FORM 10-Q

		      SECURITIES AND EXCHANGE COMMISSION

			    Washington, D.C. 20549


(Mark One)
[X]             QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
			SECURITIES EXCHANGE ACT OF 1934
	
For the quarterly period ended_______________June 30, 1996______________________

				      OR

[  ]            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
			SECURITIES EXCHANGE ACT OF 1934

For the transition period from_______________to_________________________________
Commission file number______________ 1-6026_____________________________________
___________________________The Midland Company__________________________________
	    (Exact name of registrant as specified in its charter)

______Incorporated in Ohio__________       ______________31-0742526_____________
  (State or other jurisdiction of           (I.R.S. Employer Identification No.)
   incorporation or organization)

	  ______7000 Midland Boulevard, Amelia, Ohio 45102-2607_____
		   (Address of principal executive offices)
				  (Zip Code)

	     ___________________(513) 943-7100___________________  
	     (Registrant's telephone number, including area code)

  ____________________________________N/A____________________________________ 
   (Former name, former address and former fiscal year, if changed since last 
				    report)


	Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 
1934 during the preceding 12 months, and (2) has been subject to such filing 
requirements for the past 90 days. Yes_____X_____.  No________.


   The number of common shares outstanding as of June 30, 1996 was 3,017,804.



			 PART I. FINANCIAL INFORMATION
			      THE MIDLAND COMPANY
				AND SUBSIDIARIES
			  CONSOLIDATED BALANCE SHEETS
		      JUNE 30, 1996 AND DECEMBER 31, 1995

						(Unaudited)
						  June 30,          Dec. 31
		  ASSETS                            1996              1995
					       ---------------   ---------------
CASH                                            $   6,041,000     $   6,385,000
					       ---------------   ---------------
MARKETABLE SECURITIES                             354,944,000       367,054,000
					       ---------------   ---------------
RECEIVABLES:
  Accounts receivable                             108,873,000        94,677,000
  Less allowance for losses                         1,345,000         1,362,000
					       ---------------   ---------------
    Net                                           107,528,000        93,315,000
					       ---------------   ---------------
INVENTORY - SPORTSWEAR DIVISION                    15,176,000         6,954,000
					       ---------------   ---------------
PROPERTY, PLANT AND EQUIPMENT - AT COST           128,549,000       131,616,000
 Less accumulated depreciation and amortization    43,806,000        45,767,000
					       ---------------   ---------------
   Property, Plant and Equipment - Net             84,743,000        85,849,000
					       ---------------   ---------------
DEFERRED INSURANCE POLICY ACQUISITION COSTS        43,188,000        43,146,000
					       ---------------   ---------------
OTHER ASSETS                                        2,398,000         2,000,000
					       ---------------   ---------------
  TOTAL                                         $ 614,018,000     $ 604,703,000
					       ===============   ===============


See notes to the consolidated financial statements.
		  


			      THE MIDLAND COMPANY
				AND SUBSIDIARIES
			  CONSOLIDATED BALANCE SHEETS
		      JUNE 30, 1996 AND DECEMBER 31, 1995

						 (Unaudited)
						   June 30,          Dec. 31
       LIABILITIES & SHAREHOLDERS' EQUITY           1996              1995
					       ---------------   ---------------
NOTES PAYABLE WITHIN ONE YEAR:
  Banks                                         $  30,000,000     $  31,000,000
  Commercial paper                                  6,594,000         4,620,000
					       ---------------   ---------------
    Total                                          36,594,000        35,620,000
					       ---------------   ---------------
ACCOUNTS PAYABLE - TRADE                            5,156,000         5,449,000
					       ---------------   ---------------      
OTHER PAYABLES AND ACCRUALS                        66,573,000        68,045,000
					       ---------------   ---------------
CURRENT PORTION OF LONG-TERM DEBT                   3,034,000         2,986,000
					       ---------------   ---------------
UNEARNED INSURANCE PREMIUMS                       199,322,000       190,948,000
					       ---------------   ---------------
INSURANCE LOSS RESERVES                            85,028,000        68,347,000
					       ---------------   ---------------
DEFERRED FEDERAL INCOME TAX                        11,357,000        14,243,000
					       ---------------   ---------------
LONG-TERM DEBT                                     60,938,000        62,470,000
					       ---------------   ---------------   
SHAREHOLDERS' EQUITY
  Common stock (issued and outstanding: 
    3,018,000 shares at June 30, 1996 and 
    3,020,000 shares at December 31, 1995 
    after deducting treasury stock of 625,000 
    shares and 623,000 shares, respectively)          911,000           911,000
  Additional paid-in capital                       15,393,000        15,362,000
  Retained earnings                               133,764,000       139,350,000
  Net unrealized gain on marketable securities     14,496,000        19,716,000
  Treasury stock - at cost                        (16,713,000)      (16,575,000)
  Unvested restricted stock awards                 (1,835,000)       (2,169,000)
					       ---------------   ---------------
    Total                                         146,016,000       156,595,000
					       ---------------   ---------------
    TOTAL                                       $ 614,018,000     $ 604,703,000
					       ===============   ===============

