<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE YEAR ENDED DECEMBER 31, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. <MULTIPLIER> 1,000 <PERIOD-TYPE> YEAR <FISCAL-YEAR-END> DEC-31-1995 <PERIOD-END> DEC-31-1995 <CASH> 466,082 <SECURITIES> 17,375 <RECEIVABLES> 690,071 <ALLOWANCES> 10,788 <INVENTORY> 350,841 <CURRENT-ASSETS> 1,690,819 <PP&E> 765,199 <DEPRECIATION> 265,885 <TOTAL-ASSETS> 2,695,509 <CURRENT-LIABILITIES> 847,681 <BONDS> 475,003 <COMMON> 279,058 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <OTHER-SE> 996,111 <TOTAL-LIABILITY-AND-EQUITY> 2,695,509 <SALES> 3,638,812 <TOTAL-REVENUES> 3,638,812 <CGS> 1,849,650 <TOTAL-COSTS> 1,849,650 <OTHER-EXPENSES> 1,182,671 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 73,589 <INCOME-PRETAX> 532,902 <INCOME-TAX> 175,100 <INCOME-CONTINUING> 357,802 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 357,802 <EPS-PRIMARY> 1.26 <EPS-DILUTED> 1.26 <FN> Note - Fully diluted earnings per share for the year ended December 31, 1995 has been submitted in accordance with Regulation S-K, Item 601 (b)(11), although it is contrary to paragraph 40 of APB Opinion No. 15 because it produces an anti-dilutive result.