<ARTICLE> UT
<LEGEND>
This schedule contains summary financial information extracted from
Entergy Mississippi's financial statements for the quarter ended 
September 30, 1996 and is qualified in its entirety by reference to 
such financial statements.
</LEGEND>
<SUBSIDIARY>
   <NUMBER>  010
   <NAME>  ENTERGY MISSISSIPPI, INC.
<CIK> 0000066901
<NAME> ENTERGY MISSISSIPPI, INC. 
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               SEP-30-1996
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                    1,035,618
<OTHER-PROPERTY-AND-INVEST>                     11,128
<TOTAL-CURRENT-ASSETS>                         305,659
<TOTAL-DEFERRED-CHARGES>                       195,175
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                               1,547,580
<COMMON>                                       199,326
<CAPITAL-SURPLUS-PAID-IN>                         (143)
<RETAINED-EARNINGS>                            253,186
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 452,369
<PREFERRED-MANDATORY>                            7,000
<PREFERRED>                                     57,881
<LONG-TERM-DEBT-NET>                           399,008
<SHORT-TERM-NOTES>                              15,308
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0
<LONG-TERM-DEBT-CURRENT-PORT>                  106,015
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 509,999
<TOT-CAPITALIZATION-AND-LIAB>                1,547,580
<GROSS-OPERATING-REVENUE>                      748,499
<INCOME-TAX-EXPENSE>                            37,539
<OTHER-OPERATING-EXPENSES>                     606,050
<TOTAL-OPERATING-EXPENSES>                     643,589
<OPERATING-INCOME-LOSS>                        104,910
<OTHER-INCOME-NET>                               1,576
<INCOME-BEFORE-INTEREST-EXPEN>                 106,486
<TOTAL-INTEREST-EXPENSE>                        35,538
<NET-INCOME>                                    70,948
<PREFERRED-STOCK-DIVIDENDS>                      3,825
<EARNINGS-AVAILABLE-FOR-COMM>                   67,123
<COMMON-STOCK-DIVIDENDS>                             0
<TOTAL-INTEREST-ON-BONDS>                            0
<CASH-FLOW-OPERATIONS>                         146,634
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0