Page 1 of 14
                                                         Exhibit Index on Page 2

FORM 11-K

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549


Annual Report Pursuant to Section 15(d) of the Securities Exchange Act
of 1934




(Mark One)

  [X]   ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934 [FEE REQUIRED].
             For the fiscal year ended:  December 31, 1998

  OR

  [ ]   TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
        ACT OF 1934 [NO FEE REQUIRED].
             For the transition period from       to



Commission file number     1- 3208

  A.    Full title of the plan and the address of the plan, if
        different from that of the issuer named below:

        National Linen Service Retirement and 401(k)
        Plan for Eligible Management Associates

  B.    Name of issuer of the securities held pursuant to the plan and
        the address of the principal executive office:

        National Service Industries, Inc.
        1420 Peachtree Street, NE
        Atlanta, Georgia 30309



Page 2

REQUIRED INFORMATION

The following documents are filed as a part of this report:

1.   Financial Statements


     Plan  financial  statements  prepared  in  accordance  with  the  financial
     reporting requirements of ERISA include the following:

     Report of Independent Public Accountants

     Statements of Net Assets Available for Benefits as of December
     31, 1998 and 1997

     Statement  of Changes  in Net  Assets  Available  for  Benefits,  with Fund
     Information, for the Year Ended December 31, 1998

     Notes to Financial Statements

2.   Exhibits
                                                             Sequentially
                                                               Numbered
     The following exhibit is filed with this report:            Page

     23     Consent of Arthur Andersen LLP                       14



SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
trustees (or other persons who administer  the employee  benefit plan) have duly
caused this annual report to be signed on its behalf by the undersigned hereunto
duly authorized.

                              National Linen Service Retirement and 401(k)
                              Plan for Eligible Management Associates

Date: June 30, 1999           By:   National Service Industries, Inc.
                                    Plan Administrator

                              By:    /s/ James S. Balloun
                              Name:  James S. Balloun
                              Title: Chairman and Chief Executive Officer

                                                                          Page 3


                        NATIONAL LINEN SERVICE RETIREMENT
                               AND 401(K) PLAN FOR
                         ELIGIBLE MANAGEMENT ASSOCIATES

              FINANCIAL STATEMENTS AS OF DECEMBER 31, 1998 AND 1997
                                  TOGETHER WITH
                                AUDITORS' REPORT



Page 4

                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS



To the Plan Administrator of
National Linen Service Retirement
and 401(k) Plan for
Eligible Management Associates:


We have audited the accompanying statements of net assets available for benefits
of NATIONAL  LINEN SERVICE  RETIREMENT  AND 401(k) PLAN FOR ELIGIBLE  MANAGEMENT
ASSOCIATES as of December 31, 1998 and 1997 and the related statement of changes
in net assets available for benefits, with fund information,  for the year ended
December 31, 1998.  These  financial  statements are the  responsibility  of the
Plan's  management.  Our  responsibility  is to  express  an  opinion  on  these
financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the net assets available for benefits of the Plan as of
December 31, 1998 and 1997 and the changes in net assets  available for benefits
for the year ended  December  31, 1998 in  conformity  with  generally  accepted
accounting principles.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial  statements taken as a whole. The fund information in the statement of
changes in net assets  available  for benefits is  presented  for the purpose of
additional  analysis rather than to present the changes in net assets  available
for  benefits  of each fund.  The fund  information  has been  subjected  to the
auditing procedures applied in the audits of the basic financial statements and,
in our opinion,  is fairly  stated in all  material  respects in relation to the
basic financial statements taken as a whole.

