<ARTICLE> UT
<LEGEND>
This schedule contains summary financial information extracted from
NOPSI'S financial statements for the quarter ended June 30, 1996 and 
is qualified in its entirety by reference to such financial statements.
</LEGEND>
<SUBSIDIARY>
  <NUMBER>  011
  <NAME>  ENTERGY NEW ORLEANS, INC.
<CIK> 0000071508
<NAME> ENTERGY NEW ORLEANS, INC.  
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               JUN-30-1996
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                      293,638
<OTHER-PROPERTY-AND-INVEST>                      3,259
<TOTAL-CURRENT-ASSETS>                         129,810
<TOTAL-DEFERRED-CHARGES>                       142,931
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                                 569,638
<COMMON>                                        33,744
<CAPITAL-SURPLUS-PAID-IN>                       36,294 
<RETAINED-EARNINGS>                             80,274
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 150,312
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     19,780
<LONG-TERM-DEBT-NET>                           168,855
<SHORT-TERM-NOTES>                                   0
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0
<LONG-TERM-DEBT-CURRENT-PORT>                   12,000
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 218,691
<TOT-CAPITALIZATION-AND-LIAB>                  569,638
<GROSS-OPERATING-REVENUE>                      250,717
<INCOME-TAX-EXPENSE>                             9,281
<OTHER-OPERATING-EXPENSES>                     215,357
<TOTAL-OPERATING-EXPENSES>                     224,638
<OPERATING-INCOME-LOSS>                         26,079
<OTHER-INCOME-NET>                                 808
<INCOME-BEFORE-INTEREST-EXPEN>                  26,887
<TOTAL-INTEREST-EXPENSE>                         8,492 
<NET-INCOME>                                    18,395
<PREFERRED-STOCK-DIVIDENDS>                        482
<EARNINGS-AVAILABLE-FOR-COMM>                   17,913
<COMMON-STOCK-DIVIDENDS>                             0
<TOTAL-INTEREST-ON-BONDS>                            0
<CASH-FLOW-OPERATIONS>                          14,966
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0