SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K ANNUAL REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the Fiscal Year Ended November 29, 1996 Commission File No. 1-5548-1 PENOBSCOT SHOE COMPANY (Exact name of registrant as specified in its charter) A Maine Corporation State of Incorporation 01-0139580 IRS Employer Id. No. 450 North Main Street, Old Town, Maine 04468 (Address of principal executive offices) 207-827-4431 (Registrant's Phone) Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of exchange on which registered Common $1.00 Par Value American Stock Exchange Securities registered pursuant to Section 12(g) of the Act: Common Stock, Par Value $1.00 (Title of Class) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes__x___ No_____ On February 7, 1997, there were 1,395,165 shares of the registrant's common stock, $1.00 par value, outstanding. The aggregate market value of the 608,038 shares of stock held by all non-affiliates of the registrant, based on the closing price of the stock on the American Stock Exchange on that date, was $4,104,257. Documents Incorporated By Reference Incorporated Documents Form - 10K Reference Annual Report to Stockholders for the Parts II, IV fiscal year ended November 29, 1996 Proxy Statement dated February 27, 1997 Part III This report consists of 25 sequentially numbered pages. The indices of exhibits may be found on pages 7 and 10. 1 PART I ITEM 1. BUSINESS a) The Registrant's Products and Services The Registrant, Penobscot Shoe Company (herein referred to as the "Company"), was incorporated in 1935, and has been engaged in the manufacture, importing and sale of branded footwear to retailers. Its principal products today are women's casual, sport and leisure footwear, including boots and sandals, selling in the moderate price range. In 1996, all of the Company's sales were made under the exclusive brand name, TROTTERS, to approximately 1,700 locations. To achieve these sales, the Company employs a national sales force which is compensated on a commission basis. The efforts of this sales force and the identity and value of the Company's principal trademark, TROTTERS, are supported by trade advertising on a national basis, cooperative advertising programs and promotional assistance to retailers. The Company is continually seeking new customers, but, since it does not have long-term contracts with its customers, there can be no assurance that its business will be constant or grow. On February 7, 1997, the Company had orders in-house of approximately $5,368,000, as compared to orders of approximately $4,775,000 one year ago. Changes in backlog do not necessarily indicate sales trends, as in-house orders frequently fluctuate according to customers' inventory plans as well as the Company's ability to deliver. Net sales for 1996 increased 22% from the preceding year. Total pairs of footwear shipped increased by approximately 15% from 1995. The average selling price per pair increased by approximately 6% in 1996. Most of this increase in average selling price per pair was a result of the product mix rather than price increases. Trotters sales growth in 1996 was the result of several factors. Improved product sell through, as indicated by a 26% increase in our in-stock business, sales programs and expanded penetration into key retail segments all contributed to this success. Future growth will be dependent on further expansion of TROTTERS distribution in the highly competitive women's footwear market and the strength of the retail footwear environment. In August 1996, the Company ceased production at its manufacturing facility in Old Town, Maine. The decision to cease domestic assembly of footwear was due to a decline in the portion of the product line which had been produced in that facility. The profitability of the products which had been assembled in Old Town had declined to a point where the operation was no longer economically viable. Approximately 15% of the Company's products were assembled in Old Town in 1996, down from 27% in 1995. The balance of the Company's products are purchased as finished footwear from overseas sources. The emphasis on sourcing finished footwear from overseas has helped the Company to maintain its price competitiveness and quality control. 2 PART I ITEM 1. BUSINESS (continued) (a) The Registrant's Products and Services (continued) The Company had approximately 43 employees on November 29, 1996, while the number of employees at November 24, 1995 was 78. The Company's sole line of business is the importing and sale of footwear, as described above. (b) Material Factors Affecting the Company's Business. (1) Competition There are many well-managed, well-financed competitors supplying moderately-priced footwear to the market served by the Company. Pricing continues to be a major area of competition inasmuch as imports constitute a sizable majority of all footwear sold in the American market. Other important areas of competition include quality, fashion, the reliability and timeliness of delivery, and the provision of in-stock service in a range of sizes and widths. The Company makes a special effort to maintain an inventory of its better selling styles in a large variety of sizes and widths. This allows it to satisfy retailers' needs more efficiently and more quickly than can some of its competitors. The Company believes that it is recognized as one of the leaders in the industry in its ability to provide this service, known as open-stock