See notes to the consolidated financial statements.
		


			      THE MIDLAND COMPANY
				AND SUBSIDIARIES
		 CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
	   FOR THE SIX AND THREE-MONTHS ENDED JUNE 30, 1996 AND 1995


			Six-Mos. Ended June 30,       Three-Mos. Ended June 30,
		     ----------------------------   ----------------------------
			 1996           1995            1996           1995
REVENUES:            -------------  -------------   -------------  -------------
  Insurance          $148,812,000   $137,836,000    $ 75,968,000   $ 74,375,000
  Transportation       16,221,000     14,049,000       8,891,000      7,178,000
  Sportswear            7,595,000     11,590,000       1,851,000      6,137,000
  Other                   304,000        311,000         160,000        157,000
		     -------------  -------------   -------------  -------------
    Total             172,932,000    163,786,000      86,870,000     87,847,000
		     -------------  -------------   -------------  -------------

COSTS AND EXPENSES:
Insurance:
 Losses and loss 
  adjustment expenses  87,751,000     68,022,000      41,600,000     39,572,000
 Commissions and 
  other policy 
  acquisition costs    40,873,000     41,059,000      19,414,000     22,057,000
 Operating and 
  administrative 
  expenses             19,339,000     16,606,000      10,989,000      8,626,000
Transportation 
 operating expenses    17,430,000     12,235,000       8,619,000      6,424,000
Sportswear operating  
 expenses              10,911,000     15,185,000       3,565,000      7,952,000
Interest expense        2,918,000      2,225,000       1,492,000      1,249,000
Other operating 
 and administrative 
 expenses               1,979,000      2,095,000         792,000        897,000
		     -------------  -------------   -------------  -------------
   Total              181,201,000    157,427,000      86,471,000     86,777,000
		     -------------  -------------   -------------  -------------
INCOME (LOSS) BEFORE 
 FEDERAL INCOME TAX    (8,269,000)     6,359,000         399,000      1,070,000

PROVISION(CREDIT) FOR 
 FEDERAL INCOME TAX    (3,679,000)     1,581,000        (255,000)       103,000
		     -------------  -------------   -------------  -------------
NET INCOME (LOSS)    $ (4,590,000)  $  4,778,000    $    654,000   $    967,000
		     =============  =============   =============  =============
EARNINGS (LOSS) 
 PER SHARE OF 
 COMMON STOCK        $      (1.49)  $       1.55    $       0.21   $       0.31
		     =============  =============   =============  =============
CASH DIVIDENDS 
 PER SHARE OF 
 COMMON STOCK        $       0.33   $       0.31    $      0.165   $      0.155
		     =============  =============   =============  =============



See notes to the consolidated financial statements.
		    


			      THE MIDLAND COMPANY
				AND SUBSIDIARIES
	       CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
		FOR THE SIX-MONTHS ENDED JUNE 30, 1996 AND 1995

