Page 45
                                                             EXHIBIT 10(iii)A(7)


                ASPIRATION ACHIEVEMENT INCENTIVE AWARD AGREEMENT
                FOR EXECUTIVE VICE PRESIDENT AND GROUP PRESIDENT



         THIS AGREEMENT, made as of the 1st day of June, 1999(the "Grant Date"),
between  NATIONAL  SERVICE  INDUSTRIES,  INC., a  Delaware  corporation ("NSI"),
and NSI SERVICES, L.P.(GA), a Subsidiary of NSI (together,  the "Company"),  and
GEORGE H. GILMORE, JR. (the "Grantee").

         WHEREAS,  NSI  has  adopted  the  National  Service  Industries,   Inc.
Long-Term Achievement Incentive Plan (the "Plan") in order to provide additional
incentives to certain  officers and key  employees of NSI and its  Subsidiaries;
and

          WHEREAS,   the  Grantee,  as  an  executive  of  the  above-referenced
Subsidiary, performs services with respect to the CHEMICAL GROUP, NATIONAL LINEN
SERVICE, AND AECO operations of the Company (the "Operations"); and

         WHEREAS,  the Committee  responsible for administration of the Plan has
determined to grant to the Grantee an Aspiration  Achievement Incentive Award as
provided herein.

         NOW, THEREFORE, the parties hereto agree as follows:

         1.       Grant of Aspiration Award.

                  1.1 The Company  hereby  grants to the  Grantee an  Aspiration
Achievement  Incentive  Award (the  "Award"),  which has a value  determined  as
provided in Section 2 below based upon the performance of the Operations  during
the Performance  Cycle from September 1, 1998 to August 31, 2001. As provided in
the Plan,  Grantee's  right to payment of this Award is dependent upon Grantee's
continued  employment in Grantee's  current  position with the Company,  or in a
position with  responsibilities  of  substantially  similar value to the Company
during the remainder of the Performance  Cycle.  Under certain  circumstances as
described below,  Grantee may be entitled to receive payment for some portion of
the Award if Grantee's employment terminates prior to the end of the Performance
Cycle.

                  1.2 The Grantee hereby  acknowledges  receipt of a copy of the
Plan and  agrees  to be bound by all the  terms  and  provisions  thereof.  This
Agreement shall be construed in accordance  with, and subject to, the provisions
of the Plan (the provisions of which are hereby  incorporated by reference) and,
except as otherwise  expressly set forth herein,  the capitalized  terms used in
this Agreement shall have the same definitions as set forth in the Plan.

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                                                             EXHIBIT 10(iii)A(7)

         2.       Performance Measure and Performance Levels.

                  The Committee has  established  the  performance  measure (the
"Performance Measure"), and award and performance levels set forth in Appendix A
attached  hereto.  The chart in Appendix A specifies  a  Commitment  performance
level,  at  which  the  Commitment  Level  Award  will be  paid,  an  Aspiration
performance level, at or above which an Aspiration Level Award will be paid, and
a threshold  performance  level, at which a minimum incentive award will be paid
and below which no award will be paid. For each level of performance at or above
the  threshold  performance  level  through the  Aspiration  performance  level,
Grantee  will  receive  an award  determined  in  accordance  with the chart and
formulae set forth in Appendix A. The terms used in determining  the Performance
Measure are defined in Appendix B.

         3.       Determination of Aspiration Award.

                  3.1 Determination  Notice.  Subject to Section 3.2, as soon as
practical  following the last day of the Performance  Cycle,  the Committee will
determine, in accordance with Section 7(c) of the Plan, the performance level of
the  Operations  with  respect to the  Performance  Measure for the  Performance
Cycle.  The Committee may in determining the  performance  level with respect to
the  Performance  Measure  adjust  the  Operations'  financial  results  for the
Performance Cycle to exclude the effect of unusual charges or income items which
are distortive of financial results for the Performance Cycle;  provided,  that,
in determining financial results,  items whose exclusion from consideration will
increase the performance  level of the Operations  shall only have their effects
excluded if they  constitute  "extraordinary  items"  under  generally  accepted
accounting principles and all such items shall be excluded.  The Committee shall
also adjust the performance  calculations to exclude the unanticipated effect on
financial results of changes in the Code, or other tax laws, and the regulations
thereunder.  The Committee shall also exclude from  consideration  the effect on
financial  performance of each of the following events or items where the result
of excluding the particular  event or item is to increase the performance  level
of the Operations:  (i) an acquisition or a divestiture  involving more than $10
million  in net  worth or $25  million  in  business  revenues;  (ii) an  equity
restructuring  involving more than $1 million;  (iii) asset  impairment  charges
involving more than $1 million and  restructuring  costs  involving more than $1
million  associated  with facility  closings or reduction in employment  levels;
(iv) changes in accounting  treatment or rules  involving  more than $1 million.
The Committee may decrease the amount of the Award otherwise  payable to Grantee
if,  in the  Committee's  view,  such  adjustment  is  necessary  or  desirable,
regardless of the extent to which the Performance Measure has been achieved. The
Committee may establish  such  guidelines and procedures for reducing the amount
of an Award as it deems appropriate.

