entitled to receive, when, as and if declared by
             the Board of Directors out of funds legally available for the
             purpose, quarterly dividends payable in cash on the first day
             of March, June, September and December in each year (each
             such date being referred to herein as a "Quarterly Dividend
             Payment Date"), commencing on the first Quarterly Dividend
             Payment Date after the first issuance of a share or fraction of
             a share of Series E Preference Stock, in an amount per share
             (rounded to the nearest cent) equal to the greater of (a) $1
             or (b) subject to the provision for adjustment hereinafter set
             forth, 100 times the aggregate per share amount of all cash
             dividends, and 100 times the aggregate per share amount
             (payable in kind) of all non-cash dividends or other
             distributions, other than a dividend payable in shares of
             Common Stock or a subdivision of the outstanding shares of
             Common Stock (by reclassification or otherwise), declared on
             the Common Stock since the immediately preceding
             Quarterly Dividend Payment Date or, with respect to the first
             Quarterly Dividend Payment Date, since the first issuance of
             any share or fraction of a share of Series E Preference Stock.
             In the event the Company shall at any time declare or pay
             any dividend on the Common Stock payable in shares of
             Common Stock, or effect  subdivision or combination or
             consolidation of the outstanding shares of Common Stock (by
             reclassification or otherwise that by payment of a dividend in
             shares of Common Stock) into a greater or lesser number of
             shares of Common Stock, then in each such case the amount
             to which holders of shares of Series E Preference Sock were
             entitled immediately prior to such event under clause (b) of
             the preceding sentence shall be adjusted by multiplying such
             amount by fraction, the numerator of which is the number of
             shares of Common Stock outstanding immediately after such
             event and the denominator of which is the number of shares
             of Common Stock that were outstanding immediately prior to
             such event.

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             (B)    The Company shall declare a dividend or distribution
             on the Series E Preference Stock as provided in paragraph
             (A) of this Section immediately after it declares a dividend or
             distribution on the Common Stock (other than a dividend
             payable in shares of Common Stock); provided that, in the
             event no dividend or distribution shall have been declared on
             the Common Stock during the period between any Quarterly
             Dividend Payment Date and the next subsequent Quarterly
             Dividend Payment Date, a dividend of $1 per share on the
             Series E Preference Stock shall nevertheless be payable on
             such subsequent Quarterly Dividend Payment Date.

             (C)    Dividends shall begin to accrue and be cumulative on
             outstanding shares of Series E Preference Stock from the
             Quarterly Dividend Payment Date next preceding the date of
             issue of such shares, unless the date of issue of such shares is
             prior to the record date for the first Quarterly Dividend
             Payment Date, in which case dividends on such shares shall
             begin to accrue from the date of issue of such shares, or
             unless the date of issue is a Quarterly Dividend Payment
             Date or is a date after the record date for the determination
             of holders of shares of Series E Preference Stock entitled to
             receive a quarterly dividend and before such Quarterly
             Dividend Payment Date, in either of which events such
             dividends shall begin to accrue and be cumulative from such
             Quarterly Dividend Payment Date.  Accrued but unpaid
             dividends shall not bear interest.  Dividends paid on the
             shares of Series E Preference Stock in an amount less than
             the total amount of such dividends at the time accrued and
             payable on such shares shall be allocated pro rata on a share-
             by-share basis among all such shares at the time outstanding.
             The Board of Directors may fix a record date for the
             determination of holders of shares of Series E Preference
             Stock entitled to receive payment of a dividend or
             distribution declared thereon, which record date shall be not
             more than 60 days prior to the date fixed for the payment
             thereof.

       3.    Voting Rights.      The holders of shares of Series E
Preference Stock shall have the following voting rights:

             (A)    Subject to the provision for adjustment hereinafter set
             forth, each share of Series E Preference Stock shall entitle
             the holder thereof to 100 votes on all matters submitted to a
             vote of the stockholders of the Company.  In the event the
             Company shall at any time declare or pay any dividend on the
             Common Stock payable in shares of Common Stock, or effect
             a subdivision or combination or consolidation of the
             outstanding shares of Common Stock (by reclassification or
             otherwise than by payment of a dividend in shares of
             Common Stock) into a greater or lesser number of shares of
             Common Stock, then in each such case the number of votes
             per share to which holders of shares of Series E Preference
             Stock were entitled immediately prior to such event shall be
             adjusted by multiplying such number by a fraction, the

                                       4


             numerator of which is the number of shares of Common
             Stock outstanding immediately after such event and the
             denominator of which is the number of shares of Common
             Stock that were outstanding immediately prior to such event.

