EXHIBIT 99 Investor Release FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT: 07/20/98 Investors: Mary Healy, 630-623-6429 Media: Chuck Ebeling, 630-623-6150 McDONALD'S REPORTS GLOBAL RESULTS OAK BROOK, IL -- McDonald's Corporation today announced results for the six months and quarter ended June 30, 1998, which include the previously announced $350 million of pre-tax special charges related to the "Made For You" and home office productivity initiatives. Information in constant currencies excludes the effect of foreign currency translation on reported results. The following highlights exclude the special charges. - U.S. operating income increased 15% for the quarter. - In constant currencies, sales in the second quarter increased 24% in Latin America, 17% in Europe and 11% in Asia/Pacific. - Diluted net income per common share for the quarter rose 8%; 11% in constant currencies. - Net income grew 7% for the quarter; 10% in constant currencies. - Systemwide sales increased 13% for the quarter in constant currencies. Key highlights excluding special charges 1998 1997 Increase ---- ---- ---------------------- Dollars in millions, except As In Constant per common share data Reported Currencies* -------- ----------- Six months ended June 30 Systemwide sales $17,417.3 $16,308.2 7% 11% Total revenues 5,985.7 5,450.2 10 14 Operating income 1,454.5 1,357.7 7 11 Net income 831.0 782.7 6 9 Net income per common share - diluted 1.18 1.09 8 11 Quarters ended June 30 Systemwide sales $9,247.6 $8,475.1 9% 13% Total revenues 3,180.8 2,832.6 12 17 Operating income 811.8 743.5 9 13 Net income 468.8 438.2 7 10 Net income per common share - diluted .66 .61 8 11 * Excluding the effect of foreign currency translation on reported results Operating results including the special charges are summarized in the following table. Key highlights including special charges 1998 1997 (Decrease) ---- ---- ---------------------- Dollars in millions, except As In Constant per common share data Reported Currencies* --------- ----------- Six months ended June 30 Operating income $1,104.5 $1,357.7 (19)% (15)% Net income 596.0 782.7 (24) (21) Net income per common share - diluted .85 1.09 (22) (19) Quarters ended June 30 Operating income $461.8 $743.5 (38)% (34)% Net income 233.8 438.2 (47) (44) Net income per common share - diluted .33 .61 (46) (43) * Excluding the effect of foreign currency translation on reported results SUMMARY COMMENTARY On August 1, 1998, Michael R. Quinlan, Chairman and Chief Executive Officer, McDonald's Corporation will officially hand the reins to Jack M. Greenberg, who will become President and Chief Executive Officer of McDonald's Corporation. On that same day, James R. Cantalupo will become Vice Chairman of McDonald's Corporation and Chairman and Chief Executive Officer - McDonald's International; and Alan D. Feldman will become President - McDonald's U.S.A. Jack M. Greenberg commented, "It's impossible to accept the responsibility of leading a great System like McDonald's without acknowledging the enormous contributions of those who have paved the way - Ray Kroc, Fred Turner and Mike Quinlan. Over the past 43 years, these three visionaries created one of the outstanding success stories in business history. Thanks to their leadership, McDonald's is the largest global retail business and the world's most powerful brand. I am honored and privileged to continue this leadership tradition. "Looking at McDonald's today, I am pleased with the performance of our global food service business this quarter and year-to-date. Excluding the impact of the special charges recorded in the quarter, constant currency operating income increased 13 and 11 percent in the quarter and six months, respectively, despite weak economies in several key markets outside the U.S., economic downturns in Southeast Asia and a competitive U.S. marketplace. "We have made significant changes in the U.S. over the past year to put the business back on track, and we are beginning to enjoy the results of our efforts. Excluding special charges, the rate of increase in second quarter U.S. operating income was extraordinary - the highest since the fourth quarter of 1984. Internationally, cyclical economic issues have hurt results, but the fundamentals of our business