EXHIBIT 13.0


                           Financial Information
                           ---------------------
                       Mattel, Inc. and Subsidiaries


- -----------------------------------------------------------------------
Five-Year Financial Summary                                          27

Management's Discussion and Analysis of Financial Condition
  and Results of Operations                                          28

Consolidated Financial Statements                                    32

Notes to Consolidated Financial Statements                           37

Management Report on Responsibility for Financial Reporting          51

Report of Independent Accountants                                    51
- -----------------------------------------------------------------------






                                   26



                                        FIVE-YEAR FINANCIAL SUMMARY
                                        ---------------------------
                                       Mattel, Inc. and Subsidiaries


                                                                        For the Year Ended December 31 (a)
                                                            ----------------------------------------------------------
(In thousands, except per share and percentage information)    1995        1994        1993        1992        1991
- ----------------------------------------------------------------------------------------------------------------------
                                                                                             
Operating Results:
Net sales                                                   $3,638,812  $3,205,025  $2,704,448  $2,563,525  $2,046,489
Gross profit                                                 1,789,162   1,601,503   1,326,267   1,239,308     973,402
  % of net sales                                                   49%         50%         49%         48%         48%
Operating profit before restructuring and
  integration charges (b)                                      606,491     521,081     414,260     351,661     278,660
  % of net sales                                                   17%         16%         15%         14%         14%
Restructuring and integration charges (c)                            -      72,000     115,000           -           -
Income before income taxes, extraordinary item
  and cumulative effect of changes in
  accounting principles                                        532,902     393,632     236,646     282,945     214,326
Provision for income taxes                                     175,100     137,800     100,735      98,104      80,288
Income before extraordinary item and
  cumulative effect of changes in
  accounting principles                                        357,802     255,832     135,911     184,841     134,038
Extraordinary item - loss on debt retirement                         -           -     (14,681)          -      (5,236)
Cumulative effect of changes in accounting principles                -           -      (4,022)          -           -
Net income                                                     357,802     255,832     117,208     184,841     128,802

Income Per Common Share (d):
Income before extraordinary item and cumulative effect
  of changes in accounting principles
  Primary                                                         1.26        0.90        0.49        0.67        0.56
  Fully diluted                                                   1.26        0.89        0.48        0.65        0.55
Net income
  Primary                                                         1.26        0.90        0.42        0.67        0.54
  Fully diluted                                                   1.26        0.89        0.42        0.65        0.53
Dividends declared per common share (d)                           0.19        0.15        0.12        0.09        0.05
- ----------------------------------------------------------------------------------------------------------------------

                                                                                As of Year End (a)
                                                            ----------------------------------------------------------
(In thousands)                                                 1995        1994        1993        1992        1991
- ----------------------------------------------------------------------------------------------------------------------
                                                                                             
Financial Position:
Cash and marketable securities                              $  483,457  $  259,681  $  523,581  $  327,807  $  290,750
Accounts receivable, net                                       679,283     762,024     580,313     538,444     467,266
Inventories                                                    350,841     339,143     219,993     238,895     225,411
Total assets                                                 2,695,509   2,459,026   2,000,077   1,712,675   1,564,832
Notes payable                                                   15,520           -           -      13,401      29,733
Long-term liabilities                                          572,659     457,455     398,939     434,930     353,575
Shareholders' equity                                         1,275,169   1,085,690     817,809     748,356     664,254
- ----------------------------------------------------------------------------------------------------------------------
<FN>
(a) Consolidated financial information for 1993, 1992 and 1991 has been restated retroactively for the effects
    of the November 1993 merger, accounted for as a pooling of interests, with Fisher-Price.  The results of
    operations and financial position of Fisher-Price are excluded from periods prior to July 1, 1991, when
    its business was operated as a division of The Quaker Oats Company (Note 7).
(b) Represents income from operations before restructuring charges, interest expense and provision for income
    taxes.
(c) In 1994, amount represents a nonrecurring charge principally related to the consolidation of manufacturing
    operations and the reduction of headquarters expense and support functions worldwide.  In 1993, the
    nonrecurring charge represents transaction, integration and restructuring costs related to the merger
    with Fisher-Price (Note 7).
(d) Per share data reflect the retroactive effect of stock splits distributed to shareholders in March 1996,
    January 1995 and 1994, June 1992 and November 1991 and the mergers with Fisher-Price and IGI in 1993 and
    1992, respectively.


                                                        27


             MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
             -------------------------------------------------
                    CONDITION AND RESULTS OF OPERATIONS
                    ----------------------------------
                       Mattel, Inc. and Subsidiaries


This analysis should be read in conjunction with the consolidated financial
statements which begin on page 32.

     Mattel's financial performance reflects the Company's solid growth in
1995, demonstrating continued strength in its core brands, as well as
incremental volume provided through expansion of its international
marketing and distribution network and increased manufacturing efficiency.
The Company's long-term business strategies have resulted in another record
year for sales and earnings, with net sales for 1995 of $3.6 billion and
net income for 1995 of $357.8 million.

     Core brands have historically provided the Company with relatively
stable growth.  The Company's four principal core brands are BARBIE fashion
dolls and doll clothing and accessories; FISHER-PRICE toys and juvenile
products, including the POWER WHEELS line of battery-powered, ride-on
vehicles; the Company's Disney-licensed toys; and die-cast HOT WHEELS
vehicles and playsets, each of which has broad worldwide appeal.
Additional core product lines consist of large dolls, including CABBAGE
PATCH KIDS; preschool toys, including SEE `N SAY talking toys; the UNO and
SKIP-BO card games; and the SCRABBLE game, which the Company markets
outside of the United States and Canada.


RESULTS OF OPERATIONS
- ---------------------
The following is a percentage analysis of operating results for the past
three years:



                                                For the Year
                                     ----------------------------------
                                        1995        1994        1993
- ----------------------------------   ----------  ----------  ----------
                                                    
Net sales                                  100%        100%        100%
                                     ==========  ==========  ==========
Gross profit                                49          50          49
Advertising and promotion
  expenses                                  16          16          16
Other selling and administrative
  expenses                                  16          17          18
Restructuring and integration
  charges                                    -           2           4
Other expense, net                           -           1           -
                                     ----------  ----------  ----------
Operating profit                            17          14          11
Interest expense                             2           2           2
                                     ----------  ----------  ----------
Income before income taxes,
  extraordinary item and changes
  in accounting principles                  15%         12%          9%
                                     ==========  ==========  ==========


1995 COMPARED TO 1994
- ---------------------
Net sales increased $433.8 million or 14% over 1994, reflecting the
continuing strong demand for the Company's core products such as BARBIE
doll products; FISHER-PRICE toys and juvenile products, including the POWER
WHEELS line; as well as Disney-licensed toys introduced in connection with
the release of the "Pocahontas" motion picture.

     Worldwide sales of core products represented 87% of the Company's
gross revenues compared to 84% in 1994.  Core brands increased 16%, mainly
due to greater demand for BARBIE and BARBIE-related products, which
increased from $1.1 billion to $1.4 billion.  FISHER-PRICE products
contributed $1.2 billion to gross sales in 1995 compared to $1.0 billion in
1994.  Sales of Disney-licensed products increased to $451.5 million.

     Sales to customers within the United States grew 15% and accounted for
60% of consolidated sales for 1995 compared to 59% in the prior year.
Sales to customers outside the United States increased 10% compared to
1994, including the $29.8 million favorable effect of the generally weaker
US dollar relative to last year.  At comparable foreign currency exchange
rates, sales internationally grew 9%.

     Gross profit as a percentage of net sales decreased one percentage
point to 49%, due primarily to the impact of increased raw material prices
and other product costs, partially offset by reduced duties as a result of
changes in the General Agreement on Tariffs and Trade.

     Advertising and promotion expenses remained constant as a percentage
of net sales; however, spending increased $68.0 million in support of
increased sales volume, new product introductions, and further development
of international markets.  Other selling and administrative expenses
increased $66.6 million primarily due to higher design and development
expenses in support of both core products and new product lines.  Other
income, net, increased $32.4 million principally due to the impact of the
Mexican peso devaluation in the fourth quarter of 1994, and the 1995 gains
recognized on the sale of the non-toy business and trademark rights related
to Corgi, a Mexican insurance claim, and foreign currency transactions.

     Interest expense increased $18.1 million or 33% from 1994, which
reflects higher average levels of domestic borrowings at higher interest
rates.


                                   28


     In the 1994 fourth quarter, the Company recognized a $72.0 million
pre-tax charge against continuing operations in connection with the
consolidation of manufacturing operations and the reduction of headquarters
expense and support functions worldwide.  At December 31, 1995, the
remaining $13.0 million accrual related primarily to committed severance
plans and obligations under certain long-term leases. The cost savings
realized by the Company as a result of the staff reductions and various
distribution and lease terminations were comparable to the anticipated $25
million, and the type and amount of charges incurred to date approximated
the amounts included in the provision.


1994 COMPARED TO 1993
- ---------------------
Net sales increased $500.6 million or 19% over 1993, reflecting strong
growth in worldwide sales of core products, as well as POLLY POCKET toys,
Nickelodeon-licensed toys, and MIGHTY MAX action figures.  Added volume was
also generated by the acquisitions of the Kransco business and J.W. Spear &
Sons PLC ("Spear"), which contributed $178.7 million in the aggregate to
net sales during 1994.  Excluding the Kransco and Spear acquisitions, the
Company's worldwide net sales increased $321.9 million or 12%.

     Worldwide sales of core products represented 84% of total revenues in
1994 compared to 86% for the prior year, largely as a result of strong non-
core product sales.  Core brand sales increased 16% over the prior year,
with gross sales of BARBIE doll products exceeding $1.1 billion in volume.
Sales of Disney-licensed products, led by toys connected with "The Lion
King" motion picture, increased by 33% to $441.9 million.  Fisher-Price,
including the POWER WHEELS line, contributed $965.6 million to gross sales
in 1994 compared to $747.9 million in 1993, and HOT WHEELS brand sales grew
by 18% over 1993 volumes.  These increases were partially offset by a
continuing decline in sales in the large doll segment, which were 27% below
the prior year volume.

     Sales to customers in the United States were 59% of 1994 consolidated
revenues compared to 60% in the prior year.  In total, domestic sales
increased 17%, partially attributable to incremental volume generated from
the acquisition of Kransco, which represented 6% of the Company's domestic
sales for 1994.  Total international sales increased 20% compared to 1993,
including the $24.0 million favorable effect of the generally weaker US
dollar relative to last year.  At comparable foreign currency exchange
rates, sales outside the United States grew 19%.

     Gross profit as a percentage of net sales increased one percentage
point to 50%, primarily due to higher sales volume, improved product mix
and synergies realized as a result of the integration of Fisher-Price.
Advertising and promotion expenses increased slightly as a percentage of
net sales; however, spending increased $89.8 million in support of the
growth in sales volume, new product introductions, further development of
markets internationally and the acquisitions of Kransco and Spear, which
contributed $16.3 million to the advertising growth.  As a percentage of
net sales, other selling and administrative expenses decreased from 18% to
17%, reflecting the Company's ongoing efforts to manage expense growth
relative to revenue growth.  In total, selling and administrative expenses
increased by $63.0 million mainly due to the acquisitions of Kransco and
Spear, which contributed $22.1 million to the increase.  Other expense,
net, increased $15.6 million, primarily due to the effect of the Mexican
peso devaluation in the fourth quarter and higher goodwill amortization
arising from the Kransco and Spear acquisitions in 1994, partially offset
by higher 1993 charges related to losses on sales of fixed assets.

     Interest expense decreased $7.2 million over the prior year as a
result of the prepayment of Fisher-Price's 10.69% term loan, and interest
savings generated by the conversion of the 8% Debentures to common stock
during the 1994 first quarter, partially offset by increased seasonal
borrowings to finance the acquisitions of Kransco and Spear.

   In the 1994 fourth quarter, the Company recognized a $72.0 million pre-
tax charge against continuing operations in connection with the
consolidation of manufacturing operations and the reduction of headquarters
expense and support functions worldwide.  Of these charges, approximately
$36 million was related to severance costs from elimination of
approximately 1,000 positions, $15 million represented restricted stock
awards that related to the Fisher-Price integration, $14 million for
termination of various distribution and lease agreements, $4 million for
the writedown of fixed assets to their net realizable value in connection
with the elimination of excess manufacturing capacity, and other costs of
$3 million.  After related tax effects, the net $46.8 million charge
impacted 1994 earnings by $0.17 per share.

     In connection with its merger with Fisher-Price, the Company
recognized a one-time charge of $115.0 million, pre-tax, in the 1993 fourth
quarter.  After related tax effects, the net $90.4 million charge impacted
1993 earnings by $0.34 per share.  As of December 31, 1994, the integration
and restructuring activity provided for by the 1993 charge was
substantially complete and amounts previously accrued had been paid.  The
cost savings realized by the Company as a result of the consolidation of
facilities and related staff reductions were comparable to the anticipated
$45 million, and the type and amount of charges actually incurred
approximated the amounts included in the provision.

     The 1993 fourth quarter included an extraordinary net-of-tax charge of
$14.7 million or $0.05 per share resulting from prepayment of Fisher-
Price's 10.69% term loan.


INCOME TAXES
- ------------
The effective income tax rates for 1995 and 1994 were 33.0% and 35.0%,
respectively.  The decrease in the effective rate for 1995 resulted from
increased taxable income earned in locations with relatively lower rates.


