EXHIBIT 99 Investor Release FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT: 01/26/99 Investors: Mary Healy, 630-623-6429 Media: Chuck Ebeling, 630-623-6150 McDONALD'S ANNOUNCES STRONG GLOBAL RESULTS, 2-FOR-1 STOCK SPLIT AND DIVIDEND INCREASE OAK BROOK, IL - McDonald's reported strong global results with diluted net income per common share increasing 10 percent for the year and for the quarter, excluding Made For You costs and the second quarter special charge. On a constant currency basis, these increases were 13 percent and 10 percent for the year and quarter, respectively. McDonald's also announced a two-for-one stock split and cash dividend increase. Today's announcements reflect McDonald's 12th stock split since the Company went public in 1965 and the 25th increase since the first dividend was declared in 1976. The stock split will be effected in the form of a stock dividend and is payable on March 5, 1999 to shareholders of record on February 12. The quarterly cash dividend was increased eight percent to 4 7/8 cents per share on a post-split basis, and is payable on March 31, 1999 to shareholders of record on March 15. The following highlights exclude Made For You costs and the special charge related to the home office productivity initiative. - Diluted net income per common share increased 13 percent for the year and 10 percent for the quarter in constant currencies. - U.S. operating income was up 13 percent for the year; 11 percent for the quarter. - In constant currencies, operating income in the fourth quarter increased 24 percent in Latin America, 14 percent in Asia/Pacific and 12 percent in Europe. - Systemwide sales increased 10 percent in constant currencies for the year. - The Company purchased nearly $1.2 billion of common stock during the year. All information in constant currencies excludes the effect of foreign currency translation on reported results, except for hyperinflationary economies, such as Russia, whose functional currency is the U.S. dollar. Throughout this report unless otherwise noted, per share amounts have not been adjusted to reflect the upcoming stock split. Key highlights excluding Made For You costs and special charge 1998 1997 Increase Dollars in millions, except As In Constant per common share data Reported Currencies* Quarters ended December 31 (1) Systemwide sales $9,316.0 $8,530.4 9% 9% Total revenues 3,220.7 2,952.6 9 10 Operating income 783.2 695.2 13 12 Net income 447.1 410.9 9 10 Net income per common share - diluted .64 .58 10 10 Years ended December 31 (2) Systemwide sales $35,979.5 $33,638.3 7% 10% Total revenues 12,421.4 11,408.8 9 12 Operating income 3,083.5 2,808.3 10 12 Net income 1,769.2 1,642.5 8 10 Net income per common share - diluted 2.52 2.29 10 13 *Excluding the effect of foreign currency translation on reported results (1) Excluding $146.0 million of Made For You costs ($98.6 million after tax or $.14 per diluted share) in 1998 (2) Excluding $161.6 million of Made For You costs and $160.0 million special charge related to home office productivity initiative for a total of $321.6 million ($219.1 million after tax or $.31 per diluted share) in 1998 Key highlights including Made For You costs and special charge 1998 1997 Increase/(Decrease) Dollars in millions, except per As In Constant common share data Reported Currencies* Quarters ended December 31 Operating income $637.2 $695.2 (8)% (9)% Net income 348.5 410.9 (15) (14) Net income per common share - diluted .50 .58 (14) (14) Years ended December 31 Operating income $2,761.9 $2,808.3 (2)% 1% Net income 1,550.1 1,642.5 (6) (3) Net income per common share - diluted 2.21 2.29 (3) (1) *Excluding the effect of foreign currency translation on reported results SUMMARY COMMENTARY President and Chief Executive Officer Jack M. Greenberg commented, "I'm delighted to report McDonald's outstanding 1998 performance. By focusing on strategic priorities and by building on our heritage of dynamic people and innovation, we extended our considerable lead internationally and achieved a remarkable turnaround in our U.S. business. This performance was rewarded with a 61 percent increase in the Company's stock price. We are proud to share our success with investors by splitting our common stock and increasing the dividend. "The stock split announced today reflects our confidence in the business as well as our desire to continue to position McDonald's