FORM 10-Q

		     SECURITIES AND EXCHANGE COMMISSION

			  Washington, D.C. 20549


	(Mark One)
	[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
			EXCHANGE ACT OF 1934
	For the quarterly period ended June  30, 1994     

				     OR

	[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
			  EXCHANGE ACT OF 1934
	For the transition period from_______________to_______________________________
	Commission file number     1-6026        
				The Midland Company                                          
	      (Exact name of registrant as specified in its charter)

	      Incorporated in Ohio                        31-0742526 
(State or other jurisdiction of incorporation  (I.R.S. Employer Identification
		   or organization)                 No.)

		537 E. Pete Rose Way, Cincinnati, Ohio  45202
		   (Address of principal executive offices)
				 (Zip Code)

			       (513) 721-3777  
	     (Registrant's telephone number, including area code)

				      N/A
	     (Former name, former address and former fiscal year, 
			if changed since last report)


	The financial information furnished herein reflects all adjustments 
which are of a normal and recurring nature and, in the opinion of management, 
necessary to a fair statement of the results for the periods covered.  Letters 
from Deloitte & Touche, the Company's independent accountants, dated 
July 21, 1994, are attached hereto as Exhibits I and II.

	Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 
1934 during the preceding 12 months, and (2) has been subject to such filing 
requirements for the past 90 days. Yes__X__.  No_____.

	The number of common shares outstanding as of June 30, 1994 
was 2,997,681.

			PART I. FINANCIAL INFORMATION
			     THE MIDLAND COMPANY
			       AND SUBSIDIARIES
			 CONSOLIDATED BALANCE SHEETS
		     JUNE 30, 1994 AND DECEMBER 31, 1993

						(Unaudited)    
						  June 30,       Dec. 31
	    ASSETS                                  1994           1993
					       ------------   ------------

CASH                                           $  3,071,000   $  3,935,000
					       ------------   ------------

MARKETABLE SECURITIES                           205,457,000    224,614,000
					       ------------   ------------
RECEIVABLES:
  Accounts receivable                            82,586,000     62,907,000
  Finance receivables (including amounts 
	maturing after one year)                  5,312,000      5,512,000
					       ------------   ------------
    Sub-Total                                    87,898,000     68,419,000
  Less allowance for losses                       1,251,000      1,117,000
					       ------------   ------------
    Total                                        86,647,000     67,302,000
					       ------------   ------------

INVENTORY - SPORTSWEAR DIVISION                  16,330,000     15,968,000
					       ------------   ------------

PROPERTY, PLANT AND EQUIPMENT - AT COST         186,957,000    185,164,000
  Less accumulated depreciation                  77,820,000     77,272,000
					       ------------   ------------
    Net                                         109,137,000    107,892,000
					       ------------   ------------

DEFERRED INSURANCE POLICY ACQUISITION COSTS      32,714,000     28,825,000
					       ------------   ------------

OTHER ASSETS                                      1,499,000      1,686,000
					       ------------   ------------

  TOTAL                                        $454,855,000   $450,222,000
					       ============   ============

Note:  The December 31, 1993 balance sheet amounts are derived from the audited 
financial statements but do not include all disclosures required by generally 
accepted accounting principles.
		  
			     THE MIDLAND COMPANY
			       AND SUBSIDIARIES
			 CONSOLIDATED BALANCE SHEETS
		     JUNE 30, 1994 AND DECEMBER 31, 1993

						(Unaudited)    
						  June 30,       Dec. 31
LIABILITIES & SHAREHOLDERS' EQUITY                  1994           1993
					       ------------   ------------

NOTES PAYABLE WITHIN ONE YEAR:
  Banks                                        $ 16,000,000   $ 22,000,000
  Commercial paper                                6,363,000     14,302,000
					       ------------   ------------
    Total                                        22,363,000     36,302,000
					       ------------   ------------

