<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
consolidated financial statements of T. Rowe Price Associates, Inc. listed in
the Item 8 Index on page 19 of the accompanying Form 10-K Annual Report for
the year ended December 31, 1997 and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<CIK> 0000080255
<NAME> T. ROWE PRICE ASSOCIATES, INC.
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                     200,409,000
<SECURITIES>                               173,729,000
<RECEIVABLES>                               86,795,000
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                     0<F1>
<PP&E>                                     215,785,000
<DEPRECIATION>                              73,288,000
<TOTAL-ASSETS>                             646,067,000
<CURRENT-LIABILITIES>                                0<F1>
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                    11,819,000
<OTHER-SE>                                 474,854,000
<TOTAL-LIABILITY-AND-EQUITY>               646,067,000
<SALES>                                              0
<TOTAL-REVENUES>                           754,957,000
<CGS>                                                0
<TOTAL-COSTS>                              490,198,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                            264,759,000
<INCOME-TAX>                               101,208,000
<INCOME-CONTINUING>                        144,397,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               144,397,000
<EPS-PRIMARY>                                     2.48<F2>
<EPS-DILUTED>                                     2.25
<FN>
<F1>Item is not contained in registrant's unclassified balance sheet.
<F2>Basic earnings per share.
</FN>