Page 1 of 12
Exhibit Index on Page 2

                                   FORM 11-K

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


Annual Report Pursuant to Section 15(d) of the Securities Exchange Act
of 1934




(Mark One)

  [X]   ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934 [FEE REQUIRED].
             For the fiscal year ended:  December 31, 1996

  OR

  [     ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
        ACT OF 1934 [NO FEE REQUIRED].
             For the transition period from       to



Commission file number     1- 3208

  A.    Full title of the plan and the address of the plan, if
        different from that of the issuer named below:

        National Linen Service Retirement and 401(k)
        Plan for Eligible Associates

  B.    Name of issuer of the securities held pursuant to the plan and
        the address of the principal executive office:

        National Service Industries, Inc.
        1420 Peachtree Street, NE
        Atlanta, Georgia 30309



Page 2

REQUIRED INFORMATION

The following documents are filed as a part of this report:

1.   Financial Statements


     Plan  financial  statements  prepared  in  accordance  with  the  financial
     reporting requirements of ERISA include the following:

     Report of Independent Public Accountants

     Statements of Net Assets Available for Benefits as of December
     31, 1996 and 1995

     Statement  of Changes  in Net  Assets  Available  for  Benefits,  with Fund
     Information, for the Year Ended December 31, 1996

     Notes to Financial Statements

2.   Exhibits
                                                             Sequentially
                                                               Numbered
     The following exhibit is filed with this report:            Page

     23     Consent of Arthur Andersen LLP                        12



SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
trustees (or other persons who administer  the employee  benefit plan) have duly
caused this annual report to be signed on its behalf by the undersigned hereunto
duly authorized.

                              National Linen Service Retirement and 401(k)
                              Plan for Eligible Associates

Date: June 18, 1997           By:   National Service Industries, Inc.
                                    Plan Administrator

                              By:    /s/ James S. Balloun
                              Name:  James S. Balloun
                              Title: Chairman and Chief Executive Officer

Page 3




                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS





To the Plan Administrator of
National Linen Service Retirement
and 401(k) Plan for Eligible Associates:


We have audited the accompanying statements of net assets available for benefits
of NATIONAL LINEN SERVICE RETIREMENT AND 401(k) PLAN FOR ELIGIBLE  ASSOCIATES as
of December 31, 1996 and 1995 and the related statement of changes in net assets
available for benefits,  with fund information,  for the year ended December 31,
1996.  These  financial   statements  are  the   responsibility  of  the  Plan's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the net assets available for benefits of the Plan as of
December 31, 1996 and 1995 and the changes in net assets  available for benefits
for the year ended  December  31, 1996 in  conformity  with  generally  accepted
accounting principles.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial  statements taken as a whole. The fund information in the statement of
changes in net assets  available  for benefits is  presented  for the purpose of
additional  analysis rather than to present the changes in net assets  available
for  benefits  of each fund.  The fund  information  has been  subjected  to the
auditing procedures applied in the audits of the basic financial statements and,
in our opinion,  is fairly  stated in all  material  respects in relation to the
basic financial statements taken as a whole.




Atlanta, Georgia
June 12, 1997



Page 4


                        NATIONAL LINEN SERVICE RETIREMENT

                     AND 401(k) PLAN FOR ELIGIBLE ASSOCIATES


                 STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS

                           DECEMBER 31, 1996 AND 1995









                                                               1996         1995



INVESTMENT IN NSI DC TRUST, at fair value (Note 2):
    Balanced Fund ....................................   $1,525,834   $1,082,717
    Diversified Equity Fund ..........................    1,943,585    1,248,986
    Stable Value Fund ................................    1,033,771      786,459
    NSI Stock Fund ...................................      538,565      349,464
    Loan Fund ........................................      196,820       88,243
    International Fund ...............................       82,011       18,331
              Total investment .......................    5,320,586    3,574,200
CONTRIBUTIONS RECEIVABLE--PARTICIPANT ................       83,219       51,996
NET ASSETS AVAILABLE FOR BENEFITS ....................   $5,403,805   $3,626,196








     The accompanying notes are an integral part of these statements.