             (B)    Except as otherwise provided herein, in any other
             Certificate of Designations creating a series of Preferred
             Stock or Preference Stock or any similar stock, or by law, the
             holders of shares of Series E Preference Stock and the
             holders of shares of Common Stock and any other capital
             stock of the Company having general voting rights shall vote
             together as one class on all matters submitted to a vote of
             stockholders of the Company.

             (C)    Except as set forth herein, or as otherwise provided by
             law, holders of Series E Preference Stock shall have no
             special voting rights and their consent shall not be required
             (except to the extent they are entitled to vote with holders of
             Common Stock as set forth herein) for taking any corporate
             action.

       4.    Certain Restrictions.

             (A)    Whenever quarterly dividends or other dividends or
             distributions payable on the Series E Preference Stock as
             provided in Section 2 are in arrears, thereafter and until all
             accrued and unpaid dividends and distributions, whether or
             not declared, on shares of Series E Preference Stock
             outstanding shall have been paid in full, the Company shall
             not:

                    (i)    declare or pay dividends, or make any other
                    distributions, on any shares of stock ranking junior
                    (either as to dividends or upon liquidation, dissolution
                    or winding up) to the Series E Preference Stock;

                    (ii)   declare or pay dividends, or make any other
                    distributions, on any shares of stock ranking on a
                    parity (either as to dividends or upon liquidation,
                    dissolution or winding up) with the Series E
                    Preference Stock, except dividends paid ratably on the
                    Series E Preference Stock and all such parity stock on
                    which dividends are payable or in arrears in
                    proportion to the total amounts to which the holders
                    of all such shares are then entitled;

                    (iii) redeem or purchase or otherwise acquire for
                    consideration shares of any stock ranking junior
                    (either as to dividends or upon liquidation, dissolution
                    or winding up) to the Series E Preference Stock,
                    provided that the Company may at any time redeem,
                    purchase or otherwise acquire shares of any such
                    junior stock in exchange for shares of any stock of the
                    Company ranking junior (as to dividends and upon

                                       5


                    dissolution, liquidation and winding up) to the Series
                    E Preference Stock; or

                    (iv)   redeem or purchase or otherwise acquire for
                    consideration any shares of Series E Preference Stock,
                    or any shares of stock ranking on a parity (either as to
                    dividends or upon liquidation, dissolution or winding
                    up) with the Series E Preference Stock, except in
                    accordance with a purchase offer made in writing or
                    by publication (as determined by the Board of
                    Directors) to all holders of such shares upon such
                    terms as the Board of Directors, after consideration of
                    the respective annual dividend rates and other relative
                    rights and preferences of the respective series and
                    classes, shall determine in good faith will result in fair
                    and equitable treatment among the respective series
                    or classes.

             (B)    The Company shall not permit any subsidiary of the
             Company to purchase or otherwise acquire for consideration
             any shares of stock of the Company unless the Company
             could, under paragraph (A) of this Section 4, purchase or
             otherwise acquire such shares at such time and in such
             manner.

       5.    Reacquired Shares.  Any shares of Series E Preference Stock
purchased or otherwise acquired by the Company in any manner whatsoever
shall be retired and canceled promptly after the acquisition thereof.  All
such shares shall upon their cancellation become authorized but unissued
shares of Preference Stock and may be reissued as  part of a new series of
Preference Stock subject to the conditions and restrictions on issuance set
forth herein, in the Certificate of Incorporation, or in any other Certificate
of Designation creating a series of Preferred Stock or Preference Stock or
any similar stock or as otherwise required by law.

