UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549




                            FORM 8-K


                         CURRENT REPORT
            Pursuant to Section 13 or 15(d) of the
                 Securities Exchange Act of 1934


Date of Report (Date of earliest event reported): July 29, 2005


              MAUI LAND & PINEAPPLE COMPANY, INC.
     (Exact name of registrant as specified in its charter)


          HAWAII                    1-6510           99-0107542
(State or other jurisdiction of  (Commission     (I.R.S. Employer
incorporation or organization)   File Number)   Identification No.)



120 Kane Street, P. O. Box 187, Kahului, Maui, Hawaii   96733-6687
      (Address of Principal Executive Offices)          (Zip Code)


Registrant's telephone number, including area code: (808) 877-3351

                              NONE
  Former Name or Former Address, if Changed Since Last Report



Check the appropriate box below if the Form 8-K filing is
intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions:

[   ] Written communications pursuant to Rule 425 under the
Securities Act (17 CFR 230.425)

[   ] Soliciting material pursuant to Rule 14a-12 under the
Exchange Act (17 CFR 240.14a-12)

[   ] Pre-commencement communications pursuant to Rule 14d-2(b)
under the Exchange Act (17 CFR 240.14d-2(b))

[    ]  Pre-commencement communications pursuant to Rule 13e-4(c)
under the Exchange Act (17 CFR 240.13e-4(c))







ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

        On July 29, 2005, Maui Land & Pineapple Company, Inc.
        issued a press release, which sets forth our results of
        operations for the quarter ended
        June 30, 2005.  A copy of the press release is filed
        herewith as Exhibit 99.1 and incorporated herein by
        reference.  Such information shall not be deemed "filed"
        for purposes of Section 18 of the Securities Exchange
        Act of 1934, as amended, and is not incorporated by
        reference into any filing of the company, whether made
        before or after the date hereof, regardless of any
        general incorporation language in such filing.


ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

        (c) Exhibits
            99.1  Maui Land & Pineapple Company, Inc. Press Release
                  dated July 29, 2005.









                           SIGNATURE


      Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.


                              MAUI LAND & PINEAPPLE COMPANY, INC.



August 1, 2005           /S/ FRED W. RICKERT
    Date                     Fred W. Rickert
                             Vice President/Chief Financial Officer
                             (Principal Financial Officer)