                                               ARTHUR ANDERSEN LLP

Atlanta, Georgia
April 29, 1999



                                                                          Page 5


                        NATIONAL LINEN SERVICE RETIREMENT

                               AND 401(K) PLAN FOR

                         ELIGIBLE MANAGEMENT ASSOCIATES


                 STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS

                           DECEMBER 31, 1998 AND 1997







                                                      1998              1997
                                                   -----------       -----------
INVESTMENT IN NSI DC TRUST, at fair value (Notes 2 and 3):
    Balanced Fund                                  $1,321,408        $1,215,917
    Diversified Equity Fund                         1,892,577         1,534,605
    Stable Value Fund                                 580,802           499,722
    NSI Stock Fund--participant-directed              240,384           251,879
    Loan Fund                                         103,580            56,761
    International Fund                                 92,832            66,731
    Index Fund                                        268,273            50,051
    Small Company Fund                                 80,640            27,467
    Bond Index Fund                                     4,004                 0
    NSI Stock Fund--nonparticipant-directed           737,988           885,063
                                                   -----------       -----------

              Total investment                      5,322,488         4,588,196
                                                   -----------       -----------
CONTRIBUTIONS RECEIVABLE:
    Employer                                              373            10,015
    Participant                                           977            65,431
                                                   -----------       -----------
              Total contributions receivable            1,350            75,446
                                                   -----------       -----------
NET ASSETS AVAILABLE FOR BENEFITS                  $5,323,838        $4,663,642
                                                   ===========       ===========



The accompanying notes are an integral part of these statements.



Page 6








                        NATIONAL LINEN SERVICE RETIREMENT

                               AND 401(K) PLAN FOR

                         ELIGIBLE MANAGEMENT ASSOCIATES

           STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS,

                             WITH FUND INFORMATION,

                      FOR THE YEAR ENDED DECEMBER 31, 1998



                                                                                     
                                                                                                      Nonparticipant-
                                              Participant-Directed                                      Directed
                         ------------------------------------------------------------------------  ------------------
                        Balanced  Diversified Stable   NSI                                Small  Bond    NSI
                          Fund       Equity   Value    Stock    Loan     Int'l   Index   Company Index   Stock
                                      Fund    Fund     Fund     Fund     Fund    Fund     Fund   Fund    Fund     Other     Total
CONTRIBUTIONS:         ---------- ---------- -------- -------- -------- ------- -------- ------- ------ -------- ------- ----------
   Employer, net of
     forfeitures       $        0 $        0 $      0 $      0 $      0 $     0 $      0 $     0 $    0 $191,292 $(9,642)$  181,650
   Participant            227,628    380,323  190,205  144,486   29,091  44,110  121,037  48,744     34        0 (64,454) 1,121,204
                       ---------- ---------- -------- -------- -------- ------- -------- ------- ------ -------- ------- ----------
   Total contributions    227,628    380,323  190,205  144,486   29,091  44,110  121,037  48,744     34  191,292 (74,096) 1,302,854

NET GAIN (LOSS) FROM
   INVESTMENT IN
     NSI DC TRUST (Note 3)162,511    457,894   34,570  (74,856)       0  (1,430)  44,133   8,808     17 (194,596)      0    437,051

BENEFITS PAID TO
   PARTICIPANTS          (271,448)  (340,337)(140,940) (74,097) (25,335) (7,331) (60,743)(16,453)     0 (143,025)      0 (1,079,709)

INTRAPLAN TRANSFERS       (13,200)  (139,908)  (2,755)  (7,028)  43,063  (9,248) 113,795  12,074  3,953     (746)      0          0
                       ---------- ---------- -------- -------- -------- ------- -------- ------- ------ -------- ------- ----------
NET INCREASE (DECREASE)   105,491    357,972   81,080  (11,495)  46,819  26,101  218,222  53,173  4,004 (147,075)(74,096)   660,196

NET ASSETS AVAILABLE
   FOR BENEFITS,
     December 31, 1997  1,215,917  1,534,605  499,722  251,879   56,761  66,731   50,051  27,467      0  885,063  75,446  4,663,642
                       ---------- ---------- -------- -------- -------- ------- -------- ------- ------ -------- ------- ----------
NET ASSETS AVAILABLE
   FOR BENEFITS,
     December 31, 1998 $1,321,408 $1,892,577 $580,802 $240,384 $103,580 $92,832 $268,273 $80,640 $4,004 $737,988 $ 1,350 $5,323,838
                       ========== ========== ======== ======== ======== ======= ======== ======= ====== ======== ======= ==========


The accompanying notes are an integral part of this statement.