Page 5

                        NATIONAL LINEN SERVICE RETIREMENT


                     AND 401(k) PLAN FOR ELIGIBLE ASSOCIATES


                  STATEMENT OF CHANGES IN NET ASSETS AVAILABLE
                      FOR BENEFITS, WITH FUND INFORMATION,

                      FOR THE YEAR ENDED DECEMBER 31, 1996




                                                Diversified      Stable     NSI
                                    Balanced       Equity         Value    Stock        Loan   International
                                      Fund         Fund           Fund      Fund        Fund          Fund      Other       Total
                                                                                                

CONTRIBUTIONS-Participant ....    $   479,822      619,286       356,983     187,337           0      66,166    83,219    1,792,813

NET GAIN FROM INVESTMENT
 IN NSI DC TRUST ..............       190,466      310,572        64,702      66,748           0       4,080         0      636,568

BENEFITS PAID TO PARTICIPANTS .      (172,948)    (216,527)     (137,266)    (65,549)    (23,931)     (8,376)        0     (624,597)

INTRAPLAN TRANSFERS ...........       (54,165)     (32,061)      (46,636)     (1,202)    132,832       1,232         0            0

OTHER .........................       (16,324)      (3,327)       (3,222)     (3,893)       (324)        (85)        0      (27,175)
NET INCREASE ..................       426,851      677,943       234,561     183,441     108,577      63,017    83,219    1,777,609

NET ASSETS AVAILABLE FOR
BENEFITS, December 31, 1995 ...     1,098,983    1,265,642       799,210     355,124      88,243      18,994         0    3,626,196
NET ASSETS AVAILABLE
FOR BENEFITS, December 31, 1996   $ 1,525,834  $ 1,943,585   $ 1,033,771   $ 538,565   $ 196,820    $ 82,011   $83,219  $ 5,403,805





     The accompanying notes are an integral part of this statement.


Page 6
                        NATIONAL LINEN SERVICE RETIREMENT

                     AND 401(k) PLAN FOR ELIGIBLE ASSOCIATES


                          NOTES TO FINANCIAL STATEMENTS

                           DECEMBER 31, 1996 AND 1995



  1.  PLAN DESCRIPTION

     The  following  is a  brief  description  of  the  National  Linen  Service
     Retirement  and 401(k) Plan for  Eligible  Associates  (the  "Plan") of the
     National  Linen  Service  Division  (the  "Company")  of  National  Service
     Industries,  Inc. of Georgia, a wholly owned subsidiary of National Service
     Industries,  Inc.  ("NSI").  This description is provided for informational
     purposes  only.  Participants  should refer to the plan  agreement for more
     complete information.

      General

      The Plan is a defined  contribution plan established  effective January 1,
      1994 under the provisions of Section  401(a) of the Internal  Revenue Code
      ("IRC").  The Plan covers all  nonunion,  nonmanagement  employees  of the
      Company  who have  attained  the age of 20.5 with at least  six  months of
      service.  The Plan is subject to the provisions of the Employee Retirement
      Income Security Act of 1974, as amended.

      Contributions

      Participants  may elect to  contribute  between  1% and 10% of  before-tax
      compensation, as defined in the Plan, subject to certain limitations under
      the IRC.

      Vesting

      Participants are always fully vested in their individual contributions.

      Administration

      All  administrative  expenses of the Plan were paid by the Company  during
      the year ended December 31, 1996.

      Participants' Accounts

      Individual  accounts are maintained for each of the Plan's participants to
      reflect  the  particular  participant's  contributions   as  well  as  the
      participant's  share of the Plan's  income and any related  administrative
      expenses.

Page 7

      The Plan assigns units to its participants. At December 31, 1996 and 1995,
      560,026  and  359,351   units,   respectively,   were   assigned  to  plan
      participants.  Unit  values  for each  investment  fund were as follows at
      December 31, 1996 and 1995:



                                                       1996              1995

Balanced Fund ..............................       $     26.40       $     22.95
Diversified Equity Fund ....................             12.05             10.57
Stable Value Fund ..........................             11.31             10.59
NSI Stock Fund .............................             14.52             12.39
International Fund .........................              5.01              4.59



      Investment in Master Trust

      Under a trust agreement dated September 1, 1993, as amended, Wachovia Bank
      of Georgia,  N.A. was  appointed  trustee of the NSI Defined  Contribution
      Plans Master Trust (the "NSI DC Trust").

