MATTEL, INC.                            EXHIBIT 99.1

                        GRANT AGREEMENT
                FOR A NON-QUALIFIED STOCK OPTION

                 MATTEL 1990 STOCK OPTION PLAN


      This is an Agreement (the "Agreement") between MATTEL, INC.
(the "Company") and __________________ ( the "Option Holder")  as
indicated  in the Notice of Grant of Stock Options (the "Notice")
attached hereto as the cover page of this Agreement.

RECITALS
- - --------

      The  Company has adopted the Mattel 1990 Stock Option  Plan
(the "Plan") for the granting to selected employees of options to
purchase  shares  of  the  Common  Stock  of  the  Company.    In
accordance  with  the terms of the Plan, the Compensation/Options
Committee  of  the  Board  of Directors  (the  "Committee"),  has
approved the execution of this Agreement between the Company  and
the   Option  Holder.   Capitalized  terms  used  herein  without
definition shall have the meanings assigned to such terms in  the
Plan.

AGREEMENT
- - ---------

1.   The Company grants to the Option Holder the right and option
     to  purchase,  on  the terms and conditions hereinafter  set
     forth, all or any part of an aggregate number of shares,  as
     set  forth  in  the Notice, of the Common Stock  exercisable
     from  time-to-time in accordance with the provisions of this
     Agreement during a period expiring ten years from  the  date
     of  the  Notice  (the "Expiration Date").   This  option  is
     designated a Non-Qualified Stock Option as that term is used
     in the Plan.

2.   The Option Holder may purchase the following percentages  of
     the  shares  of Common Stock subject to this option  at  the
     times set forth below:

                                   PERCENT  OF SHARES  SUBJECT
COMMENCING ON THE DATE               TO THIS AGREEMENT THAT
   OF THIS AGREEMENT                    MAY BE PURCHASED
- - ----------------------             ---------------------------
BEFORE MARCH 15, 1995                          0%
ON AND AFTER MARCH 15, 1995                   50%
ON AND AFTER MARCH 15, 1996
  AND UNTIL THE EXPIRATION DATE              100%

     The number of shares that may be purchased upon exercise  of
     this  option shall in each case be calculated to the nearest
     full share.  Notwithstanding the foregoing, the vesting  and
     exercisability of this option are subject to the vesting and
     exercisability  provisions  of  Section  5,  Paragraph  (d),
     Subparagraph  (i), Clause (II) of the Amended  and  Restated
     Employment Agreement between Mattel and Grantee, dated as of
     November  ___, 1993 (the "Employment Agreement");  provided,
     however,   that   this   option  shall  become   immediately
     exercisable pursuant to such vesting and


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     exercisability  provisions regardless of whether this option
     shall have been outstanding for more than six months.

3.   This  option  may  be exercised during the lifetime  of  the
     Option Holder only by him, or by his transferees by will  or
     the  laws of descent or distribution to the extent permitted
     by  Paragraph  6,  and  not  otherwise,  regardless  of  any
     community  property interest therein of the  spouse  of  the
     Option Holder, or such spouse's successors in interest.

4.   Each  exercise of this option shall be by means of a written
     notice  of exercise delivered to the office of the Secretary
     of  the  Company,  specifying the number  of  shares  to  be
     purchased,  accompanied by payment in cash, by certified  or
     cashier's  check  payable to the Company,  or  by  tendering
     Common  Stock  (including, at the discretion of  the  Option
     Holder, shares of Common Stock withheld by the Company  upon
     the exercise of this option) valued at the Fair Market Value
     of  such  Common Stock, of the full purchase  price  of  the
     shares to be purchased.  In addition to payment of the  full
     purchase price, the Option Holder, upon exercise, shall pay,
     or  make  provisions  satisfactory to  the  Company  or  its
     subsidiary  for  payment or reimbursement of,  any  federal,
     state and local taxes required by be withheld.