						    1996              1995
					       ---------------   ---------------
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (Loss)                               $  (4,590,000)    $   4,778,000
  Adjustments to reconcile net income to 
  net cash provided by operating activities:
    Depreciation and amortization                   4,383,000         4,325,000
    Increase in insurance loss reserves            16,681,000         6,864,000
    Increase in net accounts receivable           (14,213,000)      (12,464,000)
    Increase in unearned insurance premiums         8,374,000        10,113,000
    Increase in inventory-sportswear division      (8,222,000)      (10,441,000)
    Increase (decrease) in other accounts 
      payable and accruals                         (1,795,000)       10,534,000
    Increase in other assets                         (398,000)         (110,000)
    Decrease in deferred federal income tax           (76,000)          (79,000)
    Increase in deferred insurance policy 
      acquisition costs                               (42,000)       (1,924,000)
    Other-net                                         636,000           (98,000)
					       ---------------   ---------------
     Net cash provided by operating activities        738,000        11,498,000
					       ---------------   ---------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of marketable securities               (65,038,000)      (68,831,000)
  Sale of marketable securities                    37,453,000        27,926,000
  Maturity of marketable securities                21,743,000         6,377,000
  Decrease in cash equivalent marketable 
    securities                                      9,115,000        34,383,000
  Acquisition of property, plant and equipment     (3,209,000)      (15,587,000)
  Sale of property, plant and equipment               437,000           653,000
					       ---------------   ---------------
    Net cash provided by (used in) investing 
      activities                                      501,000       (15,079,000)
					       ---------------   ---------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Repayment of long-term debt                      (1,319,000)       (1,060,000)
  Increase in net short-term borrowings               974,000         7,975,000
  Dividends paid                                     (966,000)         (907,000)
  Purchase of treasury stock                         (188,000)       (1,143,000)
  Payment of capitalized lease obligations           (165,000)         (149,000)
  Issuance of treasury stock                           81,000            52,000
					       ---------------   ---------------
      Net cash provided by (used in) 
	financing activities                       (1,583,000)        4,768,000
					       ---------------   ---------------
NET INCREASE (DECREASE) IN CASH                      (344,000)        1,187,000

CASH AT BEGINNING OF PERIOD                         6,385,000         4,036,000
					       ---------------   ---------------
CASH AT END OF PERIOD                           $   6,041,000      $  5,223,000
					       ===============   ===============

See Notes to the Consolidated Financial Statements.



		     THE MIDLAND COMPANY AND SUBSIDIARIES
		  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
				 JUNE 30, 1996

1.      BASIS OF PRESENTATION
The accompanying unaudited consolidated financial statements of The Midland 
Company and subsidiaries (the "Company") have been prepared in accordance with 
generally accepted accounting principles for interim financial information and 
with the instructions to Form 10-Q and Article 10 of Regulation S-X.  
Accordingly, the financial statements do not include all of the information and 
footnotes required by generally accepted accounting principles for complete 
annual financial statements.  In the opinion of management, all adjustments 
(consisting of normal recurring accruals) considered necessary for a fair 
presentation have been included.  Financial information as of December 31, 1995 
has been derived from the audited consolidated financial statements of the 
Company.  Revenue and operating results for the three and six-month periods 
ended June 30, 1996 are not necessarily indicative of the results that may be 
expected for the year ending December 31, 1996.  For further information, refer 
to the audited consolidated financial statements and footnotes thereto for the 
year ended December 31, 1995 included in the Company's Annual Report on Form 
10-K.

Certain reclassifications (minor in nature) have been made to the 1995 amounts 
to conform to 1996 classifications.

2.      EARNINGS PER SHARE
Earnings per share (EPS) of common stock are computed by dividing net income by 
the weighted average number of shares and share equivalents (which considers 
stock options and restricted stock awards) outstanding during the period.  Such 
weighted average numbers outstanding used for EPS calculations were as follows:

				   For Primary EPS       For Fully Diluted EPS
				  -----------------     -----------------------
   Six months ended June 30:
	    1996                      3,079,000                3,080,000
				     ===========              ===========
	    1995                      3,075,000                3,078,000
				     ===========              ===========

3.      INCOME TAXES
The federal income tax provisions (credits) for the three and six-month periods 
ended June 30, 1996 and 1995 are different from amounts derived by applying the 
statutory tax rates to income before federal income tax as follows:

			Six-Mos. Ended June 30,       Three-Mos. Ended June 30,
			 1996           1995            1996           1995
Federal income tax   -------------  -------------   -------------  -------------
 (credit) at 
 statutory rate      $ (2,894,000)  $  2,226,000    $    140,000   $    375,000
Add (deduct) the tax 
 effect of:
  Tax exempt interest 
   and excludable 
   dividend income       (885,000)      (756,000)       (443,000)      (385,000)
  Investment tax 
   credits                (85,000)       (88,000)        (42,000)       (44,000)
  Other - net             185,000        199,000          90,000        157,000
		     -------------  -------------   -------------  -------------
  Provision (credit) 
   for federal 
   income tax        $ (3,679,000)  $  1,581,000    $   (255,000)  $    103,000
		     =============  =============   =============  =============

