<ARTICLE> UT
<LEGEND>
This schedule contains summary financial information extracted from
Entergy Arkansas' financial statements for the quarter ended 
September 30, 1996 and is qualified in its entirety by reference to 
such financial statements.
</LEGEND>
<SUBSIDIARY>
  <NUMBER> 001
  <NAME> ENTERGY ARKANSAS, INC.
<CIK> 0000007323
<NAME> ENTERGY ARKANSAS, INC.
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               SEP-30-1996
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                    2,831,588
<OTHER-PROPERTY-AND-INVEST>                    195,810
<TOTAL-CURRENT-ASSETS>                         764,646
<TOTAL-DEFERRED-CHARGES>                       510,002
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                               4,302,046
<COMMON>                                           470
<CAPITAL-SURPLUS-PAID-IN>                      590,794
<RETAINED-EARNINGS>                            558,314
<TOTAL-COMMON-STOCKHOLDERS-EQ>               1,149,578
<PREFERRED-MANDATORY>                           45,027
<PREFERRED>                                    176,350
<LONG-TERM-DEBT-NET>                         1,256,206
<SHORT-TERM-NOTES>                                 667
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0
<LONG-TERM-DEBT-CURRENT-PORT>                   32,150
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                     94,431
<LEASES-CURRENT>                                52,747
<OTHER-ITEMS-CAPITAL-AND-LIAB>               1,494,890
<TOT-CAPITALIZATION-AND-LIAB>                4,302,046
<GROSS-OPERATING-REVENUE>                    1,380,347
<INCOME-TAX-EXPENSE>                            73,648
<OTHER-OPERATING-EXPENSES>                   1,101,836
<TOTAL-OPERATING-EXPENSES>                   1,175,484
<OPERATING-INCOME-LOSS>                        204,863
<OTHER-INCOME-NET>                              17,399
<INCOME-BEFORE-INTEREST-EXPEN>                 222,262
<TOTAL-INTEREST-EXPENSE>                        76,491
<NET-INCOME>                                   145,771
<PREFERRED-STOCK-DIVIDENDS>                     13,243
<EARNINGS-AVAILABLE-FOR-COMM>                  132,528
<COMMON-STOCK-DIVIDENDS>                             0
<TOTAL-INTEREST-ON-BONDS>                            0
<CASH-FLOW-OPERATIONS>                         344,207
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0