FOR IMMEDIATE RELEASE
                                                           ---------------------

             P&G DELIVERS DOUBLE-DIGIT SALES GROWTH IN FIRST QUARTER

    CORE EARNINGS PER SHARE GROW 17% BEATING CONSENSUS ESTIMATES BY TWO CENTS


         CINCINNATI, Oct. 29, 2002 - P&G delivered double-digit volume, sales
and core earnings per share growth for the quarter ended Sept. 30, 2002,
exceeding Wall Street consensus earnings estimates.

         For the quarter, unit volume grew 13% versus the prior year behind
double-digit growth in the fabric and home care, and health care and beauty care
businesses. Excluding acquisitions and divestitures, unit volume increased 10%.
Reported net sales were $10.80 billion, up 11% versus year-ago, as pricing and
mix effects partially offset volume growth and a positive foreign exchange
impact of one percent.

         "Despite continuing softness in the global economy, we are maintaining
momentum and are off to a good start in the new fiscal year," said AG Lafley,
chairman, chief executive and president of P&G.  "We are achieving volume
growth in both developed and developing markets."

         Net earnings for the quarter were $1.46 billion, or $1.04 per share.
Results included a $113 million after-tax restructuring charge related to the
program to streamline the company's operations and business portfolio. This
restructuring program charge for the quarter included employee separation costs
of $52 million before tax and asset-related charges of $62 million before tax.
Net earnings in the year-ago quarter were $1.10 billion, including a $238
million after-tax restructuring charge.

         Core net earnings per share growth was very strong, increasing 17% to
$1.12 per share or $1.58 billion for the quarter. Core results exclude
restructuring charges.

KEY FINANCIAL HIGHLIGHTS
- ------------------------

o    Core gross margin expansion of 120 basis points was driven by positive
     business segment mix, structural base business and restructuring savings,
     and material price improvements.

o    Core MR&A as a percent of sales increased 90 basis points mainly behind
     increased marketing spending, driven by higher advertising in beauty care.
     Pharmaceutical investments in the quarter also contributed to the increase,
     behind periodic clinical costs and milestone payments.

o    The company's free cash flow, before dividends, for the first quarter was
     $1.73 billion, representing a $0.75 billion, or 77%, increase over the same
     period last year. Combined with earnings growth, this increase reflects
     reduced capital spending.

         The following provides additional perspective on the company's
July-Sept. results by business segment. Consistent with recent management
realignments and business changes, business segment results have been
reclassified to provide comparable prior year information. Feminine care has
been moved from baby and family care into beauty care and divested businesses
results have been moved out of snacks and beverages into the corporate segment.

o    Fabric and home care delivered excellent results this quarter. Unit volume
     increased 11% reflecting innovation across all brands. Net sales were $3.13
     billion, up nine percent including a positive one percent foreign exchange
     impact. Sales trailed volume growth primarily due to very strong
     performance on mid-tier brands and in developing markets, which resulted in
     a negative sales mix impact. Net earnings increased 22% to $547 million,
     reflecting higher volumes and a strong cost management focus. Operating
     margin expansion was achieved through lower material prices and a continued
     focus on ongoing base business savings projects.

o    Health  care  continued  to  deliver  excellent  results  as unit  volume
     increased  19%,  driven by oral care and  strength  in  pharmaceuticals,
     behind strong  Actonel(R)once-a-week  results.  Net sales  were $1.41
     billion,  up 20% versus last year,  including a positive one percent
     exchange  impact.  The oral care  business  continued  to grow  strongly
     in all  major  toothcare  segments including dentifrice,  Crest
     Whitestrips(R)and Crest Spinbrush(R).  Net earnings increased  40% to $196
     million,  reflecting  volume growth and the trend toward high-margin
     products,  such as Crest Whitestrips and Actonel. This profit growth
     includes  the  funding  of  periodic  clinical  research  costs and
     contractual milestone payments in Pharmaceuticals.