                                   29


     Effective January 1, 1993, the Company adopted Statement of Financial
Accounting Standards No. 109, Accounting for Income Taxes, which replaced
                              ---------------------------
Statement No. 96.  Upon adoption, a deferred income tax asset of $69.0
million was recorded, of which $16.0 million related to postquasi-
reorganization net operating losses carried forward, and $53.0 million
related principally to future tax deductions, and foreign tax credit and
alternative minimum tax credit carryovers resulting from activities prior
to the 1987 quasi-reorganization.  The benefit of $16.0 million (or $0.06
per share in the 1993 first quarter) was recognized in after-tax earnings
as the cumulative effect of a change in accounting principle.  The
remaining $53.0 million was credited to additional paid-in capital in
accordance with the required accounting treatment for transactions
resulting from activities prior to the quasi-reorganization.


FINANCIAL POSITION
- ------------------
The Company's financial position remained strong in 1995 primarily due to
its profitable operating results.  At December 31, 1995, the Company's cash
position, including marketable securities, was $483.5 million, compared to
$259.7 million as of the prior year.  The higher balance was due to the
issuance of $139.5 million of Medium-Term Notes during 1995 and cash
generated from increased profitability.  The Company's working capital
increased to $843.1 million.

     Accounts receivable decreased $82.7 million over the prior year level
primarily due to the sale of certain trade receivables, partially offset by
higher current year sales volume.  Inventory balances increased slightly to
$350.8 million.

     The Company's capitalization is as follows:



                                              As of Year End
                                ----------------------------------------
(In millions)                          1995                  1994
- -----------------------------   -------------------  -------------------
                                               
6-7/8% Senior Notes              $   99.8        5%  $   99.6         7%
6-3/4% Senior Notes                 100.0        6      100.0         7
Medium-Term Notes                   220.0       12      110.5         7
Other long-term debt
  obligations                        61.1        3       64.9         4
                                ---------  --------  --------  ---------
Total long-term debt                480.9       26      375.0        25
Other long-term liabilities          91.7        5       82.5         5
Shareholders' equity              1,275.2       69    1,085.7        70
                                ---------  --------  --------  ---------
                                 $1,847.8      100%  $1,543.2       100%
                                =========  ========  ========  =========


     Total long-term debt increased $105.9 million mainly due to the
issuance of Medium-Term Notes.  Future long-term capital needs are expected
to be satisfied through the retention of corporate earnings and the
issuance of long-term debt instruments.  In February of 1996, the Company
filed a universal shelf registration statement which, when effective, will
allow for the issuance of up to $350.0 million of debt and equity
securities.  Shareholders' equity increased $189.5 million over 1994,
reflecting profitable operating results for the current year and $40.8
million for activity related to employee stock compensation plans.  These
increases were partially offset by the (i) $73.9 million repurchase of
Series F Preference Stock from the International Games, Inc. ("IGI")
Employee Stock Ownership Plan ("ESOP"), (ii) treasury stock purchases of
$64.3 million and (iii) dividend declarations on common and preference
stock totaling $53.6 million.


LIQUIDITY
- ---------
The primary sources of liquidity for the Company over the last three years
have been cash on hand at the beginning of the year, cash flows generated
from operations, long-term debt issuances and short-term seasonal
borrowings.  Operating activities generated cash flows of $405.5 million
during 1995, compared to $346.6 million and $306.7 million in 1994 and
1993, respectively.

     Principal investing activities during 1995, 1994, and 1993 included
additions of tooling, property and equipment at various manufacturing and
office facilities, as well as additional investing in the construction of
new manufacturing plants.  Investing activities during 1995 and 1994
included expenditures for acquired businesses.  In 1995, investing
activities also included construction on a new design facility for Fisher-
Price.

     Financing activities provided intermediate- and long-term funds
through the issuance of Medium-Term Notes in both 1995 and 1994, and the
6-3/4% Senior Notes in 1993, which were utilized by the Company to retire
higher-cost debt and for general corporate purposes.  In 1995, all shares
of Series F Preference Stock and common stock were repurchased from the IGI
ESOP.  In 1994, the Company retired Fisher-Price's 10.69% term loan.  Cash
outlays for treasury stock were made over the three-year period primarily
to purchase shares for issuance under the Company's employee stock option
plans and for conversions of convertible securities.  The Company has
consistently increased cash payments for common dividends over the three-
year period as a result of stock splits distributed to common shareholders.


SHORT-TERM FINANCING
- --------------------
The Company's seasonal cash flow requirements for the coming year are
expected to be met by cash on hand as of December 31, 1995, cash generated
by 1996 operations, and short-term credit lines provided by domestic and
foreign banks.  Under the Company's domestic credit line, unsecured
facilities provide a total of $800.0 million in seasonal financing from a
commercial bank group.  The facilities provide for up to $400.0 million in
advances and backup for commercial paper issuances (a five-year facility),
and up to an additional $400.0 million (a five-year facility) for
nonrecourse purchases of certain trade accounts receivable by the bank
group.  In connection with the domestic credit line, the Company is to
comply with certain financial covenants for consolidated debt-to-capital,
interest coverage and tangible net worth levels.


                                   30


     In addition, the Company expects to have available approximately $328
million of individual short-term international credit lines with a number
of banks, which customarily are extended as needed to meet seasonal working
capital requirements of certain international affiliates.


ACQUISITIONS
- ------------
On May 31, 1994, the Company acquired substantially all of the business
assets and assumed the associated debts and liabilities of Kransco, a San
Francisco-based designer, manufacturer and marketer of brand name
recreational and sporting products for $274.6 million in cash, including
costs directly related to the acquisition and the repayment of $20.0
million of Kransco's short-term borrowings.  The asset purchase agreement
also provided for future contingent consideration in the event that net
sales of the POWER WHEELS product line reached or exceeded certain levels
in each of calendar years 1994, 1995 and 1996.  Under the agreement, the
contingent consideration payable with respect to any year shall not exceed
$8.6 million.  During 1995, $8.6 million of consideration was paid related
to the 1994 sales, and an additional $8.6 million was accrued, which
resulted in an increase of $17.2 million to the initial goodwill.

     In July 1994, the Company acquired a majority of the shares of Spear,
a company organized in the United Kingdom, that holds the rights to
SCRABBLE in markets outside of the United States and Canada, and certain
other games worldwide.  The aggregate purchase price, including related
acquisition costs, denominated in pounds sterling, was approximately $100
million.

     On November 30, 1993, the Company completed a merger transaction,
accounted for as a pooling of interests, with Fisher-Price, a manufacturer
and marketer of infant and preschool toys and juvenile products.  The
merger, valued on the merger's effective date at $1.19 billion, was
effected by the exchange of 2.490 shares (1.275 shares prior to stock
splits) of Mattel common stock for each outstanding Fisher-Price common
share.  Financial information for periods preceding the merger were
retroactively restated to reflect the combined operations of the companies.


LITIGATION
- ----------
The Company is involved in various litigation and other legal matters,
including claims related to product liability and environmental cleanup,
which are being addressed or defended in the ordinary course of business.
Management believes that any liability which may potentially result upon
resolution of such matters will not have a material adverse effect on the
Company's consolidated financial position or results of operations.


COMMITMENTS
- -----------
In the normal course of business, the Company enters into contractual
arrangements for future purchases of goods and services to ensure
availability and timely delivery, and to obtain and protect the Company's
right to create and market certain toys.  Such arrangements include
commitments for future inventory purchases and royalty payments pursuant to
licensing agreements.  Certain of these commitments routinely contain
provisions for guaranteed or minimum expenditures during the terms of the
contracts.

     As of December 31, 1995, the Company had outstanding commitments for
1996 purchases of inventory of approximately $101 million.  Licensing and
similar agreements with terms extending through the year 2002 contain
provisions for future guaranteed minimum payments aggregating approximately
$283 million.


FOREIGN CURRENCY CONTRACTS
- --------------------------
The Company enters into foreign currency forward exchange contracts and
swap agreements primarily as hedges of inventory purchases, sales and other
intercompany transactions denominated in foreign currencies to limit the
effect of exchange rate fluctuations on the Company's results of operations
and cash flows.  As of December 31, 1995 and 1994, the Company and its
international affiliates had outstanding forward exchange contracts
totaling $689.2 million and $322.7 million, respectively, and swap
agreements totaling $195.4 million and $189.9 million, respectively.

     Market risk exposures exist with respect to foreign currency forward
exchange contracts to the extent that currency fluctuations cannot be
predicted with certainty.  The Company seeks to mitigate its exposure to
market risk through determining its future foreign currency positions and
hedge requirements, retaining flexibility with respect to currencies used
for international borrowing arrangements and intercompany invoicing, and
varying the degree of coverage of individual foreign currency exposures,
which may alternatively be left open, partially or fully hedged.  By
policy, the Company maintains hedge coverages between minimum and maximum
percentages of its anticipated foreign currency exposures for any given
year.

     In order to minimize the risk of counterparty non-performance, the
Company executes its foreign currency forward exchange contracts and swap
agreements with financial institutions believed to be credit-worthy,
generally those that provide the Company with its working capital lines of
credit.  The Company does not trade in financial instruments nor does it
enter into contracts for speculative purposes.


EFFECTS OF INFLATION
- --------------------
Inflation rates in the United States and in major foreign countries in
which the Company operates have not had a significant impact on the
Company's operating results for the three years ended December 31, 1995.
The US Consumer Price Index increased 2.5% in 1995, and 2.7% in both 1994
and 1993.


                                   31



                     CONSOLIDATED BALANCE SHEETS
                     ---------------------------
                    Mattel, Inc. and Subsidiaries


                                                  December 31,   December 31,
(In thousands)                                        1995           1994
- -----------------------------------------------------------------------------
                                                           
ASSETS
Current Assets
  Cash                                              $  466,082     $  239,100
  Marketable securities                                 17,375         20,581
  Accounts receivable, less allowances of
    $10,788 at December 31, 1995 and
    $16,100 at December 31, 1994                       679,283        762,024
  Inventories                                          350,841        339,143
  Prepaid expenses and other current assets            177,238        182,675
                                                    ----------     ----------
    Total current assets                             1,690,819      1,543,523
                                                    ----------     ----------
Property, Plant and Equipment
  Land                                                  25,724         22,577
  Buildings                                            192,323        172,310
  Machinery and equipment                              354,469        289,796
  Capitalized leases                                    24,271         38,468
  Leasehold improvements                                51,629         46,512
                                                    ----------     ----------
                                                       648,416        569,663
  Less: accumulated depreciation                       265,885        248,666
                                                    ----------     ----------
                                                       382,531        320,997
  Tools, dies and molds, net                           116,783         94,924
                                                    ----------     ----------
  Property, plant and equipment, net                   499,314        415,921
                                                    ----------     ----------
Other Noncurrent Assets
  Intangible assets, net                               422,796        432,232
  Sundry assets                                         82,580         67,350
                                                    ----------     ----------
                                                    $2,695,509     $2,459,026
                                                    ==========     ==========

<FN>
The accompanying notes are an integral part of these statements.


                                     32


                                                  December 31,   December 31,
(In thousands, except share data)                     1995           1994
- -----------------------------------------------------------------------------
                                                           
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
  Notes payable                                     $   15,520     $        -
  Current portion of long-term liabilities              33,215          3,095
  Accounts payable                                     250,401        295,246
  Accrued liabilities                                  410,362        453,146
  Income taxes payable                                 138,183        164,394
                                                    ----------     ----------
    Total current liabilities                          847,681        915,881
                                                    ----------     ----------
Long-Term Liabilities
  6-7/8% Senior Notes                                   99,752         99,604
  6-3/4% Senior Notes                                  100,000        100,000
  Medium-Term Notes                                    220,000        110,500
  Mortgage note                                         44,585         45,000
  Other                                                108,322        102,351
                                                    ----------     ----------
    Total long-term liabilities                        572,659        457,455
                                                    ----------     ----------
Shareholders' Equity
  Preference stock                                           -              9
  Common stock $1.00 par value, 300.0 million
    shares authorized; 279.1 million shares
    issued with 275.5 million shares outstanding
    for 1995 and 279.1 million shares issued with
    276.1 million shares outstanding for 1994 (a)      279,058        223,264
  Additional paid-in capital                           103,512        234,913
  Treasury stock at cost; 3.6 million shares for
    1995 and 3.0 million shares for 1994 (a)           (75,574)       (53,812)
  Retained earnings (b)                              1,041,735        737,528
  Currency translation and other adjustments (b)       (73,562)       (56,212)
                                                    ----------     ----------
    Total shareholders' equity                       1,275,169      1,085,690
                                                    ----------     ----------
                                                    $2,695,509     $2,459,026
                                                    ==========     ==========

<FN>
Commitments and Contingencies (See accompanying notes.)

(a) Share data for 1995 and 1994 have been restated for the effects of the
    five-for-four stock split declared in February 1996.
(b) Since December 26, 1987 (Note 1).