as an attractive investment for individual investors - customers, employees, franchisees and suppliers. "Our 1998 U.S. performance exceeded our expectations. We are seeing results from our strategies of delivering operational excellence, providing our customers with the best value in the business and motivating our owner/operators and employees as they drive customer satisfaction. "Our international business overcame tough challenges this year, and reported strong results once again. McDonald's is the value leader in virtually every market and customer demand for the McDonald's experience remains strong. "We continue to focus on managing our capital outlays more effectively and increasing returns. We added 1,668 restaurants in 1998, reflecting our strategic, more selective expansion strategy. Our plans for 1999 include adding about 1,750 restaurants worldwide. "We expect free cash flow to continue to grow as capital expenditures level off and cash from operations continues to increase. We will use this free cash flow for share repurchase, thus enhancing returns to shareholders. Last September, we announced a $3.5 billion share repurchase program, an amount 75 percent larger than McDonald's previous program that was completed in 1998." Jim Cantalupo, Vice Chairman McDonald's Corporation, Chairman and Chief Executive Officer - McDonald's International said, "I am extremely pleased with the quality of international results, especially in light of the economic turmoil in certain areas of the world. I'm proud of the international team's efforts which resulted in an increase in combined operating margins on a constant currency basis of $296 million or 14 percent for the year and $69 million or 12 percent for the fourth quarter. This performance was led by Europe. "McDonald's diverse revenue and operating income mix allows us to weather regional economic issues better than most other companies. We have a strong presence in every one of the 114 countries in which we do business. And our global infrastructure provides a competitive advantage that is extremely difficult to replicate. We will continue our focus on value and profitable expansion to help us widen the gap against our competition. Long term, we have enormous opportunity to build our already substantial sales, profits and returns in the international marketplace." Alan D. Feldman, President _ McDonald's U.S.A. said, "I'm excited about the momentum and results of the U.S. business in 1998 and I'm confident that we can continue to build on this momentum. Strong comparable sales and lower selling, general & administrative expenses contributed to the terrific operating income increase and a noticeable improvement in return on assets. Owner/operator cash flow was up significantly for the year; average sales for new restaurants have increased; and McDonald's market share of the U.S. hamburger segment grew to its highest level this decade. "The strong support of our new Made For You food preparation system by our owner/operators verifies the effectiveness and consumer power of this system. About 92 percent of our owner/operators have committed to the implementation of Made For You in their restaurants. As a result, during the fourth quarter, McDonald's made a significant amount of incentive payments to owner/operators. We are happy to support this system which provides customers with hotter, fresher food, reduces restaurant operating costs and strategically supports our efforts to optimize food taste and accommodate more menu variety. "Today about 2,400 restaurants are using the Made For You system in the U.S. and we expect to have virtually all U.S. restaurants using Made For You by the end of this year." CONSOLIDATED OPERATING RESULTS Made For You Costs and Special Charge During the fourth quarter, the Company incurred $146.0 million in costs associated with Made For You, which consisted primarily of incentive payments made to owner/operators to defray the cost of equipment made obsolete as a result of conversion to the new system. For the year, Made For You costs totaled $161.6 million. In addition, during the second quarter the Company recorded a $160.0 million special charge related to the home office productivity initiative, primarily comprised of costs associated with employee severance and with the consolidation of office facilities. For the quarter, the after tax amount related to Made