EXHIBIT 99 Investor Release FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT: 07/17/97 Investors: Mary Healy, 630-623-6429 Media: Chuck Ebeling, 630-623-6150 McDONALD'S REPORTS RECORD GLOBAL RESULTS ----------------------------------------- OAK BROOK, IL -- McDonald's Corporation today announced record results for the six months and quarter ended June 30, 1997: - Net income per common share rose 10% for the six months and 7% for the quarter. - Net income grew 8% for the six months and 4% for the quarter. - Sales outside the U.S. increased 18% for the quarter in constant currencies. - Operating income outside the U.S. contributed 56% to consolidated operating income and grew 15% for the quarter in constant currencies. - The Company added 761 restaurants in the first six months, or one every six hours. Nearly 90% were outside the U.S. - The Company repurchased $500 million of common stock during the first six months of 1997. Key highlights Dollars in millions, except Six months ended June 30 per common share data 1997 1996 Increase --------- --------- ------------- Systemwide sales $16,308.2 $15,241.5 $1,066.7 7% Total revenues 5,450.2 5,091.1 359.1 7 Operating income 1,357.7 1,274.6 83.1 7 Net income 782.7 722.0 60.7 8 Net income per common share 1.11 1.01 .10 10 Quarters ended June 30 1997 1996 Increase --------- --------- ------------- Systemwide sales $8,475.1 $7,932.0 $543.1 7% Total revenues 2,832.6 2,665.1 167.5 6 Operating income 743.5 712.1 31.4 4 Net income 438.2 420.4 17.8 4 Net income per common share .63 .59 .04 7 SUMMARY COMMENTARY Chairman and Chief Executive Officer Michael R. Quinlan said, "McDonald's global foodservice business delivered good results in the second quarter and first six months of 1997. We are confident in our growth strategies and expect 1997 to be another record-breaking year. Based on input from local management, we have refined our plans and expect to add about 2,400 restaurants globally in 1997, with a greater emphasis on full-size traditional restaurants compared with 1996. About 80 percent of these openings will be outside the U.S. We will continue to evaluate these plans as the year progresses." James R. Cantalupo, President and Chief Executive Officer- International said, "Our international results strengthened in the second quarter. The strong 18 percent constant currency sales increase illustrates the impressive demand for the McDonald's experience around the world. We continue to outdistance our competitors in the global marketplace through outstanding quality, service, cleanliness and value as well as a leading market position. Over the past five years, we've added 5,800 restaurants outside the U.S. compared with about 4,500 for our five largest globally branded quick-service restaurant competitors combined. We operate about twice the number of restaurants outside the U.S. as our next largest globally branded competitor. We intend to build from this strong position to capture an even greater share of the under-penetrated, growing global market. As a perspective on this opportunity, consider that even in our seven largest international markets McDonald's transactions per capita currently average just over one-third the level in the U.S." Jack M. Greenberg, Vice Chairman, Chairman and Chief Executive Officer-U.S.A. said, "As we said at the beginning of the year, 1997 is a year of transition for our U.S. business. Last week, we announced a major reorganization of the U.S. business into five geographic divisions. The goal of this reorganization is performance improvement, not cost- reduction. This change will enable us to operate in a highly competitive, changing consumer environment with more speed, agility and decisiveness than ever before. Decisions will be made by those people closest to our customers and our franchisees as we refine our plans to capitalize on our strong brand equity, substantial size advantage and market share lead. Our clear singular focus will be achieving higher levels of customer satisfaction through a strategic emphasis on food taste, value, service and convenience. I remain very optimistic about our long-term opportunities to grow profitably in the domestic marketplace." CONSOLIDATED OPERATING RESULTS Net income per common share and net income increased 10 and eight percent, respectively, for the six months, and seven and four percent, respectively, for the quarter. Changing foreign currencies significantly reduced reported results