[Logo of Entergy]                                 Entergy Corporation
                                                  639 Loyola Avenue
                                                  New Orleans, LA 70113


                                                       Exhibit 99.1


                                                                News
                                                                Release


Date:        July 5, 2001

For Release: Immediate

Contact:     Yolanda Pollard (Media)      Nancy Morovich (Investor Relations)
             504-576-4238                 504-576-5506
             ypollar@entergy.com          nmorovi@entergy.com


          Entergy Offers Second Quarter Earnings Guidance



     (New  Orleans)  -  In accordance with Regulation  FD,  Entergy

Corporation (NYSE: ETR) today indicated that it is confident second

quarter 2001 operational earnings will be at least 5 percent higher

than  the  current published First Call earnings consensus estimate

of  $0.91 per share.  Entergy cited continued excellent performance

in its competitive businesses as the primary reason for its ability

to  again exceed the market's earnings expectations and offered the

following details:

     - all non-utility nuclear plants continue to perform well and

       are expected to contribute solid earnings in spite of the impact of

       scheduled refueling outages during the quarter at the Pilgrim and

       Indian Point 3 nuclear plants

     - Axia Energy, the trading arm of the Entergy-Koch venture, is

       expected to make a strong contribution to earnings in its first

       full quarter of operations


     Entergy  also  noted  that  second quarter  guidance  reflects

decreased earnings from Entergy Wholesale Operations and the impact

of weather, which was essentially normal during the quarter.

     Entergy  reaffirmed its operational earnings guidance for  the

full  year  2001, estimated to be in a range of $3.00 to $3.20  per

share.   The company indicated that it is confident this range  can

be  achieved,  even  though there will be no  operational  earnings

contributed  by the Saltend plant for the remainder  of  the  year.

Entergy  announced earlier today that Saltend, a 1,200 MW gas-fired

plant  in the United Kingdom, is being sold to Calpine Corporation.

The  transaction is expected to result in a gain to Entergy,  which

will  be  treated  as a special item as part of  3rd  quarter  2001

results.

     Entergy plans to provide an updated, detailed review of annual

earnings guidance in its second quarter earnings release, which  is

scheduled  for  Tuesday, July 31, 2001.  A teleconference  will  be

held  on  July 31st at 10:00 CDST, and may be accessed  by  calling

Premiere  Conferencing at (913) 981-5508 no more  than  15  minutes

prior to the start of the call.  The confirmation number is 694937.

For  seven days following the teleconference, a tape delay will  be

available  and  may  be  accessed  by  dialing  719-457-0820.   The

confirmation  number is the same.  Internet users may  also  access

the    teleconference    by   visiting   Entergy's    website    at

www.entergy.com.

     Entergy   is   a  major  global  energy  company  with   power

production,   distribution  operations  and   related   diversified

services.   Entergy  owns,  manages, or  invests  in  power  plants

generating  more than 30,000 megawatts of electricity  domestically

and  internationally, and delivers electricity to about 2.6 million

customers  in  portions  of  Arkansas, Louisiana,  Mississippi  and

Texas.   Through Entergy-Koch, L.P., it is also a leading  provider

of wholesale energy marketing and trading services.



                               -30-


           Entergy's online address is www.entergy.com.


The  following  constitutes  a "Safe Harbor"  statement  under  the
Private  Securities  Litigation Reform Act of 1995:  Investors  are
cautioned   that  forward-looking  statements  contained   in   the
foregoing   release   with  respect  to  the  revenues,   earnings,
performance,  strategies,  prospects  and  other  aspects  of   the
business   of   Entergy   Corporation   may   involve   risks   and
uncertainties.  Actual  events and results may, for  a  variety  of
reasons, prove to  be materially different  from those indicated in
these  forward-looking  statements,  estimates   and   projections.
Factors  that  could  influence  actual  future  outcomes   include
regulatory decisions, the effects of changes in law,  the evolution
of  markets  and  competition,  changes   in  accounting,  weather,
the  performance of generating units, fuel prices and availability,
financial markets, risks associated with  businesses  conducted  in
foreign  countries,  changes in  business  plan,  the  presence  of
competitors with  greater  financial resources  and  the impact  of
competitive  products  and  pricing;   the  effect  of  the Entergy
Corporation's policies, including the amount and  rate of growth of
Entergy   Corporation's   expenses;   the   continued  availability
to Entergy Corporation of adequate funding sources  and changes  in
interest  rates;   delays  or  difficulties   in   the  production,
delivery or installation of products and the provision of services;
and  various  legal,  regulatory  and  litigation   risks.  Entergy
Corporation undertakes no obligation to publicly  update  or revise
any  forward-looking   statements,  whether  as  a  result  of  new
information,  future  events or otherwise.   For  a  more  detailed
discussion  of  some of the foregoing risks and uncertainties,  see
Entergy  Corporation's  filings with the  Securities  and  Exchange
Commission.