FOR IMMEDIATE RELEASE                             CONTACT:  Glenn Bozarth
                                                             Mattel, Inc.
                                                           (310) 252-3521

                      JAMES ESKRIDGE RESIGNS POSITION
                       AS PRESIDENT-MATTEL WORLDWIDE
                       -----------------------------



     LOS ANGELES, March 28, 1996 -- Mattel, Inc. today announced that James
A. Eskridge has chosen to resign his position as president-Mattel
Worldwide, but will remain a senior advisor to the company.

     "Jim has had other goals he has wanted to pursue, and he developed the
current Mattel Worldwide organization with that in mind," Jill Barad,
Mattel's president and chief operating officer, said.  "He established an
excellent global organization run by four very strong executives who will
now report to me.  With this team in place, Jim decided that the time was
right to move on to other pursuits.

     "We would have preferred to have had Jim continue as a member of our
top management team," Barad said, "but we wish him much success and
happiness, and we thank him for all he has done to help give our company,
and particularly its management structure, the strength it has today."

     Eskridge, 53, joined Mattel as the company's executive vice president
and chief financial officer in 1988.  He was promoted to president of
Fisher-Price upon completion of the Mattel/Fisher-Price merger in 1993 and
to president-Mattel Worldwide in 1995.

     Mattel, Inc. is the worldwide leader in the design, manufacture and
marketing of children's toys.  With headquarters in El Segundo, California,
Mattel has offices and facilities in 36 foreign countries and sells its
products in more than 140 nations throughout the world.


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