                                     33



                        CONSOLIDATED STATEMENTS OF INCOME
                        ---------------------------------
                          Mattel, Inc. and Subsidiaries



                                                          For the Year
                                               ----------------------------------
(In thousands, except per share amounts)          1995        1994        1993
- ---------------------------------------------------------------------------------
                                                              
Net Sales                                      $3,638,812  $3,205,025  $2,704,448
Cost of sales                                   1,849,650   1,603,522   1,378,181
                                               ----------  ----------  ----------
Gross Profit                                    1,789,162   1,601,503   1,326,267

Advertising and promotion expenses                584,497     516,485     426,698
Other selling and administrative expenses         603,061     536,443     473,394
Restructuring and integration charges                   -      72,000     115,000
Interest expense                                   73,589      55,449      62,614
Other (income) expense, net                        (4,887)     27,494      11,915
                                               ----------  ----------  ----------
Income Before Income Taxes, Extraordinary
  Item and Cumulative Effect of Changes
  in Accounting Principles                        532,902     393,632     236,646

Provision for income taxes                        175,100     137,800     100,735
                                               ----------  ----------  ----------
Income Before Extraordinary Item and
  Cumulative Effect of Changes in
  Accounting Principles                           357,802     255,832     135,911

Extraordinary item - loss on early
  retirement of debt                                    -           -     (14,681)
                                               ----------  ----------  ----------
Income Before Cumulative Effect of
  Changes in Accounting Principles                357,802     255,832     121,230

Cumulative effect of changes in
  accounting principles                                 -           -      (4,022)
                                               ----------  ----------  ----------
Net Income                                        357,802     255,832     117,208

Preference stock dividend requirements              3,342       4,689       4,894
                                               ----------  ----------  ----------
Net Income Applicable to Common Shares         $  354,460  $  251,143  $  112,314
                                               ==========  ==========  ==========

Income Per Common and Common Equivalent Share
Income before extraordinary item and
  cumulative effect of changes in
  accounting principles                        $     1.26  $     0.90  $     0.49
Extraordinary item - loss on early
  retirement of debt                                    -           -       (0.05)
Cumulative effect of changes in
  accounting principles                                 -           -       (0.02)
                                               ----------  ----------  ----------
Net income                                     $     1.26  $     0.90  $     0.42
                                               ==========  ==========  ==========
Average number of common and common
  equivalent shares                               281,015     279,923     267,472
                                               ==========  ==========  ==========
Dividends Declared Per Common Share            $     0.19  $     0.15  $     0.12
                                               ==========  ==========  ==========
<FN>
The accompanying notes are an integral part of these statements.


                                       34



                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                      -------------------------------------
                          Mattel, Inc. and Subsidiaries



                                                                For the Year
                                                     ---------------------------------
(In thousands)                                          1995        1994        1993
- --------------------------------------------------------------------------------------
                                                                     
Cash Flows From Operating Activities:
  Net income                                         $ 357,802    $ 255,832   $117,208
    Adjustments to reconcile net income to
      net cash flows from operating activities:
      Gain on sale of business                          (9,142)           -          -
      Depreciation and amortization                    132,984      124,272     91,970
      Provision for deferred compensation                7,919       14,918      5,957
      Loss on early retirement of debt, net of tax           -            -     14,681
      Cumulative effect of changes in accounting
        principles, net of tax                               -            -      4,022
      Provision for lease termination, net                   -            -    (41,120)
      Decrease (increase) in accounts receivable        70,509     (155,265)   (55,525)
      (Increase) decrease in inventories               (15,279)     (74,148)    11,842
      Decrease (increase) in prepaid expenses
        and other current assets                         3,400      (38,626)     7,319
      (Decrease) increase in accounts payable,
        accrued liabilities and income
        taxes payable                                 (142,948)     215,403    161,818
      Other, net                                           247        4,166    (11,474)
                                                     ---------    ---------   --------
  Net cash flows from operating activities             405,492      346,552    306,698
                                                     ---------    ---------   --------

Cash Flows From Investing Activities:
  Purchases of tools, dies and molds                   (89,730)     (75,285)   (60,809)
  Purchases of other property, plant and equipment    (117,155)     (88,097)   (40,060)
  Purchases of marketable securities                   (29,154)     (29,032)   (28,616)
  Proceeds from sales of other property,
    plant and equipment                                 10,903       12,221     12,459
  Proceeds from sales of marketable securities          32,237       25,637     25,581
  Proceeds from sale of business                        21,129            -          -
  Investments in acquired businesses                    (8,625)    (374,965)         -
  Other, net                                               318          (89)      (713)
                                                     ---------    ---------   --------
  Net cash flows used for investing activities        (180,077)    (529,610)   (92,158)
                                                     ---------    ---------   --------

Cash Flows From Financing Activities:
  Notes payable, net                                    18,637       (5,966)   (14,135)
  Issuance of Medium-Term Notes                        139,500      110,500          -
  Long-term foreign borrowing                           (2,572)      (4,337)   (31,262)
  Redemption of Fisher-Price term loan                       -     (120,629)         -
  Issuance of 6-3/4% Senior Notes                            -            -    100,000
  Tax benefit of employee stock options exercised        8,500       23,923      4,431
  Exercise of stock options and warrants                24,353       39,209      8,012
  Purchase of treasury stock                           (64,284)     (80,885)   (52,558)
  Repurchase of Series F Preference Stock              (73,866)           -          -
  Dividends paid on common and preference stock        (50,963)     (47,840)   (30,476)
  Payment for tendered Fisher-Price warrants                 -       (4,891)         -
  Other, net                                               578        4,863       (381)
                                                     ---------    ---------   --------
  Net cash flows used for financing activities            (117)     (86,053)   (16,369)

Effect of Exchange Rate Changes on Cash                  1,684        2,098     (5,751)
                                                     ---------    ---------   --------
Increase (Decrease) in Cash                            226,982     (267,013)   192,420
Cash at Beginning of Year                              239,100      506,113    313,693
                                                     ---------    ---------   --------
Cash at End of Year                                  $ 466,082    $ 239,100   $506,113
                                                     =========    =========   ========

<FN>
The accompanying notes are an integral part of these statements.


                                     35



                           CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                           -----------------------------------------------
                                    Mattel, Inc. and Subsidiaries




                                                                          Additional
                                               Preference     Common       Paid-In      Treasury
(In thousands)                                   Stock         Stock       Capital       Stock
- ------------------------------------------------------------------------------------------------
                                                                           
Balance, December 31, 1992                             $9    $137,360      $247,727     $(43,098)
Net income
Five-for-four stock split                                      34,343       (34,781)
Purchase of treasury stock                                                               (52,558)
Conversion of 8% debentures                                                  (9,540)      33,876
Restricted stock activity                                         688        13,308
Amortization of deferred compensation
Exercise of stock options                                          79         6,494
Issuance of treasury stock                                                   (8,560)      14,430
Dividends declared on common stock
Dividends declared on preference stock
Cumulative effect of change in accounting
  principle                                                                  53,000
Termination of pre-quasi lease commitment                                   (41,120)
Collection of ESOP note receivable
Currency translation and other adjustments
                                                ---------    --------      --------    ---------
Balance, December 31, 1993                              9     172,470       226,528      (47,350)
Net income
Five-for-four stock split                                      44,653       (44,653)
Purchase of treasury stock                                                               (80,885)
Conversion of 8% debentures                                     5,897        67,549
Restricted stock activity                                                     1,915
Exercise of stock options                                         244        26,496
Issuance of treasury stock                                                  (38,031)      74,423
Payment for tendered Fisher-Price warrants                                   (4,891)
Dividends declared on common stock
Dividends declared on preference stock
Collection of ESOP note receivable
Currency translation and other adjustments
                                                ---------    --------      --------    ---------
Balance, December 31, 1994                              9     223,264       234,913      (53,812)
Net income
Five-for-four stock split                                      55,794       (55,794)
Purchase of treasury stock                                                               (64,284)
Repurchase of Series F Preference Stock                (9)                  (73,857)
Restricted stock activity                                                     7,919
Exercise of stock options                                                     8,500
Issuance of treasury stock                                                  (18,169)      42,522
Dividends declared on common stock
Dividends declared on preference stock
Currency translation and other adjustments
                                                ---------    --------      --------    ---------
Balance, December 31, 1995                             $-    $279,058      $103,512     $(75,574)
                                                =========    ========      ========    =========

<FN>
The accompanying notes are an integral part of these statements.


                                                                                          Currency
                                                                ESOP                     Translation     Total
                                                  Retained      Note        Deferred      and Other   Shareholders'
(In thousands)                                    Earnings    Receivable  Compensation   Adjustments     Equity
- -------------------------------------------------------------------------------------------------------------------
                                                                                       
Balance, December 31, 1992                      $  448,600     $(8,420)    $ (5,650)       $(28,172)     $  748,356
Net income                                         117,208                                                  117,208
Five-for-four stock split                                                                                      (438)
Purchase of treasury stock                                                                                  (52,558)
Conversion of 8% debentures                                                                                  24,336
Restricted stock activity                                                   (13,310)                            686
Amortization of deferred compensation                                         5,957                           5,957
Exercise of stock options                                                                                     6,573
Issuance of treasury stock                                                                                    5,870
Dividends declared on common stock                 (28,911)                                                 (28,911)
Dividends declared on preference stock              (4,894)                                                  (4,894)
Cumulative effect of change in accounting
  principle                                                                                                  53,000
Termination of pre-quasi lease commitment                                                                   (41,120)
Collection of ESOP note receivable                               4,920                                        4,920
Currency translation and other adjustments                                                  (21,176)        (21,176)
                                                ----------    --------     --------        --------      ----------
Balance, December 31, 1993                         532,003      (3,500)     (13,003)        (49,348)        817,809
Net income                                         255,832                                                  255,832
Five-for-four stock split                                                                                         -
Purchase of treasury stock                                                                                  (80,885)
Conversion of 8% debentures                                                                                  73,446
Restricted stock activity                                                    13,003                          14,918
Exercise of stock options                                                                                    26,740
Issuance of treasury stock                                                                                   36,392
Payment for tendered Fisher-Price warrants                                                                   (4,891)
Dividends declared on common stock                 (45,618)                                                 (45,618)
Dividends declared on preference stock              (4,689)                                                  (4,689)
Collection of ESOP note receivable                               3,500                                        3,500
Currency translation and other adjustments                                                   (6,864)         (6,864)
                                                ----------    --------     --------        --------      ----------
Balance, December 31, 1994                         737,528           -            -         (56,212)      1,085,690
Net income                                         357,802                                                  357,802
Five-for-four stock split                                                                                         -
Purchase of treasury stock                                                                                  (64,284)
Repurchase of Series F Preference Stock                                                                     (73,866)
Restricted stock activity                                                                                     7,919
Exercise of stock options                                                                                     8,500
Issuance of treasury stock                                                                                   24,353
Dividends declared on common stock                 (50,253)                                                 (50,253)
Dividends declared on preference stock              (3,342)                                                  (3,342)
Currency translation and other adjustments                                                  (17,350)        (17,350)
                                                ----------    --------     --------        --------      ----------
Balance, December 31, 1995                      $1,041,735     $     -     $      -        $(73,562)     $1,275,169
                                                ==========    ========     ========        ========      ==========

<FN>
The accompanying notes are an integral part of these statements.


                                                      36



                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------
                         Mattel, Inc. and Subsidiaries


NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
- ---------------------------------------------------

Principles of Consolidation and Basis of Preparation
- ----------------------------------------------------
The consolidated financial statements include the accounts of Mattel, Inc.
and its subsidiaries (the "Company").  All significant intercompany
accounts and transactions are eliminated, and certain amounts in the
financial statements for prior years have been reclassified to conform with
the current year presentation.  Financial data for 1993 reflects the
retroactive effects of the merger, accounted for as a pooling of interests,
with Fisher-Price, Inc. ("Fisher-Price") consummated in November 1993.

     Preparation of the consolidated financial statements in conformity
with generally accepted accounting principles requires management to make
estimates and judgments that affect the reported amounts of assets and
liabilities and disclosure of contingent assets and liabilities at the date
of the financial statements and the reported amounts of revenues and
expenses during the reporting period.  Actual results could differ from
those estimates.


Foreign Currency Translation
- ----------------------------
Assets and liabilities of foreign subsidiaries are translated at end-of-
period rates of exchange.  Income, expense and cash flows are translated at
weighted-average rates of exchange for the period.  The resulting currency
translation adjustments are accumulated and reported as a component of
shareholders' equity.


Quasi-Reorganization
- --------------------
Effective December 26, 1987, the Company implemented a quasi-reorganization
and revalued its assets and liabilities to their fair values as of that
date.  The $69.0 million net effect of these adjustments was credited to
additional paid-in capital.  Additionally, as of December 26, 1987,
accumulated deficits of $256.0 million and cumulative currency translation
adjustments of $32.7 million were transferred to additional paid-in
capital.


Cash
- ----
Cash includes cash equivalents, which are highly liquid investments with
maturities of three months or less when purchased.  Because of the short
maturities of these instruments, the carrying amount is a reasonable
estimate of fair value.


Marketable Securities
- ---------------------
Marketable securities, comprised principally of US dollar-denominated
foreign debt securities held for liquidity purposes, are stated at market
value and classified as securities available-for-sale.  Unrealized gains or
losses are reported as a component of shareholders' equity until realized.
Quoted market prices, which approximated cost as of the balance sheet
dates, are reasonable estimates of the portfolio's fair value.
of the portfolio's fair value.


Inventories
- -----------
Inventories, net of an allowance for excess quantities and obsolescence,
are stated at the lower of cost or market.  Cost is determined by the
first-in, first-out method.


Property, Plant and Equipment
- -----------------------------
Property, plant and equipment are stated at cost less accumulated
depreciation and amortization.  Depreciation is computed using the
straight-line method over estimated useful lives of 15 to 40 years for
buildings, 3 to 10 years for machinery and equipment, and 10 to 20 years,
not to exceed the lease term, for leasehold improvements.  Tools, dies and
molds are amortized using the straight-line method over three years.

     Capitalized lease assets in existence at the time of the quasi-
reorganization are recorded at their fair values determined as of December
26, 1987, less accumulated amortization computed over the remaining lease
terms.  Major categories of capitalized leases are as follows (in
thousands):



                                            As of Year End
                                        ----------------------
                                           1995        1994
                                        ----------  ----------
                                              
Land and buildings                         $23,271     $37,208
Machinery and equipment                      1,000       1,260
                                        ----------  ----------
                                            24,271      38,468
Less: accumulated amortization              14,078      18,607
                                        ----------  ----------
                                           $10,193     $19,861
                                        ==========  ==========


Intangible Assets, Net
- ----------------------
Intangible assets consist of the excess of purchase price over the fair
value of net assets acquired in purchase acquisitions, and the costs of
acquired patents and trademarks.  Intangible assets are amortized using the
straight-line method over periods ranging from 10 to 20 years.  The Company
periodically reviews the carrying value of its intangible assets to
identify and assess any impairment by evaluating the operating performance
and future undiscounted cash flows of the underlying assets.  Accumulated
amortization was $99.6 million and $74.0 million as of December 31, 1995
and December 31, 1994, respectively.