remain strong. We have a significant competitive advantage, supported by a global infrastructure and expertise that I believe are very tough to replicate. "Our goal is to strengthen our position as the World's Best Fast Food Restaurant Experience through an emphasis on people and innovation and by aggressively leveraging the inherent strengths that exist in our global business. "We are focused on managing our capital outlays more effectively as well as controlling our selling, general and administrative expenses. We are on track to add about 2,100 restaurants this year, approximately 85 percent outside the U.S., and expect to once again more than cover capital expenditures with cash from operations. We are using our excess cash together with our debt capacity to repurchase shares, thus enhancing returns to shareholders. We purchased 8.8 million shares of our stock for $516 million in the first six months of 1998. This brings total repurchases under our $2 billion, three-year program to about $1.7 billion." Alan Feldman said, "I'm excited about assuming responsibility and accountability for the U.S. business. The successful Monopoly and Teenie Beanie Baby promotions combined with local market initiatives contributed to the exceptional strength of the second quarter. As we face tougher comparisons in the second half of the year, it is unlikely we will sustain this level of performance. Yet, the underlying trends are very encouraging. I am confident we will continue to grow the business through operational excellence and outstanding value, and by harnessing the exceptional talents of our owner/operators, employees and suppliers. "Today, we have more than 700 restaurants on the "Made For You" food preparation system in the U.S. We expect that number to increase significantly late this year and to meet our objective of having all U.S. restaurants using "Made For You" by the end of 1999. Experience shows that "Made For You" provides customers with hotter, fresher food; is easier for restaurant employees; and reduces restaurant operating costs. Strategically, it supports our efforts to optimize food taste and accommodate more menu variety." Jim Cantalupo said, "The fundamentals of our business outside the U.S. remain strong as illustrated by the growth in combined restaurant margin dollars. Despite economic difficulties in some countries, these margins grew by $154 million or 15 percent, and $83 million or 16 percent in constant currencies during the six months and second quarter, respectively. These increases were driven principally by Europe. "Our results outside the U.S. were negatively affected by the strong U.S. dollar and economic difficulties in a number of markets, and we expect these factors to continue to impact us in the second half of the year. "In countries with high unemployment, low consumer confidence and economic downturns, we are minimizing the negative effect on our operations with an increased focus on value. We also have scaled back openings in certain Southeast Asian markets; however, we still expect to add about 1,800 restaurants outside the U.S. this year. We want to make sure new restaurants meet our financial screens, while keeping an eye on emerging opportunities." Michael R. Quinlan said, "We have taken significant steps toward preparing the McDonald's System to succeed in the 21st century, and I am proud of the great management team who will continue to lead the System. These men and women are dedicated to delivering great customer experiences and driven to enhancing shareholder value. "As I conclude my 11 years as CEO, it's interesting to note that although McDonald's has been serving customers for 43 years, in many ways we are just beginning. There is a lot of opportunity in the global marketplace, and McDonald's is going after it in an unrelenting drive to deliver the great taste of McDonald's to more and more people through expansion and increasing existing restaurant sales. As a shareholder, I find that very exciting." CONSOLIDATED OPERATING RESULTS McDonald's previously announced plans to introduce the "Made For You" food preparation system in the United States and Canada and the results of the home office productivity initiative designed to improve staff alignment, focus and productivity and reduce