<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF T. ROWE PRICE ASSOCIATES, INC. LISTED IN THE ITEM 8
INDEX ON PAGE 21 OF THE ACCOMPANYING FORM 10-K ANNUAL REPORT FOR THE YEAR ENDED
DECEMBER 31, 1994 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000080255
<NAME> T. ROWE PRICE ASSOCIATES, INC.
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               DEC-31-1994
<CASH>                                      60,016,000
<SECURITIES>                                93,010,000
<RECEIVABLES>                               46,722,000
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                     0<F1>
<PP&E>                                      86,096,000
<DEPRECIATION>                              36,755,000
<TOTAL-ASSETS>                             297,282,000
<CURRENT-LIABILITIES>                                0<F1>
<BONDS>                                     13,410,000
<COMMON>                                     5,714,000
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<OTHER-SE>                                 210,525,000
<TOTAL-LIABILITY-AND-EQUITY>               297,282,000
<SALES>                                              0
<TOTAL-REVENUES>                           382,378,000
<CGS>                                                0
<TOTAL-COSTS>                              259,855,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,330,000
<INCOME-PRETAX>                            121,193,000
<INCOME-TAX>                                46,587,000
<INCOME-CONTINUING>                         61,151,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                61,151,000
<EPS-PRIMARY>                                     2.00
<EPS-DILUTED>                                        0
<FN>
<F1>Item is not contained in registrant's unclassified balance sheet.
</FN>