                                   37


Advertising Costs
- -----------------
Production costs of advertising are expensed at the time the advertising
initially takes place.


Income Taxes
- ------------
Deferred income tax assets and liabilities are determined in accordance
with Statement of Financial Accounting Standards No. 109, Accounting for
                                                          --------------
Income Taxes ("SFAS No. 109"), and result from revenues and expenses being
- ------------
recognized in different time periods for financial reporting purposes than
for income tax purposes.  Under SFAS No. 109, deferred income taxes arise
from temporary differences and carryforwards which are tax-effected at the
enacted tax rates and subsequently adjusted for changes in tax laws and
rates.  Deferred income tax assets and liabilities are classified as
current or noncurrent based upon the financial reporting classification of
assets and liabilities to which they relate.  A valuation allowance is
established if it is more likely than not that some portion or all of a
deferred income tax asset will not be realized.  Effective January 1, 1993,
the Company adopted SFAS No. 109, the effects of which are covered in
detail in Note 2 to the consolidated financial statements.


Income and Dividends Per Common Share
- -------------------------------------
All share and per share data presented in these financial statements
reflect the retroactive effect of the Fisher-Price merger and the five-for-
four stock splits distributed in March 1996, and January 1995 and 1994.

    Income per common share is computed by dividing earnings available to
common shareholders by the average number of common and common equivalent
shares outstanding during each period.  Weighted-average share computations
assume the exercise of dilutive stock options and warrants, reduced by the
number of shares which could be repurchased at average market prices with
proceeds from exercise.  Earnings available to common shareholders
represent reported net income less preference stock dividend requirements,
plus interest savings from the assumed retirement of debt upon exercise of
dilutive warrants.


Foreign Currency Contracts
- --------------------------
The Company enters into foreign currency forward exchange contracts and
swap agreements as hedges to limit the effect of exchange rate fluctuations
on the Company's results of operations and cash flows.  Gains and losses
related to hedged transactions are deferred and are recognized in results
of operations as part of the underlying transaction while those related to
unhedged transactions are included in the income statement currently.


NOTE 2 - INCOME TAXES
- ---------------------

Consolidated pre-tax income before extraordinary item and cumulative effect
of changes in accounting principles consists of the following (in
thousands):



                                                  For the Year
                                       ----------------------------------
                                          1995        1994        1993
                                       ----------  ----------  ----------
                                                      
US operations                            $313,703    $268,817    $127,937
Foreign operations                        219,199     124,815     108,709
                                       ----------  ----------  ----------
                                         $532,902    $393,632    $236,646
                                       ==========  ==========  ==========


     The provision for current and deferred income tax expense consists of
the following (in thousands):



                                                  For the Year
                                       ----------------------------------
                                          1995        1994        1993
                                       ----------  ----------  ----------
                                                      
Current
  Federal                                $ 84,800    $ 76,100    $ 64,358
  State                                    14,900      12,100      11,758
  Foreign                                  53,600      48,200      47,884
                                        ---------   ---------   ---------
                                          153,300     136,400     124,000
                                        ---------   ---------   ---------
Deferred
  Federal                                  21,600       1,500     (21,841)
  State                                       300       2,250      (3,629)
  Foreign                                    (100)     (2,350)     (6,640)
                                        ---------   ---------   ---------
                                           21,800       1,400     (32,110)
                                        ---------   ---------   ---------
Provision excluding extraordinary
  item                                    175,100     137,800      91,890
Benefit allocated to extraordinary
  item                                          -           -       8,845
                                        ---------   ---------   ---------
Total provision for income taxes         $175,100    $137,800    $100,735
                                        =========   =========   =========


     Deferred income taxes are provided principally for certain reserves,
depreciation, employee compensation-related expenses and certain other
expenses that are recognized in different years for financial statement and
income tax purposes.  The Company's deferred income tax assets
(liabilities) were comprised of the following (in thousands):



                                                     As of Year End
                                               ---------------------------
                                                   1995           1994
                                               ------------   ------------
                                                        
Deferred compensation                              $ 20,732       $ 11,588
Sales allowances and inventory reserves              58,060         55,826
Operating loss and tax credit carryovers             22,239         26,448
Excess of tax basis over book basis                  14,098          9,483
Postretirement benefits                              12,840         12,554
Restructuring and integration charges                 6,193         36,085
Other                                                26,062         29,668
                                               ------------   ------------
  Gross deferred income tax assets                  160,224        181,652
                                               ------------   ------------
Excess of book basis over tax basis                 (14,636)       (14,230)
Depreciation                                         (5,245)          (816)
Retirement benefits                                  (8,905)        (7,298)
Other                                                (6,327)       (11,001)
                                               ------------   ------------
  Gross deferred income tax liabilities             (35,113)       (33,345)
Deferred income tax asset valuation
  allowances                                        (28,754)       (33,044)
                                               ------------   ------------
Net deferred income tax assets                     $ 96,357       $115,263
                                               ============   ============


                                     38


     Differences between the provision for income tax expense at the United
States federal statutory income tax rate and the provision in the
consolidated statements of income were as follows (in thousands):



                                                     For the Year
                                          ----------------------------------
                                             1995        1994        1993
                                          ----------  ----------  ----------
                                                         
Provision at federal statutory rates       $ 186,516   $ 137,771    $ 82,812
Increase (decrease) resulting from:
  Losses without income tax benefit            4,252       1,160       2,436
  Foreign earnings taxed at different
    rates, including withholding taxes       (27,464)    (12,029)     (1,827)
  Tax benefit of future deductions                 -           -        (994)
  State and local taxes, net of
    federal benefit                           10,603       9,327       5,417
  Dividends paid to ESOP                      (1,170)     (1,600)     (1,500)
  Nondeductible restructuring costs                -           -      13,599
  Other                                        2,363       3,171         792
                                          ----------  ----------  ----------
Total provision                            $ 175,100   $ 137,800    $100,735
                                          ==========  ==========  ==========


     Appropriate US and foreign income taxes have been provided for
earnings of foreign subsidiary companies that are expected to be remitted
in the near future.  The cumulative amount of undistributed earnings of
foreign subsidiaries which the Company intends to permanently invest and
upon which no deferred US income taxes have been provided is $468.5 million
at December 31, 1995.  The additional US income tax on the unremitted
foreign earnings, if repatriated, would be offset in whole or in part by
foreign tax credits.  Foreign withholding taxes of $19.5 million would be
due upon remittance of these earnings.

     Certain foreign subsidiaries have net operating loss carryforwards
totaling $55.4 million ($1.7 million with no expiration date, $45.1 million
expiring 1996 to 2000, and $8.6 million expiring after 2000).

     Generally accepted accounting principles require that tax benefits
related to the exercise by employees of nonqualified stock options be
credited to additional paid-in capital.  In 1995, 1994 and 1993,
nonqualified stock options exercised resulted in credits to additional
paid-in capital totaling $8.5 million, $23.9 million and $4.4 million,
respectively.

     The Internal Revenue Service has completed its examination of the
Company's federal income tax returns through December 31, 1991.

     Effective January 1, 1993, the Company adopted SFAS No. 109.  Upon
adoption, a net deferred income tax asset of $69.0 million was recorded, of
which $16.0 million related to postquasi-reorganization net operating
losses carried forward, and $53.0 million related principally to future tax
deductions, and foreign tax credit and alternative minimum tax credit
carryovers resulting from activities prior to the 1987 quasi-
reorganization.  The benefit of $16.0 million (or $0.06 per share in the
1993 first quarter) was recognized in after-tax earnings as the cumulative
effect of a change in accounting principle; the remaining $53.0 million was
credited to additional paid-in capital in accordance with the required
accounting treatment for transactions resulting from activities prior to
the 1987 quasi-reorganization.


NOTE 3 - EMPLOYEE BENEFITS
- --------------------------

The Company and certain of its subsidiaries have various pension and
retirement plans covering substantially all employees of these companies.
Expense related to these plans totaled $16.1 million, $14.6 million and
$10.0 million in 1995, 1994 and 1993, respectively.  Prior to the November
1993 merger, Fisher-Price maintained a number of benefit plans and
compensation arrangements.  Subject to certain exceptions, these programs
shall continue to be administered by Fisher-Price without material change
or modification for periods up to five years following the merger.


Pension Plans
- -------------
The Company provides defined benefit pension plans covering certain of its
domestic and foreign employees.  Plan benefits are based upon covered
employees' length of service and earnings.  Pension costs are actuarially
determined and plans are generally funded to meet benefit obligations
existing as of the end of each year.  Contributions are based upon amounts
required to be funded under applicable governmental regulations, but will
not exceed the maximum amount deductible for income tax purposes.  Assets
of these plans are invested in equity securities, as well as corporate,
government and other fixed-income investments.  With the exception of the
Fisher-Price Pension Plan, activity related to the Company's pension plans,
including those of foreign affiliates, was not significant during any year.

     The Fisher-Price Pension Plan, a defined benefit plan covering most of
the domestic employees of Fisher-Price, contains certain change-of-control
provisions which were triggered as a result of the November 1993 merger.
For a five-year period, or until the assets of the plan are less than its
liabilities, if earlier, the rate at which benefits accrue on behalf of
participants may not be decreased.  In the event of the plan's termination
or consolidation


                                   39


with another plan, assets in excess of liabilities must be used to increase
participants' benefits.  The components of net pension cost for this plan,
based upon an October valuation date for the years ended December 31, 1995,
1994 and 1993, are detailed below (in thousands):



                                          For the Period Ended
                                   ----------------------------------
                                      1995        1994        1993
                                   ----------  ----------  ----------
                                                  
Service cost                         $  2,547    $  3,562     $ 2,928
Interest cost                           7,924       7,646       6,801
Actual (gain) loss on plan assets     (30,650)      1,038      (9,267)
Net amortization and deferral          16,881     (14,221)     (2,261)
                                   ----------  ----------  ----------
Net pension income                   $ (3,298)   $ (1,975)    $(1,799)
                                   ==========  ==========  ==========


     Reconciliation of the funded status of Fisher-Price's domestic pension
plan to the related prepaid asset included in the consolidated balance
sheets are as follows (in thousands):



                                              As of Year End
                                          ----------------------
                                             1995        1994
                                          ----------   ---------
                                                 
Vested benefits                             $115,573    $ 85,510
Nonvested benefits                             3,126       3,643
                                          ----------  ----------
Accumulated benefit obligation               118,699      89,153
Effect of projected future salary
  increases                                    4,862       3,923
                                          ----------  ----------
Projected benefit obligation                 123,561      93,076
Plan assets at fair value                    144,718     117,866
                                           ---------   ---------
Plan assets in excess of projected
  benefit obligation                          21,157      24,790
Unrecognized net loss (gain)                   3,769      (1,424)
Unrecognized prior service cost                2,055       2,886
Unrecognized net asset at transition          (8,992)    (11,561)
                                           ---------   ---------
Prepaid pension asset                       $ 17,989    $ 14,691
                                          ==========  ==========



                                              For the Period
                                          ----------------------
                                           1995    1994    1993
                                          ------  ------  ------
                                                 
Assumptions:
  Weighted average discount rate           7.25%   8.50%   7.00%
  Rate of future compensation increases    4.00%   4.00%   4.00%
  Long-term rate of return on plan
    assets                                10.00%  10.00%  10.00%
- ----------------------------------------------------------------


Other Retirement Plans
- ----------------------
Domestic employees not covered by collective bargaining agreements are
eligible to participate in the Company's 401(k) savings plans, which are
defined contribution plans satisfying the requirements of the Employee
Retirement Income Security Act of 1974 ("ERISA").  Under these plans, the
Company makes contributions to a trust based upon the employee's age, as
well as matches percentages of certain amounts of voluntary employee
contributions.  Mattel's Personal Investment Plan covers employees of
Mattel, Inc., and the Fisher-Price, Inc. Matching Savings Plan covers
employees of Fisher-Price.  On June 30, 1994, the Fisher-Price Profit
Sharing and Retirement Savings Plan was merged and all its assets were
transferred into the Fisher-Price, Inc. Matching Savings Plan.

     The Company maintains unfunded supplemental retirement plans which are
nonqualified defined benefit plans covering certain key executives of
Mattel, Inc. and its subsidiaries.  In addition, compensation deferral and
excess benefit plans exist for certain officers and key employees of both
Mattel, Inc. and Fisher-Price, Inc.  For 1995, 1994 and 1993, the
accumulated and vested benefit obligations and related expense of these
plans were not significant.


Employee Stock Ownership Plan
- -----------------------------
In January 1987, an ESOP was established for employees of IGI.  The ESOP is
a defined contribution plan satisfying the requirements of ERISA.  In
connection with the February 1992 merger, IGI convertible preferred stock
held by the ESOP was exchanged for 55.8 thousand shares of the Company's
common stock and 864.3 thousand shares of the Company's 12.5% Convertible
Preference Stock, Series F.  The ESOP debt was repaid in August 1994 through
a series of dividend and cash contributions paid by the Company to service the
debt.  On October 20, 1995, the Company repurchased all shares of Series F and
common stock from the ESOP for a total of $75.1 million.  The Company intends
to terminate the ESOP and has received a determination letter from the IRS
permitting termination.


