PEPSICO, INC.
                          1994 Long-Term Incentive Plan
           (as amended and restated, effective, September 24, 1998)
                   


1.    Purpose.

      The  purposes of the 1994  Long-Term  Incentive  Plan (the  "Plan") are to
provide  long-term  incentives to those persons with significant  responsibility
for the success and growth of PepsiCo, Inc. and its subsidiaries,  divisions and
affiliated businesses ("PepsiCo"), to assist PepsiCo in attracting and retaining
key  employees on a  competitive  basis,  and to associate the interests of such
employees with those of PepsiCo's shareholders.

2.    Administration of the Plan.

      The Plan shall be administered by the Compensation  Committee of the Board
of Directors of PepsiCo (the  "Committee").  The Committee shall be appointed by
the Board of Directors and shall  consist of two or more outside,  disinterested
members of the Board.

      The  Committee  shall have all the powers vested in it by the terms of the
Plan, such powers to include authority (within the limitations described herein)
to select the persons to be granted  awards  under the Plan,  to  determine  the
type,  size  and  terms  of  awards  to be made to each  employee  selected,  to
determine the time when awards will be granted and any conditions  which must be
satisfied by employees  before an award is made,  to  establish  objectives  and
conditions for earning  awards,  to determine  whether such conditions have been
met and whether awards will be paid at the end of the award period,  or when the
award is exercised, or deferred, to determine whether payment of an award should
be reduced or eliminated,  and to determine  whether such awards should qualify,
regardless of their amount,  as deductible in their  entirety for federal income
tax purposes.

      The  Committee  shall  have full power and  authority  to  administer  and
interpret the Plan and to adopt such rules, regulations,  agreements, guidelines
and  instruments for the  administration  of the Plan and for the conduct of its
businesses  the  Committee  deems   necessary  or  advisable.   The  Committee's
interpretations  of the Plan, and all actions taken and  determinations  made by
the Committee pursuant to the powers vested in it hereunder, shall be conclusive
and binding on all parties concerned,  including  PepsiCo,  its shareholders and
any person receiving an award under the Plan.


3.    Eligibility.

      Key employees of PepsiCo and its  divisions,  subsidiaries  and affiliates
are eligible to be granted awards under the Plan.  Executives of PepsiCo and its
subsidiaries  and  divisions  shall  be  granted  awards  of stock  options  and
performance  units and may,  in the  Committee's  discretion,  be granted  other
awards  available  under the Plan. The Committee,  in its  discretion,  may also
grant  awards  under the Plan to other  employees  of  PepsiCo,  its  divisions,
subsidiaries  and  affiliates who are in a position to contribute to the success
of PepsiCo.  Notwithstanding the foregoing,  incentive stock options may only be
granted to employees of PepsiCo or its divisions and subsidiaries.

4.    Awards.

      (a) Types. Awards under the Plan include stock options, performance units,
incentive stock options, stock appreciation rights and restricted stock.

      (i) Stock Options.  Stock options are rights to purchase shares of PepsiCo
Capital Stock ("Capital Stock") at a fixed price for a specified period of time.
The purchase  price per share of Capital Stock covered by a stock option awarded
pursuant to this Plan, including any incentive stock options,  shall be equal to
or greater than the fair market value of a share of PepsiCo Capital Stock on the
date the stock option is awarded.

      (ii) Performance Units. Performance units are rights to receive up to 100%
of the value of shares of Capital Stock as of the date of grant, which value may
be paid in cash or Capital Stock, without payment of any amounts to PepsiCo. The
full and/or partial  payment of performance  unit awards granted under this Plan
will be made only upon  certification  by the  Committee  of the  attainment  by
PepsiCo,  over a four year period, of earnings per share targets which have been
established  by the Committee.  No payment will be made if the minimum  earnings
per share target is not met. The established earnings per share targets will not
be amended without shareholder approval.

      (iii) Stock Appreciation  Rights.  Stock appreciation rights are rights to
receive  the  difference  between  the fair  market  value of a share of PepsiCo
Capital  Stock on the grant date and the fair market value of a share of Capital
Stock on the date the stock appreciation right is granted.

      (iv) Restricted  Stock.  The full and/or partial vesting of any restricted
stock award made under this Plan will occur only upon the  attainment by PepsiCo
of primary and secondary  targets  established  by the Committee at the time the
award is made. These targets may include one or more of the 


following:  corporate earnings, return on investment,  total shareholder return,
division profits, market value added or economic value added.

     (v) Variable Awards. Variable awards are rights to receive grants of either
cash payments or stock options based upon the  performance  of PepsiCo  business
units during a three-year  performance  period.  The election to receive cash or
stock  options is made by the  participant  at the  beginning of the  three-year
performance period.

      (b)  Supplemental  Awards.  Participants  who are newly  hired or promoted
during the vesting period for stock options or during the first two years of the
award period for performance units will be granted  supplemental pro rata grants
of stock options and performance units.