for the six months and quarter. Excluding the $16 million non-cash charge for the adoption of SFAS 121 in first quarter 1996 and foreign currency impact, net income per common share and net income would have increased 11 and 10 percent for the six months, respectively. For the quarter, net income per common share and net income would have increased 10 and eight percent, respectively, excluding foreign currency impact. During the quarter, the Company repurchased four million shares of common stock for approximately $200 million, bringing total share repurchase for the six months to 10.7 million shares for about $500 million. Fewer shares outstanding resulted in higher increases in net income per common share compared with the increases in net income. Systemwide sales represent sales by Company-operated, franchised and affiliated restaurants. Total revenues consist of sales by Company- operated restaurants and fees from restaurants operated by franchisees and affiliates. These fees are based upon a percent of sales with specified minimum payments. On a global basis, the increases in sales and revenues for both periods were due to expansion, offset in part by weaker foreign currencies. The unusually low number of net U.S. restaurant additions in both periods was primarily due to a greater number of restaurant closings, particularly satellite restaurant closings previously announced. Restaurant additions Six months Quarters ended June 30 ended June 30 1997 1996 1997 1996 ----- ----- ----- ----- U.S. 84 313 74 184 Outside the U.S. 677 570 433 383 Total restaurant additions 761 883 507 567 Restaurants under construction At June 30 1997 1996 ---- ---- U.S. 78 153 Outside the U.S. 359 389 Total restaurants under construction 437 542 Consolidated operating margins Six months Quarters ended June 30 ended June 30 1997 1996 1997 1996 ------- ------ ------- ------ In millions of dollars Company-operated $ 700.1 $ 657.2 $374.0 $362.7 Franchised 1,283.5 1,213.6 667.4 638.6 As a percent of sales/revenues Company-operated 18.1 18.3 18.6 19.2 Franchised 81.1 81.4 81.5 81.9 Company-operated margins as a percent of sales were about flat for the six months and lower for the quarter. As a percent of sales, food & paper costs increased, while payroll costs decreased for both periods. Occupancy & other operating costs as a percent of sales increased slightly for the six months and decreased slightly for the quarter. Franchised margin dollars comprised about two-thirds of the combined operating margins, the same as in the prior year. While franchised margins as a percent of applicable revenues decreased slightly for both periods, franchised margin dollars increased six percent for the six months and five percent for the quarter. The increases in general, administrative & selling expenses were primarily due to strategic global spending to support the Convenience, Value and Execution Strategies, including costs associated with expansion outside the U.S. and continued investment in developing countries, offset in part by weaker foreign currencies. Other operating (income) expense--net is composed of transactions related to franchising and the foodservice business. Gains on sales of restaurant businesses were lower since fewer restaurants were sold. The other category reflected lower expense for both periods. This was primarily due to lower provisions for property dispositions in 1997 for the quarter, and for the six months, the $16 million charge for the adoption of SFAS 121 in first quarter 1996. Consolidated operating income increased $83 million or seven percent and $31 million or four percent for the six months and quarter, respectively. The increases reflected higher combined operating margin dollars and other operating income, offset in part by higher general, administrative & selling expenses and weaker foreign currencies. Other operating (income) expense--net Six months Quarters ended June 30 ended June 30 In millions of dollars 1997 1996 1997 1996 ------ ------ ------ ------ Gains on sales of restaurant businesses $(27.6) $(42.3) $(20.0) $(33.3) Equity in earnings of unconsolidated affiliates (33.2) (34.4) (17.3) (15.9) Other (income) expense 5.5 35.4 12.0 12.1 Other operating (income) expense--net $(55.3) $(41.3) $(49.3) $(37.1) Higher interest expense in both periods reflected higher debt levels, offset in part by lower average interest rates and weaker foreign currencies. Nonoperating (income) expense reflected translation