Exhibit (10.2) THE "DIRECTION 2000" EXECUTIVE INCENTIVE PLAN --------------------------------------------- 1994 ---- OBJECTIVE The objective of the "Direction 2000" Executive - - --------- Incentive Plan is to reward executives for adding value to the Corporation by providing a return that is above the cost of capital, with increasing revenues and improving performance over time. TERM OF THE PLAN Beginning January 1, 1993, the "Direction 2000" - - ---------------- Plan is an eight year plan (to the year 2000) with annual payments. Business year 1994 is the second performance period of the eight year plan term. PARTICIPATION All corporate executives grade 23 and above, plus ELIGIBILITY Division Presidents. - - ----------- PAYOUT Participants must be employees of the company, ELIGIBILITY an affliate or a subsidiary at the end of each - - ----------- plan year to receive payout from this plan. An appropriate proration of earned awards may be made in case of death, disability, retirement, hire or transfer during the year. INCENTIVE TARGET The 1994 Incentive Target by grade is shown - - ---------------- in Attachment 1. This Target will be adjusted annually, based on competitive data. The Incentive Target will be prorated for participants gaining or losing eligibility, or for changes in grade during each year of the plan term. TOTAL PAYOUT Payout under the "Direction 2000" Executive DETERMINATION Incentive Plan consists of two components, each - - ------------- of which is 50% weighting in 1994: ROTC Improvement Component - rewards for the -------------------------- degree to which ROTC has improved relative to expectations for the business, as indicated by the following Business Track: YEAR 1993 1994 1995 1996 1997 1998 1999 2000 -------------------------------------------------- % ROTC 9.5 11.1 11.8 12.0 12.0 12.0 12.0 12.0 The payout for this component is determined from the table in Attachment 2. High Performance Component - rewards for achieving -------------------------- higher levels of ROTC while increasing revenues over the previous year. The payout is determined from the matrix in Attachment 3. In the first calendar year following the year when 12% ROTC has been attained, the weighting will change to 30% Improvement and 70% High Performance. The sum of these two components produces a Mead ---- Performance Factor (MPF) which is a measure of the ----------------------- degree to which the performance relative to the Business Track has been achieved. The MPF is multiplied by a Competitive Industry Factor (CIF) to determine the final payout. The CIF is determined as: Competitive = Mead ROTC X Mead ROTC ---------------- ------------- Industry Factor All Industry Forest Products ROTC ROTC The incentive payout is determined as: Incentive = Incentive X MPF X CIF Payout Target ADMINISTRATION The Plan is administered by the Compensation - - -------------- Committee of the Board. The Compensation Committee has delegated administration to the Corporate Vice President, Human Resources. ACCOUNTING Payout will be estimated periodically and FOR PAYOUT Corporate Aaccounting will provide a cumulative - - ---------- accrual over the term of the plan. Approved incentive checks will be prepared by Corporate payroll at time of payout. Payout will be charged against the Corporate Accrual Account. RECOMMENDATIONS The Compensation Committee reviews and approves AND APPROVAL total funding and individual payouts under the - - ------------ plan, and the amount, use and replenishment of any reserve funds. The CEO and COO recommend all individual payouts to the Compensation Committee of the Board of Directors for approval. Payout for the CEO and COO is recommended to the Board of Directors by the Compensation Committee. Form of payout will be determined by the Compensation Committee. Payout to those executive officers named in the proxy will be delivered as 100% restricted stock. Payout to the other participants will be 30% cash and 70% restricted stock (with a 3-year vesting period). RESERVED RIGHTS The Mead Corporation reserves the right to alter, - - --------------- amend, suspend or terminate any or all provisions of this "Direction 2000" Executive Incentive Plan, except such actions shall neither inhibit nor hinder the rights of any individual with respect to earned and credited awards which have been deferred. Designation of a position as eligible for participation neither guarantees the individual a right to an incentive payment nor a right to continued employment. S. C. Mason ------------------------ Approved July 15, 1994 ------------------------ Date Attachment 1 THE "DIRECTION 2000" EXECUTIVE INCENTIVE PLAN --------------------------------------------- PAYOUT TARGETS -------------- 1994 Grade Incentive Target ----- ---------------- 33 $510,400 32 422,400 31 348,700 30 289,600 29 243,800 28 201,700 27 166,500 26 136,600 25 113,700 24 91,300 23 71,400 22 52,900 Attachment 2 This graph illustrates the payout for the ROTC Improvement Component that is tabularized on the right. The line plots the relationship between 1994 ROTC performance (on the X-axis) versus the incentive payout as a percent of the target (on the Y-axis) for this component. The resulting payout line is non-linear, with zero payout at or below 8.1% ROTC, rising to 50% of target incentive at 11.1% ROTC, and rising at increasing increments for performance above 11.1% ROTC. Attachment 3 Mead "Direction 2000" Executive Incentive Plan ---------------------------------------------- High Performance Matrix ----------------------- (%'s Indicate Payout Under High Performance Component of Plan) 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 11.0% 12.0% 13.0% 14.0% 15.0% 18% 17% 22% 27% 35% 44% 55% 69% 86% 107% 133% 166% 205% 18% 17% 16% 20% 26% 32% 41% 51% 64% 80% 100% 124% 154% 191% 17% 16% 15% 19% 24% 30% 38% 47% 59% 74% 93% 115% 143% 177% 16% 15% 14% 17% 22% 28% 35% 44% 55% 69% 86% 107% 133% 165% 15% 14% 13% 16% 20% 26% 32% 41% 51% 64% 80% 99% 123% 153% 14% 13% 12% 15% 19% 24% 30% 38% 47% 59% 74% 92% 114% 142% 13% 12% 11% 14% 18% 22% 28% 35% 44% 55% 68% 85% 106% 131% 12% 11% 10% 13% 16% 20% 26% 32% 41% 51% 63% 79% 98% 121% 11% 10% 9% 12% 15% 19% 24% 30% 38% 47% 59% 73% 91% 112% 10% Change 9% 9% 11% 14% 18% 22% 28% 35% 43% 54% 67% 84% 104% 9% In 8% 8% 10% 13% 16% 20% 26% 32% 40% 50% 62% 77% 96% 8% Revenue 7% 7% 9% 12% 15% 19% 24% 30% 37% 46% 57% 71% 88% 7% 6% 7% 9% 11% 14% 17% 22% 27% 34% 43% 53% 66% 82% 6% 5% 6% 8% 10% 13% 16% 20% 25% 31% 39% 49% 61% 75% 5% 4% 6% 7% 9% 12% 15% 18% 23% 29% 36% 45% 56% 69% 4% 3% 5% 7% 9% 11% 14% 17% 21% 27% 33% 41% 51% 64% 3% 2% 5% 6% 8% 10% 12% 16% 20% 24% 30% 38% 47% 58% 2% 1% 4% 6% 7% 9% 11% 14% 18% 22% 28% 35% 43% 54% 1% 0% 4% 5% 7% 8% 10% 13% 16% 21% 26% 32% 40% 49% 0% -1% 4% 5% 6% 8% 10% 12% 15% 19% 24% 29% 36% 45% -1% -2% 3% 4% 6% 7% 9% 11% 14% 17% 22% 27% 33% 41% -2% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 11.0% 12.0% 13.0% 14.0% 15.0% Return on Total Capital