       6.    Liquidation, Dissolution or Winding Up. Upon any
liquidation, dissolution or winding up of the Company, no distribution shall
be made (A) to the holders of shares of stock ranking junior (either as to
dividends or upon liquidation, dissolution or winding up) to the Series E
Preference Stock unless, prior thereto, the holders of shares of Series E
Preference Stock shall have received $100 per share, plus an amount equal
to accrued and unpaid dividends and distributions thereon, whether or not
declared, to the date of such payment, provided that the holders of shares
of Series E Preference Stock shall be entitled to receive an aggregate
amount per share, subject to the provision for adjustment hereinafter set
forth, equal to 100 times the aggregate amount to be distributed per share
to holders of shares of Common Stock, or (B) to the holders of shares of
stock ranking on a parity (either as to dividends or upon liquidation,
dissolution or winding up) with the Series E Preference Stock, except
distributions made ratably on the Series E Preference Stock and all such
parity stock in proportion to the total amounts to which the holders of all
such shares are entitled upon such liquidation, dissolution or winding up.
In the event the Company shall at any time declare or pay any dividend on
the Common Stock payable in shares of Common Stock, or effect a
subdivision or combination or consolidation of the

                                       6


outstanding shares of
Common Stock (by reclassification or otherwise than by payment of a
dividend in shares of Common Stock) into a greater or lesser number of
shares of Common Stock, then in each such case the aggregate amount to
which holders of shares of Series E Preference Stock were entitled
immediately prior to such event under the provision in clause (A) of the
preceding sentence shall be adjusted by multiplying such amount by a
fraction the numerator of which is the number of shares of Common Stock
outstanding immediately after such event and the denominator of which is
the number of shares of Common Stock that were outstanding immediately
prior to such event.

       7.    Consolidation, Merger, etc.       In case the Company shall
enter into any consolidation, merger, combination or other transaction in
which the shares of Common Stock are exchanged for or changed into other
stock or securities, cash and/or any other property, then in any such case
each share of Series E Preference Stock shall at the same time be similarly
exchanged or changed into an amount per share, subject to the provision for
adjustment hereinafter set forth, equal to 100 times the aggregate amount
of stock, securities, cash and/or any other property (payable in kind), as the
case may be, into which or for which each share of Common Stock is
changed or exchanged.  In the event the Company shall at any time declare
or pay any dividend on the Common Stock payable in shares of Common
Stock, or effect a subdivision or combination or consolidation of the
outstanding shares of Common Stock (by reclassification or otherwise than
by payment of a dividend in shares of Common Stock) into a greater or
lesser number of shares of Common Stock, then in each such case the
amount set forth in the preceding sentence with respect to the exchange or
change of shares of Series E Preference Stock shall be adjusted by
multiplying such amount by a fraction, the numerator of which is the
number of shares of Common Stock outstanding immediately after such
event and the denominator of which is the number of shares of Common
Stock that were outstanding immediately prior to such event.

       8.    No Redemption.      The shares of Series E Preference Stock
shall not be redeemable.

       9.    Rank.  The Series E Preference Stock shall rank, with respect
to the payment of dividends and the distribution of assets, junior to all
series of any other class of Preferred Stock or Preference Stock.

       10.   Amendment.    If any proposed amendment to the Certificate
of Incorporation would alter or change the preferences, special rights or
powers given to the Series E Preference Stock so as to affect the Series E
Preference Stock adversely, or would authorize the issuance of a class or
classes of stock having preferences or rights with respect to dividends or
dissolutions or the distribution of assets that would be superior to the
preferences or rights of the Series E Preference Stock, then the holders of
the Series E Preference Stock shall be entitled to vote as a series upon such
amendment, and the affirmative vote of two-thirds of the outstanding shares
of Series E Preference Stock shall

                                       7


be necessary to the adoption thereof, in
addition to such other vote as may be required by the General Corporation
Law of the State of Delaware.

       D.    12.5% Convertible Preference Stock, Series F:

       The designated powers, preferences and relative participating,
optional or other special rights, and qualifications, limitations or
restrictions thereof, the 12.5% Convertible Preference Stock, Series F, are
as follows:

       1.    Designation.  The shares of such series shall be designated as
"12.5% Convertible Preference Stock, Series F" (the "Series F Stock")

       2.    Number of Shares.  The number of shares constituting the
Series F Stock be and the same is hereby fixed as 864,293 and cannot be
increased.

