<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
unaudited condensed consolidated financial statements of T. Rowe Price
Associates, Inc. included in Part I., Item 1. of the accompanying Form 10-Q
Quarterly Report for the period ended March 31, 1996 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000080255
<NAME> T. ROWE PRICE ASSOCIATES, INC.
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                      88,233,000
<SECURITIES>                               126,510,000
<RECEIVABLES>                               63,607,000
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                     0<F2>
<PP&E>                                      63,035,000<F1>
<DEPRECIATION>                                       0<F3>
<TOTAL-ASSETS>                             387,793,000
<CURRENT-LIABILITIES>                                0<F2>
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                    11,421,000
<OTHER-SE>                                 271,234,000
<TOTAL-LIABILITY-AND-EQUITY>               387,793,000
<SALES>                                              0
<TOTAL-REVENUES>                           132,412,000
<CGS>                                                0
<TOTAL-COSTS>                               93,474,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                             38,938,000
<INCOME-TAX>                                15,157,000
<INCOME-CONTINUING>                         20,419,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                20,419,000
<EPS-PRIMARY>                                      .33
<EPS-DILUTED>                                        0
<FN>
<F2>Not contained in registrant's unclassified balance sheet.
<F1>Represents net amount reported at interim.
<F3>Not reported at interim.
</FN>