<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
consolidated financial statements of T. Rowe Price Associates, Inc. listed in
the Index at Item 8 of the accompanying Form 10-K Annual Report for the year
ended December 31, 1999 and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
<CIK> 0000080255
<NAME> T. ROWE PRICE ASSOCIATES, INC.

                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                     358,472,000
<SECURITIES>                               246,203,000
<RECEIVABLES>                              121,637,000
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                     0<F1>
<PP&E>                                     306,976,000
<DEPRECIATION>                              96,674,000
<TOTAL-ASSETS>                             998,039,000
<CURRENT-LIABILITIES>                                0<F1>
<BONDS>                                     17,716,000
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                    24,022,000
<OTHER-SE>                                 746,162,000
<TOTAL-LIABILITY-AND-EQUITY>               998,039,000
<SALES>                                              0
<TOTAL-REVENUES>                         1,036,379,000
<CGS>                                                0
<TOTAL-COSTS>                              621,609,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                            414,770,000
<INCOME-TAX>                               155,166,000
<INCOME-CONTINUING>                        239,404,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               239,404,000
<EPS-BASIC>                                       1.99
<EPS-DILUTED>                                     1.85
<FN>
<F1>Item is not contained in registrant's unclassified balance sheet.
</FN>