ongoing selling, general and administrative expenses. As a result of these initiatives, in the second quarter, the Company recorded $350 million of pre-tax special charges ($235 million after tax or $0.33 per diluted share) in U.S. other operating income. The charges included $190 million related to the "Made For You" system, primarily to provide financial incentives to owner/operators to defray the cost of equipment made obsolete as a result of conversion to this new system, and $160 million for employee severance and outplacement, consolidation of facilities and other costs in connection with the productivity initiative. As a result of the productivity initiative, the Company expects to save about $100 million of selling, general & administrative expenses per year beginning in 2000, with about two-thirds of the savings expected to be realized in 1999. Excluding the special charges, net income and diluted net income per common share increased six and eight percent for the six months and seven and eight percent for the quarter, respectively. Changing foreign currencies significantly reduced reported results. Excluding the foreign currency translation effect and the special charges, net income would have increased nine percent for the six months and ten percent for the quarter and diluted net income per common share would have increased 11 percent for both the six months and the quarter. Net income and diluted net income per common share, including the special charges, decreased 24 and 22 percent for the six months and 47 and 46 percent for the quarter, respectively. During the second quarter, McDonald's repurchased $389 million of the Company's common stock, bringing total share repurchases for the six months to $516 million. The spreads between the percent change in diluted net income per common share compared with net income resulted from fewer shares outstanding for the six months and the absence of preferred dividends in the six months and second quarter 1998, due to the retirement of our remaining Series E Preferred Stock in December 1997. Systemwide sales Dollars in millions 1998 1997 Increase/(Decrease) ---- ---- --------------------- As In Constant Reported Currencies* -------- ----------- Six months ended June 30 U.S. $ 9,038.8 $ 8,409.3 7% n/a Europe 4,132.0 3,725.2 11 17% Asia/Pacific 2,630.9 2,756.2 (5) 11 Latin America 830.8 683.5 22 27 Other 784.8 734.0 7 12 Total Systemwide sales $17,417.3 $16,308.2 7% 11% Quarters ended June 30 U.S. $ 4,919.6 $ 4,420.4 11% n/a Europe 2,182.1 1,924.2 13 17% Asia/Pacific 1,296.9 1,378.5 (6) 11 Latin America 420.2 354.9 18 24 Other 428.8 397.1 8 13 Total Systemwide sales $ 9,247.6 $ 8,475.1 9% 13% * Excluding the effect of foreign currency translation on reported results n/a Not applicable Systemwide sales represent sales by Company-operated, franchised and affiliated restaurants. Comparable sales are measured on a constant currency basis. Total revenues include sales by Company-operated restaurants and fees from restaurants operated by franchisees and affiliates. These fees include rent, service fees and royalties that are based on a percent of sales with specified minimum payments along with initial fees. On a global basis, the increases in sales and revenues were due to expansion and positive comparable sales trends, offset in part by weaker foreign currencies. U.S. sales increased due to positive comparable sales trends and restaurant expansion in both periods. Successful Monopoly and Teenie Beanie Baby promotions, combined with local market initiatives and favorable comparisons with the second quarter of 1997, contributed to the strong sales increases for both periods. This exceptionally strong level of performance is not expected to continue in the second half of the year. In Europe, the constant currency sales increase was driven by expansion and positive comparable sales trends in both periods. England, France, Italy and Spain were the primary contributors to the strong sales performance in both periods. In addition, Germany continued to show improved results from the value campaign initiated early this year. In Asia/Pacific, the constant currency sales increase in both periods was due to expansion, partly offset by negative comparable sales trends. Difficult economic