<ARTICLE> UT
<LEGEND>
This schedule contains summary financial information extracted from Entergy
New Orleans' financial statements for the year ended December 31, 1996 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000071508
<NAME> ENTERGY NEW ORLEANS INC.
<SUBSIDIARY>
   <NUMBER> 017
   <NAME> ENTERGY NEW ORLEANS, INC.
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                      296,218
<OTHER-PROPERTY-AND-INVEST>                      3,259
<TOTAL-CURRENT-ASSETS>                         126,525
<TOTAL-DEFERRED-CHARGES>                       123,994
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                                 549,996
<COMMON>                                        33,744
<CAPITAL-SURPLUS-PAID-IN>                       36,294 
<RETAINED-EARNINGS>                             73,072
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 162,890
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     19,780
<LONG-TERM-DEBT-NET>                           168,888
<SHORT-TERM-NOTES>                                   0
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0
<LONG-TERM-DEBT-CURRENT-PORT>                   12,000
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 206,218
<TOT-CAPITALIZATION-AND-LIAB>                  549,996
<GROSS-OPERATING-REVENUE>                      504,277
<INCOME-TAX-EXPENSE>                            16,217
<OTHER-OPERATING-EXPENSES>                     446,699
<TOTAL-OPERATING-EXPENSES>                     446,699
<OPERATING-INCOME-LOSS>                         57,578
<OTHER-INCOME-NET>                               1,467 
<INCOME-BEFORE-INTEREST-EXPEN>                  59,045
<TOTAL-INTEREST-EXPENSE>                        16,052
<NET-INCOME>                                    26,776 
<PREFERRED-STOCK-DIVIDENDS>                        965
<EARNINGS-AVAILABLE-FOR-COMM>                   25,811 
<COMMON-STOCK-DIVIDENDS>                        34,000
<TOTAL-INTEREST-ON-BONDS>                            0
<CASH-FLOW-OPERATIONS>                          44,006
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0