ACCOUNTS PAYABLE - TRADE                          5,102,000      5,142,000
					       ------------   ------------

OTHER PAYABLES AND ACCRUALS                      36,432,000     37,513,000
					       ------------   ------------

CURRENT PORTION OF LONG-TERM DEBT                 8,882,000      9,412,000
					       ------------   ------------

UNEARNED INSURANCE PREMIUMS                     139,439,000    118,802,000
					       ------------   ------------

INSURANCE LOSS RESERVES                          54,739,000     42,607,000
					       ------------   ------------

DEFERRED FEDERAL INCOME TAX                      17,164,000     20,224,000
					       ------------   ------------

LONG-TERM DEBT                                   44,124,000     47,110,000
					       ------------   ------------

SHAREHOLDERS' EQUITY
  Common stock (issued and outstanding: 
   2,998,000 shares at June 30, 1994 and 
   2,999,000 shares at December 31, 1993
   after deducting treasury stock of 
   645,000 shares and 644,000 shares, 
   respectively)                                    911,000        911,000
  Additional paid-in capital                     14,607,000     14,620,000
  Retained earnings                             123,387,000    123,995,000
  Net unrealized gain on marketable securities    5,340,000     11,308,000
  Treasury stock - at cost                      (16,630,000)   (16,564,000)
  Unvested restricted stock awards               (1,005,000)    (1,160,000)
					       ------------   ------------

    Total                                       126,610,000    133,110,000
					       ------------   ------------

    TOTAL                                      $454,855,000   $450,222,000
					       ============   ============

Note:  The December 31, 1993 balance sheet amounts are derived from the audited 
financial statementsbut do not include all disclosures required by generally 
accepted accounting principles.
		
		
			     THE MIDLAND COMPANY
			       AND SUBSIDIARIES
		STATEMENTS OF CONSOLIDATED INCOME (Unaudited)
	  FOR THE SIX AND THREE-MONTHS ENDED JUNE 30, 1994 AND 1993


			     Six-Mos. Ended June 30,   Three-Mos. Ended June 30,
				1994         1993          1994         1993
			    ------------ ------------   ------------ -----------
REVENUES:
  Insurance                 $103,578,000 $ 82,448,000   $52,143,000  $42,944,000
  River transportation        25,340,000   26,357,000    13,624,000   13,381,000
  Sportswear                  14,873,000   11,772,000     8,808,000    6,194,000
  Finance and other              534,000      526,000       308,000      287,000
			    ------------ ------------   ------------ -----------
    Total                    144,325,000  121,103,000    74,883,000   62,806,000
			    ------------ ------------   ------------ -----------
COSTS AND EXPENSES:
  Insurance claims and 
   policy acquisition costs   88,180,000   62,015,000    45,997,000   30,516,000
  Insurance operating and 
   administrative expenses    12,349,000   10,452,000     6,566,000    5,534,000
  River transportation 
   operating expenses         23,388,000   24,193,000    11,975,000   12,230,000
  Sportswear operating 
   expenses                   16,467,000   13,365,000     9,443,000    7,012,000
  Interest expense             2,411,000    1,865,000     1,240,000      949,000
  Other operating and 
   administrative expenses     2,232,000    2,236,000     1,078,000    1,055,000
			    ------------ ------------   ------------ -----------
    Total                    145,027,000  114,126,000    76,299,000   57,296,000
			    ------------ ------------   ------------ -----------
INCOME (LOSS) BEFORE FEDERAL 
 INCOME TAX AND CUMULATIVE 
  EFFECT OF ACCOUNTING 
  CHANGE                        (702,000)   6,977,000    (1,416,000)   5,510,000

PROVISION (CREDIT) FOR 
 FEDERAL INCOME TAX             (963,000)   1,664,000      (867,000)   1,505,000
			    ------------ ------------   ------------ -----------
INCOME (LOSS) BEFORE 
 CUMULATIVE EFFECT OF
  ACCOUNTING CHANGE              261,000    5,313,000      (549,000)   4,005,000

CUMULATIVE EFFECT OF 
 ACCOUNTING CHANGE (A)              -       4,867,000         -            -
			    ------------ ------------   ------------ ----------- 
NET INCOME (LOSS)           $    261,000 $ 10,180,000   $  (549,000) $ 4,005,000
			    ============ ============   ============ ===========
EARNINGS PER COMMON SHARE (B):
  Income before cumulative 
   effect of accounting 
   change                   $       0.09 $       1.73   $     (0.17) $      1.31
  Cumulative effect of 
   accounting change                -            1.58          -            -
			    ------------ ------------   ------------ -----------
    Net Income              $       0.09 $       3.31   $     (0.17) $      1.31
			    ============ ============   ============ ===========

DIVIDENDS PER SHARE         $       0.29 $       0.27   $      0.145 $     0.135
			    ============ ============   ============ ===========

(A) Cumulative Effect of Accounting Change represents the adoption of Statement 
of Financial Accounting Standards No. 109, Accounting for Income Taxes, 
effective January 1, 1993.