losses in both periods of 1997 compared with translation gains in 1996, and in the six months ended June 30, 1996, losses associated with the reduction of the carrying value of the Company's investment in Discovery Zone common stock to zero. The effective income tax rate was 32.5 and 31.9 percent for the six months and quarter of 1997, respectively, compared with 33.0 and 32.8 percent for the corresponding periods of 1996. For the year 1997, the Company expects the effective tax rate to be in the range of 32.0 to 32.5 percent. OPERATING RESULTS OUTSIDE THE U.S. The sales increases outside the U.S. for both periods were driven primarily by expansion, offset in part by weaker foreign currencies. Comparable sales in constant currencies increased slightly for the quarter and decreased slightly for the six months. If exchange rates had remained at 1996 levels, sales outside the U.S. would have increased 18 and 16 percent for the quarter and six months, respectively. Severe weather in Europe in the first quarter and weak economies in both periods negatively affected results. Operating results Six months Quarters outside the U.S. ended June 30 ended June 30 1997 1996 1997 1996 ---- ---- ---- ---- Percent increase Sales As reported 9 10 11 5 Excluding foreign currency impact 16 15 18 12 Revenues As reported 13 15 14 11 Excluding foreign currency impact 17 17 19 15 Operating income As reported 12 8 10 7 Excluding foreign currency impact 17 10 15 11 Excluding SFAS 121 charge and foreign currency impact 15 13 15 11 As a percent of sales/revenues Company-operated margins 18.7 19.2 19.0 19.8 Franchised margins 81.2 81.1 81.7 81.2 Revenues increased at a faster rate than sales in both periods. This was primarily due to the weakening Japanese Yen, which had a greater effect on sales than revenues due to our affiliate structure in Japan, and the higher growth rate in Company-operated versus franchised restaurants. Of the larger international markets, the following had strong sales and operating income growth for both periods of 1997: the Philippines and Taiwan in Asia/Pacific; England, Italy, Spain, Sweden and Switzerland in Europe; and Mexico in Latin America. Our operations in Canada were negatively affected by increased competition and low consumer spending due to high unemployment; weak economies also negatively affected our operations in France and Germany, although France improved in the second quarter. The increases in operating income outside the U.S. in both periods were driven by higher Company-operated and franchised margin dollars, and increases in other operating income. Weaker foreign currencies and higher general, administrative & selling expenses necessary to fund expansion and continued investment in developing countries partly offset these increases. Company-operated margins as a percent of sales declined in both periods. As a percent of sales, increases in food & paper costs and occupancy & other operating costs were offset in part by decreases in payroll costs. Franchised margins as a percent of revenues were relatively flat in the six months and up for the quarter. IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS While changing foreign currencies affect reported results, McDonald's lessens exposures by primarily purchasing goods and services in local currencies, financing in local currencies and hedging certain foreign- denominated cash flows. The weakening of the Japanese Yen and Deutsche Mark were the primary foreign currency changes that negatively affected results in both periods. The following table illustrates what 1997 results would have been if exchange rates had remained at 1996 levels compared with reported results. Foreign currency impact on worldwide results Dollars in millions except per common share data Six months ended June 30, 1997 Increase Adjusted Reported Change Adjusted Reported -------- -------- ---------- -------- -------- Systemwide sales $16,810.4 $16,308.2 $502.2 10% 7% Operating income 1,395.3 1,357.7 37.6 9 7 Net income 803.8 782.7 21.1 11 8 Net income per common share 1.14 1.11 .03 13 10 Quarter ended June 30, 1997 Increase Adjusted Reported Change Adjusted Reported -------- -------- ---------- -------- -------- Systemwide sales $8,737.9 $8,475.1 $262.8 10% 7% Operating income 762.0 743.5 18.5 7 4 Net income 453.1 438.2 14.9 8 4 Net income per common share .65 .63 .02 10 7 U.S. OPERATING RESULTS U.S. sales increased in both periods due to restaurant expansion (497 