For You was $98.6 million, or $0.14 per diluted share. For the year, Made For You costs and the special charge totaled $219.1 million after tax, or $0.31 per diluted share. Net Income and Net Income per Common Share Excluding Made For You costs and the second quarter special charge, net income and diluted net income per common share increased nine and ten percent for the quarter, and eight and ten percent for the year, respectively. Foreign currency translation significantly reduced reported results for the first nine months of 1998; however, the effect was minimal in the fourth quarter. Excluding the foreign currency translation effect, Made For You costs and the second quarter special charge, net income would have increased ten percent for the quarter and the year while diluted net income per common share would have increased ten percent for the quarter and 13 percent for the year. Reported net income and diluted net income per common share, including Made For You costs and the second quarter special charge, decreased 15 and 14 percent for the quarter and six and three percent for the year. The spreads between the percent change in diluted net income per common share compared with net income resulted from fewer shares outstanding and the absence of preferred dividends in 1998, due to the retirement of our remaining Series E Preferred Stock in December 1997. During the year, the Company repurchased 19.0 million shares of its common stock, for approximately $1.2 billion. Of this amount, 5.1 million shares for $319.5 million were purchased as part of our new $3.5 billion share repurchase program. Systemwide Sales and Revenues Systemwide sales represent sales by Company-operated, franchised and affiliated restaurants. Total revenues include sales by Company-operated restaurants and fees from restaurants operated by franchisees and affiliates. These fees include rent, service fees and royalties that are based on a percent of sales with specified minimum payments along with initial fees. On a global basis, the increases in sales and revenues for the quarter and year were due to expansion and positive comparable sales trends. Weaker foreign currencies negatively affected sales for the year and revenues for both periods. Revenues increased at a faster rate than sales for the year. This was primarily due to the weakened Japanese Yen, which had a greater negative effect on sales than revenues due to our affiliate structure in Japan, and the higher growth rate in the number of Company-operated versus franchised restaurants. For the quarter, revenues increased at the same rate as sales, as the Japanese Yen strengthened and offset the effect of the higher growth rate in Company-operated versus franchised restaurants. Systemwide sales 1998 1997 Increase/(Decrease) Dollars in millions As In Constant Reported Currencies* Quarters ended December 31 U.S. $4,483.5 $4,273.5 5% n/a Europe 2,427.7 2,071.1 17 13% Asia/Pacific 1,532.5 1,369.2 12 13 Latin America 484.2 430.4 13 19 Other 388.1 386.2 - 9 Total Systemwide sales $9,316.0 $8,530.4 9% 9% Years ended December 31 U.S. $18,123.2 $17,124.7 6% n/a Europe 8,909.1 7,835.6 14 15% Asia/Pacific 5,579.4 5,616.0 (1) 12 Latin America 1,760.8 1,510.9 17 22 Other 1,607.0 1,551.1 4 10 Total Systemwide sales $35,979.5 $33,638.3 7% 10% *Excluding the effect of foreign currency translation on reported results n/a Not applicable U.S. sales increased due to positive comparable sales trends and restaurant expansion in both periods. Successful Monopoly, Teenie Beanie Baby, Big Mac and Disney promotions, combined with local market initiatives, contributed to the sales increase for the year. In Europe, expansion and positive comparable sales trends drove constant currency sales increases in both periods. England, France, Germany, Italy and Spain were the primary contributors to the strong sales performance in both periods. Difficult economic conditions in Russia dampened sales performance. In Asia/Pacific, expansion and positive comparable sales drove the constant currency sales increase for the quarter. For the year, the increase driven by expansion was partly offset by negative comparable sales. Japan was the primary contributor to the increase in both periods despite experiencing its weakest economy in decades. Australia showed significant improvement in sales growth for the quarter. Difficult economic conditions in Southeast