Postretirement Benefits
- -----------------------
The Company maintains a postretirement benefit plan for domestic employees
of Mattel.  The plan provides for health care to retirees meeting certain
age and years of service requirements, and consists primarily of medical
and prescription benefits, Medicare Part B reimbursement and life
insurance.  The ongoing costs and obligations associated with the Mattel,
Inc. plan are not significant to the Company's financial position and
results of operations.

     Fisher-Price has a postretirement health insurance plan covering
substantially all domestic employees hired prior to January 1, 1993.
Existing retirees, employees who elected to retire before January 1, 1994
and employees whose age-plus-service was equal to 70 years by December 31,
1993 may continue to participate, for their lifetime, in the Fisher-Price
group health insurance plan at the same contribution rate as active
employees.  All other active employees who do not satisfy the criteria
outlined above participate in a retiree medical account balance plan.  An
account was established, as of January 1, 1993, for each eligible employee,
with a balance equal to $865 for each year of service, including past
service,


                                   40


up to a maximum of 25 years.  The account balance will become available
upon a participant's retirement at age 55 or anytime thereafter with five
years of service, and may be used to purchase benefits through the Fisher-
Price health care insurance plan or through an outside insurance provider,
and to pay for health care expenses not reimbursed by insurance or Medicare.
If an employee terminates employment prior to satisfying the retirement
criteria, the account balance is forfeited and no benefits are paid.

     Details of the plan's expense recognized in the consolidated financial
statements for the years ended December 31, 1995, 1994 and 1993 are as
follows (in thousands):



                                                      For the Year
                                           ----------------------------------
                                              1995        1994        1993
                                           ----------  ----------  ----------
                                                          
Service cost                                   $  432      $  511     $   475
Interest cost                                   2,539       1,826       1,999
Recognition of transition obligation                -           -      29,357
                                           ----------  ----------  ----------
Net postretirement benefit cost                $2,971      $2,337     $31,831
                                           ==========  ==========  ==========

     The funded status of the plan and the amounts included in the
Company's consolidated balance sheets are as follows (in thousands):





                                               As of Year End
                                           ----------------------
                                              1995        1994
                                           ----------  ----------
                                                 
Current retirees                              $28,418     $19,011
Fully eligible active employees                 2,502       5,078
Other active employees                          4,305       6,659
                                           ----------  ----------
  Accumulated postretirement benefit           35,225      30,748
    obligation
Unrecognized net loss                          (3,687)        (21)
                                           ----------  ----------
Accrued postretirement benefit liability      $31,538     $30,727
                                           ==========  ==========


     The discount rates used in determining the accumulated postretirement
benefit obligation were 7.25%, 8.50% and 7.00% for 1995, 1994 and 1993,
respectively.  For participants below 65 years of age, the health care cost
trend rate for expected claim costs was assumed to be 7.0% in 1995,
declining to 5.5% by 1997 and remaining constant thereafter.  For
participants 65 years of age or older, the health care cost trend rate for
expected claim costs was assumed to be 6.0% in 1995, declining to 5.5% by
1996 and remaining constant thereafter.  A one percentage point increase in
the assumed health care cost trend rate for each future year would have
increased the aggregate of service and interest cost for 1995 by
approximately $0.3 million and increased the accumulated postretirement
benefit obligation as of December 31, 1995 by approximately $4 million.

     In the first quarter of 1993, the Company adopted Statement of
Financial Accounting Standards No. 106, Employers' Accounting for
                                        -------------------------
Postretirement Benefits Other Than Pensions ("SFAS No. 106"), with
- -------------------------------------------
immediate recognition of an actuarially-determined accumulated
postretirement benefit obligation of $2.3 million for the Mattel, Inc.
plan.  The related charge of $1.4 million, after deferred income tax
benefits of $0.9 million, was recognized in earnings as the cumulative
effect of a change in accounting principle.  Upon consummation of the
November 1993 merger, Fisher-Price's accounting methodology was conformed
to that of the Company, and accordingly, a related $18.6 million charge,
net of deferred income tax benefits of $10.7 million, was recognized in
earnings as the cumulative effect of a change in accounting principle
retroactively as of the 1993 first quarter.


Incentive Awards
- ----------------
The Company's Long-Term Incentive Plan is a variable compensation plan
available to certain key executives of Mattel, Inc.  Awards are paid
annually based upon the performance of the Company over a three-year
period.  Pursuant to the Company's 1990 stock option plan, stock
appreciation rights ("SAR") had been awarded in 1991 to certain key
executives of Mattel, Inc.  In February 1994, the value of the SARs was
capped, and they were canceled in exchange for awards consisting of
nonqualified stock options and cash, contingent upon the executive's
continued employment by the Company.  During 1995, the first of two
installment payments related to the SARs of $9.5 million was paid.  At
December 31, 1995 and 1994, $28.7 million and $26.0 million, respectively,
were accrued for awards under these plans.

     The Company also has discretionary annual incentive compensation plans
for officers and key employees of both Mattel, Inc. and Fisher-Price, Inc.
based on the Company's performance and subject to certain approvals of the
Compensation/Options Committee of the Board of Directors.  At December 31,
1995 and 1994, $17.8 million and $30.4 million, respectively, were accrued
for awards under these plans.


NOTE 4 - SEASONAL FINANCING AND LONG-TERM DEBT
- ----------------------------------------------

Seasonal Financing
- ------------------
The Company maintains and periodically amends or replaces a revolving
credit agreement with a commercial bank group that is utilized to finance
the working capital requirements of its domestic and certain international
operations.  The agreement in effect during 1995, which was recently
amended (see below), was renegotiated in the first quarter of 1995 to
increase the total facility to $650.0 million from $500.0 million.  Within
the facility, up to $400.0 million was a standard revolving credit line
available for advances and backup for commercial paper issuances (a three-
year facility).  Interest was charged at various rates selected by the
Company not greater than the base rate charged by the agent bank, plus a
commitment fee of up to .095% of the unused line available for advances.
The remaining $250.0 million (a three-year facility) was available for
nonrecourse purchases of certain trade accounts receivable of the Company
by the commercial bank group providing the credit line.  Outstanding
receivables sold are reduced by collections and cannot exceed the $250.0
million at any time.  The uncollected balance of receivables sold totaled
$67.5


                                   41


million and zero at December 31, 1995 and 1994, respectively.  The
agreement required the Company to comply with certain financial covenants
for consolidated debt-to-capital, interest coverage and tangible net worth
levels.

     Effective in August 1995, the Company entered into an agreement
providing for up to $100.0 million, at each specified purchase date, of
nonrecourse purchases of certain trade accounts receivable of the Company
by a commercial bank.  The uncollected balance of receivables sold totaled
$79.5 million at December 31, 1995.

     To meet seasonal borrowing requirements of international operations in
addition to amounts funded by proceeds of its revolving credit agreement,
the Company negotiates individual financing arrangements, generally with
the same groups of banks that provided credit in the prior year.
International credit lines total approximately $328 million, a portion of
which is used to support letters of credit.  The Company expects to extend
these credit lines throughout 1996 and believes available amounts will be
adequate to meet its seasonal financing requirements.

     Interest rates charged on the Company's working capital credit lines
are adjusted on a periodic basis; therefore, the carrying amounts of such
obligations are a reasonable approximation of their fair value.
Information relating to the Company's domestic and international credit
lines is summarized as follows (in thousands):



                                                 For the Year
                                         ----------------------------
                                           1995      1994      1993
                                         --------  --------  --------
                                                    
Balance at end of year
  Domestic                               $      -  $      -  $      -
  International                            15,520         -         -
Maximum amount outstanding
  Domestic                                397,000   613,000   167,000
  International                            84,000    74,000    76,100
Average borrowing
  Domestic                                221,000   271,000    45,100
  International                            45,000    36,000    55,100
Weighted average interest rate
  on average borrowing
  Domestic (computed daily)                   6.0%      5.0%      3.5%
  International (computed monthly)            9.5%     11.5%      8.5%
- ---------------------------------------------------------------------


     Effective in March 1996, the Company amended its revolving credit
agreement.  The new agreement consists of unsecured facilities providing a
total of $800.0 million in seasonal financing from substantially the same
group of commercial banks.  The facilities provide for up to $400.0 million
in advances and backup for commercial paper issuances (a five-year
facility), and up to an additional $400.0 million (a five-year facility)
for nonrecourse purchases of certain trade accounts receivable by the bank
group.  In connection with the agreement, the Company is to comply with
certain financial covenants for consolidated debt-to-capital, interest
coverage and tangible net worth levels.


6-7/8% Senior Notes
- -------------------
In August 1992, the Company issued $100.0 million aggregate principal
amount of 6-7/8% Senior Notes maturing August 1, 1997.  Interest is payable
semiannually on the first day of February and August.  At December 31, 1995
and 1994, the bid prices for the 6-7/8% Senior Notes, as provided by one of
the underwriters, were $1,020.40 and $965.10, respectively, based on a par
value of $1,000.00.


6-3/4% Senior Notes
- -------------------
In May 1993, the Company issued $100.0 million aggregate principal amount
of 6-3/4% Senior Notes maturing May 15, 2000.  Interest is payable
semiannually on the fifteenth day of each May and November.  At December
31, 1995 and 1994, the bid prices for the 6-3/4% Senior Notes, as provided
by one of the underwriters, were $1,033.40 and $924.39, respectively, based
on a par value of $1,000.00.


Medium-Term Notes ("MT Notes")
- ------------------------------
During the 1994 third quarter, the Company commenced a program for the
issuance of up to $250.0 million in aggregate principal amount of Series A
Medium-Term Notes.  During the 1994 fourth quarter, the Company issued an
aggregate of $80.5 million principal amount of MT Notes maturing on various
dates from October 1999 to December 2004.  Interest is payable semiannually
at fixed rates ranging from 8.00% to 8.55% per annum on the fifteenth day
of May and November.  At December 31, 1995 and 1994, the bid prices for
these notes ranged from $1,075.00 to $1,159.30 and $983.12 to $997.33,
respectively, based on a par value of $1,000.00.  The Company also issued
an aggregate of $30.0 million principal amount of MT Notes maturing in
January 1996, bearing interest at three-month LIBOR plus .125%, currently
set at 5.8% per annum.  Interest is payable quarterly on the twenty-ninth
day of March, June, September and December.  The principal amount of
floating rate MT Notes approximates fair value since the interest rate is
reset quarterly.

     During 1995, an aggregate of $139.5 million principal amount of MT
Notes was issued by the Company maturing on various dates from June 1998 to
May 2007.  Interest is payable semiannually at fixed rates ranging from
5.93% to 7.65% per annum on the fifteenth day of May and November.  At
December 1995, the bid prices for these notes ranged from $1,006.50 to
$1,081.60, based on a par value of $1,000.00.


                                   42


Mortgage Note
- -------------
In 1990, the Company borrowed $45.0 million under a mortgage agreement
secured by its headquarters office facility in El Segundo, California.  The
agreement requires monthly interest-only payments for the first 60 months
of its term and monthly principal and interest payments of approximately
$0.4 million thereafter, until its December 2005 maturity date.  Interest
is payable at 10.15% for the term of the agreement.  The fair value of the
mortgage note, estimated by discounting future cash flows at the interest
rates currently available for debt with the same credit rating, similar
terms and maturity date, was approximately $51 million and $48 million at
December 31, 1995 and 1994, respectively.


Fisher-Price Term Loan
- ----------------------
Following the merger with Fisher-Price, the Company reached an agreement
with the lenders permitting prepayment of its $100.0 million of term
indebtedness to insurance companies.  The prepayment premium and write-off
of unamortized issuance costs resulted in an extraordinary charge against
earnings in the 1993 fourth quarter, net of an $8.8 million income tax
benefit, of $14.7 million, or $0.05 per share.


8% Convertible Subordinated Debentures ("8% Debentures")
- --------------------------------------------------------
During the 1994 first quarter, the Company issued its Notice of Redemption
to holders of the 8% Debentures.  In lieu of redemption, the holders
elected to convert the 8% Debentures into the Company's common stock.
During the 1994 first quarter and the 1993 fourth quarter, holders tendered
$75.7 million and $24.3 million, respectively, of the 8% Debentures for
conversion into 9.2 million and 3.0 million common shares, respectively.


Scheduled Maturities
- --------------------
The aggregate amounts of long-term debt and capitalized lease obligations
maturing in the next five years are as follows (in thousands):



                    Medium-              Capitalized
         Senior      Term      Mortgage     Lease
          Debt       Notes       Note    Obligations    Other      Total
        ---------  ----------  --------  -----------  ---------  ---------
                                               
1996     $      -    $30,000       $500         $100     $2,400   $ 33,000
1997      100,000          -        500          100      1,000    101,600
1998            -      9,500        500          100        300     10,400
1999            -     30,000        600          100        300     31,000
2000      100,000          -        600            -        400    101,000
- --------------------------------------------------------------------------



NOTE 5 - SHAREHOLDERS' EQUITY
- -----------------------------

Preference Share Purchase Rights
- --------------------------------
In 1992, the Board of Directors approved an extension of the Company's
Preference Share Purchase Rights plan.  The rights may be exercised by
their holders to purchase shares of the Company's Series E Junior
Participating Preference Stock upon the occurrence of certain events,
including the acquisition, or announcement of intended acquisition, of 20
percent or more of Mattel's common stock by a person or group of affiliated
or associated persons.  The rights are subject to adjustment in the event
of stock dividends, stock splits or other changes in the Company's common
stock, and will expire on February 17, 2002, unless the plan is further
extended or the rights are earlier redeemed or exchanged by the Company.