conditions in Japan and Southeast Asia continued to negatively impact consumer spending. In Latin America, the constant currency sales increase was driven by expansion and positive comparable sales trends in both periods. For the six months, expansion and positive comparable sales trends in Argentina, Brazil, Mexico and Venezuela contributed to Latin America's strong performance, with Brazil accounting for about half of the sales growth. For the quarter, the strong performance was driven by expansion in Argentina and Brazil, and by expansion and positive comparable sales trends in Mexico and Venezuela. Revenues increased at a faster rate than sales for the six months and the quarter. This was primarily due to the weakening Japanese Yen, which had a greater negative effect on sales than revenues due to our affiliate structure in Japan, and the higher growth rate in Company- operated versus franchised restaurants. Consolidated operating margins Six months ended Quarters ended June 30 June 30 ---------------- -------------- 1998 1997 1998 1997 ---- ---- ---- ---- Dollars in millions Company-operated $ 777.6 $ 700.1 $ 426.7 $ 374.0 Franchised 1,376.4 1,283.5 743.9 667.4 Combined operating margins $2,154.0 $1,983.6 $1,170.6 $1,041.4 Percent of sales/revenues Company-operated 18.1% 18.1% 18.8% 18.6% Franchised 80.9 81.1 81.7 81.5 Company-operated margins as a percent of sales were flat for the six months and increased slightly for the quarter. Occupancy & other operating expenses increased as a percent of sales for both periods, while food & paper and payroll costs decreased. U.S. Company-operated margins as a percent of sales increased for the six months and the quarter, while Company-operated margins outside the U.S. declined for both periods. In the U.S., food & paper costs decreased as a percent of sales for both the six months and the quarter. Payroll costs as a percent of sales increased for the six months and decreased for the quarter, while occupancy & other operating expenses decreased for the six months and increased for the quarter. Outside the U.S., as a percent of sales, increases in food & paper costs and occupancy & other operating expenses for both periods were offset in part by decreased payroll costs. Franchised margin dollars comprised about two-thirds of the combined operating margins, the same as in the prior year. While franchised margins as a percent of applicable revenues decreased slightly for the six months and increased slightly for the quarter, franchised margin dollars increased seven percent and 11 percent, respectively. As a percent of revenues, franchised margins increased in the U.S. for both periods, while franchised margins as a percent of revenues outside the U.S. decreased. The increases in the U.S. were driven by positive comparable sales trends for both periods. The declines outside the U.S. reflected the negative impacts from the consolidation of several of our affiliate markets, principally Singapore and the Philippines. In addition, margins outside the U.S. reflected higher occupancy costs, including rent expense, driven by an increase in the number of leased sites. The increase in selling, general & administrative expenses for the six months and the quarter was primarily due to strategic global spending to support restaurant development, value initiatives and execution strategies, offset in part by the translation effect of weaker foreign currencies. Other operating (income) expense-net Six months ended Quarters ended June 30 June 30 ---------------- -------------- Dollars in millions 1998 1997 1998 1997 ---- ---- ---- ---- Gains on sales of restaurant businesses $(22.0) $(27.6) $(14.0) $(20.0) Equity in earnings of unconsolidated affiliates (34.4) (33.2) (22.0) (17.3) Special charges 350.0 - 350.0 - Other (income) expense 48.0 5.5 29.9 (12.0) Other operating (income) expense- net $341.6 $(55.3) $343.9 $(49.3) Other operating (income) expense-net consists of transactions related to franchising and the food service business. Other expenses increased for both periods reflecting higher provisions for property dispositions and certain non-recurring income items outside the U.S. recognized in second quarter 1997. Operating income excluding special charges Dollars in millions 1998 1997 