Exhibit 99 Investor Release FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT: 04/17/98 Investors: Mary Healy, 630-623-6429 Media: Chuck Ebeling, 630-623-6150 McDONALD'S REPORTS GLOBAL RESULTS OAK BROOK, IL -- McDonald's Corporation today announced record results for the quarter ended March 31, 1998. Constant currency information excludes the effect of foreign currency translation on reported results. - Diluted net income per common share rose 8%; 12% in constant currencies. - Net income grew 5%; 9% in constant currencies. - Systemwide sales increased 4%; 9% in constant currencies. - Total revenues exceeded $2.8 billion and increased 7%; 12% in constant currencies. - Operating income increased 5% in the U.S.; on a constant currency basis, operating income increased 18% and 29% in Europe and Latin America, respectively, and declined 5% in Asia/Pacific. The U.S. and Europe comprised 80% of consolidated operating income. - McDonald's added 214 restaurants, about 85% were outside the U.S. Key highlights Dollars in millions, Quarters ended March 31 except per common share data 1998 1997 Increase In As Constant Reported Currencies* Systemwide sales $8,169.7 $7,833.1 4% 9% Total revenues 2,804.9 2,617.6 7 12 Operating income 642.7 614.2 5 9 Net income 362.2 344.5 5 9 Net income per common share - diluted .52 .48 8 12 * Excluding the effect of foreign currency translation on reported results SUMMARY COMMENTARY Chairman and Chief Executive Officer Michael R. Quinlan commented, "McDonald's global food service business continued to deliver record results despite the combined effects of the strong U.S. dollar, weak economies in several key markets outside the U.S., the economic downturns in Southeast Asia and a very competitive U.S. operating environment. "I am encouraged by the positive momentum in our global business and the direction we are taking. Our operations generate a significant amount of cash. Our job is to effectively use this capital to maximize shareholder returns, and we are focused on doing just that. Our plans for 1998 include adding about 2,100 restaurants, approximately 85 percent outside the U.S. Our free cash flow will be used for share repurchase as we complete our $2 billion, three-year program by year end. "The strategic initiatives announced last month are designed to improve restaurant operations, enhance returns and reduce expenses. We are rolling out our "Made for You" food preparation system in the U.S. and Canada. We are giving our owner/operators the opportunity to own new restaurant buildings in the U.S., which we expect will increase the Company's return on new restaurants and increase cash flow while lowering franchisees' occupancy costs. In addition, we have undertaken a study of home office spending to determine alignment, productivity and cost reduction opportunities. We plan to conclude the study by the end of the second quarter. As previously announced, we anticipate recording a second quarter 1998 special charge to operating income of approximately $170-$190 million related to the conversion to "Made for You," as well as any charge for one-time costs associated with decisions resulting from the study of home office spending." Jack M. Greenberg, Vice Chairman, Chairman and Chief Executive Officer - U.S.A., said, "Our first quarter performance in the U.S. exceeded our expectations, especially in light of the strong performance in the first quarter of 1997. However, we still have a lot of work to do to unlock the potential of our business. Our vision is to make McDonald's America's best fast food restaurant experience. First and foremost, we want to have the best quality, service and cleanliness for customers. We also want to be the best place for employees to work, for owner/operators to invest their hard work and capital, and for shareholders to invest their money. "To achieve these goals we must be the best innovators in the industry, driving growth through new ideas. Our new "Made for You" food preparation system is such an innovation. We are also refining our core menu and testing new products to reflect customers' tastes. In addition, we continue to focus on value and improving each customer's experience through an emphasis on fast and accurate drive-thru operations and excellent front-counter service. But innovations alone are not enough; commitment is essential. I am encouraged by the alignment and support expressed by our owner/operators, and I believe that together we will continue the momentum in the U.S." James R. Cantalupo, President and Chief Executive Officer - International, said, "Our strategies are simple: provide everyday low prices and outstanding restaurant operations, build market share, and increase profitability by being more efficient and creating economies of scale. And these strategies are working. Although first quarter results were affected by the strong U.S. dollar and economic difficulties in a number of