                  The  Company  will notify the  Grantee  (or the  executors  or
administrators  of the  Grantee's  estate,  if  applicable)  of the  Committee's
determination  (the  "Determination  Notice").  The  Determination  Notice shall
specify the performance  level of the Operations with respect to the Performance
Measure for the Performance  Cycle and the amount of Award (if any) Grantee will
be entitled to receive.  Unless the Committee  determines  otherwise at the time
the Award is paid and except as  otherwise  provided in the event of a Change in
Control, the amount Grantee is entitled to receive will be paid one-half in cash
and one-half in Shares.  The Shares will be valued at their Fair Market Value as
of the last day of the  Performance  Cycle.  Except  in the case of a Change  in
Control, the Committee may, in its discretion,  attach restrictions,  terms, and
conditions to the Shares issued as part of the Award.

                                                                         Page 47
                                                             EXHIBIT 10(iii)A(7)


                  3.2 Significant Events Involving the Operations.  If, during a
Performance  Cycle, NSI consummates an acquisition or disposition  involving the
Operations  that (i)  involves  assets  whose value equals or exceeds 20% of the
total value of the  Operations'  assets,  (ii) represents a part of the business
whose revenues equal or exceed 20% of the total of the Operations'  revenues, or
(iii) causes a material  restructuring  of the  Operations,  the following rules
shall apply:

                           (a)      If the  transaction  is  consummated  during
the first year of the Performance Cycle, the Performance Cycle and the Grantee's
outstanding  Award will be terminated with no payout and a new Performance Cycle
containing a new Award will be started.

                           (b)      If  the  transaction  is  consummated  after
the first year of the Performance  Cycle, the Performance Cycle will end and the
outstanding  Award  will  be  determined  and  paid  at the  Operations'  actual
performance level to such date, taking into account the adjustments provided for
in Section 3.1 above and using prorated  performance  levels of the  Performance
Measure to reflect the portion of the  Performance  Cycle that had elapsed as of
the date of consummation of the acquisition or disposition. Payment of the Award
will be made as soon as  practical  after it is  determined.  A new  Performance
Cycle will be started to cover the period  remaining in the initial  Performance
Cycle  or,  if  that  result  is not  practical,  the  Committee  will  make  an
appropriate  adjustment  to reflect  the  premature  termination  of the initial
Performance Cycle.

                           If, during  a  Performance  Cycle, NSI consummates an
acquisition or disposition that is not covered by the special provisions of this
Section 3.2, the financial  effects of such acquisition or disposition  shall be
handled as provided in Section 3.1.

                           Any actions  under this Section 3.2 shall be taken in
accordance with the requirements of Code Section
162(m) and the regulations thereunder.

         4.       Termination of Employment.

                  4.1 In General.  Except as provided in Sections  4.2, 4.3, and
4.4  below,  in the event  that the  Grantee's  employment  terminates  during a
Performance Cycle, all unearned Aspiration Awards shall be immediately forfeited
by the Grantee.

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                                                             EXHIBIT 10(iii)A(7)

                  4.2  Termination  of Employment Due to Death,  Disability,  or
Retirement.  In the event the  employment of the Grantee is terminated by reason
of death or Disability during a Performance Cycle, the Grantee shall be entitled
to a prorated  payout with respect to the unearned  Award.  The prorated  payout
shall be  determined  by the  Committee  based  upon the length of time that the
Grantee was actively  employed during the Performance Cycle relative to the full
length of the Performance  Cycle;  provided,  that payment shall only be made to
the extent at the end of the Performance  Cycle the Award would have been earned
based upon the performance level achieved for the Performance Cycle (taking into
account  the  adjustment  provisions  and other  rules in Section 3 above);  and
provided,  further,  that the  performance  level used to determine the prorated
award cannot exceed 200% of the Commitment performance level.

                           In the event of Grantee's Retirement (on or after age
65),  the full Award shall  continue to be eligible for payout at the end of the
Performance Cycle, just as if Grantee had remained employed for the remainder of
the Performance Cycle (including if the Grantee dies after Retirement but before
the end of the  Performance  Cycle).  At the end of the Performance  Cycle,  the
Committee shall make its determination in the same manner as provided in Section
3.