Increase/(Decrease) ---- ---- ---------------------- As In Constant Reported Currencies* --------- ----------- Six months ended June 30 U.S. $ 676.8 $ 611.4 11% n/a Europe 512.6 461.7 11 16% Asia/Pacific 159.0 181.3 (12) 2 Latin America 79.7 71.7 11 18 Other 58.6 58.2 1 5 Corporate SG&A (32.2) (26.6) 21 n/a Total operating income $1,454.5 $1,357.7 7% 11% Quarters ended June 30 U.S. $392.3 $340.2 15% n/a Europe 284.0 256.7 11 14% Asia/Pacific 77.5 86.2 (10) 10 Latin America 39.9 38.9 3 9 Other 34.7 35.0 (1) 4 Corporate SG&A (16.6) (13.5) 23 n/a Total operating income $811.8 $743.5 9% 13% * Excluding the effect of foreign currency translation on reported results n/a Not applicable Excluding the special charges, constant currency consolidated operating income increased $153 million or 11 percent for the six months and $97 million or 13 percent for the quarter. For both periods, consolidated operating income, excluding the special charges, reflected higher combined operating margin dollars, offset in part by higher selling, general & administrative expenses and lower other operating income. Including the special charges, reported consolidated operating income decreased $253 million or 19 percent for the six months and $282 million or 38 percent for the quarter. U.S. operating income, excluding the special charges, increased $65 million or 11 percent for the six months and $52 million or 15 percent for the quarter. The increases primarily reflected higher combined operating margin dollars, partially offset by lower other operating income. Including the special charges, U.S. operating income decreased $285 million or 47 percent for the six months and $298 million or 88 percent for the quarter. Europe's operating income increased 16 percent for the six months and 14 percent for the quarter in constant currencies. This performance was primarily due to strong results in England, Germany, Italy and Spain. Asia/Pacific's operating income increased two percent for the six months and ten percent for the quarter in constant currencies. This segment's operating income benefited from the consolidation of several of our affiliate markets, principally Singapore and the Philippines, and a tax law change recognized in Japan in second quarter 1998. Latin America's operating income increased 18 percent for the six months and nine percent for the quarter in constant currencies, primarily driven by strong results in Argentina, Mexico and Venezuela for both periods. Brazil experienced strong operating results for the six months; however, weakening economic conditions dampened growth in the second quarter. Results outside the U.S. were negatively affected by the strong U.S. dollar and economic difficulties in a number of markets, and the Company expects these factors to continue to impact results in the second half of the year. Higher interest expense reflected higher debt levels and slightly higher average interest rates, offset in part by weaker foreign currencies. The higher debt levels were primarily due to borrowings in the last half of 1997 to fund the retirement of preferred stock issued by a foreign subsidiary and the Company's Series E Preferred Stock. Nonoperating (income) expense-net for the six months and for the quarter reflected lower charges for minority interests. The effective income tax rate was 33.0 percent for both periods of 1998 compared with 32.5 percent for the six months and 31.9 percent for the second quarter of 1997. IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS While changing foreign currencies affect reported results, McDonald's lessens exposures by financing in local currencies, hedging certain foreign-denominated cash flows and, where practical, by purchasing goods and services in local currencies. The weakening Australian Dollar, Deutsche Mark, French Franc and Japanese Yen, as well as the significantly weakened Southeast Asian currencies, were the primary foreign currencies that negatively affected reported results for the six months and the quarter. The following table presents 1998 results, excluding the special charges, translated at 1997 rates compared with reported results. Effect of foreign currency translation on worldwide reported results excluding special charges Dollars in millions, Increase except