restaurants were added in the 12 months ended June 30, 1997). U.S. comparable sales were slightly positive for the six months and slightly negative for the quarter. This performance reflected successful marketing and promotions including Monopoly, Chicken McNuggets and Teenie Beanie Babies and disappointing results from the price component of Campaign 55. U.S. operating results Six months Quarters ended June 30 ended June 30 1997 1996 1997 1996 ----- ----- ----- ----- Percent increase/(decrease) Sales 5 3 3 3 Revenues 0 4 (3) 4 Operating income 1 (1) (2) 0 As a percent of sales/revenues Company-operated margins 16.9 16.8 17.7 18.3 Franchised margins 81.0 81.5 81.4 82.4 U.S. sales increased at a faster rate than revenues primarily because the number of U.S. franchised and affiliated restaurants increased over the past year while the number of Company-operated restaurants decreased. U.S. operating income increased slightly for the six months and decreased slightly for the quarter. This performance reflected lower Company-operated margin dollars and higher general, administrative & selling expenses, offset in part by higher franchised margin dollars, and for the quarter, lower other operating expenses. Company-operated margins as a percent of sales remained relatively flat for the six months and declined for the quarter. Cost trends as a percent of sales follow: food & paper costs increased while payroll and occupancy & other operating expenses decreased for the six months; for the quarter, food & paper and payroll costs increased while occupancy & other operating expenses decreased. Franchised margins as a percent of revenues declined for both periods. These declines reflected slower revenue growth as a result of flat to negative comparable sales and rent adjustments. The margins were also negatively affected by higher occupancy costs, primarily rent expense, driven by an increase in the number of leased sites. FORWARD-LOOKING STATEMENTS Certain forward-looking statements are included in this report. They use such words as "may," "will," "expect," "believe," "plan" and other similar terminology. These statements reflect management's current expectations and involve a number of risks and uncertainties. Actual results could differ materially due to changes in global and local business and economic conditions; legislation and governmental regulation; competition; success of operating initiatives and advertising and promotional efforts; food, labor and other operating costs; availability and cost of land and construction; accounting policies and practices; consumer preferences, spending patterns and demographic trends; political or economic instability in local markets; and currency exchange rates. McDONALD'S CORPORATION CONDENSED CONSOLIDATED STATEMENT OF INCOME Dollars and shares in millions, except per common share data Six months ended June 30 ------------------------------------- Increase/(Decrease) ------------------- 1997 1996 Dollars Percent -------- -------- -------- -------- SYSTEMWIDE SALES $16,308.2 $15,241.5 1,066.7 7 --------------------------------------------------------------------- Revenues Sales by Company-operated restaurants $ 3,867.3 $ 3,599.6 267.7 7 Revenues from franchised and affiliated restaurants 1,582.9 1,491.5 91.4 6 ------------------------------------------------------------------- TOTAL REVENUES 5,450.2 5,091.1 359.1 7 ------------------------------------------------------------------- Operating costs and expenses Company-operated restaurants 3,167.2 2,942.4 224.8 8 Franchised restaurants-- occupancy costs 299.4 277.9 21.5 8 General, administrative and selling expenses 681.2 637.5 43.7 7 Other operating (income) expense--net(1) (55.3) (41.3) 14.0 n/m ------------------------------------------------------------------- Total operating costs and expenses(1) 4,092.5 3,816.5 276.0 7 ------------------------------------------------------------------- OPERATING INCOME(1) 1,357.7 1,274.6 83.1 7 ------------------------------------------------------------------- Interest expense 176.2 167.6 8.6 5 Nonoperating (income) expense--net 22.7 29.4 (6.7) n/m ------------------------------------------------------------------- Income before provision for income taxes(1) 1,158.8 1,077.6 81.2 8 ------------------------------------------------------------------- Provision for income taxes 376.1 355.6 20.5 6 ------------------------------------------------------------------- NET INCOME(1) $ 782.7 $ 722.0 