4.      CONTINGENCIES
As discussed in Note 11 of the Company's financial statements for the year ended
December 31, 1995, there are certain potential or actual legal claims pending 
against the Company; the most recent related significant activities are 
described in Part I Management's Discussion and Analysis and Part II, Item 1 of 
this Form 10-Q.

5.      ACCOUNTING FOR STOCK BASED COMPENSATION
The Company has not adopted Statement of Financial Accounting Standards No. 123,
"Accounting for Stock Based Compensation" and continues to account for stock 
based compensation under APB Opinion No. 25.

6.      SUPPLEMENTAL CASH FLOW DISCLOSURES
The Company paid interest of $2,874,000 and $1,483,000 in the first six months 
of 1996 and 1995, respectively.  No income taxes were paid in the first six 
months of 1996 and $5,000,000 in income taxes were paid during the first six 
months of 1995.  In January, 1995, the Company issued 48,950 shares of treasury 
stock under a restricted stock award program that relieved treasury stock by 
approximately $1,262,000 and also increased additional paid-in capital by 
approximately $855,000.

									   
                                                                
 
			INDEPENDENT ACCOUNTANTS' REPORT

The Midland Company:

We have reviewed the accompanying consolidated balance sheet of The Midland 
Company and subsidiaries as of June 30, 1996, and the related consolidated 
statements of income for the three-month and six-month periods ended June 30, 
1996 and 1995 and of cash flows for the six-month periods ended June 30, 1996 
and 1995. These financial statements are the responsibility of the Company's 
management. 

We conducted our review in accordance with standards established by the American
Institute of Certified Public Accountants.  A review of interim financial 
information consists principally of applying analytical procedures to financial 
data and of making inquiries of persons responsible for financial and accounting
matters.  It is substantially less in scope than an audit conducted in 
accordance with generally accepted auditing standards, the objective of which 
is the expression of an opinion regarding the financial statements taken as a 
whole.  Accordingly, we do not express such an opinion. 

Based on our review, we are not aware of any material modifications that should 
be made to such consolidated financial statements for them to be in conformity 
with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted auditing 
standards, the consolidated balance sheet of The Midland Company and 
subsidiaries as of December 31, 1995, and the related consolidated statements of
income and retained earnings and of cash flows for the year then ended (not 
presented herein); and in our report dated February 15, 1996, we expressed an 
unqualified opinion on those consolidated financial statements.  In our opinion,
the information set forth in the accompanying consolidated balance sheet as of 
December 31, 1995 is fairly stated, in all material respects, in relation to the
consolidated financial statements from which it has been derived.






July 18, 1996
Deloitte & Touche, LLP
Cincinnati, Ohio



		     THE MIDLAND COMPANY AND SUBSIDIARIES
		    MANAGEMENT'S DISCUSSION AND ANALYSIS OF 
		 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

	A detailed discussion of the Company's liquidity and capital resources 
is included in the 1995 Annual Report on Form 10-K.  Except as discussed below, 
no significant changes have taken place since that date and, accordingly, the 
discussion is not repeated here.

	Due primarily to heavier than normal weather related losses, American 
Modern Insurance Group, the Company's insurance subsidiary, reported a pre-tax 
underwriting loss of $9.9 million in the first half of 1996 as compared to a 
pre-tax underwriting profit of $2.4 million during the first six months of 1995.
Weather related losses were also higher than normal during the second quarter of
1996 and 1995 with comparable underwriting results being achieved during those 
respective quarters.  Both written premium and earned premium increased slightly
during the first six months and second quarter of 1996 as compared to the 
comparable periods in 1995. Insurance losses and loss adjustment expenses 
increased during the first six months of 1996 as compared to the prior 1995 six 
month period due primarily to the previously mentioned unusually heavy weather 
related losses incurred during 1996.  Insurance commissions and other policy 
acquisition costs decreased during the first half and second quarter of 1996 
due to a decrease in contingent commission expenses as a result of the 
underwriting losses sustained during the period.  Insurance operating and 
administrative expenses increased during the first half and second quarter of 
1996 as compared to the comparable 1995 periods due to the unusually high 
litigation costs which were incurred in 1996.