Preferred and Preference Stock
- ------------------------------
The Company is authorized to issue 3.0 million shares of $1.00 par value
preferred stock and 20.0 million shares of $0.01 par value preference
stock.  No preferred shares are outstanding and the Company has no current
plan to issue any such shares.

     In February 1992, 1.5 million shares of $0.01 par value preference
shares were designated as Series E Junior Participating Preference Stock in
connection with a distribution of Preference Share Purchase Rights to the
Company's common shareholders.  Series E shares are issuable only when
rights become exercisable under the Preference Share Purchase Rights plan
(see above).

     In connection with the IGI merger in February 1992, 864.3 thousand
shares of $0.01 par value preference stock were designated as 12.5%
Convertible Preference Stock, Series F, and issued to the IGI ESOP.  On
October 20, 1995, the Company repurchased all outstanding preference stock
from the IGI ESOP for $73.9 million.  The ESOP note receivable, which was
secured by the Series F Preference Stock, was repaid in August 1994.


Stock Options
- -------------
Under the Company's stock option plans, officers and other key employees
may be granted nonqualified stock options, restricted stock awards and
stock appreciation rights.  Generally, options are exercisable contingent
upon the grantees' continued employment with the Company, and in
installments when permitted by the Board of Directors or its
Compensation/Options Committee.  As of December 31, 1995 and 1994, a total
of 15.4 million shares and 13.3 million shares, respectively, of Mattel
common stock were reserved for issuance under these plans.

     Nonqualified stock options are granted at not less than 100 percent of
the fair market value of the Company's common stock on the date of award,
and generally expire within ten years from date of grant.

     Restricted stock awards issued are subject to various restrictions.
During the time period from the award date until the restrictions lapse,
shares cannot be sold, assigned, pledged or otherwise encumbered by the
recipients.  As of December 31, 1995, restricted stock awards granted to
Mattel executives totaled 927.7 thousand shares.  The market value of these
shares as of December 31, 1994 was charged to income as part of the 1994
restructuring.  Any subsequent increases or decreases in market value
through January 1, 1997, the end of the restriction period, are reflected
in the results of operations currently.  As a result, $7.9 million was
charged to income in 1995.


                                   43


     The following is a summary of stock option information for the
Company's plans during the year (options in thousands):



                                         Options Outstanding
Nonqualified Plans                  Number (a)       Price (a)
- --------------------------------   ------------   ----------------
                                            
Outstanding at December 31, 1993         15,616   $ 1.77 to $15.30

  Granted                                 3,803    14.56 to  17.84
  Exercised                              (6,126)    1.77 to  12.54
  Canceled                                 (145)    2.42 to  14.02
                                   ------------
Outstanding at December 31, 1994         13,148     1.84 to  17.84

  Granted                                 4,152    16.16 to  23.90
  Exercised                              (2,314)    1.84 to  18.10
  Canceled                                 (473)    3.34 to  17.90
                                   ------------
Outstanding at December 31, 1995         14,513   $ 1.84 to $23.90
                                   ============

Options exercisable at:
  December 31, 1994 (b)                   3,200
  December 31, 1995 (c)                   5,541
- -----------------------------------------------
<FN>

(a) Number of options and prices reflect the retroactive effect of the
    November 1993 Fisher-Price merger and the five-for-four stock splits
    distributed in March 1996, and January 1995 and 1994.
(b) Average exercise price - $11.89 per share.  Expiration dates vary from
    November 11, 1995 to August 25, 2004.
(c) Average exercise price - $13.41 per share.  Expiration dates vary from
    February 18, 1996 to September 18, 2005.


     The Company's 1990 stock option plan provides that up to 1% of
Mattel's outstanding common stock as determined on December 31 of the
preceding year will be available for awards during each calendar year in
which the plan is in effect.  During 1995, shareholders approved an
amendment to the plan that increased the amount of common stock available
for award during 1994 by 1.7 million shares above the 1% limitation.

     Effective with the Fisher-Price merger, all stock-based awards and
benefits previously granted under the Fisher-Price Long-Term Incentive Plan
of 1991 became fully vested and, if not previously exercised, converted
into rights to receive equivalent shares of Mattel common stock.
Accordingly, 300.5 thousand Fisher-Price restricted stock awards
outstanding became fully vested; the remaining unamortized deferred
compensation of $3.0 million was recognized in the fourth quarter of 1993.


Fisher-Price Stock Subscription Warrants
- ----------------------------------------
In connection with their term loan, Fisher-Price had issued to the lenders
detachable warrants allowing them to purchase shares of Fisher-Price stock,
subject to certain antidilution requirements.  As of the effective date of
the merger, the Company agreed to assume Fisher-Price's obligations
pursuant to the provisions of the warrants.

     Change-of-control provisions of the warrants allowed the holders a
six-month period from the merger date to elect to receive cash in lieu of
exercises for common shares.  During June 1994, holders of 451.0 thousand
warrants elected the cash option and received $4.9 million.

     The exercise of all outstanding warrants by the holders would result
in delivery of 1.2 million shares of the Company's common stock at an
exercise price of approximately $4.77 per share.


Conversion of 8% Debentures
- ---------------------------
During the 1994 first quarter, holders tendered $75.7 million of the 8%
Debentures for conversion into 9.2 million common shares in response to the
Company's Notice of Redemption.  Holders had previously tendered $24.3
million par value of the 8% Debentures for conversion into 3.0 million
common shares during the 1993 fourth quarter.


Common Stock Repurchase Plan
- ----------------------------
In May 1993, the Board of Directors expanded the stock repurchase program,
initiated in May 1990, to permit the repurchase on the open market of up to
19.5 million shares over the next four years to fund the stock option
plans.  During 1995 and 1994, the Company purchased 2.9 million and 4.7
million shares, respectively.  As discussed above, the Company repurchased,
during the fourth quarter of 1995, the equivalent of 3.3 million shares of
common stock in connection with its cash payment to the IGI ESOP for all
outstanding shares of Series F preference stock, bringing the total shares
repurchased under the program to 15.0 million.

     On February 6, 1996, the Board of Directors revised the repurchase
program to permit the repurchase of 8.8 million shares annually.

     Shares repurchased, less 2.3 million shares reissued in 1995 and 5.7
million shares reissued in 1994, are included in treasury stock.


Dividends and Capital Transactions
- ----------------------------------
On February 6, 1996, the Board of Directors declared a five-for-four stock
split on the Company's common stock, distributable on March 1, 1996 to
shareholders of record as of February 16, 1996.  Accordingly, $55.8 million
was transferred from additional paid-in capital to common stock,
representing the par value of additional shares issued.  Similar transfers
were made between additional paid-in capital and common stock in the
amounts of $44.7 million and $34.3 million, reflecting the respective
declarations of five-for-four stock splits in December 1994 and November
1993.

     A regular quarterly cash dividend has been declared by the Board of
Directors on the Company's common stock since the second quarter of 1990.


                                     44


NOTE 6 - COMMITMENTS AND CONTINGENCIES
- --------------------------------------

Leases
- ------
The Company routinely enters into noncancelable lease agreements for
premises and equipment used in the normal course of business.  The
following table shows the future minimum obligations under lease
commitments in effect at December 31, 1995 (in thousands):



                                      Capitalized      Operating
                                        Leases          Leases
                                      -----------      ---------
                                                 
1996                                      $   400       $ 35,200
1997                                          400         27,000
1998                                          400         22,700
1999                                          400         17,200
2000                                          400         14,900
Thereafter                                 10,600         20,200
                                      -----------      ---------
                                           12,600 (a)    137,200
Less: sublease commitments                      -            600
                                      -----------      ---------
                                          $12,600       $136,600
                                      ===========      =========
<FN>
(a) Includes $10.0 million of imputed interest.


     Rental expense under operating leases amounted to $42.8 million, $33.7
million and $33.8 million for 1995, 1994 and 1993, respectively, net of
sublease income of $0.7 million, $0.7 million and $0.4 million.

     In connection with the discontinuance of certain operations in 1984,
the Company remained obligated for a facility lease through 1998.  The
Company determined in April 1993 that it would not, upon the expiration of
the sublease agreements, utilize such facility and made a lease termination
payment to discharge its remaining obligations to the lessor.  A net charge
in the amount of $41.1 million, after related tax effects of $26.9 million,
for the cost of the lease termination was charged to additional paid-in
capital, consistent with the treatment accorded transactions which preceded
the Company's 1987 quasi-reorganization.


Commitments
- -----------
In the normal course of business, the Company enters into contractual
arrangements for future purchases of goods and services to ensure
availability and timely delivery and to obtain and protect the Company's
right to create and market certain toys.  Such arrangements include
commitments for future inventory purchases and royalty payments pursuant to
licensing agreements.  Certain of these commitments routinely contain
provisions for guaranteed or minimum expenditures during the terms of the
contracts.

     Current and future commitments for guaranteed payments reflect the
Company's focus on expanding its product lines through alliances with
businesses in other industries, such as sporting goods, and television and
motion picture entertainment companies.  The single largest commitment
involves the Company's 1991 agreements with The Walt Disney Company.  An
extended licensing agreement permits the Company to use the Disney name and
characters on preschool and infant products through 2001 and provides for
the addition of certain other Disney characters and product lines to those
previously licensed to the Company.  In addition, a related ten-year
agreement involves the Company's participation in attractions and toy
stores at three Disney theme parks and the development of theme park toys.

     As of December 31, 1995, the Company had outstanding commitments for
1996 purchases of inventory of approximately $101 million.  As of December
31, 1994, the Company had commitments for 1995 purchases of inventory of
approximately $103 million.

     Licensing and related agreements provide for terms extending from 1996
through 2002 and contain provisions for future minimum payments as shown in
the following table (in thousands):



                                         Minimum
                                         Payments
                                        ---------
                                      
1996                                     $ 51,000
1997                                       53,000
1998                                       51,000
1999                                       48,000
2000                                       39,000
Thereafter                                 41,000
                                        ---------
                                         $283,000
                                        =========


     Royalty expense for the years ended December 31, 1995, 1994 and 1993
was $104.4 million, $83.9 million and $69.2 million, respectively.

     The Company has no significant exposure to credit risk in the event of
nonperformance by any counterparty or group of counterparties to its
outstanding commitments and foreign currency contracts.  Market risk
exposures exist with respect to foreign currency forward exchange contracts
to the extent that currency fluctuations cannot be predicted with
certainty.  The Company seeks to mitigate its exposure to market risk
through determining its future foreign currency positions and hedge
requirements, retaining flexibility with respect to currencies used for
international borrowing arrangements and intercompany invoicing, and
varying the degree of coverage of individual foreign currency exposures,
which may alternatively be left open, partially or fully hedged.  By
policy, the Company maintains hedge coverages between minimum and maximum
percentages of its anticipated foreign currency exposures for any given
year.


                                     45


Foreign Currency Contracts
- --------------------------
The Company enters into foreign currency forward exchange contracts and
swap agreements primarily as hedges of inventory purchases, sales and other
intercompany transactions denominated in foreign currencies to limit the
effect of exchange rate fluctuations on the Company's results of operations
and cash flows.  These contracts generally have maturity dates ranging from
one to 17 months.  Gains or losses related to hedged transactions are
deferred and are recognized in results of operations as a part of the
underlying transaction.  Had the Company not entered into hedges covering a
percentage of its foreign currency positions, the favorable effect on 1995
pre-tax income would have approximated $10 million.

     As of December 31, 1995 and 1994, the Company held the following
contracts to obtain US dollars (in thousands):



                                     1995                    1994
                            ----------------------  ----------------------
                             Notional                Notional
                              Amount    Fair Value    Amount    Fair Value
                            ----------  ----------  ----------  ----------
                                                    
Forwards                      $491,210                $264,783
Swaps                          135,477                  65,155
                            ----------              ----------
                              $626,687    $630,287    $329,938    $329,540
                            ==========  ==========  ==========  ==========


     Fair value reflects the amount, based on dealer quotes, the Company
would receive at maturity for contracts involving the same currencies and
maturity dates, if they had been entered into as of year-end 1995 and 1994,
respectively.

     As of December 31, 1995 and 1994, the Company held the following
contracts to purchase foreign currencies (in thousands):



                                     1995                    1994
                            ----------------------  ----------------------
                             Notional                Notional
                              Amount    Fair Value    Amount    Fair Value
                            ----------  ----------  ----------  ----------
                                                    
Forwards                      $198,006                $ 57,898
Swaps                           59,899                 124,746
                            ----------              ----------
                              $257,905    $257,019    $182,644    $184,417
                            ==========  ==========  ==========  ==========


     Fair value reflects the amount, based on dealer quotes, the Company
would pay at maturity for contracts involving the same currencies and
maturity dates, if they had been entered into as of year-end 1995 and 1994,
respectively.

     The following table summarizes the Company's foreign currency
contracts by major currency as of December 31, 1995 and 1994 (in thousands
of US dollars):



                                       1995                    1994
                              ----------------------  ----------------------
                                 Buy         Sell        Buy         Sell
                              ----------  ----------  ----------  ----------
                                                      
US dollars                      $626,687    $227,944    $329,938    $177,589
German deutsche marks             33,424     157,738      91,740      81,620
Italian lira                           -      54,481           -      15,240
Malaysian ringgits                78,071           -       5,034           -
Hong Kong dollars                 72,274           -      47,809           -
French francs                          -     117,150      18,481      57,685
British pounds sterling                -      78,092           -      51,268
Canadian dollars                  21,127      45,541       6,485      25,270
Spanish pesetas                        -      30,271           -      17,141
Dutch guilders                    22,379      68,468           -      46,926
Japanese yen                           -      51,534           -      17,757
Australian dollars                     -      20,762           -      14,306
Swiss francs                      12,930       8,232       9,680       5,555
Taiwan dollars                    17,700           -           -           -
Swedish krona                          -       6,675           -           -
Danish krone                           -       9,825           -           -
Other (under $5,000)                   -       7,879       3,415       2,225
                              ----------  ----------  ----------  ----------
                                $884,592    $884,592    $512,582    $512,582
                              ==========  ==========  ==========  ==========


     In order to minimize the risk of counterparty non-performance, the
Company executes its foreign currency forward exchange contracts and swap
agreements with financial institutions believed to be credit-worthy,
generally those that provide the Company with its working capital lines of
credit.  The Company does not trade in financial instruments nor does it
enter into contracts for speculative purposes.