markets, I am especially pleased with our strong underlying performance in Europe and Latin America. In constant currencies, sales and operating income in Europe increased 16 and 18 percent, respectively, while sales and operating income in Latin America increased 30 and 29 percent, respectively. "On the other hand, we experienced some negative impact from the economic downturns in several Southeast Asian countries. Despite these cyclical issues, we are staying the course and positioning ourselves to seize opportunities when the cycles turn. In the meantime, some of these markets have adjusted their menus, changed supply sources, increased menu prices and reduced planned openings in order to minimize the short-term negative impact." CONSOLIDATED OPERATING RESULTS Net income and diluted net income per common share for the quarter increased five percent and eight percent, respectively, over the same period of 1997. Changing foreign currencies significantly reduced reported results. Excluding the foreign currency translation effect, net income would have increased nine percent and diluted net income per common share would have increased 12 percent. During the first quarter, we repurchased $127 million of our common stock. Fewer shares outstanding and the absence of preferred dividends in first quarter 1998, due to the retirement of our remaining Series E Preferred Stock in December 1997, resulted in the higher increase in diluted net income per common share compared with net income. Systemwide sales Quarters ended March 31 Dollars in millions 1998 1997 Increase/(Decrease) As In Constant Reported Currencies* U.S. $4,119.2 $3,988.9 3% n/a Europe 1,949.9 1,801.0 8 16% Asia/Pacific 1,334.0 1,377.7 (3) 10 Latin America 410.6 328.6 25 30 Other 356.0 336.9 6 11 Total Systemwide sales $8,169.7 $7,833.1 4% 9% *Excluding the effect of foreign currency translation on reported results n/a Not applicable Systemwide sales represent sales by Company-operated, franchised and affiliated restaurants. Comparable sales are measured on a constant currency basis. Total revenues include sales by Company-operated restaurants and fees from restaurants operated by franchisees and affiliates. These fees include rent, service fees and royalties that are based on a percent of sales with specified minimum payments along with initial fees. On a global basis, the increases in sales and revenues were primarily due to expansion, offset in part by weaker foreign currencies. U.S. sales increased primarily due to restaurant expansion as comparable sales were relatively flat. In Europe, the constant currency sales increase was driven by expansion and positive comparable sales. England, France, Italy and Spain were the primary contributors to the strong sales performance. In Asia/Pacific, the constant currency sales increase was due to expansion, partly offset by negative comparable sales. Difficult economic conditions in Japan and the economic downturns in Southeast Asia negatively impacted consumer spending. In Latin America, the constant currency sales increase was driven by expansion and positive comparable sales. Brazil accounted for more than half of the sales growth. In addition, strong sales in Argentina, Mexico, and Venezuela contributed to Latin America's strong performance. Revenues increased at a faster rate than sales for first quarter 1998. This was primarily due to the weakening Japanese Yen, which had a greater negative effect on sales than revenues due to our affiliate structure in Japan, and the higher growth rate in Company-operated versus franchised restaurants. Consolidated operating margins Quarters ended March 31 1998 1997 Dollars in millions Company-operated $350.9 $326.1 Franchised 632.5 616.1 Combined operating margins $983.4 $942.2 Percent of sales/revenues Company-operated 17.4% 17.6% Franchised 80.0 80.6 Company-operated margins as a percent of sales decreased slightly for the quarter. Occupancy & other operating expenses increased as a percent of sales, while food & paper and payroll costs were relatively flat. U.S. Company-operated margins as a percent of sales increased for the quarter, while Company-operated margins outside the U.S. declined, primarily in Asia/Pacific. In the U.S., decreases in food & paper costs and occupancy & other operating expenses as a percent of sales were partially offset by increases in payroll costs. Outside the U.S., as a percent of sales, increases in food & paper costs and occupancy & other operating expenses were offset in part by decreases in payroll costs. Franchised margin dollars comprised about two-thirds of the combined operating margins, the same as in the prior year. While franchised margins as a percent of applicable revenues decreased, franchised margin dollars increased three percent. As a percent of revenues, franchised margins declined both in the U.S. and outside the U.S. The declines reflected higher occupancy costs, including rent