per common -------------------- share data As In Constant As In Consent Reported Currencies* Change Reported Currencies* -------- ----------- ------ -------- ----------- Six months ended June 30, 1998 Systemwide sales $17,417.3 $18,119.4 $702.1 7% 11% Total revenues 5,985.7 6,236.4 250.7 10 14 Operating income 1,454.5 1,510.6 56.1 7 11 Net income 831.0 854.9 23.9 6 9 Net income per common share - diluted 1.18 1.21 .03 8 11 Quarter ended June 30, 1998 Systemwide sales $9,247.6 $9,592.5 $344.9 9% 13% Total revenues 3,180.8 3,301.0 120.2 12 17 Operating income 811.8 840.7 28.9 9 13 Net income 468.8 481.1 12.3 7 10 Net income per common share - diluted .66 .68 .02 8 11 * Excluding the effect of foreign currency translation on reported results FORWARD-LOOKING STATEMENTS Certain forward-looking statements are included in this report. They use such words as "may," "will," "expect," "believe," "plan" and other similar terminology. These statements reflect management's current expectations and involve a number of risks and uncertainties. Actual results could differ materially due to the success of operating initiatives and advertising and promotional efforts and changes in: global and local business and economic conditions; currency exchange and interest rates; food, labor and other operating costs; political or economic instability in local markets; competition; consumer preferences, spending patterns and demographic trends; availability and cost of land and construction; legislation and government regulation; and accounting policies and practices. McDONALD'S CORPORATION CONDENSED CONSOLIDATED STATEMENT OF INCOME INCLUDING SPECIAL CHARGES(1) Dollars and shares in millions, Six months ended June 30 except per common share data ---------------------------------------- Increase/(Decrease) ------------------- 1998 1997 Dollars Percent ---- ---- ------- ------- SYSTEMWIDE SALES $17,417.3 $16,308.2 1,109.1 7 Revenues Sales by Company-operated restaurants $ 4,284.7 $ 3,867.3 417.4 11 Revenues from franchised and affiliated restaurants 1,701.0 1,582.9 118.1 7 --------- --------- ------ -- TOTAL REVENUES 5,985.7 5,450.2 535.5 10 --------- --------- ------ -- Operating costs and expenses Company-operated restaurants 3,507.1 3,167.2 339.9 11 Franchised restaurants-- occupancy costs 324.6 299.4 25.2 8 Selling, general & administrative expenses 707.9 681.2 26.7 4 Other operating (income) expense--net 341.6 (55.3) 396.9 n/m --------- --------- ------ --- Total operating costs and expenses 4,881.2 4,092.5 788.7 19 --------- --------- ------ --- OPERATING INCOME 1,104.5 1,357.7 (253.2) (19) Interest expense 209.2 176.2 33.0 19 Nonoperating (income) expense--net 6.3 22.7 (16.4) n/m Income before provision for income taxes 889.0 1,158.8 (269.8) (23) Provision for income taxes 293.0 376.1 (83.1) (22) NET INCOME $ 596.0 $ 782.7 (186.7) (24) ========= ========= ====== ==== NET INCOME PER COMMON SHARE(2) $ .87 $ 1.11 (0.24) (22) NET INCOME PER COMMON SHARE-- DILUTED(2) $ .85 $ 1.09 (0.24) (22) Weighted average common shares outstanding 686.2 690.7 Weighted average common shares outstanding--diluted 704.7 707.2 Dollars and shares in millions, Quarters ended June 30 except per common share data -------------------------------------- Increase/(Decrease) ------------------- 1998 1997 Dollars Percent ---- ---- ------- ------- SYSTEMWIDE SALES $9,247.6 $8,475.1 772.5 9 Revenues Sales by Company-operated restaurants $2,270.4 $2,014.1 256.3 13 Revenues from franchised and affiliated restaurants 910.4 818.5 91.9 11 -------- ------- ----- -- TOTAL REVENUES 3,180.8 2,832.6 348.2 12 -------- ------- ----- -- Operating costs and expenses Company-operated restaurants 1,843.7 1,640.1 203.6 12 Franchised restaurants-- occupancy costs 166.5 151.1 15.4 10 Selling, general & administrative expenses 364.9 347.2 17.7 5 Other operating (income) expense--net 343.9 (49.3) 393.2 n/m -------- -------- ----- --- Total operating costs and expenses 2,719.0 2,089.1 629.9 30 -------- -------- ----- --- OPERATING INCOME 461.8 743.5 (281.7) (38) Interest expense 106.4 86.2 20.2 23 Nonoperating (income) expense--net 6.6 14.2 (7.6) n/m Income before provision for income taxes 348.8 643.1 (294.3) (46) Provision for income taxes 115.0 204.9 (89.9) (44) NET INCOME $ 233.8 $ 438.2 (204.4) (47) ======== ======== ======= ==== NET INCOME PER COMMON SHARE(2) $ .34 $ .63 (0.29) (46) NET INCOME PER COMMON SHARE-- DILUTED(2) $ .33 $ .61 (0.28) (46) Weighted average common shares outstanding 686.1 689.7 Weighted average common shares outstanding--diluted 707.6 707.3 (1) Includes $350 million of pre-tax special charges; ($235 million after tax or $0.33 per diluted share or $0.34 per basic share) related to the "Made For You" and home office productivity initiatives recorded in second quarter 1998. (2) Computed using net income reduced by preferred stock dividends of $13.8 million for six months 1997 and $6.9 million for second quarter 1997. These preferred shares were redeemed in December 1997. n/m Not meaningful McDONALD'S CORPORATION PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF INCOME EXCLUDING SPECIAL CHARGES(1) Dollars and shares in millions, Six months ended June 30 except per common share data ---------------------------------------- Increase/(Decrease) ------------------ 1998 1997 Dollars Percent ---- ---- ------- ------ SYSTEMWIDE SALES $17,417.3 $16,308.2 1,109.1 7 Revenues Sales by Company-operated restaurants $ 4,284.7 $ 3,867.3 417.4 11 Revenues from franchised and affiliated restaurants 1,701.0 1,582.9 118.1 7 --------- -------- ------- --- TOTAL REVENUES 5,985.7 5,450.2 535.5 10 --------- -------- ------- --- Operating costs and expenses Company-operated restaurants 3,507.1 3,167.2 339.9 11 Franchised restaurants-- occupancy costs 324.6 299.4 25.2 8 Selling, general & administrative expenses 707.9 681.2 26.7 4 Other operating (income) expense--net (8.4) (55.3) 46.9 n/m -------- -------- ------ --- Total operating costs and expenses 4,531.2 4,092.5 438.7 11 -------- -------- ------ --- OPERATING INCOME 1,454.5 1,357.7 96.8 7 Interest expense 209.2 176.2 33.0 19 Nonoperating (income) expense--net 6.3 22.7 (16.4) n/m Income before provision for income taxes 1,239.0 1,158.8 80.2 7 Provision for income taxes 408.0 376.1 31.9 8 NET INCOME $ 831.0 $ 782.7 48.3 6 ========= ========= ===== === NET INCOME PER COMMON SHARE(2) $ 1.21 $ 1.11 0.10 9 NET INCOME PER COMMON SHARE-- DILUTED(2) $ 1.18 $ 1.09 0.09 8 Weighted average common shares outstanding 686.2 690.7 Weighted average common shares outstanding--diluted 704.7 707.2 Dollars and shares in millions, Quarters ended June 30 except per common share data -------------------------------------- Increase/(Decrease) ------------------ 1998 1997 Dollars Percent ---- ---- ------- ------- SYSTEMWIDE SALES $9,247.6 $8,475.1 772.5 9 Revenues Sales by Company-operated restaurants $2,270.4 $2,014.1 256.3 13 Revenues from franchised and affiliated restaurants 910.4 818.5 91.9 11 -------- ------- ----- --- TOTAL REVENUES 3,180.8 2,832.6 348.2 12 -------- ------- ----- --- Operating costs and expenses Company-operated restaurants 1,843.7 1,640.1 203.6 12 Franchised restaurants-- occupancy costs 166.5 151.1 15.4 10 Selling, general & administrative expenses 364.9 347.2 17.7 5 Other operating (income) expense--net (6.1) (49.3) 43.2 n/m -------- -------- ------ --- Total operating costs and expenses 2,369.0 2,089.1 279.9 13 -------- -------- ------ --- OPERATING INCOME 811.8 743.5 68.3 9 Interest expense 106.4 86.2 20.2 23 Nonoperating (income) expense--net 6.6 14.2 (7.6) n/m Income before provision for income taxes 698.8 643.1 55.7 9 Provision for income taxes 230.0 204.9 25.1 12 NET INCOME $ 468.8 $ 438.2 30.6 7 ======= ======== ==== === NET INCOME PER COMMON SHARE(2) $ .68 $ .63 0.05 8 NET INCOME PER COMMON SHARE-- DILUTED(2) $ .66 $ .61 0.05 8 Weighted average common shares outstanding 686.1 689.7 Weighted average common shares outstanding--diluted 707.6 707.3 (1) Includes $350 million of pre-tax special charges; ($235 million after tax or $0.33 per diluted share or $0.34 per basic share) related to the "Made For You" and home office productivity initiatives recorded in second quarter 1998. (2) Computed using net income reduced by preferred stock dividends of $13.8 million for six months 1997 and $6.9 million for second quarter 1997. These preferred shares were redeemed in December 1997. n/m Not meaningful McDONALD'S CORPORATION FINANCIAL INFORMATION Dollars in millions Six months ended June 30 ---------------------------------------- Increase/(Decrease) ------------------ 