[ARTICLE] 5

                             
[PERIOD-TYPE]                   12-MOS
[FISCAL-YEAR-END]                          DEC-31-1996
[PERIOD-END]                               DEC-31-1996
[CASH]                                      20,615,400
[SECURITIES]                                         0
[RECEIVABLES]                                6,696,000
[ALLOWANCES]                                   287,800
[INVENTORY]                                    567,200
[CURRENT-ASSETS]                            28,619,500
[PP&E]                                      56,962,000
[DEPRECIATION]                              22,522,300
[TOTAL-ASSETS]                              63,604,200
[CURRENT-LIABILITIES]                       30,976,700
[BONDS]                                      5,320,000
[PREFERRED-MANDATORY]                                0
[PREFERRED]                                          0
[COMMON]                                       104,600
[OTHER-SE]                                  22,967,900
[TOTAL-LIABILITY-AND-EQUITY]                63,604,200
[SALES]                                     26,051,100
[TOTAL-REVENUES]                            49,613,700
[CGS]                                       24,190,300
[TOTAL-COSTS]                               44,963,700
[OTHER-EXPENSES]                                     0
[LOSS-PROVISION]                               108,100
[INTEREST-EXPENSE]                             380,000
[INCOME-PRETAX]                              4,650,000
[INCOME-TAX]                                 1,100,600
[INCOME-CONTINUING]                          3,549,400
[DISCONTINUED]                                       0
[EXTRAORDINARY]                                      0
[CHANGES]                                            0
[NET-INCOME]                                 3,549,400
[EPS-PRIMARY]                                      .31
[EPS-DILUTED]                                        0