                                                                          Page 7


                        NATIONAL LINEN SERVICE RETIREMENT

                               AND 401(K) PLAN FOR

                         ELIGIBLE MANAGEMENT ASSOCIATES


                          NOTES TO FINANCIAL STATEMENTS

                           DECEMBER 31, 1998 AND 1997



1.   PLAN DESCRIPTION

     The  following  is a  brief  description  of  the  National  Linen  Service
     Retirement and 401(k) Plan for Eligible Management  Associates (the "Plan")
     of the National Linen Service  Division (the "Company") of National Service
     Industries,  Inc. of Georgia, a wholly owned subsidiary of National Service
     Industries,  Inc.  ("NSI").  This description is provided for informational
     purposes  only.  Participants  should refer to the plan  agreement for more
     complete information.

     General

     The Plan is a defined  contribution  plan established  effective January 1,
     1994 under the  provisions of Section  401(a) of the Internal  Revenue Code
     (the  "IRC").  The Plan covers all  nonunion  management  employees  of the
     Company  who have  attained  the age of 20.5 and have at least 6 months  of
     service.  The Plan is subject to the provisions of the Employee  Retirement
     Income Security Act of 1974 ("ERISA"), as amended.

     Contributions

     Participants  may elect to  contribute  between  1% and 10% (15%  effective
     January  1,  1999) of  before-tax  compensation,  as  defined  in the Plan,
     subject to certain  limitations under the IRC.  Matching  contributions are
     made  by the  Company  in an  amount  equal  to  50%  of the  participant's
     contribution,   up  to  the  lesser  of  4%  of  the  participant's  annual
     compensation or $1,000. Effective January 1, 1998, the $1,000 limitation on
     matching  contributions was eliminated.  Additional  discretionary matching
     amounts, as determined by the board of directors of NSI, may be contributed
     by the Company and are  allocated to  participants  employed by the Company
     and who were  making  deferrals  on the last day of the plan year  based on
     relative elective  deferrals,  or at the discretion of the Company on a per
     capita basis.

     Additional discretionary profit-sharing amounts, as determined by the board
     of directors of NSI, may be contributed by the Company and are allocated to
     participants employed by the Company on the last day of the plan year based
     on  relative  compensation,  or at the  discretion  of the Company on a per
     capita basis.


Page 8

      Vesting

      Participants  are always fully vested in their  individual  contributions.
      Vesting of employer  contributions  occurs on an increasing  scale ranging
      from 10% vesting after two years of service,  as defined,  to 100% vesting
      after seven years of service.  Effective  January 1, 1998,  vesting occurs
      20% for each  year of  service,  with 100%  vesting  after  five  years of
      service.   Nonvested   employer   contributions   are  forfeited   upon  a
      participant's  withdrawal  from the Plan  and are  used to  reduce  future
      employer  contributions.

      Administration

      All  administrative  expenses of the Plan were paid by the Company  during
      the year ended December 31, 1998.

      Participants' Accounts

      Individual  accounts are maintained for each of the Plan's participants to
      reflect the particular  participant's  contributions  and related employer
      contributions as well as the participant's  share of the Plan's income and
      any related investment management fees and expenses.