60.7 8 ------------------------------------------------------------------- ------------------------------------------------------------------- NET INCOME PER COMMON SHARE(1)(2) $ 1.11 $ 1.01 0.10 10 ------------------------------------------------------------------- Weighted average common shares outstanding 690.7 699.8 ------------------------------------------------------------------- Dollars and shares in millions, except per common share data Quarters ended June 30 ------------------------------------- Increase/(Decrease) ------------------- 1997 1996 Dollars Percent -------- -------- -------- -------- SYSTEMWIDE SALES $8,475.1 $7,932.0 543.1 7 --------------------------------------------------------------------- Revenues Sales by Company-operated restaurants $2,014.1 $1,885.8 128.3 7 Revenues from franchised and affiliated restaurants 818.5 779.3 39.2 5 --------------------------------------------------------------------- TOTAL REVENUES 2,832.6 2,665.1 167.5 6 --------------------------------------------------------------------- Operating costs and expenses Company-operated restaurants 1,640.1 1,523.1 117.0 8 Franchised restaurants-- occupancy costs 151.1 140.7 10.4 7 General, administrative and selling expenses 347.2 326.3 20.9 6 Other operating (income) expense--net(1) (49.3) (37.1) (12.2) n/m --------------------------------------------------------------------- Total operating costs and expenses(1) 2,089.1 1,953.0 136.1 7 --------------------------------------------------------------------- OPERATING INCOME(1) 743.5 712.1 31.4 4 --------------------------------------------------------------------- Interest expense 86.2 82.8 3.4 4 Nonoperating (income) expense--net 14.2 3.8 10.4 n/m --------------------------------------------------------------------- Income before provision for income taxes(1) 643.1 625.5 17.6 3 --------------------------------------------------------------------- Provision for income taxes 204.9 205.1 (0.2) 0 --------------------------------------------------------------------- NET INCOME(1) $ 438.2 $ 420.4 17.8 4 --------------------------------------------------------------------- --------------------------------------------------------------------- NET INCOME PER COMMON SHARE(1)(2) $ 0.63 $ 0.59 0.04 7 --------------------------------------------------------------------- Weighted average common shares outstanding 689.7 699.1 --------------------------------------------------------------------- (1) Includes the $16 million charge for the adoption of SFAS 121 for the six months ended June 30, 1996. (2) Computed using net income reduced by preferred stock dividends of $13.8 million for the six months of 1997 and 1996 and $6.9 million for the second quarters of 1997 and 1996. n/m Not meaningful McDONALD'S CORPORATION FINANCIAL INFORMATION Dollars in millions Six months ended June 30 ------------------------------------- Increase/(Decrease) ------------------- 1997 1996 Dollars Percent --------- --------- -------- -------- SYSTEMWIDE SALES U.S. ---- Operated by franchisees $ 6,516.4 $ 6,190.1 326.3 5 Operated by the Company 1,336.6 1,381.5 (44.9) (3) Operated by affiliates 556.3 430.0 126.3 29 --------- --------- ------- -- 8,409.3 8,001.6 407.7 5 --------- --------- ------- -- Outside the U.S. ------------------- Operated by franchisees 3,645.5 3,435.2 210.3 6 Operated by the Company 2,530.7 2,218.1 312.6 14 Operated by affiliates 1,722.7 1,586.6 136.1 9 --------- --------- ------- -- 7,898.9 7,239.9 659.0 9 --------- --------- ------- -- $16,308.2 $15,241.5 1,066.7 7 --------- --------- ------- -- --------- --------- ------- -- By Type ------- Operated by franchisees $10,161.9 $ 9,625.3 536.6 6 Operated by the Company 3,867.3 3,599.6 267.7 7 Operated by affiliates 2,279.0 2,016.6 262.4 13 --------- --------- ----- -- $16,308.2 $15,241.5 1,066.7 7 --------- --------- ----- -- --------- --------- ----- -- ---------------------------------------------------------------- TOTAL REVENUES U.S. $ 2,262.1 $ 2,264.0 (1.9) 0 Outside the U.S. 3,188.1 2,827.1 361.0 13 --------- --------- ----- -- $ 5,450.2 $ 5,091.1 359.1 7 --------- --------- ----- -- --------- --------- ----- -- ---------------------------------------------------------------- OPERATING INCOME U.S. $ 611.4 $ 605.2 6.2 1 Outside the U.S. 772.9 691.5 81.4 12 Corporate G&A (26.6) (22.1) (4.5) 20 --------- --------- ----- -- $ 1,357.7 $ 1,274.6 83.1 7 --------- --------- ----- -- --------- --------- ----- -- ---------------------------------------------------------------- Quarters