<ARTICLE> UT
<LEGEND>
This schedule contains summary financial information extracted from Entergy
Corporation and Subsidiaries financial statements for the quarter ended
September 30, 1999 and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
<CIK> 0000065984
<NAME> ENTERGY CORPORATION AND SUBSIDIARIES
<SUBSIDIARY>
   <NUMBER> 023
   <NAME> ENTERGY CORPORATION AND SUBSIDIARIES
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               SEP-30-1999
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                   15,279,368
<OTHER-PROPERTY-AND-INVEST>                  1,745,087
<TOTAL-CURRENT-ASSETS>                       3,952,809
<TOTAL-DEFERRED-CHARGES>                     2,420,562
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                              23,397,826
<COMMON>                                         2,470
<CAPITAL-SURPLUS-PAID-IN>                    4,634,412
<RETAINED-EARNINGS>                          2,852,718
<TOTAL-COMMON-STOCKHOLDERS-EQ>               7,312,420
<PREFERRED-MANDATORY>                          304,650
<PREFERRED>                                    488,454
<LONG-TERM-DEBT-NET>                         6,504,287
<SHORT-TERM-NOTES>                                 665
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                       0
<LONG-TERM-DEBT-CURRENT-PORT>                  316,735
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                    232,944
<LEASES-CURRENT>                               175,964
<OTHER-ITEMS-CAPITAL-AND-LIAB>               8,061,707
<TOT-CAPITALIZATION-AND-LIAB>               23,397,826
<GROSS-OPERATING-REVENUE>                    7,020,861
<INCOME-TAX-EXPENSE>                           342,403
<OTHER-OPERATING-EXPENSES>                   5,841,762
<TOTAL-OPERATING-EXPENSES>                   5,841,762
<OPERATING-INCOME-LOSS>                      1,179,099
<OTHER-INCOME-NET>                             157,499
<INCOME-BEFORE-INTEREST-EXPEN>               1,336,598
<TOTAL-INTEREST-EXPENSE>                       415,373
<NET-INCOME>                                   578,822
<PREFERRED-STOCK-DIVIDENDS>                     30,645
<EARNINGS-AVAILABLE-FOR-COMM>                  548,177
<COMMON-STOCK-DIVIDENDS>                       218,042
<TOTAL-INTEREST-ON-BONDS>                      447,054
<CASH-FLOW-OPERATIONS>                         962,885
<EPS-BASIC>                                     2.22
<EPS-DILUTED>                                     2.22