EXHIBIT 99.0



FOR IMMEDIATE RELEASE                                           CONTACT:
March 3, 1999                                                   Glenn Bozarth
                                                                Mattel, Inc.
                                                                310-252-3521



         CHIEF OPERATING OFFICER BRUCE STEIN TO LEAVE MATTEL
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LOS ANGELES, March 3 - Mattel, Inc. today announced that Bruce L. Stein,
president of Mattel Worldwide and chief operating officer, will leave
the company.

        "Bruce is one of the best strategists in our industry," Jill E.
Barad, Mattel's chairman and chief executive officer, said.  "As a one-
time competitor, most recently a colleague and now an alumnus of Mattel,
he has our best wishes."

        Stein, 44, a veteran brand builder and leading marketing strategist,
most recently managed all of Mattel's product lines.  He joined Mattel in
August 1996 after previously working for the company in the 1980s.

        Prior to his most recent experience at Mattel, Stein was chief
executive officer of Sony Interactive Entertainment and president of the
Kenner Products Division of Hasbro.  A former advertising executive who
had supervised the Mattel account at Ogilvy and Mather, he originally
joined Mattel as vice president of marketing in 1985.



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        "At this point in my career, I felt I needed a new challenge,"
Stein said.  "Mattel has an outstanding management team, and is in a
great strategic position today.  And I am proud of all of my
accomplishments at Mattel, particularly in forging long-term marketing
relationships and as a creative manager of intellectual property.  I
am looking forward to putting my expertise in these areas to even
fuller use."

        Mattel, Inc. is a worldwide leader in the design, manufacture
and marketing of children's products.  With headquarters in El Segundo,
California, Mattel has offices and facilities in 36 countries and sells
its products in more than 150 nations throughout the world.


Note:

        Forward-looking statements included in this release with
respect to the financial condition, results of operations and
business of the company, which include, but are not limited to
sales levels, the Mattel and Tyco restructuring charge, special
charges, other non-recurring charges, cost savings and
profitability, are subject to certain risks and uncertainties
that could cause actual results to differ materially from
those set forth in such statements.  These include without
limitation: the company's dependence on the timely development,
introduction and customer acceptance of new products;
significant changes in buying patterns of major customers;
possible weaknesses of international markets; the impact of
competition on revenues and margins; the company's ability to
successfully integrate the operations of The Learning Company
following its merger into the company; the effect of currency
fluctuations on reportable income; unanticipated negative
results of litigation, governmental proceedings or
environmental matters; and other risks and uncertainties as
may be detailed from time to time in the company's public
announcements and SEC filings.



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