FOR IMMEDIATE RELEASE
  10-08-96                           Investors: Mary Healy, 630-575-6429
                                     Media: Chuck Ebeling,  630-575-6150

  MCDONALD'S  CHAIRMAN ANNOUNCES MANAGEMENT RE-ALIGNMENTS
  TO FURTHER FOCUS LEADERSHIP IN GLOBAL GROWTH ARENAS


  OAK BROOK, IL --  McDonald's Corporation Chairman and CEO, Michael R.
  Quinlan, today announced major re-alignments and promotions in McDonald's
  management structure to bring further focus as the Company addresses the
  growth potential of its U.S. and International operations.

     "As we work to maximize McDonald's global growth potential,  I've
  decided to tap the depth of our highly experienced management to make
  several key re-alignments,  adding  even more strength to our U.S.
  management, while also bringing targeted additional expertise to our
  corporate and international staffs," Mike Quinlan explained.

     "While these changes are evolutionary, they will bring more
  management firepower where we need it, both for the short and long terms.
  These changes will bring all the benefits of our global experience to
  bear on each of the markets in which we operate, to further strengthen
  our growth opportunities. In a complex, dynamic and difficult U.S.
  marketplace, we are focusing on delivering great food taste, enhancing
  the quality of service, strengthening strategic marketing and adding new
  restaurants. In the International arena, which is already producing more
  than half of our operating income, we are just beginning to tap enormous
  markets across nearly 100 countries, as Brand McDonald's goes more global
  every day," Quinlan added.

     Jack M. Greenberg, currently McDonald's Vice Chairman and Chief
  Financial Officer, takes on the newly created position of Chairman,
  McDonald's U.S.A., while relinquishing the CFO position. Edward H. Rensi,
  McDonald's U.S.A. President and Chief Executive Officer,  now reports
  directly to him. Greenberg's new title will be McDonald's Corporation
  Vice Chairman and Chairman, McDonald's U.S.A.  "Jack has provided
  outstanding leadership since joining McDonald's as Executive Vice
  President and CFO in 1982. He'll help us maximize the growth of the U.S.
  business by adding the broad scope of his skills to our U.S. management
  team. He will devote a significant amount of his time to working with Ed,
  his team, and U.S. franchisees, providing domestic strategic direction,
  and bringing additional leadership to all elements of our U.S.
  business," Quinlan commented. Greenberg continues to report directly to
  Quinlan, and continues in his corporate responsibilities, while Michael L.
  Conley takes over Greenberg's duties as Chief Financial Officer.

     Conley, currently McDonald's Senior Vice President and Controller, is
  promoted to Executive Vice President and Chief Financial Officer.  "Mike
  is more than ready to take on the CFO position, "Quinlan added.  "He
  has served McDonald's for 22 years with increasing responsibilities in
  the accounting and tax areas, and has been involved in a number of
  management initiatives."  Conley will report directly to Quinlan, and be
  responsible for Accounting, Information Systems, Investor Relations, Tax,
  Treasury.  Christopher Pieszko, Vice President and U.S. Controller, is
  promoted to Vice President and Corporate Controller, reporting to Conley.

     Paul D. Schrage, Senior Executive Vice President, Chief Marketing
  Officer and a member of the Board of Directors, has announced his
  intention to retire within a year.  "Paul has headed Marketing since
  joining McDonald's 29 years ago, and guided the Golden Arches to our
  position as one of the best-known and most-admired global consumer
  brands, "observed Quinlan. "Over the near term, Paul, who has made
  countless contributions to the growth of `Brand McDonald's' and the
  success of the McDonald's System, will guide and assist in the transition
  and re-alignment of the top Marketing priorities, as we strive to
  lengthen our lead as the top global foodservice brand."   Schrage will
  continue as Chairman of Ronald McDonald House Charities.

     To even more directly align McDonald's marketing initiatives with the
  priorities of our U.S. and International operations, major changes are
  being made in the responsibilities of the Company's two senior Marketing
  executives. David B. Green, Senior Vice President, Marketing, will fill a
  newly created position as the senior marketing officer of McDonald's
  International, now reporting directly to James L. Cantalupo, President
  and Chief Executive Officer, McDonald's International.  "It's vital to
  have an executive with David's 24 years of McDonald's experience guide
  our International  Marketing's direction and development, as we continue
  to expand rapidly around the globe,"  said Quinlan. Brad A. Ball, Senior
  Vice President, U.S.A. Marketing, takes over full responsibility for U.S.
  Marketing, and will report directly to Ed Rensi.  "Brad joined McDonald's
  last year after working on our local business in many leadership roles
  over more than 20 years at DBC Advertising in Los Angeles, and brings his
  knowledge of national and field marketing to our U.S. Marketing team,''
  said Quinlan.

     McDonald's is the largest and best-known global foodservice retailer,
  with more than 19,200 restaurants in 94 countries. Yet on any day, even
  as the market leader, McDonald's serves less than one percent of the
  world's population. The Company plans to expand its leadership position
  by adding restaurants and by increasing sales and profits through
  excellent operations, superior marketing, and cost efficiencies.



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