(B) Earnings per common share has been computed by dividing net income by 
3,051,000 shares in 1994 and 3,079,000 shares in 1993.  The calculations assume 
the exercise of outstanding stock options and include the amortized portion of 
restricted stock awards.
		    
		    
			     THE MIDLAND COMPANY
			       AND SUBSIDIARIES
		CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
		 FOR THE SIX-MONTHS ENDED JUNE 30, 1994 AND 1993

						    1994           1993
					       ------------   ------------
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                   $    261,000   $ 10,180,000
  Adjustments to reconcile net income to 
   net cash provided by operating activities:
    Depreciation and amortization                 5,325,000      4,710,000
    Increase in unearned insurance premiums      20,637,000      8,123,000
    Increase in net accounts receivable         (19,545,000)    (6,513,000)
    Increase in insurance loss reserves          12,132,000      4,049,000
    Increase in deferred insurance policy 
     acquisition costs                           (3,889,000)    (3,090,000)
    Increase (decrease) in other accounts 
     payable and accruals                        (1,111,000)     3,571,000
    Increase in inventory-sportswear div           (362,000)    (4,871,000)
    Decrease (increase) in other assets             187,000       (108,000)
    Increase (decrease) in accounts 
     payable - trade                                (40,000)     1,198,000
    Decrease in deferred federal income tax             -       (4,866,000)
    Other-net                                      (317,000)        92,000
					       ------------   ------------
      Net cash provided by operating activities  13,278,000     12,475,000
					       ------------   ------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of marketable securities             (55,069,000)   (26,846,000)
  Sale of marketable securities                  31,046,000     18,680,000
  Decrease in cash equivalent marketable 
   securities                                    29,787,000     18,585,000
  Acquisition of property, plant and equipment   (7,663,000)   (14,917,000)
  Maturity of marketable securities               4,071,000      1,010,000
  Sale of property, plant and equipment           1,860,000        427,000
  Net change in finance receivables                 200,000     (5,805,000)
					       ------------   ------------
      Net cash provided by (used in) 
       investing activities                       4,232,000     (8,866,000)
					       ------------   ------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Decrease in net short-term borrowings         (13,939,000)    (5,884,000)
  Repayment of long-term debt                    (3,078,000)    (4,100,000)
  Dividends paid                                   (840,000)      (730,000)
  Payment of capitalized lease obligations         (438,000)      (400,000)
  Purchase of treasury stock                       (107,000)      (250,000)
  Issuance of treasury stock                         28,000        111,000
  Issuance of long-term debt                         -           7,600,000
					       ------------   ------------
      Net cash used in financing activities     (18,374,000)    (3,653,000)
					       ------------   ------------
NET DECREASE IN CASH                               (864,000)       (44,000)

CASH AT BEGINNING OF PERIOD                       3,935,000      2,238,000
					       ------------   ------------
CASH AT END OF PERIOD                          $  3,071,000  $   2,194,000
					       ============  =============

Supplemental Disclosures:
The Company paid interest of $2,371,000 and $1,850,000 and income taxes of 
$25,000 and $25,000 in the first six months of 1994 and 1993,respectively.  The 
Company issued 31,800 shares of Treasury Stock under a Restricted Stock Award 
program that relieved Treasury Stock by approximately $799,000 and also 
increased additional paid-in capital by $660,000 in 1993.  There are 31,300 
shares of Treasury Stock outstanding under this program at June 30, 1994.


		     THE MIDLAND COMPANY AND SUBSIDIARIES
		    MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
		 FINANCIAL CONDITION AND RESULTS OF OPERATIONS



	A detailed discussion of the Company's liquidity and capital resources 
is included in the 1993 Annual Report on Form 10-K.  Except as discussed below, 
no significant changes have taken place since that date and, accordingly, the 
discussion is not repeated here.