      The Plan's  assets are  commingled  in the NSI DC Trust  together with the
      assets of certain defined  contribution plans of other NSI divisions.  The
      investments  of the NSI DC Trust are  subject  to  certain  administrative
      guidelines  and  limitations  as to type and  amount of  securities  held.
      Certain  fund  assets are  allocated  to selected  independent  investment
      managers to invest under these general guidelines.

      Investment Options

      The  separate  investment  options  made  available  under the Plan may be
      changed,  eliminated,  or  modified  from  time to time by the  investment
      committee  of  the  NSI  DC  Trust.  Participants  make  their  investment
      elections in 5% increments, with changes allowed on a daily basis.

      The separate investment options offered by the Plan are as follows:

          o    Diversified  Equity Fund.  This fund is a diversified  stock fund
               designed  to invest in a broad range of common  stocks  providing
               capital growth.

          o    Stable  Value  Fund.  This is a fixed  income  fund  designed  to
               provide  a steady  level of  current  income  while  focusing  on
               preservation of principal.

          o    Balanced  Fund.  This  fund  is  invested  in a  changing  mix of
               high-quality  stocks and bonds.  The fund is  designed to provide
               capital  growth and current  income  while  limiting  the risk of
               principal loss.

          o    NSI  Stock  Fund.  This fund is  invested  in NSI  common  stock,
               although it may hold other  short-term  investments  from time to
               time.  A  participant  may not  direct  more than 50% of  his/her
               account balance to be invested in this fund.

          o    International  Fund. This fund is invested in the stock of non-U.
               S. companies and is designed to provide long-term growth.

Page 8

      Loans to Participants

      The Plan  permits  loans to  participants  up to the  lesser of 50% of the
      participant's  vested account balance or $50,000.  A participant has up to
      five years to repay the principal and interest, unless the loan is for the
      purchase of a primary  residence,  in which case the repayment period will
      be established at the time the loan is approved.  Loan processing fees are
      charged directly to the participant's account.  Interest rates on loans to
      participants  are  based  on  market  rates  as  determined  by  the  plan
      administrator.

      Benefits

      A participant  is entitled to receive the  distribution  of his/her vested
      account  balance upon death,  disability,  or retirement  (age 65).  These
      benefits are payable in a lump-sum  amount or can be paid in  installments
      at the  participant's  election if his/her  vested balance is greater than
      $3,500  and  he/she  is age 55 or  older.  A  participant  who  terminated
      employment  with the Company  for reasons  other than these is entitled to
      receive his/her  contributions  in a lump sum as soon as  administratively
      feasible.

      Benefits are payable in cash,  except that any portion of a  participant's
      account  balance which is invested in the NSI Stock Fund is distributed in
      the form of shares of NSI common  stock,  with  fractional  shares paid in
      cash.

      Hardship  withdrawals  may be made upon  proven  financial  hardship  of a
      participant,  as  defined in the plan  agreement  and as  approved  by the
      Plan's retirement committee.

      Plan Termination

      Although  the  Company  intends  for the  Plan to be  permanent,  the Plan
      provides that the Company has the right to discontinue contributions or to
      terminate  the Plan at any time.  In the event of plan  termination,  each
      participant  shall be vested in the balance of his/her account and his/her
      proportionate share of any future adjustments.


  2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

      Basis of Accounting

      The accounts of the Plan are  maintained  by the trustee on the cash basis
      of accounting.  The accompanying  financial  statements have been prepared
      using the  accrual  method of  accounting  by  application  of  memorandum
      entries.  The  preparation  of financial  statements  in  conformity  with
      generally accepted accounting principles requires the Plan's management to
      use  estimates  and  assumptions  that affect the  accompanying  financial
      statements  and  disclosures.  Actual  results  could  differ  from  these
      estimates.

      Investment Valuation

      Investments  of the NSI DC Trust,  except  for the  guaranteed  investment
      contracts ("GICs"),  are stated at fair value as determined by the trustee
      from quoted market prices.  Securities  traded on a national  exchange are
      valued at the last  reported  sales price on the last  business day of the
      plan year; investments traded in the  over-the-counter  market  and listed

Page 9

      securities for which no sale was reported on the last day of the plan year
      are valued at the last reported bid price.

