Exhibit 99.1



                                                Entergy Corporation
[Logo of Entergy]                               639 Loyola Avenue
                                                New Orleans, LA 70113

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                                                News
                                                Release


Date:        April 3, 2001

For Release: Immediate

Contact:     Yolanda Pollard (Media)    Nancy Morovich (Investor Relations)
             504-576-4238               504-576-5506
             ypollar@entergy.com        nmorovi@entergy.com


          Entergy Offers First Quarter Earnings Guidance



     (New Orleans) - In accordance with Regulation FD, Entergy

Corporation (NYSE: ETR) today indicated that it expects first

quarter 2001 operational earnings per share to exceed by

10 to 15 percent the high end of current published earnings

consensus estimates primarily as a result of solid performance in

Entergy's competitive businesses.  Entergy expects operational

earnings for the full year 2001 to be in the range of $3.00 to

$3.20, unchanged from its previously issued earnings guidance.

     Entergy plans to release first quarter earnings on Wednesday,

April 25, 2001.  A teleconference will be held at 10:00 CDST, and

may be accessed by calling Premiere Conferencing at 913-981-4910 no

more than 15 minutes prior to the start of the call.  The

confirmation number is 712190.  For seven days following the

teleconference, a tape delay will be available and may be

accessed by dialing 719-457-0820.  The confirmation number is the

same.  Internet users may also access the teleconference by

visiting Entergy's website at www.entergy.com.

     Entergy is a major global energy company with power

production, distribution operations and related diversified

services.  Entergy owns, manages, or invests in power plants

generating more than 30,000 megawatts of electricity domestically

and internationally, and delivers electricity to about 2.6 million

customers in portions of Arkansas, Louisiana, Mississippi and

Texas.  Through Entergy-Koch, L.P., it is also a leading provider

of wholesale energy marketing and trading services.



                               -30-


           Entergy's online address is www.entergy.com.


The  following  constitutes  a "Safe Harbor"  statement  under  the
Private  Securities  Litigation Reform Act of 1995:  Investors  are
cautioned   that  forward-looking  statements  contained   in   the
foregoing   release   with  respect  to  the  revenues,   earnings,
performance,  strategies,  prospects  and  other  aspects  of   the
business   of   Entergy   Corporation   may   involve   risks   and
uncertainties.  Actual  events and results may, for  a  variety  of
reasons, prove to be  materially different  from those indicated in
these  forward-looking  statements,  estimates   and   projections.
Factors  that  could  influence  actual  future   outcomes  include
regulatory decisions, the effects of changes in  law, the evolution
of  markets  and  competition,  changes in accounting, weather, the
performance of generating  units,  fuel  prices  and  availability,
financial markets, risks associated with  businesses  conducted  in
foreign  countries, changes  in  business  plan,  the  presence  of
competitors  with  greater  financial  resources and the impact  of
competitive  products  and  pricing;  the  effect  of  the  Entergy
Corporation's policies, including the amount  and  rate  of  growth
of   Entergy   Corporation's   expenses; the continued availability
to Entergy Corporation of adequate funding  sources and changes  in
interest  rates;   delays  or  difficulties   in   the  production,
delivery  or  installation  of  products  and  the   provision   of
services;  and  various  legal, regulatory  and  litigation  risks.
Entergy Corporation undertakes no obligation to publicly update  or
revise  any forward-looking statements, whether as a result of  new
information,  future  events or otherwise.   For  a  more  detailed
discussion  of  some of the foregoing risks and uncertainties,  see
Entergy  Corporation's  filings with the  Securities  and  Exchange
Commission.