      The Plan's  investment  fund balances are expressed in units.  At December
      31, 1998 and 1997, 381,879 and 318,456 units, respectively,  were assigned
      to plan participants. Unit values for each investment fund were as follows
      at December 31, 1998 and 1997:

                                                               1998       1997
                                                              ------     ------
              Balanced Fund                                   $37.82     $33.18
              Diversified Equity Fund                          15.71      14.04
              Stable Value Fund                                12.84      12.07
              NSI Stock Fund                                   15.47      19.61
              International Fund                               17.76       4.82
              Index Fund                                      112.85      89.56
              Small Company Fund                               11.58      11.21
              Bond Index Fund                                  11.16        N/A

      Investment in Master Trust

      Under a trust agreement dated September 1, 1993, as amended, Wachovia Bank
      of Georgia,  N.A. was  appointed  trustee of the NSI Defined  Contribution
      Plan's  Master  Trust  (the "NSI DC  Trust").  Effective  January 1, 1998,
      INVESCO Trust Company was appointed trustee of the NSI DC Trust.

      The Plan's  assets are  commingled  in the NSI DC Trust  together with the
      assets of certain defined  contribution plans of other NSI divisions.  The
      investments  of the NSI DC Trust are  subject  to  certain  administrative
      guidelines  and  limitations  as to type and  amount of  securities  held.
      Certain  fund  assets are  allocated  to selected  independent  investment
      managers to invest under these general guidelines.

                                                                          Page 9

     Investment Options

     The  separate  investment  options  made  available  under  the Plan may be
     changed,  eliminated,  or  modified  from  time to  time by the  investment
     committee of the NSI DC Trust. Participants make their investment elections
     in 5% increments,  with changes allowed on a daily basis.  Participants may
     not  direct  the   investment   of  company   matching  or   profit-sharing
     contributions. These are invested in the NSI Stock Fund discussed below and
     are  presented  as  nonparticipant-directed  in the  accompaning  financial
     statements.

     The separate investment options offered by the Plan are as follows:

               o    Diversified  Equity Fund.  This fund is a diversified  stock
                    fund  designed to invest in a broad  range of common  stocks
                    providing capital growth.

               o    Stable Value Fund.  This is a fixed income fund  designed to
                    provide a steady level of current  income while  focusing on
                    preservation  of principal.  This fund is managed by INVESCO
                    Trust Company or its affiliates.

               o    Balanced  Fund.  This fund is invested in a changing  mix of
                    high-quality  stocks  and  bonds.  The fund is  designed  to
                    provide capital growth and current income while limiting the
                    risk of  principal  loss.  This fund is  managed  by INVESCO
                    Trust Company or its affiliates.

               o    NSI Stock Fund.  This fund is invested in NSI common  stock,
                    although it may hold other short-term  investments from time
                    to time. A  participant  may not direct more than 50% of his
                    or her account balance to be invested in this fund.

               o    International  Fund.  This fund is  invested in the stock of
                    non-U.S.  companies  and is  designed  to provide  long-term
                    growth.  During 1998, the investment committee of the NSI DC
                    Trust  changed the specific  asset fund which serves as this
                    investment option.

               o    Index  Fund.  This  fund  (offered  beginning  June  1997)is
                    invested  in all of the stocks in the  Standard & Poor's 500
                    Composite Stock Price Index.

               o    Small Company Fund. This fund (offered  beginning June 1997)
                    is  invested  in  small  or  emerging  companies  that  show
                    potential for  increased  size and  profitability.  The fund
                    seeks little or no current  income.  This fund is managed by
                    INVESCO Trust Company or its affiliates.

               o    Bond Index Fund. This fund (offered  beginning July 1998) is
                    invested   in   a   well-diversified   portfolio   that   is
                    representative of the domestic investment grade bond market.

      Loans to Participants

      The Plan  permits  loans to  participants  up to the  lesser of 50% of the
      participant's  vested account balance or $50,000.  A participant has up to
      five years to repay the principal and interest, unless the loan is for the
      purchase of a primary  residence,  in which case the repayment period will
      be established at the time the loan is approved.  Loan processing fees are
      charged directly to the participant's account.  Interest rates on loans to
      participants  are  based  on  market  rates,  as  determined  by the  plan
      administrator. The interest rate as of December 31, 1998 was 9.25%.