       3.    Stated Capital.  The amount to be represented in stated
capital at all times for each share of the Series F Stock shall be its par
value of $.01 per share.

       4.    Rank.  The Series F Stock shall, with respect to dividend
rights and rights on liquidation, rank (i) junior to, or on parity with, as the
case may be, any other series of the Preferred Stock or Preference Stock
established by the Board of Directors, the terms of which shall specifically
provide that such series shall rank senior to, or on parity with, as the case
may be, the Series F Stock with respect to dividend rights and rights on
liquidation, and (ii) prior to any other equity securities of the Company
including all classes of the Common Stock, $1.00 par value per share
(collectively, the "Common Stock"), of the Company.  (All of such equity
securities of the Company to which the Series F Stock rank prior in right
of dividends or in liquidation, as the case may be, including all classes of
the Common Stock, are at times collectively referred to herein as the
"Junior Securities".)

       5.     Dividends.

             (A)    From and after November 26, 1991 and prior to the
             date of conversion thereof, the holders of such stock shall be
             entitled to receive, out of the assets of the Company at the
             time legally available therefor and before any dividend or
             other distribution is declared or paid with respect to the
             outstanding shares of Common Stock, cumulative cash
             dividends, as and when declared by the Board of Directors of
             the Company, at the rate of $4.882 per share per annum.
             Such dividends shall be payable in arrears, in equal quarterly
             installments of $1.2205 per share on November 26, February
             26, May 26 and August 26, or on such other date in
             November, February, May or August of each year as or shall
             be designated by the Board of Directors of the Company
             (each such date is referred to herein as a "Dividend Payment
             Date" and the quarterly period between consecutive Dividend
             Payment Dates is referred to herein as a "Dividend Period");
             each such quarterly dividend shall be paid to

                                       8


             the holders of
             record of outstanding shares of Series F Stock as their names
             shall appear on the share register of the Company on the
             corresponding Record Date.  As used herein, the term
             "Record Date" means, with respect to the quarterly dividends
             payable on November 26, February 26, May 26 and August
             26, respectively, the preceding November 15, February 15,
             May 15 and August 15, or such other record date as may be
             designated by the Board of Directors of the Company in the
             event that the Board of Directors of the Company designates
             a Dividend Payment Date other than the 26th day of each
             such month.

             (B)  If, on any Dividend Payment Date which is prior to the
             date of conversion of shares of Series F Stock, full cash
             dividends pursuant to subclause (A) above are not paid or
             made available to the holders of outstanding shares of Series
             F Stock and the funds available to the Company for such
             purpose shall be insufficient to permit payment in full in cash
             to all such holders of outstanding shares of Series F Stock of
             the preferential dividend amounts to which they are then
             entitled pursuant to subclause (A) above, the entire amount
             available for payment of cash dividends with respect to the
             outstanding shares of Series F Stock pursuant to subclause
             (A) above shall be distributed among the holders of
             outstanding shares of Series F Stock ratably, in proportion to
             the full amounts to which they would otherwise be entitled,
             and any remainder not paid in cash to the holders of
             outstanding shares of Series F Stock shall cumulate as
             provided in subclause (C) below.

             (C)  If, on any Dividend Payment Date which is prior to the
             date of conversion of shares of Series F Stock, the holders of
             outstanding shares of Series F Stock shall not have received
             the full cash dividends to which they are entitled pursuant to
             sub-clause (A) above, then such unpaid dividends shall
             cumulate, whether or not declared, until so paid.

             (D)  In addition to the cumulative dividends payable with
             respect to outstanding shares of Series F Stock pursuant to
             subclauses (A), (B) and (C) above, from and after February
             26, 1992 and prior to the date (the "ESOP Payment Date")
             the trustee of the International Games, Inc. ("International")
             Restated Employee Stock Ownership Plan (the "ESOP")
             receives written notice of final payment by the ESOP of all
             amounts due to the Company pursuant to the Loan
             Agreement dated as of August 1, 1987, or a suitable
             replacement thereof, between International and the ESOP
             (the "ESOP Loan Agreement"), the holders of such shares
             shall be entitled to receive on any Dividend Payment Date in
             any year, out of the assets of the Company at the time legally
             available therefor and before any dividend or other
             distribution is declared or paid with respect to the
             outstanding shares of Common Stock, noncumulative cash
             dividends, as and when declared by the Board of Directors of
             the Company, and in such amounts as the Board of Directors of

