Entergy Corporation
                                                  639 Loyola Avenue
                                                  New Orleans, LA 70113


                                                  News
                                                  Release


                                                  Exhibit 99.1



Date:         September 26, 2001

For Release:  Immediate

Contact:      Yolanda Pollard (Media)     Nancy Morovich (Investor Relations)
              504-576-4238                504-576-5506
              ypollar@entergy.com         nmorovi@entergy.com


          Entergy Offers Third Quarter Earnings Guidance



     (New Orleans, La.) - In accordance with Regulation FD, Entergy

Corporation  (NYSE:  ETR) today indicated  that  it  expects  third

quarter  2001  operational  earnings  to  meet  or  exceed  current

published  First  Call  consensus  estimate  of  $1.17  per  share,

excluding  the  impact  of weather which is expected  to  be  below

normal for the quarter.

     Entergy noted that it expects Entergy Nuclear to turn in solid

results  compared to the third quarter of 2000 due to the  addition

of  assets acquired over the previous year (Indian Point 2,  Indian

Point  3  and  FitzPatrick  nuclear plants).    Entergy's  merchant

energy  businesses, Entergy-Koch and Entergy Wholesale  Operations,

are expected to contribute improved trading results compared to the

same  period last year, offset by the absence of liquidated damages

which  were  recorded in the third quarter 2000 due to construction

delays  on the Saltend project.  Results at Utility and Parent  are

expected  to  be lower than the same period of 2000  due  to  lower

sales  volume  driven  by  a weaker economy  and  lower  investment

income.




Entergy News Release:  Entergy Offers Third Quarter Earnings Guidance
September 26, 2001
Page 2


     Entergy  reaffirmed its operational earnings guidance for  the

full  year  2001, estimated to be in a range of $3.00 to $3.20  per

share, excluding the impact of weather.  Guidance for 2002 was also

reaffirmed to be in the range of $3.30 to $3.50 per share.

     A  teleconference will be held on October 22,  2001  at  10:00

a.m. CDST, and may be accessed by calling Premiere Conferencing  at

(719)  457-2621 no more than 15 minutes prior to the start  of  the

call.   The confirmation number is 705488. Internet users may  also

access   the  teleconference  by  visiting  Entergy's  website   at

www.entergy.com.   For seven days following the  teleconference,  a

tape delay will be available and may be accessed by dialing 719-457-

0820.  The confirmation number is the same.

     Entergy   is   a  major  global  energy  company  with   power

production,   distribution  operations  and   related   diversified

services.   Entergy  owns,  manages, or  invests  in  power  plants

generating  more than 30,000 megawatts of electricity  domestically

and  internationally, and delivers electricity to about 2.6 million

customers  in  portions  of  Arkansas, Louisiana,  Mississippi  and

Texas.   Through Entergy-Koch, L.P., it is also a leading  provider

of wholesale energy marketing and trading services.



                               -30-


           Entergy's online address is www.entergy.com.



Entergy News Release:  Entergy Offers Third Quarter Earnings Guidance
September 26, 2001
Page 3



The  following  constitutes  a "Safe Harbor"  statement  under  the
Private  Securities  Litigation Reform Act of 1995:  Investors  are
cautioned   that  forward-looking  statements  contained   in   the
foregoing   release   with  respect  to  the  revenues,   earnings,
performance,  strategies,  prospects  and  other  aspects  of   the
business   of   Entergy   Corporation   may   involve   risks   and
uncertainties.  Actual events and results may,  for  a  variety  of
reasons,  prove to be materially different from those indicated  in
these   forward-looking  statements,  estimates  and   projections.
Factors   that  could  influence  actual  future  outcomes  include
regulatory decisions, the effects of changes in law, the  evolution
of  markets  and competition, changes in accounting,  weather,  the
performance  of  generating units, fuel  prices  and  availability,
financial  markets, risks associated with businesses  conducted  in
foreign  countries,  changes  in business  plan,  the  presence  of
competitors  with  greater financial resources and  the  impact  of
competitive  products  and  pricing;  the  effect  of  the  Entergy
Corporation's policies, including the amount and rate of growth  of
Entergy  Corporation's  expenses;  the  continued  availability  to
Entergy  Corporation  of adequate funding sources  and  changes  in
interest rates;  delays or difficulties in the production, delivery
or  installation  of products and the provision  of  services;  and
various legal, regulatory and litigation risks. Entergy Corporation
undertakes no obligation to publicly update or revise any  forward-
looking statements, whether as a result of new information,  future
events or otherwise.  For a more detailed discussion of some of the
foregoing   risks  and  uncertainties,  see  Entergy  Corporation's
filings with the Securities and Exchange Commission.