      (c) Negative Discretion.  Notwithstanding the attainment by PepsiCo of any
target  specified  under  this  Plan,  the  Committee  has  the  discretion,  by
participant, to reduce some or all of an award that would otherwise by paid.

      (d)  Guidelines.  The  Committee  shall  adopt  from time to time  written
policies for its  implementation  of the Plan. Such policies shall be consistent
with the Plan and may  include,  but need not be limited to, the type,  size and
term of awards to be made, and the conditions for payment of such awards.

      (e) Maximum Awards.  An employee may be granted  multiple awards under the
Plan but no one employee may be granted,  in the  aggregate,  awards which would
result in his receiving, in the aggregate during the term of the Plan, more than
10% of the maximum number of shares  available for award under the Plan.  Solely
for the purposes of determining  whether this maximum is met, a performance unit
shall be treated as entitling the holder thereof to one share of PepsiCo Capital
Stock.

5. Shares of Stock Subject to the Plan.

      The shares that may be  delivered  or  purchased  under the Plan shall not
exceed an aggregate  of  75,000,000  shares of Capital  Stock,  as adjusted,  if
appropriate, pursuant to Section 7 hereof.

6.    Deferred Payments.

      The  Committee  may  determine  that all or a portion  of a  payment  to a
participant under the Plan,  whether it is to be made in cash, shares of Capital
Stock or a combination thereof,  shall be deferred.  Deferrals shall be for such
periods  and  upon  such  terms  as the  Committee  may  determine  in its  sole
discretion.


7.    Dilution and Other Adjustments.

      In the event of any change in the  outstanding  shares of Capital Stock by
reason of any split, stock dividend,  recapitalization,  merger,  consolidation,
combination  or  exchange  of shares or other  similar  corporate  change,  such
equitable adjustments shall be made in the Plan and the awards thereunder as the
Committee determines are necessary and appropriate,  including, if necessary, an
adjustment in the maximum  number or kind of shares subject to the Plan or which
may be or have  been  awarded  to any  participant.  Such  adjustment  shall  be
conclusive and binding for all purposes of the Plan.

8.    Change in Control.

     Upon a "Change in Control" (as defined below), the following shall occur:

     (a) Options.  At the date of such Change in Control,  all  outstanding  and
unvested stock options granted under the Plan shall  immediately vest and become
exercisable,  and all stock options then outstanding under the Plan shall remain
outstanding in accordance  with their terms.  In the event that any stock option
granted  under  the Plan  becomes  unexercisable  during  its term on or after a
Change  in  Control  because:  (i) the  individual  who  holds  such  option  is
involuntarily  terminated  (other than for cause) within two (2) years after the
Change in  Control;  (ii) such option is  terminated  or  adversely  modified in
connection  with or as a result  of the  Change  in  Control;  or (iii)  PepsiCo
Capital  Stock is no longer  issued and  outstanding,  or no longer  traded on a
national securities  exchange,  then the holder of such option shall immediately
be entitled to receive a lump sum cash  payment  equal to the greater of (x) the
gain on such option or (y) the Black-Scholes value of such option (as determined
by a nationally recognized  independent investment banker chosen by PepsiCo), in
either  case  calculated  on the date such  option  becomes  unexercisable.  For
purposes  of the  preceding  sentence,  the  gain on a  stock  option  shall  be
calculated  as the  difference  between the  closing  price per share of PepsiCo
Capital Stock as of the date such option becomes unexercisable less the exercise
price per share of such option.

     (b) Variable  Awards.  Each  variable  award granted under the Plan that is
outstanding on the date of the Change in Control shall immediately vest, and the
holder of such award shall be entitled to a lump sum cash payment  equal to 100%
of the amount of such award payable at the end of the  performance  period as if
100% of the performance objectives have been achieved.

     (c) Performance  Shares. Each performance share granted under the Plan that
is outstanding on the date of the Change in Control shall  immediately vest, and
the  holder  of such  performance  share  shall be  entitled  to a 


lump sum cash  payment  equal to the amount of such award  payable at the end of
the  performance  period  as if 100% of the  performance  objectives  have  been
achieved.

     Any amount  required to be paid  pursuant  to this  Section 8 shall be paid
within twenty (20) days after the date such amount becomes payable.

"Change in Control"  means the  occurrence of any of the following  events:  (i)
acquisition of 20% or more of the outstanding voting securities of PepsiCo, Inc.
by  another  entity  or  group;  excluding,   however,  the  following  (A)  any
acquisition by PepsiCo, Inc., or (B) any acquisition by an employee benefit plan
or related  trust  sponsored or  maintained  by PepsiCo,  Inc.;  (ii) during any
consecutive  two-year  period,  persons who constitute the Board of Directors of
PepsiCo,  Inc.  (the "Board") at the beginning of the period cease to constitute
at least 50% of the Board  (unless  the  election  of each new Board  member was
approved  by a majority  of  directors  who began the  two-year  period);  (iii)
PepsiCo,  Inc.  shareholders approve a merger or consolidation of PepsiCo,  Inc.
with another company,  and PepsiCo,  Inc. is not the surviving  company;  or, if
after such transaction,  the other entity owns,  directly or indirectly,  50% or
more of the outstanding voting securities of PepsiCo,  Inc.; (iv) PepsiCo,  Inc.
shareholders approve a plan of complete liquidation of PepsiCo, Inc. or the sale
or dispositions of all or substantially  all of PepsiCo,  Inc.'s assets;  or (v)
any other event,  circumstance,  offer or proposal  occurs or is made,  which is
intended to effect a change in the control of PepsiCo,  Inc.,  and which results
in the  occurrence of one or more of the events set forth in clauses (i) through
(iv) of this paragraph.