Asia continued to negatively impact consumer spending. In Latin America, constant currency sales increases for both periods were driven primarily by expansion. Comparable sales trends were flat for the quarter and positive for the year. Argentina, Brazil, Mexico and Venezuela drove the increases in sales for both periods. Combined Operating Margins Combined operating margins Quarters ended Years ended December 31 December 31 1998 1997 1998 1997 Dollars in millions Company-operated $ 418.2 $ 384.4 $1,633.3 $1,486.9 Franchised 734.8 681.3 2,848.5 2,658.4 Combined operating margins $1,153.0 $1,065.7 $4,481.8 $4,145.3 Percent of sales/revenues Company-operated 18.1% 18.2% 18.4% 18.3% Franchised 80.2 80.9 80.8 81.2 Company-operated margins as a percent of sales decreased slightly for the quarter and increased slightly for the year. Food & paper costs decreased as a percent of sales for both periods while payroll costs increased for the quarter and were flat for the year. Occupancy & other expenses as a percent of sales decreased for the quarter and increased for the year. As a percent of sales, U.S. Company-operated margins decreased for the quarter and increased for the year, reflecting lower food & paper costs and higher payroll costs as a percent of sales. Occupancy & other operating expenses were flat for both periods, as a percent of sales. As a percent of sales, Company-operated margins outside the U.S. were flat for the quarter and decreased slightly for the year. For both periods, food & paper costs were flat as a percent of sales. Payroll costs increased for the quarter and were flat for the year as a percent of sales, while occupancy & other operating expenses decreased for the quarter and increased for the year. Franchised margin dollars comprised more than 60 percent of the combined operating margins, the same as in the prior year. While franchised margins as a percent of applicable revenues decreased for both periods, franchised margin dollars increased eight percent for the quarter and seven percent for the year. As a percent of revenues, U.S. franchised margins decreased for the quarter and the year, reflecting higher occupancy costs, driven by an increase in the number of leased sites. Higher occupancy costs and the consolidation of several affiliate markets negatively affected franchised margins outside the U.S. for both periods. Selling, General & Administrative Expenses Selling, general & administrative expenses were relatively flat for the quarter and for the year. In the U.S., selling, general & administrative expenses decreased for both periods primarily due to lower advertising costs, partially offset by higher performance based incentive compensation. Outside the U.S., selling, general & administrative expenses increased for both periods, primarily driven by spending to support restaurant development and to a lesser extent, from the consolidation of several affiliate markets. As a result of the home office productivity initiative, the Company expects to save about $100 million of selling, general & administrative expenses per year, beginning in 2000, with about two-thirds of the savings expected to be realized by year end. About $15 million of these savings were realized in 1998. Other Operating (Income) Expense - Net Other operating (income) expense-net Quarters ended Years ended December 31 December 31 Dollars in millions 1998 1997 1998 1997 Gains on sales of restaurant businesses $(28.2) $(21.9) $(60.7) $(59.0) Equity in earnings of Unconsolidated Affiliates (22.8) (13.3) (88.7) (72.8) Other (income) expense 28.7 11.9 89.2 18.3 Other operating (income) expense-net $ 22.3) $(23.3) $(60.2) $(113.5) Special charge - - $160.0 - Made For You costs $146.0 - $161.6 - Other operating (income) expense-net consists of transactions related to franchising and the food service business. Equity in earnings of unconsolidated affiliates increased for the quarter and year, primarily due to strong performances in Japan and the U.S., and strengthening foreign currencies. Other expenses increased primarily due to higher provisions for property dispositions reflecting the increased number of restaurant closings in 1998. The special charge recorded in the second quarter related to the Company's home office productivity initiative and was primarily comprised of costs associated with employee severance and with the consolidation of office facilities. The