                                       9


             the Company shall, in its sole discretion, from time to time
             determine to be necessary, together with the amount of the
             Company's annual contribution to the ESOP, to amortize all
             of the amounts due in such year to the holders of the
             International's FRESOP Notes, Series 1987 A, or suitable
             replacements thereof, issued pursuant to the Indenture of
             Trust, dated as of August 1, 1987, between the International,
             as issuer, and Bankers Trust Company, as trustee, in
             accordance with the terms thereof; provided, however, that in
             no event shall the outstanding shares of Series F Stock be
             entitled to receive noncumulative dividends pursuant to this
             subclause (D) in excess of $.5889 per share per annum.  Each
             such dividend shall be paid to the holders of record of
             outstanding shares of Series F Stock as their names shall
             appear on the share register of the Company on the
             corresponding Record Date.

             (E)  In addition to the cumulative dividends payable with
             respect to the outstanding shares of Series F Stock pursuant
             to subclauses (A), (B) and (C) above and the noncumulative
             dividends payable with respect to such shares pursuant to
             subclause (D) above, if, on any Dividend Payment Date which
             is prior to the date of conversion of shares of Series F Stock,
             after the payment of all dividends, if any, with respect to the
             outstanding shares of Series F Stock pursuant to subclauses
             (A), (B), (C) and (D) above, any dividend shall be declared
             by the Board of Directors of the Company with respect to the
             outstanding shares of Common Stock, the holders of
             outstanding shares of Series F Stock on the applicable Record
             Date for the dividend on the Common Stock shall be entitled
             to receive on the applicable Dividend Payment Date
             dividends in such amount as they would be entitled to receive
             if their shares of Series F Stock had been converted into
             shares of Common Stock on the applicable Record Date.

       6.    Distributions Upon Liquidation, Dissolution or Winding Up.

             (A)  In the event of any voluntary or involuntary liquidation,
             dissolution or winding up of the affairs of the Company which
             is prior to the ESOP Payment Date, after the payment in full
             of all preferential liquidation amounts to which the holders
             of outstanding shares of Preferred Stock or Preference Stock
             ranking senior to the Series F Stock shall be entitled, but
             before any distribution or payment shall be made to the
             holders of outstanding shares of Common Stock, the holders
             of outstanding shares of Series F Stock shall be entitled to
             receive, out of the assets of the Company at the time legally
             available therefor, an amount equal to the positive sum, if
             any, of (x) $39.056 per share, together with all dividends
             accrued (whether or not declared) during the dividend period
             in which such liquidation, dissolution or winding up occurs
             and all cumulated and unpaid dividends, if any, accrued
             during any prior dividend periods, less (y) the quotient
             obtained by dividing the principal amount of the indebtedness
             of the ESOP to the Company pursuant to the

                                       10


             ESOP Loan Agreement outstanding on the date of such voluntary or
             involuntary liquidation, dissolution or winding up of the
             affairs of the Company by 864,293.  If, upon any such
             voluntary or involuntary liquidation, dissolution or winding up
             of the affairs of the Company, the assets of the Company
             legally available therefor after the payment in full of all
             preferential liquidation amounts to which the holders of
             outstanding shares of Preferred Stock or Preference Stock
             ranking senior to the Series F Stock shall be entitled but
             before any distribution or payment shall be made to the
             holders of outstanding Junior Securities, shall be insufficient
             to permit the payment in full to the holders of outstanding
             shares of Series F Stock of the preferential liquidation
             amounts to which they are then entitled, the entire assets of
             the Company thus distributable shall be distributed among
             the holders of outstanding shares of Series F Stock ratably, in
             proportion to the full amounts to which such holders would
             otherwise be entitled if such assets were sufficient to permit
             payment in full. In addition, after the payment in full of all
             preferential liquidation amounts to which the holders of
             outstanding shares of Series F Stock shall be entitled, the
             holders of all outstanding shares of Common Stock, and the
             holders of outstanding shares of Series F Stock shall be
             entitled to receive the entire assets of the Company available
             for distribution, ratably with the holders of outstanding shares
             of Common Stock, in proportion to the ratio which the total
             number of shares of Common Stock into which the
             outstanding shares of Series F Stock would be convertible on
             the effective date of such voluntary or involuntary liquidation,
             dissolution or winding up of the affairs of the Company bears
             to the total number of shares of Common Stock deemed to
             be outstanding on such date (assuming for this purpose the
             conversion of all outstanding shares of Series F Stock on such
             effective date).  Each holder of outstanding shares of Series
             F Stock shall be entitled to receive that portion of the assets
             of the Company available for distribution which the number
             of shares of Common Stock issuable upon conversion of such
             holder's shares of Series F Stock bears to the total number of
             shares of Common Stock deemed to be outstanding on the
             effective date of such voluntary or involuntary liquidation,
             dissolution or winding up of the affairs of the Company.