Letters of Credit
- -----------------
The Company had outstanding irrevocable letters of credit in the amount of
$6.5 million and $15.1 million as of December 31, 1995 and 1994,
respectively.  These letters of credit, which have terms from one month to
one year, collateralize the Company's obligations to third parties for the
purchase of inventory.  The fair value of these letters of credit
approximates contract values based on the nature of the fee arrangements
with the issuing banks.


Litigation
- ----------
The Company is involved in various litigation and other legal matters,
including claims related to product liability and environmental cleanup,
which are being addressed or defended in the ordinary course of business.
Management believes that any liability which may potentially result upon
resolution of such matters will not have a material adverse effect on the
Company's consolidated financial position or results of operations.


                                   46


NOTE 7 - ACQUISITIONS AND NONRECURRING ITEMS
- --------------------------------------------

Acquisitions and Business Combination
- -------------------------------------
On May 31, 1994, the Company acquired substantially all of the business
assets and assumed the associated debts and liabilities of Kransco, a San
Francisco-based designer, manufacturer and marketer of brand name
recreational and sporting products for $274.6 million in cash, including
costs directly related to the acquisition and the repayment of $20.0
million of Kransco's short-term borrowings.  The asset purchase agreement
also provided for future contingent consideration in the event that net
sales of the POWER WHEELS product line reached or exceeded certain levels
in each of calendar years 1994, 1995 and 1996.  Under the agreement, the
contingent consideration payable with respect to any year shall not exceed
$8.6 million.  During 1995, $8.6 million of consideration was paid related
to the 1994 sales, and an additional $8.6 million was accrued, which
resulted in an increase of $17.2 million to the initial goodwill.

     The acquisition has been accounted for under the purchase method of
accounting and, accordingly, the operating results of Kransco have been
included in the Company's consolidated financial statements since the date
of acquisition.  The excess of the aggregate purchase price over the
estimated fair market value of the net assets acquired was approximately
$233 million, which is being amortized on a straight-line basis over 20
years.

     The following unaudited pro forma information presents the
consolidated results of operations as if the acquisition had occurred as of
the beginning of the periods presented, after giving effect to certain
adjustments, including amortization of goodwill, depreciation of fixed
assets acquired based on their estimated fair values, increased interest
expense assuming the initial purchase consideration had resulted in
additional short-term borrowings, and the elimination of intercompany
transactions.  This pro forma information does not purport to be indicative
of what would have occurred had the acquisition been made as of these dates
or of results which may occur in the future.  These results reflect the
highly seasonal nature of the business acquired and do not reflect the
synergies achieved.



                                                     For the Year
                                                ----------------------

(In thousands, except per share amounts)           1994        1993
- ----------------------------------------        ----------  ----------
                                                      
Net sales                                       $3,248,765  $2,876,080
                                                ----------  ----------
Income before extraordinary item and
  cumulative effect of changes in
  accounting principles                            253,537     142,012
                                                ----------  ----------
Net income                                      $  253,537  $  123,309
                                                ==========  ==========

INCOME PER COMMON SHARE
  Income before extraordinary item and
    cumulative effect of changes in
    accounting principles                       $     0.89  $     0.52
                                                ----------  ----------
  Net income                                    $     0.89  $     0.45
                                                ==========  ==========



     In July 1994, the Company acquired a majority of the shares of Spear,
a company organized in the United Kingdom, that holds the rights to
SCRABBLE in markets outside of the United States and Canada, and certain
other games worldwide.  The aggregate purchase price, including related
acquisition costs, denominated in pounds sterling, was approximately $100
million.

     The acquisition has been accounted for by the purchase method and,
accordingly, the results of operations of Spear have been included in the
Company's consolidated financial statements since the date of acquisition.
The excess of cost over the estimated fair market value of the net assets
acquired was approximately $100 million, which is being amortized on a
straight-line basis over 20 years.  The purchase price allocation included
accruals related to involuntary termination or relocation of employees of
the acquired company of approximately $11 million, and costs associated
with closure of a manufacturing facility of approximately $5 million.  The
$10 million remaining accrual at December 31, 1995 primarily relates to
severance and other costs associated with the plant closure, which is
expected to be completed by the end of 1996.

     On November 30, 1993, the Company completed a merger transaction,
accounted for as a pooling of interests, with Fisher-Price, Inc., a
manufacturer and marketer of infant and preschool toys and juvenile
products.  The merger, valued on the merger's effective date at $1.19
billion, was effected by the exchange of 2.490 shares (1.275 shares prior
to stock splits) of Mattel common stock for each outstanding Fisher-Price
common share.  Financial information for periods preceding the merger were
retroactively restated to reflect the combined operations of the companies.


Nonrecurring Items
- ------------------
In the 1994 fourth quarter, the Company recognized a $72.0 million pre-tax
charge against continuing operations in connection with the consolidation
of manufacturing operations and the reduction of headquarters expense and
support functions worldwide.  Of these charges, approximately $36 million
was related to severance costs from elimination of approximately 1,000
positions, $15 million represented restricted stock awards related to the
Fisher-Price integration, $14 million for termination of various
distribution and lease agreements, $4 million for the writedown of fixed
assets to their net realizable value in connection with the elimination of
excess manufacturing capacity, and other costs of $3 million.  After
related tax effects, the net $46.8 million charge impacted 1994 earnings by
$0.17 per share.


                                   47


     At December 31, 1995, the remaining $13.0 million accrual related
primarily to committed severance plans and obligations under certain long-
term leases. The type and amount of charges incurred to date approximated
the amounts included in the provision.

     In connection with its merger with Fisher-Price, the Company
recognized a one-time charge of $115.0 million, pre-tax, in the 1993 fourth
quarter.  After related tax effects, the net $90.4 million charge impacted
1993 earnings by $0.34 per share.  As of December 31, 1994, the integration
and restructuring activity provided for by the 1993 charge was substantially
complete and amounts previously accrued had been paid.  The type and amount
of charges actually incurred approximated the amounts included in the
provision.


NOTE 8 - FINANCIAL INFORMATION BY GEOGRAPHIC AREA
- -------------------------------------------------

The Company's business consists of the design, manufacture and marketing of
toys on a worldwide basis.  The Company's international operations are
located principally in Europe, Canada, Latin America and Asia.
Consolidated liabilities of these subsidiaries were approximately $381
million, $421 million and $300 million at December 31, 1995, 1994 and 1993,
respectively.

     The Company's toy products are sold throughout the world.  Credit is
granted to customers on an unsecured basis, and generally provides for
extended payment terms which result in a substantial portion of trade
receivables being collected during the latter half of the year.  In the
United States, toys are distributed directly to large retailers, including
discount and free-standing toy stores, chain stores, department stores,
other retail outlets, and to a limited extent, wholesalers.  Internationally,
the Company sells its products directly in Argentina, Australia, Austria,
the Benelux countries, Canada, Chile, Colombia, France, Germany, Greece,
Italy, Japan, Mexico, New Zealand, Portugal, Scandinavia, Spain, Switzerland,
the United Kingdom, Venezuela, and in certain areas of Eastern Europe and
Asia.  The Company's products are marketed principally through distributors
in certain parts of Latin America, the Middle East and Southeast Asia, and
the Company also licenses some of its products to outside manufacturers for
sale in Brazil, Peru, and other Latin American countries.  In the fourth
quarter of 1993, the Company's distributorship agreement for Nintendo
Nintendo products in Australia was terminated.

     The Company's worldwide sales to customers accounting for more than
10% of consolidated net sales and related accounts receivable are as
follows (in millions):



                                          1995        1994        1993
                                       ----------  ----------  ----------
                                                      
Worldwide sales for the year ended
- ----------------------------------
Toys R Us                                  $830.5      $734.1      $598.7
Wal-Mart                                    446.0       417.7       277.3

Accounts receivable as of December 31
- -------------------------------------
Toys R Us                                  $116.4      $156.6      $156.8
Wal-Mart                                     50.7       104.3        63.2
- -------------------------------------------------------------------------


     Information by geographic area is set forth in the tables below.
Profit from operations represents income before income taxes, interest
expense and general corporate expenses.  Sales between geographic areas are
based upon transfer prices which include manufacturing cost and profit.



                                                 Profit From    Identifiable
(In thousands)                       Net Sales    Operations       Assets
- --------------                      -----------  ------------   ------------
                                                       
1995
United States                        $2,546,903      $327,685    $1,196,742
Europe and Canada                     1,234,048       231,010       742,721
Asia and Latin America                1,533,256       138,498       405,615
                                    -----------  ------------   -----------
                                      5,314,207       697,193     2,345,078
Sales and transfers between
  geographic areas (a)               (1,675,395)            -             -
Interest expense                              -       (73,589)            -
Corporate and other                           -       (90,702)      350,431
                                    -----------  ------------   -----------
Consolidated total                   $3,638,812      $532,902    $2,695,509
                                    ===========  ============   ===========

1994
United States                        $2,315,778      $305,874    $1,150,514
Europe and Canada                     1,066,349       143,658       715,021
Asia and Latin America                1,287,502       130,247       396,100
                                    -----------  ------------   -----------
                                      4,669,629       579,779     2,261,635
Sales and transfers between
  geographic areas (a)               (1,464,604)            -             -
Interest expense                              -       (55,449)            -
Corporate and other                           -      (130,698)      197,391
                                    -----------  ------------   -----------
Consolidated total                   $3,205,025      $393,632    $2,459,026
                                    ===========  ============   ===========

1993
United States                        $1,873,249      $187,923    $  718,688
Europe and Canada                       908,030        68,270       545,406
Asia and Latin America                  993,001        96,924       290,759
                                    -----------  ------------   -----------
                                      3,774,280       353,117     1,554,853
Sales and transfers between
  geographic areas (a)               (1,069,832)            -             -
Interest expense                              -       (62,614)            -
Corporate and other                           -       (53,857)      445,224
                                    -----------  ------------   -----------
Consolidated total                   $2,704,448      $236,646    $2,000,077
                                    ===========  ============   ===========
<FN>
(a) Primarily from Asia to other regions of the world.



                                   48


NOTE 9 - QUARTERLY FINANCIAL INFORMATION (UNAUDITED)
- ----------------------------------------------------

Due to seasonality of the Company's earnings, exclusion of antidilutive common
stock equivalents in certain periods and fluctuation in the Company's common
stock price, the sum of income per share amounts reported for each of the four
quarters may not equal income per share reported for the full year.



(In thousands, except per share       First      Second     Third      Fourth
  amounts)                           Quarter    Quarter    Quarter     Quarter
- -------------------------------------------------------------------------------
                                                         
YEAR ENDED DECEMBER 31, 1995
Net sales                            $543,570  $763,474  $1,176,484  $1,155,284
Gross profit                          259,025   366,689     582,949     580,499
Advertising and promotion expenses     78,600   106,718     182,355     216,824
Other selling and administrative
  expenses                            131,918   141,498     159,359     170,286
Other (income) expense, net (a)        (3,414)     (730)     (9,025)      8,282
Operating profit (b)                   51,921   119,203     250,260     185,107
Income before taxes                    40,844   101,210     227,526     163,322
Net income                             26,958    67,496     151,326     112,022
Preference stock dividend
  requirements                         (1,099)   (1,099)     (1,099)        (45)
Net income applicable to common
  shares                               25,859    66,397     150,227     111,977
Income per share (c):
  Net income                         $   0.09  $   0.24  $     0.53  $     0.40
  Average number of common and
    common equivalent shares          279,853   280,691     281,904     280,916
Dividends declared per common
  share (c)                          $  0.048  $  0.048  $    0.048  $    0.048
Common stock market price (c)
  High                               $  19.80  $  22.20  $    24.50  $    24.90
  Low                                   15.76     18.20       20.30       21.20

YEAR ENDED DECEMBER 31, 1994
Net sales                            $487,271  $650,263  $1,037,082  $1,030,409
Gross profit                          238,104   314,505     528,960     519,934
Advertising and promotion expenses     71,630    94,010     161,298     189,547
Other selling and administrative
  expenses                            116,797   118,608     140,601     160,437
Restructuring charge (d)                    -         -           -      72,000
Other expense, net (e)                  3,285     1,315       5,967      16,927
Operating profit (b)                   46,392   100,572     221,094      81,023
Income before taxes                    38,269    89,082     202,820      63,461
Net income                             24,069    57,082     131,820      42,861
Preference stock dividend
  requirements                         (1,223)   (1,223)     (1,152)     (1,091)
Net income applicable to common
  shares                               22,846    55,859     130,668      41,770
Income per share (c):
  Net income                         $   0.08  $   0.20  $     0.46  $     0.15
  Average number of common and
    common equivalent shares          273,495   280,904     282,412     280,616
Dividends declared per common        $  0.038  $  0.038  $    0.038  $    0.038
  share (c)
Common stock market price (c)
  High                               $  17.20  $  17.44  $    18.40  $    18.88
  Low                                   13.20     14.88       16.32       15.68
- -------------------------------------------------------------------------------

<FN>
(a) Third quarter includes a $9.1 million gain from the sale of the non-toy
    business and worldwide trademark rights related to Corgi.
(b) Represents income from operations before interest expense and provision for
    income taxes.
(c) Per share data and market prices for all periods reflect the retroactive
    effect of stock splits distributed to shareholders in March 1996 and
    January 1995.
(d) Represents a nonrecurring charge principally related to the consolidation
    of manufacturing operations and the reduction of headquarters expense and
    support functions worldwide.
(e) Fourth quarter includes a $19.8 million foreign exchange transaction loss
    resulting from devaluation of the Mexican peso.