Made For You costs included incentive payments made to owner/operators as well as accelerated depreciation on equipment to be replaced in Company-operated restaurants. The Company expects the total costs related to the implementation of Made For You to be approximately $190 million, the remainder of which will be incurred by year end. Operating Income Operating income excluding Made For You costs and special charge Dollars in millions 1998 1997 Increase/(Decrease) As In Constant Reported Currencies* Quarters ended December 31 U.S. $316.5 $286.0 11% n/a Europe 316.6 270.9 17 12% Asia/Pacific 91.3 81.9 11 14 Latin America 57.6 49.1 17 24 Other 23.2 23.7 (2) 7 Corporate SG&A (22.0) (16.4) 34 n/a Total operating income $783.2 $695.2 13% 12% Years ended December 31 U.S. $1,365.5 $1,210.8 13% n/a Europe 1,139.8 1,007.2 13 14% Asia/Pacific 351.4 369.1 (5) 8 Latin America 184.7 166.5 11 18 Other 118.2 116.3 2 8 Corporate SG&A (76.1) (61.6) 24 n/a Total operating income $3,083.5 $2,808.3 10% 12% *Excluding the effect of foreign currency translation on reported results n/a Not applicable Excluding Made For You costs and the second quarter special charge, constant currency consolidated operating income increased $84 million for the quarter and $347 million for the year, or 12 percent for both periods. For the quarter and the year, consolidated operating income reflected higher combined operating margin dollars, partially offset by lower other operating (income) expense-net. Selling, general & administrative expenses were relatively flat for both periods. Including Made For You costs and the second quarter special charge, reported consolidated operating income decreased $58 million or eight percent for the quarter and $46 million or two percent for the year. U.S. operating income, excluding Made For You costs and the second quarter special charge, increased $30 million or 11 percent for the quarter and $155 million or 13 percent for the year. The increases were driven by higher combined operating margin dollars and lower selling, general & administrative expenses, partially offset by lower other operating (income) expense-net. Including Made For You costs and the second quarter special charge, U.S. operating income decreased $116 million or 40 percent for the quarter and $167 million or 14 percent for the year. Europe's operating income increased 12 percent for the quarter and 14 percent for the year in constant currencies. This performance was primarily due to strong results in England, France, Germany, Italy and Spain. The region's results were dampened in both periods due to the difficult economic conditions in Russia. Asia/Pacific's operating income increased 14 percent for the quarter and eight percent for the year in constant currencies. The region's results were driven primarily by Japan for both periods and by Australia and Hong Kong for the quarter. The segment's operating income in both periods benefited from the consolidation of several of our affiliate markets. Economic difficulties in Southeast Asia negatively affected results. Latin America's operating income increased 24 percent for the quarter and 18 percent for the year in constant currencies. This region's results were driven by Argentina, Brazil and Mexico for both periods and by Venezuela for the year. Interest, Nonoperating and Income Taxes Higher interest expense reflected higher debt levels, offset by slightly lower average interest rates. Weaker foreign currencies reduced the increase in interest expense for the year, while strengthening currencies contributed to the increase for the quarter. Nonoperating (income) expense-net for the quarter and for the year reflected translation losses in 1998 compared with translation gains in 1997. The effective income tax rate was 32.5 percent for the quarter and 32.8 percent for the year in 1998 compared with 30.3 percent for the quarter and 31.8 percent for the year in 1997. IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS While changing foreign currencies affect reported results, McDonald's lessens exposures, where practical, by financing in local currencies, hedging certain foreign-denominated cash flows and by purchasing goods and services in local currencies. Foreign currency exchange rates were highly volatile in several of our larger markets in 1998. The Australian Dollar, Brazilian Real, Canadian Dollar and Japanese Yen, as