EXHIBIT 99.0


                               MATTEL, INC.
                         PERSONAL INVESTMENT PLAN
                  FIFTH AMENDMENT TO THE 1993 RESTATEMENT
                  ---------------------------------------

     The Mattel, Inc. Personal Investment Plan (the "Plan") is hereby
amended as follows:

     (1)  Effective January 1, 1997, Section 2.25 of the Plan is hereby
deleted in its entirety.

     (2)  Effective January 1, 1997, Section 8.6(d) of the Plan is hereby
amended to read in its entirety as follows:

          "(d) A withdrawal from a Participant's Before-Tax Contributions
     Account may be made in accordance with rules of uniform application
     which the Committee may from time to time prescribe; provided,
     however, that no Participant may make a withdrawal from his Before-Tax
     Contributions Account prior to attaining age 59-1/2, or a
     determination by the Committee that such Participant has a Total and
     Permanent Disability or that the withdrawal is necessary to relieve a
     hardship of the Participant or his family.  A Participant may receive
     a withdrawal due to hardship only if the withdrawal both is made due
     to an immediate and heavy financial need of the Participant within the
     meaning of (i) below and is necessary to satisfy such financial need
     within the meaning of (ii) below.

               (i)  For purposes of this Section 8.6(d), a withdrawal will
               be considered to be on account of an immediate and heavy
               financial need of the Participant only if the withdrawal is
               for:  (A)  expenses for medical care described in Code
               Section 213(d) previously incurred by the Participant, or
               his Spouse or dependents (as defined in Code Section 152),
               or expenses which are necessary for such persons to obtain
               medical care (as defined above);  (B)  costs directly
               related to the purchase of a principal residence for the
               Participant (excluding mortgage payments);  (C)  payment of
               tuition, related educational fees, and room and board
               expenses for the next 12 months of post-secondary education
               for the Participant, or his Spouse, children, or dependents
               (as defined above);  (D)  payments necessary to prevent the
               eviction of the Participant from his principal residence or
               foreclosure on the mortgage on such residence; or  (E)  such
               other deemed immediate and heavy financial needs as are set
               forth by the Internal Revenue Service through the
               publication of revenue rulings, notices, and other documents
               of general applicability.

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               (ii)  For purposes of this Section 8.6(d), a distribution
               shall be considered to be necessary to satisfy an immediate
               and heavy financial need of the Participant only if all of
               the following conditions are satisfied:  (A)  the
               distribution is not in excess of the amount of the immediate
               and heavy financial need of the Participant, which may
               include amounts necessary to pay federal, state, or local
               income taxes or penalties reasonably anticipated to result
               from the distribution;  (B)  the Participant has obtained
               all distributions (other than hardship distributions) and
               all non-taxable loans (at the time of the loan) currently
               available under all plans maintained by the Company;  (C)
               the Deferral Limitation for the Participant for the
               Participant's taxable year following the taxable year of the
               hardship distribution shall be reduced by the amount of the
               Participant's Before-Tax Contributions for the taxable year
               of the hardship distribution withdrawal; and  (D)  the
               Participant's Before-Tax Contributions and After-Tax
               Contributions to the Plan and employee contributions under
               all qualified and non-qualified plans of deferred
               compensation maintained by the Company, including a stock
               option, stock purchase, or similar plan, or a cash-or-
               deferred arrangement that is part of a cafeteria plan
               (within the meaning of Code Section 125), will be suspended
               under the terms of each such plan, or in accordance with the
               terms of an otherwise legally enforceable agreement, for
               twelve (12) months following the receipt of the hardship
               distribution.

     Notwithstanding the foregoing, the amount of any hardship withdrawal
     shall not exceed a Participant's `distributable amount,' which
     consists of the total of such Participant's Before-Tax Contributions
     as of the date of the hardship withdrawal, including earnings credited
     thereon before December 31, 1988 (if any), reduced by the amount of
     any previous hardship withdrawals.  The Committee will determine
     whether a hardship withdrawal satisfies the foregoing standards in a
     uniform and nondiscriminatory manner consistent with Code Section
     401(k) and the regulations promulgated thereunder."

     (3)  Effective January 1, 1997. Section 8.6(e) of the Plan is amended
     to read in its entirety as follows:


          (e)  A withdrawal from a Participant's vested interest in his
     Company Contributions Account may be made in accordance with rules of
     uniform application which the Committee may from time to time
     prescribe; provided, however, that no participant may withdraw from
     his Company Contributions Account prior to attaining age 59-1/2 or a
     determination by the Committee that such Participant has a Total and


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     Permanent Disability or that the withdrawal is necessary to relieve a
     hardship of the Participant or his family within the meaning of
     Section 8.6(d) of the Plan.

     IN WITNESS WHEREOF, Mattel, Inc. has caused this instrument to be
executed by its duly authorized officer this 23rd day of January, 1997,
effective as of the dates set forth above.

                                   MATTEL, INC.


                                   By:  /s/ E. Joseph McKay
                                        -------------------
                                        E. JOSEPH MCKAY