1998 1997 Dollars Percent ---- ---- ------- ------- SYSTEMWIDE SALES ---------------- By Type ------- Operated by franchisees $10,861.7 $10,161.9 699.8 7 Operated by the Company 4,284.7 3,867.3 417.4 11 Operated by affiliates 2,270.9 2,279.0 (8.1) - --------- --------- ------- -- $17,417.3 $16,308.2 1,109.1 7 ========= ========= ======= == --------------------------------------------------------------------------- TOTAL REVENUES By Segment ---------- U.S. $ 2,418.8 $ 2,262.1 156.7 7 Europe 2,088.2 1,848.8 239.4 13 Asia/Pacific 774.9 711.2 63.7 9 Latin America 389.7 319.6 70.1 22 Other 314.1 308.5 5.6 2 --------- --------- ------- --- $ 5,985.7 $ 5,450.2 535.5 10 ========= ========= ======= === --------------------------------------------------------------------------- RESTAURANT MARGINS Company-operated ---------------- U.S. 17.8% 16.9% Outside the U.S. 18.3% 18.7% Franchised ---------- U.S. 81.4% 81.0% Outside the U.S. 80.3% 81.2% --------------------------------------------------------------------------- PERCENT CONTRIBUTION TO CONSOLIDATED MARGINS Company-operated ---------------- U.S. 32 32 Outside the U.S. 68 68 --- --- 100 100 === === Franchised ---------- U.S. 59 58 Outside the U.S. 41 42 --- --- 100 100 === === --------------------------------------------------------------------------- Dollars in millions Quarters ended June 30 ---------------------------------------- Increase/(Decrease) ------------------ 1998 1997 Dollars Percent ---- ---- ------- ------- SYSTEMWIDE SALES ---------------- By Type ------- Operated by franchisees $5,831.5 $5,297.8 533.7 10 Operated by the Company 2,270.4 2,014.1 256.3 13 Operated by affiliates 1,145.7 1,163.2 (17.5) (2) -------- -------- ----- -- $9,247.6 $8,475.1 772.5 9 ======== ======== ===== == --------------------------------------------------------------------------- TOTAL REVENUES By Segment ---------- U.S. $1,316.8 $1,178.2 138.6 12 Europe 1,097.9 958.3 139.6 15 Asia/Pacific 398.6 359.4 39.2 11 Latin America 196.8 170.5 26.3 15 Other 170.7 166.2 4.5 3 -------- -------- ----- -- $3,180.8 $2,832.6 348.2 12 ======== ======== ===== == --------------------------------------------------------------------------- RESTAURANT MARGINS Company-operated ---------------- U.S. 18.9% 17.7% Outside the U.S. 18.7% 19.0% Franchised ---------- U.S. 82.4% 81.4% Outside the U.S. 80.7% 81.7% --------------------------------------------------------------------------- PERCENT CONTRIBUTION TO CONSOLIDATED MARGINS Company-operated ---------------- U.S. 34 33 Outside the U.S. 66 67 --- --- 100 100 === === Franchised ---------- U.S. 60 58 Outside the U.S. 40 42 --- --- 100 100 === === --------------------------------------------------------------------------- McDONALD'S CORPORATION RESTAURANT INFORMATION At June 30 -------------------------- 1998 1997 Increase ------ ------ -------- By Type ------- Operated by franchisees 14,556 13,703 853 Operated by the Company 5,283 4,550 733 Operated by affiliates 3,887 3,530 357 ------ ------ ----- Systemwide restaurants 23,726 21,783 1,943 ====== ====== ===== ------------------------------------------------------------ By Segment ---------- U.S. 12,406 12,178 228 Europe Germany 874 781 93 England 773 676 97 France 671 594 77 Italy 180 153 27 Netherlands 177 160 17 Sweden 165 138 27 Spain 160 126 34 Other 1,076 880 196 ----- ------ ----- Total Europe 4,076 3,508 568 Asia/Pacific Japan 2,594 2,148 446 Australia 657 625 32 Taiwan 267 196 71 China 205 148 57 Philippines 172 121 51 Other 829 703 126 ------ ------ ----- Total Asia/Pacific 4,724 3,941 783 Latin America Brazil 505 378 127 Other 655 544 111 ------ ------ ----- Total Latin America 1,160 922 238 Other Canada 1,062 1,015 47 Other 298 219 79 ------ ------ ----- Total Other 1,360 1,234 126 ------ ------ ----- Systemwide restaurants 23,726 21,783 1,943 ====== ====== ===== Countries 110 103 Six months ended Quarters ended June 30 June 30 --------------- -------------- 1998 1997 1998 1997 ---- ---- ---- ---- Additions --------- U.S. (1) 26 84 (7) 74 Europe 190 225 133 164 Asia/Pacific 268 308 177 181 Latin America 69 85 51 55 Other 41 59 26 33 --- --- --- --- Systemwide additions 594 761 380 507 === === === === (1) Includes the closing of about 60 low volume, satellite locations in second quarter 1998.