                           Payment of earned  Awards  to Grantee in the event of
termination due to death,  Disability,  or Retirement  shall be made at the same
time payments  would be made to Grantee if Grantee did not terminate  employment
during the Performance Cycle.

                  4.3  Change  In  Control.  Notwithstanding  anything  in  this
Agreement to the contrary,  if a Change in Control occurs during the Performance
Cycle,  then the Grantee's Award shall be determined for the  Performance  Cycle
then in progress as though the Performance Cycle had ended as of the date of the
Change in Control and the outstanding Award will be paid at the Commitment Level
Award or the actual  performance  level to such date (using,  for such  purpose,
prorated performance levels of the Performance Measure to reflect the portion of
the Performance Cycle that has elapsed as of the date of the Change in Control),
whichever provides the greater payment.  The Award determined in accordance with
the  preceding  sentence  shall be fully vested and payable  immediately  to the
Grantee.  The  Committee  shall  determine  the  amount of the Award  under this
Section 4.3, subject to the terms of this section, and no downward adjustment of
the Award which would result in reduction of the Award by more than 50% shall be
permitted.  The Award will be paid in full in cash, unless the Grantee elects to
receive one-half of the Award in Shares.  For purposes of determining the number
of Shares to be paid to the  Grantee  under this  Section  4.3,  the Fair Market
Value of a Share shall be  determined  by taking the average  closing  price per
share for the last twenty (20)  trading  days prior to the  commencement  of the
offer, transaction, or other event which resulted in a Change in Control.

                                                                         Page 49
                                                             EXHIBIT 10(iii)A(7)


                  4.4   Termination   Without  Cause.  In  the  event  Grantee's
employment  is  terminated  by the Company  without Cause more than one (1) year
after  the  commencement  of the  Performance  Cycle and prior to the end of the
Performance  Cycle,  the Grantee  shall be entitled to a prorated  payout of the
Award  based  upon the length of time that the  Grantee  was  actively  employed
during the  Performance  Cycle  relative to the full  length of the  Performance
Cycle; provided, that payment shall be made only to the extent at the end of the
Performance  Cycle the Award would have been earned  based upon the  performance
level achieved during the Performance  Cycle (taking into account the adjustment
provisions and other rules in Section 3 above); and provided,  further, that the
performance level used to determine the prorated award cannot exceed 200% of the
Commitment  performance level. Payment shall be made to Grantee at the same time
as if Grantee had not terminated employment during the Performance Cycle.

         5.       No Right to Continued Employment.

                  Nothing in this  Agreement or the Plan shall be interpreted to
confer upon the Grantee any rights with respect to  continuance of employment by
the Company,  nor shall this Agreement or the Plan interfere in any way with the
right of the Company to terminate the Grantee's employment at any time.

         6.       Nonassignment.

                  The  Grantee  shall  not have the right to  assign,  alienate,
pledge, transfer, or encumber any amounts due Grantee hereunder, and any attempt
to assign, alienate,  pledge, transfer, or encumber Grantee's rights or benefits
shall be null and void and not recognized by the Plan or the Company.

         7.       Modification of Agreement.

                  This  Agreement  may  be  modified,   amended,  suspended,  or
terminated,  and any terms or  conditions  may be waived,  but only by a written
instrument executed by the parties hereto.

         8.       Severability; Governing Law.

                  Should any  provision of this  Agreement be held by a court of
competent  jurisdiction  to be  unenforceable  or invalid  for any  reason,  the
remaining provisions of this Agreement shall not be affected by such holding and
shall continue in full force in accordance with their terms.

                  The validity, interpretation, construction, and performance of
this  Agreement  shall be governed by the laws of the State of Delaware  without
giving effect to the conflicts of laws principles thereof.

Page 50
                                                             EXHIBIT 10(iii)A(7)


         9.       Successors in Interest.

                  This  Agreement  shall  inure to the benefit of and be binding
upon any successor to the Company.  All obligations imposed upon the Grantee and
all rights granted to the Company under this Agreement shall be binding upon the
Grantee's heirs, executors, and administrators.

         10.      Resolution of Disputes.

                  Any dispute or  disagreement  which may arise  under,  or as a
result  of,  or in any way  relate  to,  the  interpretation,  construction,  or
application  of  this  Agreement  shall  be  determined  by the  Committee.  Any
determination  made  hereunder  shall be final,  binding,  and conclusive on the
Grantee and the Company for all purposes.

         11.      Withholding of Taxes.

                  The  Company  shall  have the right to deduct  from any amount
payable under this Agreement,  an amount equal to the federal,  state, and local
income  taxes and other  amounts as may be required  by law to be withheld  (the
"Withholding  Taxes") with respect to any such amount. In satisfaction of all or
part of the Withholding Taxes, the Grantee may make a written election (the "Tax
Election"),  which may be accepted or rejected in the discretion of the Company,
to have  withheld a portion of the Shares  issuable to him or her pursuant to an
Award, having an aggregate Fair Market Value equal to the Withholding Taxes.