      GICs  included  in the NSI DC Trust are fully  benefit-responsive  and are
      therefore  carried at contract  value (cost plus accrued  interest) in the
      accompanying financial statements in accordance with Statement of Position
      94-4.  At December 31, 1996 and 1995,  contract  value  approximates  fair
      value. At December 31, 1996, the weighted average crediting  interest rate
      was 6.74%.  For the year ended  December 31, 1996, the annual yield on the
      GICs held by the NSI DC Trust was 6.9%.  For  certain  of the GICs held by
      the NSI DC Trust,  crediting  interest  rates may be  changed  if  certain
      events occur, such as early retirements,  plant closings,  etc., but in no
      case are  adjusted to a rate less than 0%. GICs are subject to credit risk
      based  on the  ability  of the  insurance  company  to  meet  interest  or
      principal payments, or both, as they become due.


  3.  NSI DC TRUST

      Investment Income

      Investment income of the NSI DC Trust for the year ended December 31, 1996
      is summarized as follows:

        Dividends on common stock ...........................        $   360,166
        Interest income .....................................          4,320,463
        Net appreciation in fair value of common stock ......          1,031,354
        Net income from mutual fund .........................         10,129,284
        Net income from common/collective trust .............          7,315,993
        Net income from pooled separate account .............            160,826
        Total investment income .............................        $23,318,086


              
      The investment  income of the NSI DC Trust for the year ended December 31,
      1996 is allocated among participating plans as follows:

         National Linen Service Retirement and 
          401(k) Plan for Eligible Associates ...............      $     636,568
                All other NSI plans  ........................         22,681,518
                              Total  ........................        $23,318,086


Page 10
      
      Net Assets

      The net assets of the NSI DC Trust are as follows at December 31, 1996 and
      1995:

                                                    1996               1995

      Mutual fund ..........................   $  63,411,122      $  47,636,487
      Common/collective trust ..............      57,558,795         48,146,903
      Guaranteed investment contracts ......      55,187,898         55,129,605
      Loans receivable from participants ...       6,828,607          6,104,302
      NSI common stock .....................      11,279,289          7,637,554
      Money market fund ....................       3,704,985          1,377,443
      Pooled separate account ..............       2,723,094            871,467
                                                 200,693,790        166,903,761
      Cash .................................          13,342            127,031
                                                 200,707,132        167,030,792
      Accrued investment income ............         100,534             76,779
      Adjustments for pending trades .......        (223,542)          (211,964)
      Other ................................         (54,239)            49,961
      Net assets ...........................   $ 200,529,885      $ 166,945,568




      The  allocation  of the net  assets  of the NSI DC Trust to  participating
      plans is based on  participant  units and is as follows as of December 31,
      1996 and 1995:

                                           1996                    1995
                                     Amount     Percent     Amount      Percent
      National Linen Service
        Retirement and 401(k) Plan
        for Eligible Associates    $  5,320,586     2.7%     3,574,200      2.1%
      All other plans ..........    195,209,299    97.3    163,371,368     97.9
              Total ............   $200,529,885   100.0%  $166,945,568    100.0%


      Investment in NSI Common Stock

      As  of  December  31,  1996  and  1995,   approximately   5.6%  and  4.6%,
      respectively, of the NSI DC Trust's net assets were invested in the common
      stock of NSI, a party in interest to the Plan.


  4.  TAX STATUS

      The Plan has received a favorable  determination  letter from the Internal
      Revenue  Service dated July 19, 1995 stating that the Plan was designed in
      accordance  with  plan  design  requirements  as of that  date.  The  Plan
 

Page 11

     has been amended since receiving the  determination  letter.  However,  the
     plan  administrator  believes  that the Plan is  currently  designed and is
     being operated in compliance  with the applicable  requirements of the IRC.
     Therefore,  the plan administrator believes that the Plan was qualified and
     that the related trust was tax-exempt as of December 31, 1996 and 1995.


  5.  SUBSEQUENT EVENT

     In June 1997 NSI  reached an  agreement  to sell  portions  of its  textile
     rental  segement to G&K Services,  Inc. The  transaction  is expected to be
     completed  by August 31,  1997.  The Company  estimates  that the sale will
     affect a significant number of current plan participants.