9.    Miscellaneous Provisions.

      (a)  Misconduct.  If the  Committee  determines  that a present  or former
employee  has  (i)  used  for  profit  or  disclosed  to  unauthorized  persons,
confidential  information  or trade  secrets of PepsiCo,  or (ii)  breached  any
contract  with or violated any fiduciary  obligation  to PepsiCo,  that employee
shall forfeit his or her awards under the Plan.

      (b) Rights as Shareholder.  A participant in the Plan shall have no rights
as a holder of Capital Stock with respect to awards hereunder,  unless and until
certificates for shares of Capital Stock are issued to the participant.

      (c)  Assignment  or  Transfer.  Unless the  Committee  shall  specifically
determine otherwise,  no award under the Plan or any rights or interests therein
shall be assignable or transferable by a participant  except by will or the laws
of descent and distribution.


      (d)  Agreements.  All awards  granted under the Plan shall be evidenced by
agreements  in  such  form  and  containing   such  terms  and  conditions  (not
inconsistent with the Plan) as the Committee shall approve.

      (e) Requirements  for Transfer.  No share of Capital Stock shall be issued
or  transferred  under the Plan until all legal  requirements  applicable to the
issuance or transfer of such shares have been complied with to the  satisfaction
of the Committee.  The Committee  shall have the right to condition any issuance
of shares of  Capital  Stock  made to any  participant  upon such  participant's
written   undertaking  to  comply  with  such  restrictions  on  his  subsequent
disposition  of such shares as the Committee or PepsiCo shall deem  necessary or
advisable  as  a  result  of  any   applicable   law,   regulation  or  official
interpretation  thereof,  and  certificates  representing  such  shares  may  be
legended to reflect any such restrictions.

      (f)  Withholding  Taxes.  PepsiCo  shall have the right to deduct from all
awards  hereunder  paid in cash  any  federal,  state,  local or  foreign  taxes
required by law to be withheld  with respect to such awards and, with respect to
awards paid in stock or upon exercise of stock  options,  to require the payment
(through  withholding  from the  participant's  salary or otherwise) of any such
taxes.  The obligations of PepsiCo to make delivery of awards in cash or Capital
Stock  shall be  subject  to  currency  or  other  restrictions  imposed  by any
government.

      (g) No Rights to Awards.  Except as set forth herein, no employee or other
person  shall  have any claim or right to be  granted  an award  under the Plan.
Neither the Plan nor any action taken hereunder shall be construed as giving any
employee  any  right to be  retained  in the  employ  of  PepsiCo  or any of its
subsidiaries, divisions or affiliates.

      (h) Costs and Expenses.  The cost and expenses of  administering  the Plan
shall be borne by  PepsiCo  and not  charged  to any award  nor to any  employee
receiving an award.

      (i)  Funding of Plan.  The Plan shall be  unfunded.  PepsiCo  shall not be
required  to  establish  any  special  or  separate  fund or to make  any  other
segregation of assets to assure the payment of any award under the Plan.

10.    Effective Date, Amendments and Termination.

     (a)  Effective  Date.  The Plan shall  become  effective  on the date it is
approved by PepsiCo's shareholders.

      (b)  Amendments.  The Committee may at any time  terminate or from time to
time  amend the Plan in whole or in part,  but no such  action  shall


adversely   affect  any  rights  or  obligations  with  respect  to  any  awards
theretofore made under the Plan.

      Unless the shareholders of PepsiCo shall have first approved  thereof,  no
amendment of the Plan shall be effective which would increase the maximum number
of shares of PepsiCo  Capital Stock which may be delivered  under the Plan or to
any one  individual,  except to the extent such  amendment  is made  pursuant to
Section 7 hereof,  extend the maximum  period during which awards may be granted
under the Plan,  change the performance goal pursuant to which performance units
are earned,  or modify the  requirements as to eligibility for  participation in
the Plan.

      With the  consent  of the  employee  affected,  the  Committee  may  amend
outstanding  agreements  evidencing  awards  under  the  Plan  in a  manner  not
inconsistent with the terms of the Plan.

      (c) Termination. No awards of stock options,  performance units, incentive
stock  options or stock  appreciation  rights shall be made under the Plan after
December 31, 2004.  No awards of  restricted  stock shall be made under the Plan
after May 1, 1999.