o    Beauty care posted strong results, with double-digit volume, sales and
     earnings growth, led by hair care and fine fragrances. Unit volume
     increased 32%, driven by the Clairol acquisition. Excluding the impact of
     acquisitions and divestitures, volume was up 10% behind strength in hair
     care, on Pantene(R)and Head & Shoulders(R), and fine fragrances. Feminine
     care volume was up seven percent. Beauty care sales grew 27 percent,
     including a positive two percent foreign exchange impact, reaching $3.12
     billion. Volume growth was partially offset by mix impacts driven by the
     Clairol business. Net earnings were $548 million, up 23 percent as
     overhead and manufacturing cost reductions were partially offset by
     increased marketing support spending.

o    Baby and family care delivered solid results with unit volume increasing
     six percent behind strength in baby care in North America and Western
     Europe. Net sales were $2.43 billion, up five percent, as pricing
     adjustments to reflect lower commodity costs and improved consumer value
     were partially offset by positive mix and a positive one percent foreign
     exchange impact. Earnings increased eight percent to $241 million,
     reflecting sales growth, particularly in premium tier diapers, and
     continued cost reductions.

o    Snacks and beverages also delivered good results as unit volume increased
     four percent behind strength in the snacks businesses offset by softness in
     beverages. Sales grew three percent to $822 million, including a positive
     two percent foreign exchange impact, reflecting Folgers(R)' pricing
     response to aggressive competitive pricing activity in the marketplace and
     continued lower green coffee costs. Net earnings grew strongly, up 23% to
     $91 million behind volume growth and a continued focus on reducing costs.


SECOND QUARTER AND NEXT FISCAL YEAR ESTIMATES
- ---------------------------------------------

         For the December quarter, volume is expected to be up in the high
single-digits versus year ago, behind continued core business strength. The
Clairol acquisition will be annualized on November 16. As a result, the net
volume impact from acquisitions and divestitures in the quarter is expected to
be reduced to about one percent, with the Jif/Crisco impact largely offsetting
the reduced Clairol benefit. Sales are expected to be up in the mid to upper
single-digits versus year-ago. At current rates, foreign exchange is expected to
have no impact on the topline. As a result, earnings per share growth is
expected to be up in the mid to high single-digits, despite the divestiture of
Comet in the base period year ago.

         Guidance for the fiscal year remains unchanged in that the company
expects to achieve its long-term growth goals. Sales growth is expected to be in
the four to six percent range. At current rates, foreign exchange is expected to
have a slightly positive impact on the topline. Earnings per share are expected
to be in the double-digits.

         All statements, other than statements of historical fact included in
this news release, are forward-looking statements, as that term is defined in
the Private Securities Litigation Reform Act of 1995. In addition to the risks
and uncertainties noted in this news release, there are certain factors that
could cause results to differ materially from those anticipated by some of the
statements made. These include the achievement of the business unit volume and
income growth projections, the successful achievement of the company's cost
containment goals, the continued political and/or economic uncertainty in Latin
America and the Middle East, any political and/or economic uncertainty due to
terrorist activities, the ability to successfully manage and maintain key
customer relationships, the stability of material costs as well as factors
listed in Management's Discussion and Analysis of Financial Condition and
Results of Operations in the company's most recently filed Forms 10-K and 8-Ks.



ABOUT PROCTER & GAMBLE
- ----------------------

P&G is celebrating 165 years of providing trusted quality brands that make every
day better for the world's consumers. We market nearly 300 brands - including
Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Actonel(R), Olay(R) and Clairol Nice `n Easy(R) - in more than 160 countries
around the world. The P&G community consists of nearly 102,000 employees working
in almost 80 countries worldwide. Please visit WWW.PG.COM for the latest news
and in-depth information about P&G and its brands.

                                      # # #

P&G CONTACTS:

MEDIA RELATIONS
- ---------------
P&G Corporate Media Center:
      US media call:             1-(866) PROCTER (1-866-776-2837)
      Media outside the US call: 1-(513) 945-9087

INVESTOR RELATIONS
- ------------------
John P. Goodwin - (513) 983-2414



P&G will web cast its conference call on Tuesday, Oct. 29, 2002, at 8:30 a.m. to
review its first quarter 2002/03 results. The call will last approximately one
hour. You may receive the web cast by going to our web site at:
HTTP://WWW.PG.COM/INVESTORS

Check the Corporate Information section of the investor site to view the web
cast.

We suggest you check in at least ten minutes in advance of the start time to
complete the brief registration process and ensure you are set up to receive the
web cast.