<ARTICLE> UT
<LEGEND>
This schedule contains summary financial information extracted from Entergy New
Orleans' financial statements for the quarter ended September 30, 1997 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000071508
<NAME> ENTERGY NEW ORLEANS
<SUBSIDIARY>
   <NUMBER> 017
   <NAME> ENTERGY NEW ORLEANS
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1997
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                      291,704
<OTHER-PROPERTY-AND-INVEST>                      3,259
<TOTAL-CURRENT-ASSETS>                         124,104
<TOTAL-DEFERRED-CHARGES>                        88,731
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                                 507,798
<COMMON>                                        33,744
<CAPITAL-SURPLUS-PAID-IN>                       36,294
<RETAINED-EARNINGS>                             60,795
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 130,833
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     19,780
<LONG-TERM-DEBT-NET>                           168,937
<SHORT-TERM-NOTES>                                   0
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0
<LONG-TERM-DEBT-CURRENT-PORT>                        0
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 188,248
<TOT-CAPITALIZATION-AND-LIAB>                  507,798
<GROSS-OPERATING-REVENUE>                      374,699
<INCOME-TAX-EXPENSE>                            10,699
<OTHER-OPERATING-EXPENSES>                     338,448
<TOTAL-OPERATING-EXPENSES>                     338,448
<OPERATING-INCOME-LOSS>                         36,251
<OTHER-INCOME-NET>                                 252
<INCOME-BEFORE-INTEREST-EXPEN>                  36,503
<TOTAL-INTEREST-EXPENSE>                        11,358
<NET-INCOME>                                    14,446
<PREFERRED-STOCK-DIVIDENDS>                        724
<EARNINGS-AVAILABLE-FOR-COMM>                   13,722
<COMMON-STOCK-DIVIDENDS>                             0
<TOTAL-INTEREST-ON-BONDS>                            0
<CASH-FLOW-OPERATIONS>                          36,791
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0