	The Company's property and casualty insurance division continues to grow 
due primarily to increased penetration in each of its marketing channels.  
Both written premiums and earned premiums have increased during the first
half and second quarter of 1994 as compared to the same periods in 1993.
The increases in accounts receivable, unearned insurance premiums, insurance
revenues, claims, and policy acquisition costs are the result of this growth.  
The performance of this division during the first six months of 1994 as well 
as the second quarter of 1994 has been adversely affected by severe and 
unusual catastrophes which have struck throughout the United States in 1994.  
Primarily as a result of these catastrophes, this division's loss ratio 
through the first six months of 1994 is a full 10 percentage points greater 
than the same period in 1993 which represents $6,200,000 in net losses, $2.07 
per common share, on an after-tax basis.

	The revenues and expenses of the Company's river transportation division 
during the first six months and second quarter of 1994 were comparable to the 
same periods in 1993.  The earnings from this division for the first half of 
1994 were hindered by flooding conditions on the inland waterway system during 
the first quarter of 1994, however, earnings in the second quarter of 1994 
have increased slightly over the comparable period in 1993.  Additionally, 
this division's operating performance continues to be negatively impacted by 
the depressed affreightment rates and excess capacity that exists in the 
market place.  As previously reported in 1993, M/G Transport Services, Inc. 
became aware of an investigation by federal authorities.  The Company believes 
that this investigation concerns the possible disposal of bilge water and 
other refuse from various vessels on the Ohio River.  M/G Transport is 
cooperating fully with the investigation, the outcome of which cannot 
presently be determined.

	Revenues and expenses of CS Crable Sportswear, Inc., the Company's 
sportswear division, during the first half and second quarter of 1994 have 
increased relative to the comparable periods in 1993.  The operating 
performance of this division during the six and three month periods of 1994 
are comparable to the 1993 periods.

	It is the Company's investment policy to invest in high quality 
marketable securities.  The Company does not own any below investment grade 
bonds.  The decrease in marketable securities and short-term borrowings was 
partially the result of reducing the Company's short-term borrowings with the 
proceeds from the sale of marketable securities.  In connection with sales of 
marketable securities, the Company realized $2,077,000 (pre-tax) of net 
capital gains in the first half of 1994 and $1,612,000 (pre-tax) of net 
capital gains in the first half of 1993.


	The federal income tax provision for the three and six-month periods 
ended June 30, 1994 and 1993 is different from amounts derived by applying the 
statutory tax rates to income before federal income tax as follows:
			     
			     Six-Mos. Ended June 30,   Three-Mos. Ended June 30,
				1994         1993          1994         1993
			   ------------ ------------   ------------ ----------- 
Federal income tax at 
 statutory rates            $ (246,000)  $2,372,000     $(496,000)   $1,873,000
Add (deduct) the tax
 effect of:
  Tax exempt interest and        
   excludable dividend
   income                     (744,000)    (628,000)     (378,000)     (325,000)
  Investment tax credits      (144,000)    (144,000)      (72,000)      (72,000)
  Net life insurance tax
   deductions                  (35,000)     (47,000)      (25,000)      (23,000)
  Other items-net              206,000      111,000       104,000        52,000
			    -----------  -----------    ----------   -----------
   Provision (credit) for
    federa income tax       $ (963,000)  $1,664,000     $(867,000)   $1,505,000
			    ===========  ===========    ==========   ===========

    During the third quarter of 1994, the Company will begin construction of 
its new corporate headquarters building.  It is currently estimated that this 
facility will cost approximately $20 million dollars and is scheduled for 
completion in the fourth quarter of 1995.  Upon completion, this facility will 
be financed through conventional long-term debt financing.

	The Company adopted Statement of Financial Accounting Standards No. 109, 
Accounting for Income Taxes (SFAS No. 109), effective January 1, 1993.  The 
cumulative effect of adopting SFAS No. 109 on the Company's financial 
statements was to increase income by $4,867,000 ($1.58 per common share), 
which was recorded in income for the six months ended June 30, 1993 and to 
decrease the deferred federal income tax liability.