well as the Southeast Asian currencies, were the primary currencies negatively impacting reported results for the year. The French Franc, Deutsche Mark and Japanese Yen strengthened during the fourth quarter resulting in a minimal foreign currency benefit to reported sales and operating income for the quarter. Effect of foreign currency translation on worldwide results excluding Made For You costs and special charge Dollars in millions, except As In Constant Currency Per common share data Reported Currencies* (benefit)/loss Quarter ended December 31, 1998 Systemwide sales $ 9,316.0 $ 9,309.4 $(6.6) Total revenues 3,220.7 3,235.5 14.8 Operating income 783.2 779.0 (4.2) Net income 447.1 450.1 3.0 Net income per common Share - diluted 0.64 0.64 - Year ended December 31, 1998 Systemwide sales $35,979.5 $36,984.6 $ 1,005.1 Total revenues 12,421.4 12,775.6 354.2 Operating income 3,083.5 3,155.4 71.9 Net income 1,769.2 1,814.0 44.8 Net income per common Share - diluted 2.52 2.58 0.06 Increase over prior period As In Constant Reported Currencies* Quarter ended December 31, 1998 Systemwide sales 9% 9% Total revenues 9 10 Operating income 13 12 Net income 9 10 Net income per common Share - diluted 10 10 Year ended December 31, 1998 Systemwide sales 7% 10% Total revenues 9 12 Operating income 10 12 Net income 8 10 Net income per common Share - diluted 10 13 *Excluding the effect of foreign currency translation on reported results FORWARD-LOOKING STATEMENTS Certain forward-looking statements are included in this report. They use such words as "may," "will," "expect," "believe," "plan" and other similar terminology. These statements reflect management's current expectations and involve a number of risks and uncertainties. Actual results could differ materially due to the success of operating initiatives and advertising and promotional efforts and changes in: global and local business and economic conditions; currency exchange and interest rates; food, labor and other operating costs; political or economic instability in local markets; competition; consumer preferences, spending patterns and demographic trends; availability and cost of land and construction; legislation and government regulation; and accounting policies and practices. McDONALD'S CORPORATION CONDENSED CONSOLIDATED STATEMENT OF INCOME Dollars and shares in millions, except per common share data ------------------------------------------------------------------- Inc/(Dec) Quarters ended December 31, 1998 1997 $ % ------------------------------------------------------------------- SYSTEMWIDE SALES $9,316.0 $8,530.4 785.6 9 Revenues Sales by Company-operated restaurants $2,304.5 $2,110.7 193.8 9 Revenues from franchised and affiliated restaurants 916.2 841.9 74.3 9 TOTAL REVENUES 3,220.7 2,952.6 268.1 9 Operating costs and expenses Company-operated restaurants 1,886.3 1,726.3 160.0 9 Franchised restaurants --occupancy costs 181.4 160.6 20.8 13 Selling, general & administrative expenses 392.1 393.8 (1.7) - Made For You costs (1) 146.0 - 146.0 n/m Other operating (income) expense--net (22.3) (23.3) 1.0 n/m Total operating costs and expenses 2,583.5 2,257.4 326.1 14 OPERATING INCOME 637.2 695.2 (58.0) (8) Interest expense 101.8 94.1 7.7 8 Nonoperating (income) expense--net 19.3 11.7 7.6 n/m Income before provision for income taxes 516.1 589.4 (73.3) (12) Provision for income taxes 167.6 178.5 (10.9) (6) NET INCOME $ 348.5 $ 410.9 (62.4) (15) NET INCOME PER COMMON SHARE (2)(3) $ 0.51 $ 0.59 (0.08) (14) NET INCOME PER COMMON SHARE--DILUTED (2)(3) $ 0.50 $ 0.58 (0.08) (14) Weighted average common shares outstanding (3) 677.2 687.6 Weighted average common shares outstanding--diluted (3) 699.5 701.8 (1) Made For You costs of $146.0 million pre-tax ($98.6 million after tax or $0.14 per diluted share) related to incentive payments made to owner/operators as well as accelerated depreciation on equipment to be replaced in Company-operated restaurants. (2) Computed using net income reduced by preferred stock dividends of $4.6 million for fourth quarter 1997. These preferred shares were redeemed in December 1997. (3) This information has not been adjusted to reflect the upcoming stock split. n/m Not meaningful McDONALD'S CORPORATION CONDENSED CONSOLIDATED STATEMENT OF INCOME Dollars and shares in millions, except per common share data -------------------------------------------------------------------- Inc/(Dec) Years