<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE SIX
         MONTHS ENDED JUNE 30, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
                                        
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               JUN-30-1995
<CASH>                                          73,082
<SECURITIES>                                    14,624
<RECEIVABLES>                                  935,630
<ALLOWANCES>                                    15,108
<INVENTORY>                                    453,902
<CURRENT-ASSETS>                             1,664,061
<PP&E>                                         724,021
<DEPRECIATION>                                 260,286
<TOTAL-ASSETS>                               2,632,858
<CURRENT-LIABILITIES>                          874,877
<BONDS>                                        507,502
<COMMON>                                       223,254
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          9
<OTHER-SE>                                     935,967
<TOTAL-LIABILITY-AND-EQUITY>                 2,632,858
<SALES>                                      1,307,044
<TOTAL-REVENUES>                             1,307,044
<CGS>                                          681,330
<TOTAL-COSTS>                                  681,330
<OTHER-EXPENSES>                               454,590
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              29,070
<INCOME-PRETAX>                                142,054
<INCOME-TAX>                                    47,600
<INCOME-CONTINUING>                             94,454
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    94,454
<EPS-PRIMARY>                                     0.41
<EPS-DILUTED>                                     0.41