expense, driven by an increase in the number of leased sites. The increase in selling, general & administrative expenses was primarily due to strategic global spending to support restaurant development, value initiatives and execution strategies, offset in part by the translation effect of weaker foreign currencies. Other operating (income) expense-net Quarters ended March 31 Dollars in millions 1998 1997 Gains on sales of restaurant businesses $ (8.0) $ (7.6) Equity in earnings of unconsolidated affiliates (12.4) (15.9) Other (income) expense 18.1 17.5 Other operating (income) expense-net $ (2.3) $ (6.0) Other operating (income) expense-net consists of transactions related to franchising and the food service business. The decrease in equity in earnings of unconsolidated affiliates was due to the weaker Japanese Yen; increased ownership in Singapore, changing its classification from an affiliate to a consolidated subsidiary; and weak performance in certain Asia/Pacific markets, partly offset by increased equity in earnings of U.S. affiliates. Operating income Quarters ended March 31 Dollars in millions 1998 1997 Increase/(Decrease) As In Constant Reported Currencies* U.S. $284.5 $271.2 5% n/a Europe 228.6 205.0 12 18% Asia/Pacific 81.5 95.1 (14) (5) Latin America 39.8 32.8 21 29 Other 23.9 23.2 3 8 Corporate SG&A (15.6) (13.1) 19 n/a Total operating income $642.7 $614.2 5% 9% *Excluding the effect of foreign currency translation on reported results n/a Not applicable Consolidated operating income increased $55.7 million or nine percent in constant currencies. The increase reflected higher combined operating margin dollars, offset in part by higher selling, general & administrative expenses and slightly lower other operating income. U.S. operating income increased $13.3 million or five percent, reflecting higher combined operating margin dollars and relatively flat selling, general & administrative expenses and other operating income. Europe's operating income increased 18 percent in constant currencies. This performance was primarily due to strong results in England, France, Germany, Italy and Spain. Asia/Pacific's operating income decreased five percent in constant currencies. The benefit from the consolidation of our Singapore affiliate was more than offset by the depressed operating results in certain Southeast Asian markets. Latin America's operating income increased 29 percent in constant currencies, primarily driven by strong operating results in Brazil. Higher interest expense reflected higher debt levels, offset in part by weaker foreign currencies and lower average interest rates. The higher debt levels were primarily due to borrowings in the last half of 1997 to fund the retirement of preferred stock issued by a foreign subsidiary and the Company's Series E Preferred Stock. Nonoperating (income) expense-net reflected lower charges for minority interests. The effective income tax rate was 33.0 percent for first quarter 1998 compared with 33.2 percent for first quarter 1997. For the year 1998, the Company expects the effective tax rate to be in the range of 32.5 percent to 33.5 percent. IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS While changing foreign currencies affect reported results, McDonald's lessens exposures by financing in local currencies, hedging certain foreign-denominated cash flows and, where practical, by purchasing goods and services in local currencies. The weakening Australian Dollar, Deutsche Mark, French Franc and Japanese Yen, as well as the significantly weakened Southeast Asian currencies, were the primary foreign currencies that negatively affected reported results for first quarter 1998. The following table presents the 1998 results translated at 1997 rates compared with reported results. Effect of foreign currency translation on worldwide reported results Increase Dollars in millions, As In Constant As In Constant except per common Reported Currencies* Change Reported Currencies* share data Quarter ended March 31, 1998 Systemwide sales $8,169.7 $8,526.9 $357.2 4% 9% Total revenues 2,804.9 2,935.4 130.5 7 12 Operating income 642.7 669.9 27.2 5 9 Net income 362.2 373.8 11.6 5 9 Net income per common share - diluted .52 .54 .02 8 12 * Excluding the effect of foreign currency translation on reported results FORWARD-LOOKING STATEMENTS Certain forward-looking statements are included in this report. They use such words as "may," "will," "expect," "believe," "plan" and other similar terminology. These statements reflect management's current expectations and involve a number of risks and uncertainties. Actual results could differ materially due to the success of operating initiatives and advertising and promotional efforts and changes in: global and local business and economic conditions; currency exchange and interest rates; food, labor and other operating costs; political or economic instability in local markets; competition; consumer