             (B)  In the event of any voluntary or involuntary liquidation,
             dissolution or winding up of the affairs of the Company which
             is after the ESOP Payment Date, after the payment in full of
             all preferential liquidation amounts to which the holders of
             outstanding shares of Preferred Stock or Preference Stock
             ranking senior to the Series F Stock shall be entitled, but
             before any distribution or payment to the holders of Junior
             Securities, the holders of outstanding shares of Series F Stock
             shall be entitled to receive out of the assets of the Company
             at the time legally available therefor, an amount equal to
             $39.056 per share, together with all dividends accrued
             (whether or not declared) during the dividend period in which
             such liquidation, dissolution or

                                       11


             winding up occurs and all
             cumulated and unpaid dividends, if any, accrued during any
             prior Dividend Periods. In addition, after the payment in full
             of all preferential liquidation amounts to which the holders
             of outstanding shares of Series F Stock shall be entitled, the
             holders of outstanding shares of Series F Stock shall be
             entitled to receive the entire assets of the Company available
             for distribution, ratably with the holders of outstanding shares
             of Common Stock, in proportion to the ratio which the total
             number of shares of Common Stock into which the
             outstanding shares of Series F Stock would be convertible on
             the effective date of such voluntary or involuntary liquidation,
             dissolution or winding up of the affairs of the Company bears
             to the total number of shares of Common Stock deemed to
             be outstanding on such date (assuming for this purpose the
             conversion of all outstanding shares of Series F Stock on such
             effective date).  Each holder of outstanding shares of Series
             F Stock shall be entitled to receive that portion of the assets
             of the Company available for distribution which the number
             of shares of Common Stock issuable upon conversion of such
             holder's shares of Series F Stock bears to the total number of
             shares of Common Stock deemed to be outstanding on the
             effective date of such voluntary or involuntary liquidation,
             dissolution or winding up of the affairs of the Company as set
             forth above.

       7.    Redemption.  The shares of Series F Stock shall not be
redeemable by the Company.

       8.    Conversion.

             (A)  From and after the Date of Issuance of shares of Series
             F Stock and prior to the expiration of thirty days following
             the ESOP Payment Date, each share of Series F Stock shall
             be convertible, at the option of the holder thereof, into one
             fully-paid and nonassessable share of Common Stock of the
             Company, subject to adjustment as hereinafter set forth in
             subclause (E) below.

             (B)  From and after the thirty-first day following the ESOP
             Payment Date, each share of Series F Stock shall be
             convertible, at the option of the holder thereof, into .3644353
             of a fully-paid and nonassessable share of Common Stock of
             the Company, subject to adjustment as hereinafter set forth
             in subclause (E) below.

             (C)  To exercise such conversion option, the holder of shares
             of Series F Stock shall surrender the certificate or certificates
             representing the shares of Series F Stock to be converted,
             duly endorsed for transfer to the Company, at the principal
             executive office of the Company, and shall give written notice,
             postage prepaid, by certified or registered mail, return receipt
             requested, or by hand delivery to the Company at its principal
             executive office, of the

