<ARTICLE> UT
<LEGEND>
This schedule contains summary financial information extracted from
Entergy Corporation financial statements for the quarter ended 
September 30, 1996 and is qualified in its entirety by reference to 
such financial statements.
</LEGEND>
<SUBSIDIARY>
   <NUMBER> 017
   <NAME> ENTERGY CORPORATION AND SUBSIDIARIES
<CIK> 0000065984
<NAME> ENTERGY CORPORATION 
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               SEP-30-1996
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                   16,226,927
<OTHER-PROPERTY-AND-INVEST>                    777,577
<TOTAL-CURRENT-ASSETS>                       2,645,222
<TOTAL-DEFERRED-CHARGES>                     3,494,364
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                              23,144,090
<COMMON>                                         2,315
<CAPITAL-SURPLUS-PAID-IN>                    4,240,038
<RETAINED-EARNINGS>                          2,406,339
<TOTAL-COMMON-STOCKHOLDERS-EQ>               6,609,735
<PREFERRED-MANDATORY>                          221,986
<PREFERRED>                                    490,955
<LONG-TERM-DEBT-NET>                         7,642,768
<SHORT-TERM-NOTES>                             120,692
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0
<LONG-TERM-DEBT-CURRENT-PORT>                  355,305
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                    275,323
<LEASES-CURRENT>                               151,204
<OTHER-ITEMS-CAPITAL-AND-LIAB>               7,087,165
<TOT-CAPITALIZATION-AND-LIAB>               23,144,090
<GROSS-OPERATING-REVENUE>                    5,589,790
<INCOME-TAX-EXPENSE>                           352,890
<OTHER-OPERATING-EXPENSES>                   4,147,666
<TOTAL-OPERATING-EXPENSES>                   4,500,556
<OPERATING-INCOME-LOSS>                      1,089,234
<OTHER-INCOME-NET>                            (105,401)
<INCOME-BEFORE-INTEREST-EXPEN>                 983,833
<TOTAL-INTEREST-EXPENSE>                       602,701
<NET-INCOME>                                   381,132
<PREFERRED-STOCK-DIVIDENDS>                          0
<EARNINGS-AVAILABLE-FOR-COMM>                  381,132
<COMMON-STOCK-DIVIDENDS>                             0
<TOTAL-INTEREST-ON-BONDS>                            0
<CASH-FLOW-OPERATIONS>                       1,213,845
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0