FOR IMMEDIATE RELEASE Contact: Glenn Bozarth February 7, 1996 Mattel, Inc. (310) 252-3521 MATTEL SALES AND EARNINGS UP SHARPLY IN QUARTER, RESULTING IN SEVENTH CONSECUTIVE YEAR OF RECORD PERFORMANCE STOCK SPLIT, DIVIDEND INCREASE AND INCREASED SHARE REPURCHASE PROGRAM ANNOUNCED ------------------------------------------------------------- LOS ANGELES, February 7 -- Mattel, Inc. today reported 1995 net income of $358 million or $1.58 per share, up 18 percent from $303 million or $1.33 per share before a charge to earnings that reduced 1994 net income to $256 million. Net sales for 1995 reached $3.64 billion, a 14 percent increase from $3.20 billion in 1994. Results for the year were bolstered by a very strong fourth quarter, with net income increasing 25 percent to $112 million or $.50 per share, versus $89.7 million or $.39 per share before a charge that reduced net income in the 1994 quarter to $42.9 million. Net sales for the 1995 quarter were $1.16 billion, an increase of 12 percent from $1.03 billion in the year-ago quarter. "1995 became the seventh consecutive year in which we have reported record sales and earnings performance," John W. Amerman, Mattel's chairman and chief executive officer, said. "This performance was accomplished despite substantial price increases implemented by resin and packaging material suppliers. In addition, the negative impact of a sluggish worldwide economic -more- 2-2-2-2-2 climate had to be addressed," he said. "Despite these obstacles, we demonstrated that our strategic approach -- involving a core brand focus and financial discipline -- can provide stability and predictability on a long-term basis. "Strong consumer demand led to an excellent sell-through for our core brands of Barbie, Fisher-Price, Disney and Hot Wheels," Amerman said. "This puts us in an excellent position going into 1996. Additionally, retailer reaction has been outstanding during early showings of new products that will officially debut at American International Toy Fair next week. These factors give us confidence that Mattel's strong momentum will continue in 1996." The company also announced that the Mattel, Inc. board of directors has declared a five-for-four split of the company's common stock, providing the equivalent of a 25 percent dividend increase, and has increased its share repurchase program to include authorization to buy back an average of seven million shares annually. As a result of the stock split, shareholders will receive one additional share of Mattel common stock for every four shares they hold as of the February 16, 1996 record date, with shares scheduled to be issued on March 1, 1996. "Mattel management views the enhancement of shareholder value as a top priority, and we will continue to take actions that will directly benefit our shareholders, while demonstrating our confidence in the future of Mattel," Amerman said. Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 140 nations throughout the world. -###- MATTEL, INC. AND SUBSIDIARIES CONSOLIDATED STATEMENTS OF INCOME FOR THE FOR THE THREE MONTHS ENDED YEAR ENDED ------------------------ ------------------------ Dec. 31, Dec. 31, Dec. 31, Dec. 31, (In thousands, except per share amounts) 1995 1994 1995 1994 - ---------------------------------------- ----------- ----------- ----------- ----------- Net Sales $ 1,155,284 $ 1,030,409 $ 3,638,812 $ 3,205,025 Cost of sales 574,785 510,475 1,849,650 1,603,522 ----------- ----------- ----------- ----------- Gross Profit 580,499 519,934 1,789,162 1,601,503 Advertising and promotion expenses 216,824 189,547 584,497 516,485 Other selling and administrative expenses 170,286 160,437 603,061 536,443 Mattel restructuring costs (a) - 72,000 - 72,000 Other (income) expense, net 8,282 16,927 (4,887) 27,494 ----------- ----------- ----------- ----------- Operating Profit 185,107 81,023 606,491 449,081 Interest expense 21,785 17,562 73,589 55,449 ----------- ----------- ----------- ----------- Income Before Income Taxes 163,322 63,461 532,902 393,632 Provision for income taxes 51,300 20,600 175,100 137,800 ----------- ----------- ----------- ----------- Net Income $ 112,022 $ 42,861 $ 357,802 $ 255,832 =========== =========== =========== =========== Net Income Per Share (b) $ 0.50 $ 0.19 $ 1.58 $ 1.12 =========== =========== =========== =========== Average Number of Common and Common Equivalent Shares Outstanding (b) 224,733 224,493 224,812 223,939 =========== =========== =========== =========== MATTEL, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED BALANCE SHEETS Dec. 31, Dec. 31, (In thousands) 1995 1994 - -------------- ----------- ----------- ASSETS Cash and marketable securities $ 483,457 $ 259,681 Accounts receivable, net 679,283 762,024 Inventories 350,841 339,143 Prepaid expenses and other current assets 177,238 182,675 ----------- ----------- Total current assets 1,690,819 1,543,523 Property, plant and equipment, net 499,314 415,921 Other assets 505,376 499,582 ----------- ----------- Total Assets $ 2,695,509 $ 2,459,026 =========== =========== LIABILITIES AND SHAREHOLDERS' EQUITY Notes payable, net $ 15,520 $ - Current portion of long-term liabilities 33,215 3,095 Accounts payable and accrued liabilities 660,763 748,392 Income taxes payable 138,183 164,394 ----------- ----------- Total current liabilities 847,681 915,881 Long-term debt 260,868 264,483 Medium-Term notes 220,000 110,500 Other long-term liabilities 91,791 82,472 Shareholders' equity 1,275,169 1,085,690 ----------- ----------- Total Liabilities and Shareholders' Equity $ 2,695,509 $ 2,459,026 =========== =========== <FN> (a) Represents a nonrecurring charge in connection with the consolidation of manufacturing operations and the reduction of headquarters expense and support functions worldwide. The related tax benefit of $25.2 million is included in the provision for income taxes. (b) Share and per share data do not reflect the effect of a 5/4 stock split declared February 6, 1996.