Page 10


     Loan issuances and  repayments  are included in intraplan  transfers in the
     accompanying  statement of changes in net assets  available  for  benefits.
     Interest  on loans is included  in the net gain from  investment  in NSI DC
     Trust and is  allocated  to each  investment  fund  based on  participants'
     investment elections.

     Benefits

     A participant  is entitled to receive the  distribution  of his/her  vested
     account  balance  upon  death,  disability,  retirement  (age 65), or other
     termination of employment.  These benefits are payable in a lump-sum amount
     or can be paid in  installments  at the  participant's  election if his/her
     vested balance is greater than $5,000 and he/she is age 55 or older.

     Benefits  are payable in cash,  except that any portion of a  participant's
     account  balance which is invested in the NSI Stock Fund is  distributed in
     the form of shares of NSI common  stock,  with  fractional  shares  paid in
     cash. If the equivalent number of shares to be distributed to a participant
     is less than 100, then the participant may elect to receive cash instead of
     shares as his/her distribution.

     Hardship  withdrawals  may be made  upon  proven  financial  hardship  of a
     participant, as defined in the plan agreement and as approved by the Plan's
     retirement committee.

     Plan Termination

     Although  the  Company  intends  for the  Plan to be  permanent,  the  Plan
     provides that the Company has the right to discontinue  contributions or to
     terminate  the Plan at any  time.  In the event of plan  termination,  each
     participant  shall be vested in the balance of his/her  account and his/her
     proportionate share of any future adjustments.


2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     Basis of Accounting

     The accounts of the Plan are maintained by the trustee on the cash basis of
     accounting.  The accompanying financial statements have been prepared using
     the accrual method of accounting by application of memorandum entries.  The
     preparation of financial  statements in conformity with generally  accepted
     accounting  principles  requires the Plan's management to use estimates and
     assumptions   that  affect  the  accompanying   financial   statements  and
     disclosures. Actual results could differ from these estimates.

     Investment Valuation

     Investments  of the NSI DC  Trust,  except  for the  guaranteed  investment
     contracts  ("GICs"),  are stated at fair value as determined by the trustee
     from quoted market  prices.  Securities  traded on a national  exchange are
     valued at the last  reported  sales price on the last  business  day of the
     plan year;  investments  traded in the  over-the-counter  market and listed
     securities  for which no sale was reported on the last day of the plan year
     are valued at the last reported bid price.


                                                                         Page 11


      GICs  included  in the NSI DC Trust are fully  benefit-responsive  and are
      therefore  carried at contract  value (cost plus accrued  interest) in the
      accompanying financial statements in accordance with Statement of Position
      94-4,  "Reporting of Investment  Contracts for Welfare and Pension Plans."
      At December 31, 1998 and 1997,  contract value approximates fair value. At
      December 31, 1998, the weighted average crediting  interest rate was 6.6%.
      For the year ended December 31, 1998, the annual yield on the GICs held by
      the NSI DC Trust was 7%. For certain of the GICs held by the NSI DC Trust,
      crediting  interest rates may be changed if certain events occur,  such as
      early retirements,  plant closings, etc., but in no case are they adjusted
      to a rate less than 0%.

      GICs are  subject  to credit  risk based on the  ability of the  insurance
      company to meet  interest or principal  payments,  or both, as they become
      due.

      Certain GICs included in the NSI DC Trust are synthetic;  that is, the NSI
      DC Trust owns certain  fixed-income  securities,  and the contract  issuer
      provides a "wrapper"  that  guarantees a fixed rate of return and provides
      benefit  responsiveness.  At  December  31,  1998,  the fair  value of the
      underlying  assets of the synthetic  GICs  (determined  from quoted market
      prices) and the value of the related  wrapper  contracts were  $48,749,180
      and $(1,232,140), respectively.