ended December 31, 1998 1997 $ % -------------------------------------------------------------------- SYSTEMWIDE SALES $35,979.5 $33,638.3 2,341.2 7 Revenues Sales by Company-operated restaurants $ 8,894.9 $ 8,136.5 758.4 9 Revenues from franchised and affiliated restaurants 3,526.5 3,272.3 254.2 8 TOTAL REVENUES 12,421.4 11,408.8 1,012.6 9 Operating costs and expenses Company-operated restaurants 7,261.6 6,649.6 612.0 9 Franchised restaurants --occupancy costs 678.0 613.9 64.1 10 Selling, general & administrative expenses 1,458.5 1,450.5 8.0 1 Made For You costs (1) 161.6 - 161.6 n/m Special charge (2) 160.0 - 160.0 n/m Other operating (income) expense--net (60.2) (113.5) 53.3 n/m Total operating costs and expenses 9,659.5 8,600.5 1,059.0 12 OPERATING INCOME 2,761.9 2,808.3 (46.4) (2) Interest expense 413.8 364.4 49.4 14 Nonoperating (income) expense--net 40.7 36.6 4.1 n/m Income before provision for income taxes 2,307.4 2,407.3 (99.9) (4) Provision for income taxes 757.3 764.8 (7.5) (1) NET INCOME $ 1,550.1 $ 1,642.5 (92.4) (6) NET INCOME PER COMMON SHARE (3)(4) $ 2.27 $ 2.35 (0.08) (3) NET INCOME PER COMMON SHARE--DILUTED (3)(4) $ 2.21 $ 2.29 (0.08) (3) Weighted average common shares outstanding(4) 682.6 689.3 Weighted average common shares outstanding--diluted (4) 702.9 705.1 (1) Made For You costs of $161.6 million pre-tax ($109.1 million after tax or $0.16 per diluted share) related to incentive payments made to owner/operators as well as accelerated depreciation on equipment to be replaced in Company-operated restaurants. (2) The $160 million pre-tax special charge ($110 million after tax or $0.15 per diluted share) related to the home office productivity initiative was recorded in second quarter 1998. (3) Computed using net income reduced by preferred stock dividends of $25.3 million for year ended 1997. These preferred shares were redeemed in December 1997. (4) This information has not been adjusted to reflect the upcoming stock split. n/m Not meaningful MCDONALD'S CORPORATION FINANCIAL INFORMATION Dollars in millions ------------------------------------------------------------------- Inc/(Dec) Quarters ended December 31, 1998 1997 $ % ------------------------------------------------------------------- SYSTEMWIDE SALES By Type Operated by franchisees $ 5,728.2 $ 5,270.0 458.2 9 Operated by the Company 2,304.5 2,110.7 193.8 9 Operated by affiliates 1,283.3 1,149.7 133.6 12 $ 9,316.0 $ 8,530.4 785.6 9 TOTAL REVENUES By Segment U.S. $ 1,208.4 $ 1,149.0 59.4 5 Europe 1,213.4 1,058.2 155.2 15 Asia/Pacific 424.1 383.0 41.1 11 Latin America 221.3 205.1 16.2 8 Other 153.5 157.3 (3.8) (2) $ 3,220.7 $ 2,952.6 268.1 9 ------------------------------------------------------------------- Inc/(Dec) Years ended December 31, 1998 1997 $ % ------------------------------------------------------------------- SYSTEMWIDE SALES By Type Operated by franchisees $22,330.2 $20,862.7 1,467.5 7 Operated by the Company 8,894.9 8,136.5 758.4 9 Operated by affiliates 4,754.4 4,639.1 115.3 2 $35,979.5 $33,638.3 2,341.2 7 TOTAL REVENUES By Segment U.S. $ 4,868.1 $ 4,602.7 265.4 6 Europe 4,466.7 3,931.5 535.2 14 Asia/Pacific 1,633.2 1,522.8 110.4 7 Latin America 814.7 709.2 105.5 15 Other 638.7 642.6 (3.9) (1) $12,421.4 $11,408.8 1,012.6 9 MCDONALD'S CORPORATION FINANCIAL INFORMATION RESTAURANT MARGINS -------------------------------------------------------------------- Quarters ended December 31 Years ended December 31 1998 1997 1998 1997 -------------------------------------------------------------------- Company-operated U.S. 16.3% 16.5% 17.3% 16.5% Outside the U.S. 19.0% 19.0% 18.8% 19.1% Franchised U.S. 80.0% 80.8% 80.9% 81.1% Outside the U.S. 80.4% 81.1% 80.6% 81.4% % CONTRIBUTION TO CONSOLIDATED MARGINS -------------------------------------------------------------------- Quarters ended December 31 Years ended December 31 1998 1997 1998 1997 -------------------------------------------------------------------- Company-operated U.S. 27 28 30 30 Outside the U.S. 73 72 70 70 100 100 100 100 Franchised U.S. 56 58 58 58 Outside the U.S. 44 42 42 42 100 100 100 100 MCDONALD'S CORPORATION RESTAURANT INFORMATION At December 31, 1998 1997 Increase ----------------------------------------------------------------- By Type Operated by franchisees 15,281 14,265 1,016 Operated by the Company 5,512 5,000 512 Operated by affiliates 4,007 3,867 140 Systemwide restaurants 