                                 NATIONAL SERVICE INDUSTRIES, INC.



                          By:/s/ James S. Balloun
                                 JAMES S. BALLOUN
                                 Chairman, President and Chief Executive Officer



                                 NSI SERVICES L.P. (GA), Subsidiary



                          By:/s/ James S. Balloun
                                 JAMES S. BALLOUN
                                 Chairman, President and Chief Executive Officer



                             /s/ George H. Gilmore, Jr.
                Name of Grantee: GEORGE H. GILMORE, JR.


                                                                         Page 51
                                                             EXHIBIT 10(iii)A(7)
                                                                      Appendix A



                     Aspiration Award Program Illustration - FY 1999-2001


Name:                George H. Gilmore, Jr.                Division:   Corporate
Position:            Executive Vice President and Group President
Salary:              $450,000

Total LTI Multiple:  160%
AAI % of LTI:         30%
Prorated Months:     27 of 36

                                                                                             

                                                                                         Achievement Level
                                                              Threshold           Commitment          Aspiration
FY99-01 Economic Profit ($000,000)
(Chemical Group, National Linen Service, AECO)                **                  **                  **
Individual AAI Opportunity                                    $40,500             $162,000            $810,000


Aspiration Award Program Opportunity

The following graph depicts the potential incentive award that would be paid out
at different levels of the Operations cumulative econimic profit,  including:  a
Threshold  performance level; a Commitment  performance level; and an Aspiration
performance level.

                                                                               

                                                                                  Individual
                                                                                  Aspiration
Economic Profit (000,000)                                                         Award

Threshold **                                                                      $ 40,500

Commitment **                                                                     $162,000

Aspiration **                                                                     $810,000



**  Confidential  information  has been  omitted and filed  separately  with the
Securities and Exchange Commission.


Page 52
                                                             EXHIBIT 10(iii)A(7)
                                                Appendix A           (continued)




                     ASPIRATION ACHIEVEMENT INCENTIVE AWARD
                                       FOR
                         1999 - 2001 PERFORMANCE PERIOD

           CHEMICAL GROUP, NATIONAL LINEN SERVICE, AND AECO OPERATIONS



Formula:  Payout as a Percent of Commitment Award = a x EP + b


Below Commitment Level EP:
         a =  0.02586
         b = -0.75862

Above Commitment Level EP:
         a =  0.14286
         b = -8.71429

Notes:

1.   EP =  Cumulative  Economic  Profit for  performance  period,  which will be
     expressed in millions, rounded to one decimal place.

2.  Values for "a" and "b" will be rounded to five decimal places.

3.  Payout percentages will be rounded to a tenth of a percent.

4.   No award is  payable  below the  Threshold  Level EP,  notwithstanding  the
     formula set forth above.

5.   The  maximum  award  payable  is  500%  of  the  Commitment   Level  award,
     notwithstanding the formula set forth above.


                                                                         Page 53
                                                             EXHIBIT 10(iii)A(7)

                                   APPENDIX B

                             ASPIRATION ACHIEVEMENT
                                INCENTIVE AWARD
                              PERFORMANCE MEASURE


                                                       

PERFORMANCE MEASURE                                       DEFINITION


Economic Profit                                           Sum of the annual economic profits for the performance
                                                          cycle.  Annual economic profit shall be determined as
                                                          follows:  Adjusted After-Tax Profits (AATP) minus
                                                          [Average Invested Capital times the Weighted Average
                                                          Cost of Capital (WACC)]


RELATED TERMS                                             DEFINITION


Average Invested Capital                                  Average of the average beginning and ending Invested
                                                          Capital balances each month.

Adjusted After-Tax Profit (AATP)                          Adjusted Pre-Tax Profit minus Book Income Taxes.

Adjusted Pre-Tax Profit (APTP)                            Income before provision for income taxes plus interest
                                                          expense plus implied interest on capitalized operating
                                                          leases.

Book Income Taxes                                         Reported tax rate (determined by dividing
                                                          the provision for income taxes by the
                                                          income before the provision for income
                                                          taxes, as reported in NSI's annual financial
                                                          statements) applied to APTP.

Invested Capital                                          [Total assets plus capitalized operating leases, less
                                                          short and long-term investment in tax benefits] less
                                                          [non-interest bearing liabilities except for self
                                                          insurance reserves and deferred tax credits relating to
                                                          the safe harbor lease].

Weighted Average Cost of Capital (WACC)                   Ten percent (10%) will be the WACC for the Performance
                                                          Cycle ending August 31, 2001.