<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
unaudited condensed consolidated financial statements of T. Rowe Price
Associates, Inc. included in Part I, Item 1 of the accompanying Form 10-Q
Quarterly Report for the period ended September 30, 1998 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<CIK> 0000080255
<NAME> T. ROWE PRICE ASSOCIATES, INC.
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                     287,780,000
<SECURITIES>                               164,202,000
<RECEIVABLES>                               91,943,000
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                                     0<F1>
<PP&E>                                     157,645,000<F2>
<DEPRECIATION>                                       0<F3>
<TOTAL-ASSETS>                             731,885,000
<CURRENT-LIABILITIES>                                0<F1>
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                    23,826,000
<OTHER-SE>                                 539,629,000
<TOTAL-LIABILITY-AND-EQUITY>               731,885,000
<SALES>                                              0
<TOTAL-REVENUES>                           651,302,000
<CGS>                                                0
<TOTAL-COSTS>                              415,483,000
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                            235,819,000
<INCOME-TAX>                                90,623,000
<INCOME-CONTINUING>                        129,133,000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               129,133,000
<EPS-PRIMARY>                                     1.08<F4>
<EPS-DILUTED>                                      .99
<FN>
<F1>Item is not contained in registrant's unclassified balance sheet.
<F2>Item is reported net of accumulated depreciation at interim.
<F3>Not reported at interim.
<F4>Basic earnings per share.
</FN>