EXHIBIT 23 CONSENT OF INDEPENDENT ACCOUNTANTS We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 033-07012, No. 033-08672, No. 033-37573, No. 033- 72568, No. 033-58749 and No. 333-20333) of T. Rowe Price Associates, Inc. of our report dated January 26, 1998 appearing on page 19 of this Form 10-K. /s/ PRICE WATERHOUSE LLP Baltimore, Maryland March 23, 1998