ended June 30 ------------------------------------- Increase(Decrease) ------------------ 1997 1996 Dollars Percent --------- --------- -------- -------- SYSTEMWIDE SALES U.S. ---- Operated by franchisees $ 3,423.2 $ 3,305.4 117.8 4 Operated by the Company 698.8 741.5 (42.7) (6) Operated by affiliates 298.4 231.9 66.5 29 --------- --------- ------- -- 4,420.4 4,278.8 141.6 3 --------- --------- ------- -- Outside the U.S. ------------------- Operated by franchisees 1,874.6 1,748.9 125.7 7 Operated by the Company 1,315.3 1,144.3 171.0 15 Operated by affiliates 864.8 760.0 104.8 14 --------- --------- ------- -- 4,054.7 3,653.2 401.5 11 --------- --------- ------- -- $ 8,475.1 $ 7,932.0 543.1 7 --------- --------- ------- -- --------- --------- ------- -- By Type ------- Operated by franchisees $ 5,297.8 $ 5,054.3 243.5 6 Operated by the Company 2,014.1 1,885.8 128.3 7 Operated by affiliates 1,163.2 991.9 171.3 17 --------- --------- ----- -- $ 8,475.1 $ 7,932.0 543.1 7 --------- --------- ----- -- --------- --------- ----- -- ---------------------------------------------------------------- TOTAL REVENUES U.S. $ 1,178.2 $ 1,211.0 (32.8) (3) Outside the U.S. 1,654.4 1,454.1 200.3 14 --------- --------- ----- -- $ 2,832.6 $ 2,665.1 167.5 6 --------- --------- ----- -- --------- --------- ----- -- ---------------------------------------------------------------- OPERATING INCOME U.S. $ 340.2 $ 346.0 (5.8) (2) Outside the U.S. 416.8 377.3 39.5 10 Corporate G&A (13.5) (11.2) (2.3) 21 --------- --------- ----- -- $ 743.5 $ 712.1 31.4 4 --------- --------- ----- -- --------- --------- ----- -- ------------------------------------------------------------------------- PERCENT CONTRIBUTION TO CONSOLIDATED MARGINS Six months Quarters ended ended June 30 June 30 -------------------- -------------- 1997 1996 1997 1996 --------- --------- ------ ------ Company-operated ---------------- U.S. 32 35 33 37 Outside the U.S. 68 65 67 63 --- --- --- --- 100 100 100 100 --- --- --- --- --- --- --- --- Franchised ---------- U.S. 58 59 58 61 Outside the U.S. 42 41 42 39 --- --- --- --- 100 100 100 100 --- --- --- --- --- --- --- --- ---------------------------------------------------------------- CONSOLIDATED COMPANY-OPERATED MARGINS AS A PERCENT OF SALES Six months Quarters ended ended June 30 June 30 -------------------- -------------- 1997 1996 1997 1996 --------- --------- ------ ------ Food & paper 34.1 33.7 34.3 33.2 Payroll & other employee benefits 25.1 25.5 24.9 25.2 Occupancy & other operating expenses 22.7 22.5 22.2 22.4 ---- ---- ---- ---- Total expenses 81.9 81.7 81.4 80.8 ---- ---- ---- ---- ---- ---- ---- ---- Company-operated margins 18.1 18.3 18.6 19.2 ---- ---- ---- ---- ---- ---- ---- ---- McDONALD'S CORPORATION RESTAURANT INFORMATION At June 30 ----------------------------------- Increase/(Decrease) ------------------- 1997 1996 Number Percent ------ ------ ------- ------- U.S. ---- Operated by franchisees 9,537 9,167 370 4 Operated by the Company 1,795 1,852 (57) (3) Operated by affiliates 846 662 184 28 ------ ------ ------ --- 12,178 11,681 497 4 ------ ------ ------ --- Outside the U.S. ------------------- Operated by franchisees 4,166 3,479 687 20 Operated by the Company 2,714 2,170 544 25 Operated by affiliates 2,725 1,933 792 41 ------ ------ ----- --- 9,605 7,582 2,023 27 ------ ------ ----- --- 21,783 19,263 2,520 13 ------ ------ ----- --- ------ ------ ----- --- By Type ------- Operated by franchisees 13,703 12,646 1,057 8 Operated by the Company 4,509 4,022 487 12 Operated by affiliates 3,571 2,595 976 38 ------ ------ ----- --- 21,783 19,263 2,520 13 ------ ------ ----- --- -------------------------------------------------------------------- SYSTEMWIDE COUNTRIES 103 94 -------------------------------------------------------------------- TOTAL RESTAURANTS IN MARKETS OUTSIDE THE U.S. At June 30 -------------------------------- Increase ---------------- 1997 1996 Number Percent ------ ------ ------- ------- Japan 2,148 1,670 478 29 Canada 1,015 939 76 8 Germany 781 672 109 16 England 676 604 72 12 Australia 625 551 74 13 France 594 458 136 30 Brazil 378 260 118 45 Taiwan 196 131 65 50 Netherlands 160 135 25 19 Italy 153 42 111 264 Sweden 138 112 26 23 Hong Kong 131 107 24 22 New Zealand 130 106 24 23 Spain 126 103 23 22 Mexico 121 120 1 1 Other 2,233 1,572 661 42 ------ ------ ----- --- 9,605 7,582 2,023 27 ------ ------ ----- --- ------ ------ ----- ---