<ARTICLE> 5
<LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
         MATTEL INC.'S BALANCE SHEETS AND INCOME STATEMENTS FOR THE YEAR
         ENDED DECEMBER 31, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY
         REFERENCE TO SUCH FINANCIAL STATEMENTS.
<MULTIPLIER> 1,000
       
                                        
<PERIOD-TYPE>                                  YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                         466,082
<SECURITIES>                                    17,375
<RECEIVABLES>                                  690,071
<ALLOWANCES>                                    10,788
<INVENTORY>                                    350,841
<CURRENT-ASSETS>                             1,690,819
<PP&E>                                         765,199
<DEPRECIATION>                                 265,885
<TOTAL-ASSETS>                               2,695,509
<CURRENT-LIABILITIES>                          847,681
<BONDS>                                        475,003
<COMMON>                                       279,058
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<OTHER-SE>                                     996,111
<TOTAL-LIABILITY-AND-EQUITY>                 2,695,509
<SALES>                                      3,638,812
<TOTAL-REVENUES>                             3,638,812
<CGS>                                        1,849,650
<TOTAL-COSTS>                                1,849,650
<OTHER-EXPENSES>                             1,182,671
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              73,589
<INCOME-PRETAX>                                532,902
<INCOME-TAX>                                   175,100
<INCOME-CONTINUING>                            357,802
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   357,802
<EPS-PRIMARY>                                     1.26
<EPS-DILUTED>                                     1.26

<FN>
Note - Fully diluted earnings per share for the year ended
       December 31, 1995 has been submitted in accordance
       with Regulation S-K, Item 601 (b)(11), although it is
       contrary to paragraph 40 of APB Opinion No. 15 because
       it produces an anti-dilutive result.