                                       12


             election of such holder to convert all
             or a portion of the shares of Series F Stock represented by
             the certificate or certificates surrendered into shares of
             Common Stock which notice shall set forth the name or
             names in which the certificate or certificates representing the
             shares of Common Stock to be issued upon conversion are to
             be issued.  Conversion shall be deemed to have been effected
             on the date of receipt by the Company of such notice and the
             certificate or certificates to be surrendered for conversion
             (the "Conversion Date").  As promptly as practicable
             thereafter, the Company shall issue to or upon the written
             order of such holder, a certificate or certificates for the
             number of full shares of Common Stock to which such holder
             is entitled.  The conversion of shares of Series F Stock into
             shares of Common Stock shall be deemed to be effective and
             such holder, or the person or persons designated by such
             holder, shall be deemed to have become a holder of record
             of the shares of Common Stock issuable upon conversion of
             such shares of Series F Stock on the applicable Conversion
             Date unless the transfer books of the Company are closed on
             such date, in which event such holder shall be deemed to
             have become a holder of record of the shares of Common
             Stock issued upon conversion of the shares of Series F Stock
             on the next succeeding date on which the transfer books of
             the Company are open.  Upon conversion of only a portion
             of the number of shares of Series F Stock represented by a
             certificate or certificates surrendered for conversion, the
             Company shall issue and deliver to or upon the written order
             of the holder of the certificate or certificates so surrendered
             a new certificate or certificates representing the number of
             shares of Series F Stock not so converted.

             (D)  No fractional shares of Common Stock shall be issued
             upon conversion of shares of Series F Stock.  In lieu of
             issuing fractional shares of Common Stock upon conversion
             of shares of Series F Stock, the Company shall pay a cash
             adjustment in respect of such fractional shares of Common
             Stock equal to the fair market value thereof as determined by
             the Board of Directors of the Company.  The Company shall
             at all times reserve and keep available out of its authorized
             but unissued shares of Common Stock, solely for the purpose
             of effecting the conversion of outstanding shares of Series F
             Stock, the full number of shares of Common Stock
             deliverable upon the conversion of all shares of Series F
             Stock from time to time outstanding.

             (E)  The number of shares of Common Stock into which a
             share of Series F Stock shall be convertible as set forth in
             subclauses (A) and (B) above, shall be subject to adjustment
             from time to time as follows:

                    (i)  In case the Company shall at any time subdivide
                    its outstanding shares of Common Stock or shall issue
                    a dividend or other distribution payable in shares of
                    Common Stock, the number of shares of Common
                    Stock into which a share of Series F Stock shall be
                    convertible shall be

                                       13


                    proportionately increased,
                    effective immediately after the effective date of such
                    subdivision or at the close of business on the record
                    date fixed by the Board of Directors of the Company
                    for such dividend or other distribution, as the case
                    may be;

                    (ii)  In case the Company shall at any time combine
                    its outstanding shares of Common Stock, the number
                    of shares of Common Stock into which a share of
                    Series F Stock shall be convertible shall be
                    proportionately decreased, effective immediately after
                    the effective date of such combination; and

                    (iii)  In case the Company shall at any time
                    recapitalize or reclassify its capital stock, or in case of
                    any consolidation or merger of the Company with or
                    into any other person (other than a consolidation or
                    merger in which the Company is the continuing entity
                    and which does not result in any change in the capital
                    stock of the Company) or in case of the sale or other
                    disposition of all or substantially all the assets of the
                    Company to any other person, then in each such case
                    each outstanding share of Series F Stock shall after
                    such recapitalization, reclassification, consolidation,
                    merger, sale or other disposition be convertible into
                    the kind and number of shares of capital stock or
                    other securities or assets of the Company or of the
                    entity resulting from such consolidation or surviving
                    such merger or to which such assets shall have been
                    sold or otherwise disposed of to which the holder
                    thereof would have been entitled if immediately prior
                    to such recapitalization, reclassification, consolidation,
                    merger, sale or other disposition such holder had
                    converted its shares of Series F Stock.  The provisions
                    set forth above shall apply to successive
                    recapitalization, reclassifications, consolidations,
                    mergers, sales or other dispositions.

             (F)  All shares of Common Stock issued upon conversion of
             shares of Series F Stock shall, upon issuance by the Company,
             be duly and validly issued, fully-paid and nonassessable and
             free from all taxes, liens and charges with respect to the
             issuance thereof.