5.   The  option granted hereby and all rights hereunder, to  the
     extent  such  rights  shall not have been  exercised,  shall
     terminate  and  become null and void if  the  Option  Holder
     ceases for any reason other than death to be an employee  of
     the  Company or one of its subsidiaries, subject to  Section
     5,  Paragraph  (d), Subparagraph (i), Clause  (II),  of  the
     Employment Agreement; provided, however, that if the  Option
     Holder's  employment terminates other  than  for  Cause  (as
     defined  in  the Employment Agreement) and on  the  Date  of
     Termination  the Option Holder has at least  five  years  of
     continuous service with the Company, the option shall remain
     exercisable  to  the  extent exercisable  on  such  Date  of
     Termination for a period of five years following  such  Date
     of  Termination, but in no event may the option be exercised
     after the Expiration Date.

6.   If an Option Holder dies while in the employ of the Company,
     the  person  or  persons to whom the Option Holder's  rights
     under  the  option  shall pass by will or  by  the  laws  of
     descent  and  distribution may,  with  the  consent  of  the
     Committee, exercise the option granted hereby for the period
     of  time determined by the Committee not to exceed one  year
     after  the  date  of death (but in no event later  than  the
     Expiration Date), to the extent exercisable on the  date  of
     death;  provided, however, that if the Option Holder has  at
     least  five years of continuous service with the Company  on
     the  date  of death, the option shall remain exercisable  to
     the extent exercisable on the date of death for a period  of
     five years following such date of death, but in no event may
     the option be exercised after the Expiration Date.

7.   No shares issuable upon the exercise of this option shall be
     issued   and  delivered  unless  and  until  all  applicable
     registration requirements of the Securities Act of 1933, all
     applicable  listing requirements of any national  securities
     exchange on which shares


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     of  the   same  class  are   then  listed,   and  all  other
     requirements of law or   of  any  regulatory  bodies  having
     jurisdiction  over such  issuance  and  delivery, shall have
     been complied with.

8.   Except  as  otherwise provided herein, this option  and  the
     rights   and   privileges  granted  hereby  shall   not   be
     transferred, assigned, pledged or hypothecated in  any  way,
     whether  by operation of law or otherwise.  Upon any attempt
     so  to  transfer, assign, pledge, hypothecate  or  otherwise
     dispose  of  this option or any right or privileges  granted
     hereby  contrary to the provisions hereof, this  option  and
     said rights and privileges shall immediately become null and
     void.

9.   In  the event of any change in the Common Stock by reason of
     a    stock    split,   stock   dividend,   combination    or
     reclassification  of  shares, recapitalization,  merger,  or
     similar  event, the Committee may adjust proportionally  the
     number  of  shares and the stock price of the  Common  Stock
     subject to this Agreement.  In the event of any other change
     affecting  the Common Stock or any distribution (other  than
     normal  cash  dividends) to holders  of  Common  Stock,  the
     Committee may make such adjustments as it may deem equitable
     including adjustments to avoid fractional shares in order to
     give  prior  effect  to  such event.   In  the  event  of  a
     corporate merger, consolidation, acquisition of property  or
     stock,   separation,  reorganization  or  liquidation,   the
     Committee  may substitute new options for previously  issued
     options or provide for the assumption of this Agreement.

10.  Nothing herein shall confer upon the Option Holder any right
     to  continue in the employ of the Company or shall interfere
     in  any  way with the rights of the Company (subject to  the
     terms  of the Employment Agreement to the contrary)  at  any
     time to terminate such employment.

11.  Neither  the  Option  Holder nor any  other  person  legally
     entitled to exercise this option shall be entitled to any of
     the rights or privileges of a stockholder of the Company  in
     respect  of  any shares issuable upon any exercise  of  this
     option  unless  and  until  a  certificate  or  certificates
     representing such shares shall have been actually issued and
     delivered to him.

12.  The option hereby granted is subject to, and the Company and
     Option  Holder  agree to be bound by, all of the  terms  and
     conditions  of the Plan, as the same shall be  amended  from
     time-to-time  in accordance with the terms thereof,  but  no
     such  amendment  shall adversely affect the Option  Holder's
     rights under this Agreement.

13.  This  option  has been granted, executed and delivered  with
     effect  from  the date of Notice, at El Segundo, California,
     and  interpretation,  performance and  enforcement  of  this
     Agreement  shall  be governed by the laws of  the  State  of
     California.


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