  3.  NSI DC TRUST

      Investment Income

      Investment income of the NSI DC Trust for the year ended December 31, 1998
      is summarized as follows:


                                                                                        
              Dividends on common stock                                                    $     363,675
              Interest income                                                                  3,619,354
              Net depreciation in fair value of NSI common stock                              (4,420,458)
              Net income from common/collective trust                                         23,084,929
              Net income from mutual funds                                                    12,167,659
              Net income from pooled separate account                                             31,785
                                                                                           -------------
                   Total investment income                                                 $  34,846,944
                                                                                           =============



      The investment  income of the NSI DC Trust for the year ended December 31,
      1998 is allocated among participating plans as follows:

                                                                                        
              National Linen Service Retirement and 401(k) Plan for Eligible
                  Management Associates                                                    $     437,051
              All other NSI plans                                                             34,409,893
                                                                                           -------------
                            Total                                                          $  34,846,944
                                                                                           =============

Page 12


      Net Assets


      The net assets of the NSI DC Trust are as follows at December 31, 1998 and
      1997:

                                                                                     
                                                                            1998                 1997

              Mutual funds                                            $  91,469,061        $  79,312,170
              Common/collective trust                                    98,522,341           79,112,333
              Guaranteed investment contracts                            59,224,919           52,443,357
              NSI common stock                                           15,348,609           18,045,789
              Loans receivable from participants                          7,590,683            7,564,684
              Money market fund                                                   0            1,740,602
              Pooled separate account                                     2,315,680            2,385,857
                                                                      --------------       --------------
                                                                        274,471,293          240,604,792
              Cash                                                                0                9,476
                                                                      --------------       --------------
                                                                        274,471,293          240,614,268
              Accrued investment income                                       6,608              112,870
              Adjustments for pending trades                                 19,658             (199,191)
              Other                                                               0              (47,759)
                                                                      --------------       --------------
              Net assets                                              $ 274,497,559        $ 240,480,188
                                                                      ==============       ==============


      The  allocation  of the net  assets  of the NSI DC Trust to  participating
      plans is based on  participant  units and is as follows as of December 31,
      1998 and 1997:

                                                                                          

                                                               1998                              1997
                                                --------------------------------    --------------------------------
                                                       Amount           Percent          Amount           Percent
                                                -------------------  -----------    ----------------   -------------
              National Linen Service Retirement
                and 401(k) Plan for Eligible
                  Management Associates            $    5,322,488        1.94%      $     4,588,196        1.91%
              All other plans                         269,175,071       98.06           235,891,992       98.09
                                                -------------------  -----------    ----------------    ------------
                   Total                           $  274,497,559      100.00%      $   240,480,188      100.00%
                                                ===================  ===========    ================    ============




      Investment in NSI Common Stock

      As  of  December  31,  1998  and  1997,   approximately   5.6%  and  7.5%,
      respectively, of the NSI DC Trust's net assets were invested in the common
      stock of NSI, a party in interest to the Plan.


  4.  Tax Status

      The Plan has received a favorable  determination  letter from the Internal
      Revenue  Service dated December 5, 1996 stating that the Plan was designed
      in accordance with plan design  requirements as of that date. The Plan has
      been amended since receiving the determination  letter.  However, the plan
      administrator  believes  that the Plan is currently  designed and is being
      operated  in  compliance  with  the  applicable  requirements  of the IRC.
      Therefore, the plan administrator believes that the Plan was qualified and
      that the related trust was tax-exempt as of December 31, 1998 and 1997.


                                                                         Page 13

5.   Nonexempt Transactions

     For  certain  payroll  periods  during  1998,  the  Company  did not  remit
     participant   contributions   to  the  Plan  in  a  timely  manner.   These
     contributions,  amounting to $279,065, are deemed to have represented loans
     to the Company by the Plan.  The loan of plan assets to a party in interest
     is a nonexempt  transaction  under Section 406(a) of ERISA. The participant
     contributions  and related lost earnings were remitted to the Plan prior to
     December 31, 1998.