	In connection with accounting for reinsurance contracts, 
reclassifications have been made in the accompanying December 31, 1993 Balance 
Sheet (total assets and total liabilities have each been increased  by 
$14,624,000) to conform with June 30, 1994 classifications.





										      
EXHIBIT I
Deloitte & Touche
250 East Fifth Street
PO Box 5340
Cincinnati, Ohio 45201-5340
Telephone: (513) 784-7100



INDEPENDENT ACCOUNTANTS' REPORT

The Midland Company:

We have reviewed the accompanying consolidated balance sheet of The 
Midland Company and subsidiaries as of June 30, 1994, and the related 
consolidated statements of income for the three month and six month 
periods ended June 30, 1994 and 1993 and of cash flows for the six month 
periods ended June 30, 1994 and 1993.  These financial statements are 
the responsibility of the Company's management.

We conducted our review in accordance with standards established by the 
American Institute of Certified Public Accountants.  A review of interim 
financial information consists principally of applying analytical 
procedures to financial data and of making inquiries of persons 
responsible for financial and accounting matters.  It is substantially 
less in scope than an audit conducted in accordance with generally 
accepted auditing standards, the objective of which is the expression of 
an opinion regarding the financial statements taken as a whole.  
Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that 
should be made to such consolidated financial statements for them to be 
in conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted 
auditing standards, the consolidated balance sheet of The Midland 
Company and subsidiaries as of December 31, 1993, and the related 
consolidated statements of income and retained earnings and of cash 
flows for the year then ended (not presented herein); and in our report 
dated February 10, 1994, we expressed an unqualified opinion on those 
consolidated financial statements.  In our opinion, the information set 
forth in the accompanying consolidated balance sheet as of December 31, 
1993 is fairly stated, in all material respects, in relation to the 
consolidated financial statements from which it has been derived.



Signed by Deloitte & Touche
July 21, 1994




EXHIBIT II
Deloitte & Touche
250 East Fifth Street
PO Box 5340
Cincinnati, Ohio 45201-5340
Telephone: (513) 784-7100



LETTER RE:  UNAUDITED INTERIM FINANCIAL INFORMATION


The Midland Company:

We have made a review, in accordance with standards established by the 
American Institute of Certified Public Accountants, of the unaudited 
interim financial information of The Midland Company and subsidiaries 
for the periods ended June 30, 1994 and 1993, as indicated in our report 
dated July 21, 1994; because we did not perform an audit, we expressed 
no opinion on that information.

We are aware that our report referred to above, which is included in 
your Quarterly Report on Form 10-Q for the quarter ended June 30, 1994, 
is incorporated by reference in Registration Statement No. 33-48511 on 
Form S-8.

We are also aware that the aforementioned report, pursuant to Rule 
436(c) under the Securities Act of 1933, is not considered a part of the 
Registration Statement prepared or certified by an accountant or a 
report prepared or certified by an accountant within the meaning of 
Sections 7 and 11 of that Act.



Signed by Deloitte & Touche
July 21, 1994




			PART II.  OTHER INFORMATION
			    THE MIDLAND COMPANY
			     AND SUBSIDIARIES
			       JUNE 30, 1994


Item 1.    Legal Proceedings
		  None other than ordinary routine litigation incidental 
		  to the business of the Company and its subsidiaries.

Item 2.    Change in Securities
		  None

Item 3.    Defaults Upon Senior Securities
		  None

Item 4.    Submission of Matters to a Vote of Security Holders
		  None

Item 5.    Other Information
		  None

Item 6.    Exhibits and Reports on Form 8-K
		  a.)     None

		  b.)     None


				SIGNATURES

	Pursuant to the requirements of the Securities Exchange Act of 
1934, the registrant has duly caused this report to be signed on its 
behalf by the undersigned thereunto dully authorized.

						THE MIDLAND COMPANY



Date ___July 21, 1994_____________      s/Michael J. Conaton_________________
					Michael J. Conaton, President
					and Chief Operating Officer



Date ___July 21, 1994_____________      s/John I. Von Lehman_________________
					John I. Von Lehman, Vice President 
					and Treasurer and Chief Financial 
					Officer