reorder availability. (2) Seasonality The Company's business is characterized by two major selling seasons, one for the Fall retail season and the other for the Spring retail season. Sales for the Fall season generally account for slightly more than half of a year's sales, while the Spring sales account for the balance. Although a portion of the Company's products are not imported until orders for them have been received, the Company imports a certain amount of its basic and more traditional styles ahead of the receipt of orders. This is necessary in order to mitigate the effect of the seasonality of its order pattern and to offset the current trend whereby incoming orders are concentrated in a shorter period of time and closer to the retail selling season. In addition, the Company imports for in-stock inventories those shoes projected to be best sellers, in order to provide the service referred to previously. The risk involved with the early purchase of the Company's product is the potential for surplus inventory if the selling patterns do not materialize as forecast. The resulting surplus inventory must be sold at reduced margins with a corresponding negative impact on earnings. Considerable effort has been devoted to minimizing this risk through improved forecasting techniques and sound inventory management. The Company finances the normal buildup of its finished goods inventory by the use of available liquid working capital. 3 PART I ITEM 1. BUSINESS (continued) (3) Source and Availability of Products All of the footwear purchased by the Company from overseas resources is manufactured using the Company's designs and specifications. There are many factories throughout the world from which the Company could source the footwear products. The Company purchases from foreign sources in U.S. dollars eliminating any currency risks. (c) Executive Officers of the Registrant The following is a list of the Company's executive officers, their ages, positions and offices, as of November 29, 1996: Name Age Position presently held and period of service Paul Hansen 56 President and Chief Executive Officer since 1994, Chief Operating Officer from 1988 to 1993, Treasurer from 1986 to 1994 and Executive Vice President from 1981-1988. Employed by the Company since 1966. Wilhelm Pfander 59 Vice President since 1977. Employed by the Company since 1963. John R. French 52 Vice President since 1978. Employed by the Company since 1970. David L. Keane 44 Vice President since 1987, Treasurer since 1994. Employed by the Company since 1985. William Hoskins 55 Vice President since 1994. Employed by the Company since 1993. Gerald E. Rudman 68 Clerk since 1969, Director since 1975. Company General Counsel. 4 PART I ITEM 2. PROPERTIES The Company owns two buildings in Old Town, Maine, which is approximately 15 miles from Bangor, Maine. Both of the buildings in Old Town are made of steel, brick and concrete construction. One of the buildings had been used for manufacturing and is currently surplus to the Company's needs. That building contains approximately 69,000 square feet and is listed for sale or lease. The other, which is used for the Company's executive offices and warehousing, contains approximately 74,500 square feet. Both buildings are in good condition and have suitable transportation facilities. ITEM 3. LEGAL PROCEEDINGS In September 1987, the Company and numerous other parties entered into two Administrative Orders by Consent issued by the U.S. Environmental Protection Agency and the Maine Department of Environmental Protection, regarding the removal of hazardous wastes from two locations in Maine. The Company initially established a loss contingency of $75,000 to cover anticipated liabilities in these two proceedings. The amount of this accrual was determined based on several factors which were known at that time. These factors included the EPA apportionment percentage applicable to Penobscot Shoe Company, the volume and type of materials contributed to the sites by the Company, and the estimated costs for remedial actions at the sites. Additionally, costs of cleanup were estimated utilizing available past experience of other companies and sites. The loss contingency was charged against earnings during fiscal 1987. Costs totaling $14,000 have been incurred to date and a reserve of $61,000 remains in place. ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS No matter was submitted to a vote of the Company's security holders during the last quarter of the Company's fiscal year. PART II ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS Reference is made to the information set forth on page 25 of the Company's annual report to stockholders for the fiscal year ended November 29, 1996 ("1996 Annual Report"), filed herewith as Exhibit 13. ITEM 6. SELECTED FINANCIAL DATA Reference is made to the Selected Financial Data set forth on page 25 of the Company's 1996 Annual Report filed herewith as Exhibit 13. 5 PART II ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Reference is made to the Management's Discussion and Analysis of Financial Condition and Results of Operations set forth on page 24 of the Company's 1996 Annual Report, filed herewith as Exhibit 13. ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA Incorporated by reference from the financial statements of the Company included in the 1996 Annual Report, filed herewith as Exhibit 13. See Index to Financial Statements and Schedules set forth in response to Part IV, Item 14 of this Annual Report. ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE Not applicable PART III ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT Identification of Directors and Directorships Reference is made to the information set forth in the Company's definitive Proxy Statement which is to be filed with the Securities and Exchange Commission on or about February 27, 1997. Identification of Executive Officers This information is set forth in Part I, Item 1 (c) of this report. ITEM 11. EXECUTIVE COMPENSATION Reference is made to the information set forth in the Company's definitive Proxy Statement which is to be filed with the Securities and Exchange Commission on or about February 27, 1997. ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT Reference is made to the information set forth in the Company's definitive Proxy Statement which is to be filed with the Securities and Exchange Commission on or about February 27, 1997. 6 PART III ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS Not applicable PART IV ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K (a) 1. and 2. Financial Statements and Financial Statement Schedules: Incorporated by reference to the financial statements of the Company included in the 1996 Annual Report filed herewith as Exhibit 13. See the Index to Financial Statements and Schedules included with the Additional Financial Statements and Schedules filed with this Annual Report. (a) 3. Exhibits: The index on page 13, directly preceding the exhibits, lists all of the exhibits either filed as a part of this annual report or incorporated herein by reference. (b) Reports on Form 8-K: None 7 SIGNATURE Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. PENOBSCOT SHOE COMPANY Paul Hansen By: Paul Hansen President and Chief Executive Officer David L. Keane By: David L. Keane Vice President/Finance and Administration Date: February 26, 1997 Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed by the following persons on behalf of the Registrant and in the capacities and on the dates indicated: Irving Kagan Date Gerald E. Rudman Date Director Director Paul Hansen Date Director 8 PENOBSCOT SHOE COMPANY FINANCIAL STATEMENTS FORM 10K, PART IV, ITEM 14 (a)1 AND (a)2 YEAR ENDED NOVEMBER 29, 1996 9 <PAGE > PENOBSCOT SHOE COMPANY FINANCIAL STATEMENTS FORM 10K, PART IV, ITEM 14 (a)1 AND (a)2 (a) 1. Financial Statements The report of independent certified public accountants and the following financial statements of the registrant included in the Annual Report of the registrant to its stockholders for the year ended November 29, 1996, are incorporated herein by reference: Balance sheets at November 29, 1996 and November 24, 1995 Statements of income for the years ended November 29, 1996, November 24, 1995, and November 25, 1994 Statements of shareholders' equity for the years ended November 29, 	 1996, November 24, 1995, and November 25, 1994 Statements of cash flows for the years ended November 29, 1996, November 24, 1995, and November 25, 1994 Notes to financial statements 2. Financial Statement Schedules Report of independent certified public accountants Schedule II - Valuation and qualifying accounts and reserves Other schedules have been omitted because they are either not required, not applicable, or the information is given in the Financial Statements, including the notes thereto. 10 REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS Penobscot Shoe Company Old Town, Maine The audits referred to in our report dated January 10, 1997, relating to the financial statements of Penobscot Shoe Company which is incorporated in Item 8 of this Form 10-K by reference to the annual report to shareholders for the year ended November 29, 1996, included the audit of the financial statement schedule listed in the accompanying index. This financial statement schedule is the responsibility of the Company's management. Our responsibility is to express an opinion on this financial statement schedule based upon our audits. In our opinion, such financial statement schedules present fairly, in all material respects, the information set forth therein. Boston, Massachusetts January 10, 1997 BDO Seidman, LLP 11 PENOBSCOT SHOE COMPANY SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS AND RESERVES (In Thousands) Column C Column A Column B Additions Column D Column E Charged to Balance at Charged to other Deductions Balance beginning costs and accounts at end of period expenses -describe -describe of period Deducted from Assets to Which they Apply: For the Year Ended November 29, 1996 Reserve for Doubtful Accounts $335 $132 $144(a) $323 Reserve for Cash Discounts 22 1 23 Reserve for Returns & Allowances 111 13 124 $468 $146 $0 $144 $470 For the Year Ended November 24, 1995 Reserve for Doubtful Accounts $315 $67 $47 (a) $335 Reserve for Cash Discounts 26 (4) 22 Reserve for Returns & Allowances 145 (34) 111 $486 $29 $0 $47 $468 For the Year Ended November 25, 1994 Reserve for Doubtful Accounts $348 $44 $77 (a) $315 Reserve for Cash Discounts 37 (11) 26 Reserve for Returns & Allowances 154 (9) 145 $539 $24 $0 $77 $486 Note (a) - Accounts written off net of recoveries. 12 Index to Exhibits 3(a) Articles of Incorporation and by-laws of the Registrant, filed with the Commission in 1965 as Exhibit 3(a) to the Registrant's Form S-1 Registration Statement (Registration No. 2-23907) are incorporated herein by reference. 13 Annual Report to Stockholders for the fiscal year ended November 29, 1996. 13