preferences, spending patterns and demographic trends; availability and cost of land and construction; legislation and government regulation; and accounting policies and practices. McDONALD'S CORPORATION CONDENSED CONSOLIDATED STATEMENT OF INCOME Dollars and shares in millions, Quarters ended March 31 except per common share data -------------------------------------- Increase/(Decrease) ------------------ 1998 1997 Dollars Percent ---- ---- ------- ------- SYSTEMWIDE SALES $8,169.7 $7,833.1 336.6 4 Revenues Sales by Company-operated restaurants $2,014.3 $1,853.2 161.1 9 Revenues from franchised and affiliated restaurants 790.6 764.4 26.2 3 TOTAL REVENUES 2,804.9 2,617.6 187.3 7 Operating costs and expenses Company-operated restaurants 1,663.4 1,527.1 136.3 9 Franchised restaurants--occupancy costs 158.1 148.3 9.8 7 Selling, general and administrative expenses 343.0 334.0 9.0 3 Other operating (income) expense--net (2.3) (6.0) 3.7 n/m Total operating costs and expenses 2,162.2 2,003.4 158.8 8 OPERATING INCOME 642.7 614.2 28.5 5 Interest expense 102.8 90.0 12.8 14 Nonoperating (income) expense--net (0.3) 8.5 (8.8) n/m Income before provision for income taxes 540.2 515.7 24.5 5 Provision for income taxes 178.0 171.2 6.8 4 NET INCOME $ 362.2 $ 344.5 17.7 5 NET INCOME PER COMMON SHARE(1) $ 0.53 $ 0.49 0.02 8 NET INCOME PER COMMON SHARE-DILUTED(1) $ 0.52 $ 0.48 0.04 8 Weighted average common shares outstanding 686.4 691.6 Weighted average common shares outstanding-diluted 701.9 707.5 (1) Computed using net income reduced by preferred stock dividends of $6.9 million for the first quarter of 1997. These preferred shares were redeemed in December 1997. n/m Not meaningful McDONALD'S CORPORATION FINANCIAL INFORMATION Dollars in millions Quarters ended March 31 ----------------------------------------- Increase ------------------- 1998 1997 Dollars Percent ---- ---- ------- ------- SYSTEMWIDE SALES ---------------- By Type ------- Operated by franchisees $ 5,030.2 $ 4,864.1 166.1 3 Operated by the Company 2,014.3 1,853.2 161.1 9 Operated by affiliates 1,125.2 1,115.8 9.4 1 --------- --------- ------- -- $ 8,169.7 $ 7,833.1 336.6 4 ========= ========= ======= == -------------------------------------------------------------------------- TOTAL REVENUES U.S. $ 1,102.0 $ 1,083.9 18.1 2 Europe 990.3 890.5 99.8 11 Asia/Pacific 376.3 351.8 24.5 7 Latin America 192.9 149.1 43.8 29 Other 143.4 142.3 1.1 1 --------- --------- ------- -- $ 2,804.9 $ 2,617.6 187.3 7 ========= ========= ======= == -------------------------------------------------------------------------- RESTAURANT MARGINS Company-operated ---------------- U.S. 16.4% 16.0% Outside the U.S. 17.9% 18.4% Franchised ---------- U.S. 80.1% 80.5% Outside the U.S. 79.8% 80.7% -------------------------------------------------------------------------- PERCENT CONTRIBUTION TO CONSOLIDATED MARGINS Company-operated ---------------- U.S. 30 31 Outside the U.S. 70 69 --- --- 100 100 === === Franchised ---------- U.S. 58 58 Outside the U.S. 42 42 --- --- 100 100 === === -------------------------------------------------------------------------- CONSOLIDATED COMPANY-OPERATED MARGINS AS A PERCENT OF SALES Food & paper 33.9 33.8 Payroll & employee benefits 25.4 25.5 Occupancy & other operating expenses 23.3 23.1 ---- ---- Total expenses 82.6 82.4 ==== ==== Company-operated margins 17.4 17.6 ==== ==== -------------------------------------------------------------------------- McDONALD'S CORPORATION RESTAURANT INFORMATION At March 31 ----------------------- 1998 1997 Increase ---- ---- -------- By Type ------- Operated by franchisees 14,366 13,510 856 Operated by the Company 5,065 4,406 659 Operated by affiliates 3,915 3,360 555 ------ ------ ----- Systemwide restaurants 23,346 21,276 2,070 ------ ------ ----- -------------------------------------------------------------------------- By Segment ---------- U.S. 12,413 12,104 309 Europe Germany 855 751 104 England 757 661 96 France 647 554 93 Netherlands 177 152 25 Italy 173 144 29 Sweden 155 131 24 Spain 151 122 29 Other 1,028 829 199 ------ ------ ----- Total Europe 3,943 3,344 599 Asia/Pacific Japan 2,467 2,055 412 Australia 650 616 34 Taiwan 254 181 73 China 196 132 64 Philippines 164 114 50 Other 816 662 154 ------ ------ ----- Total Asia/Pacific 4,547 3,760 787 Latin America Brazil 482 346 136 Other 627 521 106 ------ ------ ----- Total Latin America 1,109 867 242 Other Canada 1,054 1,004 50 Other 280 197 83 ------ ------ ----- Total Other 1,334 1,201 133 ------ ------ ----- Systemwide restaurants 23,346 21,276 2,070 ====== ====== ===== ------------------------------------------------------------------------- Countries 109 101 ------------------------------------------------------------------------- Quarters ended March 31 -------------- 1998 1997 ---- ---- Additions --------- U.S. 33 10 Europe 57 61 Asia/Pacific 91 127 Latin America 18 30 Other 15 26 --- --- Systemwide additions 214 254 === ===