<ARTICLE> UT
<LEGEND>
This schedule contains summary financial information extracted from Entergy 
New Orleans, Inc. financial statements for the quarter ended March 31, 1997 
and is qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000071508
<NAME> ENTERGY NEW ORLEANS, INC.
<SUBSIDIARY>
   <NUMBER> 017
   <NAME> ENTERGY NEW ORLEANS, INC.
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1997
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                      291,735
<OTHER-PROPERTY-AND-INVEST>                      3,259
<TOTAL-CURRENT-ASSETS>                         135,973
<TOTAL-DEFERRED-CHARGES>                       117,165
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                                 548,132
<COMMON>                                        33,744
<CAPITAL-SURPLUS-PAID-IN>                       36,294
<RETAINED-EARNINGS>                             72,850
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 162,668
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     19,780
<LONG-TERM-DEBT-NET>                           168,904
<SHORT-TERM-NOTES>                                   0
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0
<LONG-TERM-DEBT-CURRENT-PORT>                   12,000
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 204,560
<TOT-CAPITALIZATION-AND-LIAB>                  548,132
<GROSS-OPERATING-REVENUE>                      124,956
<INCOME-TAX-EXPENSE>                             2,197
<OTHER-OPERATING-EXPENSES>                     116,201
<TOTAL-OPERATING-EXPENSES>                     116,201
<OPERATING-INCOME-LOSS>                          8,755
<OTHER-INCOME-NET>                                 111
<INCOME-BEFORE-INTEREST-EXPEN>                   8,866
<TOTAL-INTEREST-EXPENSE>                         3,851
<NET-INCOME>                                     2,818
<PREFERRED-STOCK-DIVIDENDS>                        241
<EARNINGS-AVAILABLE-FOR-COMM>                    2,577
<COMMON-STOCK-DIVIDENDS>                             0
<TOTAL-INTEREST-ON-BONDS>                            0
<CASH-FLOW-OPERATIONS>                          12,595
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0