24,800 23,132 1,668 By Segment U.S. 12,472 12,380 92 Europe Germany 931 850 81 England 834 746 88 France 708 629 79 Italy 201 173 28 Spain 188 150 38 Netherlands 187 176 11 Sweden 177 151 26 Other 1,195 1,011 184 Total Europe 4,421 3,886 535 Asia/Pacific Japan 2,852 2,437 415 Australia 666 642 24 Taiwan 292 233 59 China 220 184 36 Philippines 194 157 37 Hong Kong 152 140 12 Other 679 663 16 Total Asia/Pacific 5,055 4,456 599 Latin America Brazil 672 480 192 Argentina 166 131 35 Other 567 480 87 Total Latin America 1,405 1,091 314 Other Canada 1,085 1,050 35 Other 362 269 93 Total Other 1,447 1,319 128 Systemwide restaurants 24,800 23,132 1,668 Countries 114 109 -------------------------------------------------- Quarters ended December 31, 1998 1997 -------------------------------------------------- Additions U.S. 48 131 Europe 221 239 Asia/Pacific 189 341 Latin America 148 132 Other 65 43 Systemwide additions 671 886 -------------------------------------------------- Years ended December 31, 1998 1997 -------------------------------------------------- Additions U.S. 92 286 Europe 535 603 Asia/Pacific 599 823 Latin America 314 254 Other 128 144 Systemwide additions 1,668 2,110 MCDONALD'S CORPORATION SUPPLEMENTAL FINANCIAL INFORMATION Dollars in millions -------------------------------------------------------------------- Inc/(Dec) Quarters ended December 31, 1998 1997 $ % -------------------------------------------------------------------- SYSTEMWIDE SALES US Operated by franchisees $ 3,496.7 $ 3,319.3 177.4 5 Operated by the Company 697.2 662.0 35.2 5 Operated by affiliates 289.6 292.2 (2.6) (1) 4,483.5 4,273.5 210.0 5 Outside the US Operated by franchisees 2,231.5 1,950.7 280.8 14 Operated by the Company 1,607.3 1,448.7 158.6 11 Operated by affiliates 993.7 857.5 136.2 16 4,832.5 4,256.9 575.6 14 $ 9,316.0 $ 8,530.4 785.6 9 Systemwide Operated by franchisees $ 5,728.2 $ 5,270.0 458.2 9 Operated by the Company 2,304.5 2,110.7 193.8 9 Operated by affiliates 1,283.3 1,149.7 133.6 12 $ 9,316.0 $ 8,530.4 785.6 9 -------------------------------------------------------------------- Inc/(Dec) Years ended December 31, 1998 1997 $ % -------------------------------------------------------------------- SYSTEMWIDE SALES US Operated by franchisees $14,105.3 $13,284.3 821.0 6 Operated by the Company 2,829.2 2,691.4 137.8 5 Operated by affiliates 1,188.7 1,149.0 39.7 3 18,123.2 17,124.7 998.5 6 Outside the US Operated by franchisees 8,224.9 7,578.4 646.5 9 Operated by the Company 6,065.7 5,445.1 620.6 11 Operated by affiliates 3,565.7 3,490.1 75.6 2 17,856.3 16,513.6 1,342.7 8 $35,979.5 $33,638.3 2,341.2 7 Systemwide Operated by franchisees $22,330.2 $20,862.7 1,467.5 7 Operated by the Company 8,894.9 8,136.5 758.4 9 Operated by affiliates 4,754.4 4,639.1 115.3 2 $35,979.5 $33,638.3 2,341.2 7 MCDONALD'S CORPORATION SUPPLEMENTAL FINANCIAL INFORMATION At December 31, 1998 1997 Inc/(Dec) -------------------------------------------------------------------- SYSTEMWIDE RESTAURANTS US Operated by franchisees 9,849 9,716 133 Operated by the Company 1,810 1,798 12 Operated by affiliates 813 866 (53) 12,472 12,380 92 Outside the US Operated by franchisees 5,432 4,549 883 Operated by the Company 3,702 3,202 500 Operated by affiliates 3,194 3,001 193 12,328 10,752 1,576 24,800 23,132 1,668 Systemwide Operated by franchisees 15,281 14,265 1,016 Operated by the Company 5,512 5,000 512 Operated by affiliates 4,007 3,867 140 24,800 23,132 1,668 RESTAURANTS UNDER CONSTRUCTION US 66 60 Outside the US 190 192 256 252 The following table shows information adjusted to reflect the upcoming stock split. EFFECT OF STOCK SPLIT -------------------------------------------------------------------- 1998 1997 -------------------------------------------------------------------- Quarters ended December 31 Net income per common share -- diluted, excluding Made For You costs and special charge $.32 $.29 Net income per common share -- diluted, including Made For You costs and special charge $.25 $.29 Weighted average common shares outstanding -- diluted (in millions) 1,399.1 1,403.6 Years ended December 31 Net income per common share -- diluted, excluding Made For You costs and special charge $1.26 $1.15 Net income per common share -- diluted, including Made For You costs and special charge $1.10 $1.15 Weighted average common shares outstanding -- diluted (in millions) 1,405.7 1,410.2 # # #