       9.    Voting Rights.  The holders of shares of Series F Stock shall
be entitled to vote on or otherwise consent to any matter requiring the vote
or consent of the stockholders of the Company under the laws of the State
of Delaware.  Each holder of outstanding shares of Series F Stock shall be
entitled to one vote for each whole share of Common Stock into which such
holder's outstanding shares of Series F Stock would be convertible
immediately after the close of business on the record date fixed by the
Board of Directors of the Company for determining the stockholders of the
Company entitled to vote or otherwise consent to such matter; provided,
however, that in the event (x) the Company shall fail to pay cumulative
dividends in full on the outstanding shares of Series F Stock for a period of

                                       14


four consecutive Dividend Periods, or (y) the Company shall fail to pay
cumulative dividends in full on the outstanding shares of Series F Stock for
a period of eight Dividend Periods, in either case after the expiration of
thirty days following the ESOP Payment Date, each holder of outstanding
shares of Series F Stock shall be entitled to the number of votes equal to
the number of whole shares of Common Stock which such holder would
have been entitled to receive if the shares of Series F Stock held by such
holder had been converted into shares of Common Stock prior to the
expiration of thirty days following the ESOP Payment Date until such time
as all cumulative dividends in arrears with respect to the shares of Series F
Stock shall have been paid in full.  Except as otherwise required by the laws
of the State of Delaware, the holders of outstanding shares of Series F
Stock shall vote together with the holders of outstanding shares of Common
Stock as a single class.

       FIFTH:       At all elections of Directors of the Company, each
stockholder who is entitled to vote upon such election shall be entitled to
as many votes as shall be equal to the number of votes which (except for
this provision as to cumulative voting) he would be entitled to cast for the
election of Directors with respect to his shares of stock multiplied by the
number of Directors to be elected, and he may cast all of such votes for a
single Director or may distribute them among the number to be voted for
or for any two or more of them, as he sees fit.

       SIXTH:       In furtherance and not in limitation of the powers
conferred by statute, the Board of Directors is expressly authorized to make,
alter or repeal the Bylaws of the Company.

       SEVENTH:     The Company shall indemnify any and all persons
whom it has the power to indemnify pursuant to the Delaware General
Corporation Law against any and all expenses, judgments, fines amounts
paid in settlement, and any other liabilities to the fullest extent permitted
by such Law and may, at the discretion of the Board of Directors, purchase
and maintain insurance, at its expense, to protect itself and such persons
against any such expense, judgment, fine, amount paid in settlement or
other liability, whether or not the Company would have the power to so
indemnify such person under the Delaware General Corporation Law.

       A director of the Company shall not be personally liable to the
Company or its stockholders for monetary damages for breach of fiduciary
duty as a director, except for liability (i) for any breach of the director's
duty of loyalty to the Company or its stockholders, (ii) for acts or omissions
not in good faith or which involve intentional misconduct or a knowing
violation of law, (iii) under Section 174 of the Delaware General
Corporation Law, or (iv) for any transaction from which the director
derived any improper personal benefit.  If the Delaware General
Corporation Law is  amended after approval by the stockholders of this
article to authorize corporate action further eliminating or limiting the
personal liability of directors, then the liability of a director of the Company
shall be eliminated or limited to the fullest extent permitted by the
Delaware General Corporation Law, as so amended.

                                       15


       Any repeal or modification of the foregoing paragraph by the
stockholders of the Company shall not adversely affect any right or
protection of a director of the Company existing at the time of such repeal
or modification.

       IN WITNESS WHEREOF, this Restated Certificate of
Incorporation, which only restates and integrates and does not further
amend the provisions of the Certificate of Incorporation of the Company as
heretofore amended, supplemented or restated and there being no
discrepancies between those provisions and the provisions of this Restated
Certificate of Incorporation and it having been duly adopted in accordance
with Section 245 of the General Corporation Law of the State of Delaware
by the Executive Committee of the Board of Directors, which Committee
is authorized to act on behalf of the Company's Board of Directors, has
been executed by its Vice President and attested by its Secretary on this
30th day of November, 1993.


                                               Mattel, Inc.

                                               By: /s/ Judy A. Willis
                                                   ------------------
                                                   Vice President
Attest:


By: /s/ N. Ned Mansour
    ------------------
    Secretary

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