                                   49


NOTE 10 - SUPPLEMENTAL FINANCIAL INFORMATION
- --------------------------------------------


                                                    As of Year End
                                                ----------------------
(In thousands)                                     1995        1994
- ------------------------------------------      ----------  ----------
                                                      
INVENTORIES INCLUDE THE FOLLOWING:
    Raw materials and work in process             $ 52,528    $ 50,334
    Finished goods                                 298,313     288,809
                                                ----------  ----------
                                                  $350,841    $339,143
                                                ==========  ==========

PREPAID EXPENSES AND OTHER CURRENT ASSETS
  INCLUDE THE FOLLOWING:
    Deferred income taxes                         $ 87,965    $114,808
    Other                                           89,273      67,867
                                                ----------  ----------
                                                  $177,238    $182,675
                                                ==========  ==========

INTANGIBLE ASSETS, NET, INCLUDE THE
  FOLLOWING:
    Goodwill                                      $411,258    $418,903
    Other                                           11,538      13,329
                                                ----------  ----------
                                                  $422,796    $432,232
                                                ==========  ==========

ACCRUED LIABILITIES INCLUDE THE
  FOLLOWING:
    Advertising and promotion                     $ 96,669    $102,115
    Compensation                                    82,751      85,229
    Restructuring charge                            16,224      67,649
    Other                                          214,718     198,153
                                                ----------  ----------
                                                  $410,362    $453,146
                                                ==========  ==========


                                                   For the Year
                                          -------------------------------
(In thousands)                               1995      1994       1993
- ------------------------------------      --------- ---------- ----------
                                                      
SELLING AND ADMINISTRATIVE EXPENSES
  INCLUDE THE FOLLOWING:
    Research and development               $111,280    $93,153    $75,415
- -------------------------------------------------------------------------


Accounts Receivable
- -------------------
Accounts receivable are shown net of allowances for doubtful accounts.  In
addition, the Company has reduced its accounts receivable by $22.9 million
and $17.2 million in December 1995 and 1994, respectively, to reflect the
writedown of certain uncollectible receivables to their net realizable value.


Statements of Cash Flows
- ------------------------
For the years ended December 31, 1995, 1994 and 1993, cash paid for
interest totaled $75.5 million, $52.9 million and $76.1 million,
respectively.  Cash paid for income taxes in each of the three years was
$168.4 million, $66.3 million and $55.7 million, respectively.

     Significant noncash investing and financing activities were as
follows:

 .  During the 1994 first quarter, holders tendered $75.7 million aggregate
   par value of the 8% Debentures for conversion into 9.2 million shares of
   the Company's common stock. During the 1993 fourth quarter, holders
   tendered $24.3 million aggregate par value of the 8% Debentures for
   conversion into 3.0 million shares of the Company's common stock.

 .  The November 1993 merger with Fisher-Price in a stock-for-stock
   transaction neither used nor provided cash (see Note 7.)  The Company's
   consolidated financial statements, consistent with pooling of interests
   accounting treatment, reflect retroactive restatement for the effects of
   the merger.  Because the merger transaction neither provided nor used
   cash with respect to the combined companies, the effect of consolidating
   financial statement balances is not reflected in the statement of cash
   flows.

 .  The effects of changes in accounting principles related to the Company's
   adoption of Statements of Financial Accounting Standards Nos. 106 and
   109 in the 1993 first quarter neither provided nor used cash, and
   accordingly, have been excluded from the statement of cash flows.


NOTE 11 - NEW ACCOUNTING PRONOUNCEMENTS
- ---------------------------------------

Impairment of Long-Lived Assets and Those to Be Disposed Of
- -----------------------------------------------------------
Statement of Financial Accounting Standards No. 121, Accounting for the
                                                     ------------------
Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed
- ------------------------------------------------------------------------
Of, is effective for fiscal years beginning after December 15, 1995.  This
- --
Statement requires that long-lived assets and certain identifiable
intangibles to be held and used by the Company be reviewed for impairment
whenever there is an indication that the carrying amount of the asset may
not be recoverable.  Measurement of an impairment loss should be based on
the fair value of the asset.  This Statement also requires that any such
assets that are to be disposed of be reported at the lower of carrying
amount or fair value less cost to sell, except for assets covered by
Accounting Principles Board ("APB") Opinion No. 30, Reporting the Effects
                                                    ---------------------
of Disposal of a Segment of a Business, and Extraordinary, Unusual and
- ----------------------------------------------------------------------
Infrequently Occurring Events and Transactions.  Adoption of the Statement
- ----------------------------------------------
is not expected to have a material impact on the Company's financial
position and results of operations as no such impairments have been
identified at this time.


Stock-Based Compensation
- ------------------------
The disclosure requirements of Statement of Financial Accounting Standards
No. 123, Accounting for Stock-Based Compensation, are effective for
         ---------------------------------------
transactions entered into in fiscal years that begin after December 15,
1995.  This statement encourages entities to account for employee stock
option or similar equity instruments using a fair value approach for all
such plans.  However, it also allows an entity to continue to measure
compensation cost for those plans using the method prescribed by APB
Opinion No. 25, Accounting for Stock Issued to Employees.  Those entities
                ----------------------------------------
which elect to remain with the accounting in APB No. 25 are required to
include pro forma disclosures of net income and earnings per share as if
the fair value-based method of accounting had been applied.  The Company
has elected to continue to account for such plans under the provisions of
APB No. 25.  Therefore, there will be no effect on the Company's financial
position and results of operations as a result of this pronouncement.


                                   50


        MANAGEMENT REPORT ON RESPONSIBILITY FOR FINANCIAL REPORTING
        -----------------------------------------------------------


Management is responsible for the preparation of the Company's consolidated
financial statements and the related financial and nonfinancial information
appearing in this Annual Report.  The financial statements have been
prepared in accordance with generally accepted accounting principles and,
in the opinion of management, present fairly the Company's financial
position, results of operations and cash flows.  The financial statements
necessarily contain some amounts that are based on the best estimates and
judgments of management.

     The Company maintains accounting and internal control systems which
management believes are adequate to provide reasonable assurance, in
relation to reasonable cost, as to the integrity and reliability of the
financial statements and as to protection of assets from unauthorized use
or disposition.  The selection and training of qualified personnel, the
establishment and communication of accounting and administrative policies
and procedures, and a program of internal audit are important elements of
these control systems.

     The Company's internal auditors are directed to examine the adequacy
and effectiveness of the Company's system of internal accounting,
administrative and operational controls.  They conduct formal and
systematic reviews to determine that operations are adequately controlled
and to assure that assets are effectively safeguarded.

     The Board of Directors has appointed an audit committee, composed
entirely of nonemployee directors.  The committee meets regularly with
financial management, internal auditors and the independent accountants to
review accounting control, auditing and financial reporting matters.

     Price Waterhouse LLP, independent accountants, have been retained to
audit the Company's consolidated financial statements. They conduct a
review of internal accounting controls to the extent required by generally
accepted auditing standards and perform such tests and related procedures
as they deem necessary to arrive at an opinion on the fairness of the
financial statements.


/s/ Francesca Luzuriaga
- -----------------------


Francesca Luzuriaga
Executive Vice President and
Chief Financial Officer


                     REPORT OF INDEPENDENT ACCOUNTANTS
                     ---------------------------------



To the Board of Directors and Shareholders of Mattel, Inc.

In our opinion, the accompanying consolidated balance sheets and the
related consolidated statements of income, of shareholders' equity and of
cash flows present fairly, in all material respects, the financial position
of Mattel, Inc. and its subsidiaries at December 31, 1995 and 1994, and the
results of their operations and their cash flows for each of the three
years in the period ended December 31, 1995, in conformity with generally
accepted accounting principles.  These financial statements are the
responsibility of the Company's management; our responsibility is to
express an opinion on these financial statements based on our audits.  We
conducted our audits of these statements in accordance with generally
accepted auditing standards which require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement.  An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements, assessing the accounting principles used and significant
estimates made by management, and evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable
basis for the opinion expressed above.


/s/ PRICE WATERHOUSE LLP
- -----------------------


Los Angeles, California
February 6, 1996



                                   51


                          DIRECTORS AND OFFICERS
                          ----------------------
                       Mattel, Inc. and Subsidiaries



BOARD OF DIRECTORS                               CORPORATE OFFICERS
                                              
John W. Amerman (1)                              John W. Amerman
Chairman and Chief Executive Officer,            Chairman and Chief Executive Officer
Mattel, Inc.

Jill E. Barad (4) (5)                            Jill E. Barad
President and Chief Operating Officer,           President and Chief Operating Officer
Mattel, Inc.

Dr. Harold Brown (4) (5)                         James A. Eskridge
Senior Managing Director, E.M. Warburg,          Group President, Mattel, Worldwide
Pincus & Co., Inc.

James A. Eskridge (5)                            Byron Davis
Group President, Mattel, Worldwide               President, Fisher-Price, Inc.

Tully M. Friedman (1) (3)                        Joseph C. Gandolfo (5)
Founding Partner, Hellman & Friedman             President, Mattel Operations

Ronald M. Loeb (3)                               Ned Mansour
Partner, Irell & Manella                         President, Mattel USA

Edward H. Malone (1) (2) (4)                     William J. Quinlan
Retired Vice President, General Electric Co.     President, ARCOTOYS

Edward N. Ney (3) (5)                            Francesca Luzuriaga
Chairman of the Board of Advisors,               Executive Vice President and Chief
Burson-Marsteller                                Financial Officer

William D. Rollnick (1) (2) (3)                  E. Joseph McKay
Retired Chairman, Genstar Rental                 Senior Vice President, Human Resources
Electronics, Inc.

Christopher A. Sinclair                          John T. Phippen
Chairman and Chief Executive Officer,            Senior Vice President and Chief
Pepsi-Cola Company                               Information Officer

John L. Vogelstein (1) (2) (3)                   Gary P. Rolfes
Vice Chairman of the Board, President,           Senior Vice President and Controller
and Director, E.M. Warburg, Pincus
& Co., Inc.                                      William Stavro
                                                 Senior Vice President and Treasurer


<FN>
(1) Member, Executive/Finance Committee
    John L. Vogelstein, Chairman

(2) Member, Compensation/Options Committee
    John L. Vogelstein, Chairman

(3) Member, Audit Committee
    William D. Rollnick, Chairman

(4) Member, Pension Committee
    Edward H. Malone, Chairman

(5) Member, Foundation Committee
    Dr. Harold Brown, Chairman



                                   52


                               CORPORATE INFORMATION
                               ---------------------
                           Mattel, Inc. and Subsidiaries



Transfer Agent and Registrar
- ----------------------------
Mattel, Inc. Common Stock
The First National Bank of Boston
c/o Boston EquiServe, L.P.


Note Trustees
- -------------
Mattel, Inc. 6-3/4% Senior Notes due May 15, 2000
PNC Bank, N.A.
One Oliver Plaza, 23rd Floor
Pittsburgh, Pennsylvania  15265

Mattel, Inc. 6-7/8% Senior Notes due August 1, 1997
State Street Bank and Trust Company
Corporate Services Division
P.O. Box 778
Boston, Massachusetts  03102

Mattel, Inc. Medium-Term Notes
Chemical Trust Company of California
300 South Grand Avenue
Los Angeles, California  90071


Stock Exchange Listings
- -----------------------
Mattel, Inc. Common Stock and Mattel, Inc. Preference
Share Purchase Rights
New York and Pacific Stock Exchanges

Mattel, Inc. 6-7/8% Senior Notes due August 1, 1997
New York Stock Exchange


Shareholder Administration
- --------------------------
Inquiries relating to shareholder accounting records, stock
transfer and dividends (including dividend reinvestment)
should be directed to:
The First National Bank of Boston
c/o Boston EquiServe, L.P.
150 Royall Street
Canton, Massachusetts  02021
(overnight or courier delivery only) or
P.O. Box 644
Boston, Massachusetts  02102
Telephone: 617-575-3170 or 800-730-4001


Common Shareholders
- -------------------
As of March 1, 1996, there were approximately 37,000
holders of record of Mattel, Inc. Common Stock


Annual Meeting
- --------------
The Annual Meeting of Shareholders will be held May 8,
1996, at 10:00 a.m. in the Manhattan Ballroom of the
Radisson Plaza Hotel, Manhattan Beach, California


Form 10-K
- ---------
Mattel's Annual Report to the Securities and Exchange
Commission on Form 10-K for the year ended December
31, 1995, is available upon request by writing to the
Secretary of the Company, 333 Continental Boulevard,
El Segundo, California  90245


Trademark Legends
- -----------------
Cabbage Patch Kids [trademark] and [copyright] Original Appalachian
Artworks, Inc., used under license.  Disney characters:
[copyright] Disney.  Nickelodeon and related trademarks [trademark] and
[copyright] Viacom International Inc.  Polly Pocket and characters [trademark]
and [copyright] Bluebird Toys (UK) Ltd., England.

Barbie, Fisher-Price, Frisbee, Hacky Sack, Hot Wheels, Hula
Hoop, Morey, See 'N Say, UNO and Wonder Tools are
trademarks of Mattel, Inc.


[copyright] 1996 Mattel, Inc.
All Rights Reserved
Printed in U.S.A.

Printed on recycled paper.