	Transportation revenues increased during the first six months and 
second quarter of 1996 as compared to the comparable periods in 1995 due to an 
increase in loadings as well as improved affreightment rates. Transportation 
expenses increased during the first six months and second quarter of 1996 as 
compared to the comparable 1995 periods due to the increase in revenues and 
unusually high litigation costs incurred during the first six months and second 
quarter of 1996 relative to the comparable periods in 1995.  Excluding 
litigation costs, the operating performance of this division during the first 
six months and second quarter of 1996 improved as compared to the performance 
achieved during the related 1995 periods.

	During the second quarter of 1996, AMIG reached a settlement agreement 
on a class-action lawsuit involving insurance written in Alabama and Mississippi
and M/G Transport settled a civil lawsuit that was related to alleged discharge 
of bilge water, ash and other refuse into the inland waterways.  M/G Transport 
is still awaiting sentencing in the related criminal case.  In the first six 
months of this year, M/G Transport expensed approximately $3,600,000 (pre-tax) 
and AMIG expensed approximately $2,400,000 (pre-tax) related to litigation.

	Sportswear revenues and related expenses decreased during the first six 
months and second quarter of 1996 as compared to the comparable periods in 1995 
due to a decrease in orders related to the spring and summer apparel line.  
However, the operating performance of this subsidiary improved during the first 
six months and second quarter of 1996 as compared to the prior 1995 periods due 
to a reduction in operating expenses.  The performance of this subsidiary in 
1996 is in line with Management's expectations and it is expected that this 
subsidiary will contribute positively to The Midland Company's overall 
profitability in the second half of 1996.

	Accounts receivable increased due to the growth of the Company's 
insurance subsidiaries.  The growth in net written premiums caused an increase 
in premium receivables and the Company's increased reinsurance activities caused
an increase in reinsurance receivables.

	Sportswear inventories increased primarily due to the need to build up 
inventory levels for the fall and winter production orders, however, net 
inventory levels at June 30, 1996 are approximately $6,000,000 lower than at 
June 30, 1995.

	Insurance loss reserves increased due primarily to the high losses 
sustained by the Company's property and casualty subsidiaries in 1996.

	M/G Transport Services, Inc. has committed to the acquisition of 16 
barges in 1996 for a total cost of $4.6 million.  These acquisitions will be 
financed by the disposal of two of M/G Transport's towboats valued at $5 
million.  M/G Transport has also committed to the purchase of 50 barges in 1997 
for a total cost of $14 million.  It is currently anticipated that these barges 
will be financed with conventional long-term debt.



			  PART II.  OTHER INFORMATION
			      THE MIDLAND COMPANY
			       AND SUBSIDIARIES
				 JUNE 30, 1996


Item 1.   Legal Proceedings
	  Reference is made to Item 1 of the March 31, 1996 Registrant's Form 
	  10-Q concerning criminal and related civil litigation against M/G 
	  Transport Services, Inc., a subsidiary of the Registrant.

	  Sentencing in the criminal litigation has not yet occurred.  The civil 
	  litigation was settled in an out of court agreement during the second 
	  quarter of 1996.


Item 2.   Change in Securities
		None


Item 3.   Defaults Upon Senior Securities
		None


Item 4.   Submission of Matters to a Vote of Security Holders
		None


Item 5.   Other Information
		None


Item 6.   Exhibits and Reports on Form 8-K
		a.) Exhibit 15 - Letter re: Unaudited Interim Financial 
		      Information
		b.) Exhibit 27 - Financial Data Schedule
		c.) Reports on Form 8-K - None.


				  SIGNATURES

	Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto dully authorized.

				    THE MIDLAND COMPANY


Date _______July 18, 1996_______    s/Michael J. Conaton________________________
				    Michael J. Conaton, President
				    and Chief Operating Officer


Date _______July 18, 1996_______    s/John I. Von Lehman________________________
				    John I. Von Lehman, Executive Vice President
				    and Treasurer and Chief Financial Officer