EXHIBIT 99.0


FOR IMMEDIATE RELEASE                             CONTACT:  Glenn Bozarth
April 11, 1996                                               Mattel, Inc.
                                                           (310) 252-3521



          MATTEL CONFIDENT THAT LAWSUIT ALLEGATIONS ARE BASELESS,
         HAS INDEPENDENT REVIEW IN PROCESS TO SET RECORD STRAIGHT
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     LOS ANGELES, April 11 -- In response to allegations made by a
disgruntled former employee in a wrongful termination lawsuit, Mattel, Inc.
Chairman John W. Amerman repeated the company's position that the charges
are baseless.  He also announced that the audit committee of the Mattel
board of directors has initiated an independent review related to these
allegations.

     "As we've stated from the beginning, this lawsuit is completely
without merit.  Each and every allegation is false, and we fully expect to
prevail," Amerman said.  "On behalf of our shareholders and employees,
however, we feel a strong obligation to prove beyond any doubt that our
accounting practices are entirely appropriate and that our credibility is
above reproach.

     "I feel so strongly about our position that I recommended to the audit
committee of the Mattel board of directors last week that a review be
undertaken by independent parties under the committee's direction," Amerman
said.  "The committee selected Gary G. Lynch, former Director of
Enforcement for the Securities and Exchange Commission and a partner in the
firm of Davis Polk & Wardwell, to conduct an independent review with the
assistance of a major accounting firm, who will work under his direction.
The review will be completed as expeditiously as possible, and the findings
will be reported as soon as they are available.

     "We have worked very hard at Mattel to earn a high level of
credibility for our company, and to deliver seven years of consistent
profitable growth," Amerman said.  "We review all accounting practices with
Price Waterhouse, our independent accountants, on an ongoing basis.
Following the filing of the lawsuit, we conducted an internal review of
issues raised and found them to be baseless.  We are confident that this
additional review will once and for all set the record straight."



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