Rule 424(b)(3) Registration No. 033-59257 PROSPECTUS THE PROCTER & GAMBLE COMPANY 12,326,167 SHARES OF COMMON STOCK (WITHOUT PAR VALUE) ___________ THE PROCTER & GAMBLE SHAREHOLDER INVESTMENT PROGRAM The Shareholder Investment Program (the "Program") of The Procter & Gamble Company ("Company") provides eligible investors with a convenient and economical method of reinvesting cash dividends and making optional cash payments toward the purchase of shares of The Procter & Gamble Company's Common Stock ("Common Stock"). Optional cash payments may be made by check, money order or direct debit of a checking or savings account. In addition, employees of the Company and certain of its subsidiaries ("Procter & Gamble") may participate through payroll deduction, wherever possible. J. P. Morgan Securities Inc. ("Agent") is the agent for stock purchases and sales. Morgan Guaranty Trust Company of New York, an affiliate of the Agent, holds the shares acquired under the Program as custodian, either in its or its nominee's name. On May 23, 1995, J.P. Morgan announced plans to sell its domestic custody business to The Bank of New York. After consummation of this transaction, it is anticipated The Bank of New York will act as custodian for the shares acquired under the Program. "Custodian" as used herein refers to Morgan Guaranty Trust Company of New York, The Bank of New York or any subsequent entity which provides custodial services under the Program. Participants pay any brokerage charges on sales and purchases under the Program. Additionally, participants who are not employees or retirees of Procter & Gamble pay certain administrative fees to help defray actual costs of maintaining their accounts in the Program. The cost of shares of Common Stock acquired under the Program is the average price of all shares purchased for each Investment Period, plus any brokerage charges and other costs of purchase. The shares may be purchased on any securities exchange on which they are traded, in the over-the-counter market, or by negotiated transactions at such prices and on such terms as the Agent for stock purchases may agree, except that the price may not exceed the current best offer in the consolidated system as determined by the Agent. The Agent maintains control over the times when and the prices at which it purchases shares of Common Stock for the Program, the amounts of Common Stock to be purchased, the manner in which shares of Common Stock are purchased and the selection of a broker or dealer through which purchases may be executed. The Agent has informed the Company it intends to purchase Common Stock with optional cash payments under the Program on or about the 15th day of the month, or the following business day if the 15th is not a business day, and on or about the last business day of the month. The Agent has also informed the Company it intends to purchase Common Stock with dividends under the Program on or about the 15th day of the month, or the following business day if the 15th is not a business day. "Business day" refers to a day on which both the Company and the New York Stock Exchange are open. From time to time and without notice, the Agent may change the dates on which it purchases Common Stock for the Program. If you are an employee of Procter & Gamble who wishes to enroll in the Program through payroll deduction, wherever offered, you must obtain from your Benefits Center or Personnel Contact an Application/Deduction Change Form. The original form must be submitted to your Payroll Department with a copy to the Company's Shareholder Services Department. Shareholders of record who are not employees using the payroll deduction feature may enroll by signing an Authorization Form and submitting it to the Company's Shareholder Services Department. Persons and entities who are not shareholders of record, other than employees using the payroll deduction feature, may enroll by completing an Application Form and submitting it to the Company's Shareholder Services Department. Authorization Forms, Application Forms and all other Program documents are available from the Shareholder Services Department of the Company. The Common Stock is listed on the New York, Cincinnati, Amsterdam, Paris, Basel, Geneva, Lausanne, Zurich, Frankfurt, Antwerp, Brussels and Tokyo Stock Exchanges. To the extent required by applicable law in certain jurisdictions, shares offered under the Program are offered through the Agent. It is recommended that this Prospectus be retained for future reference. ______________ THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. ______________ The date of this Prospectus is June 28, 1995. AVAILABLE INFORMATION The Company is subject to the informational requirements of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance therewith files reports, proxy statements and other information with the Securities and Exchange Commission (the "Commission"). Such reports, proxy statements and other information can be inspected and copied at the public reference facilities maintained by the Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549, and at the Commission's Regional Offices at Seven World Trade Center, 13th Floor, New York, New York 10048; and Suite 1400, Northwestern Atrium Center, 500 West Madison Street, Chicago, Illinois 60661. Copies of such materials can be obtained by mail from the Public Reference Section of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates. In addition, reports, proxy statements and other information concerning the Company may also be inspected at the offices of The New York Stock Exchange, Inc., 20 Broad Street, New York, New York 10005 and the offices of The Cincinnati Stock Exchange, 400 S. LaSalle Street, 5th Floor, Chicago, Illinois 60605. The Company has filed with the Commission a Registration Statement on Form S-3 (herein, together with all amendments and exhibits, referred to as the "Registration Statement") under the Securities Act of 1933, as amended. This Prospectus does not contain all of the information set forth in the Registration Statement, certain parts of which are omitted in accordance with the rules and regulations of the Commission. For further information, reference is hereby made to the Registration Statement. INCORPORATION OF CERTAIN INFORMATION BY REFERENCE The following documents filed with the Commission (File No. 1-434) pursuant to the Exchange Act are incorporated herein by reference: 1. The Company's Notice of Annual Meeting and Definitive Proxy Statement for the annual meeting of shareholders held on October 11, 1994. 2. The Company's Annual Report on Form 10-K for the fiscal year ended June 30, 1994. 3. The Company's Quarterly Reports on Form 10-Q for the periods ended September 30, 1994, December 31, 1994 and March 31, 1995. 4. The Company's Current Report on Form 8-K dated January 26, 1995. 5. All other documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act subsequent to the date of this Prospectus and prior to the termination of the offering of the Common Stock registered hereunder. Any statement contained in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes of the Registration Statement or this Prospectus to the extent that a statement contained herein, in a Prospectus Supplement or in any other document subsequently filed with the Commission which also is or is deemed to be incorporated by reference herein modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of the Registration Statement or this Prospectus. The Company will provide without charge to each person to whom a copy of this Prospectus is delivered, upon the oral or written request of such person, a copy of any or all of the documents which are incorporated by reference herein, other than exhibits to such documents (unless such 2 exhibits are specifically incorporated by reference into such documents). Requests should be directed to Mr. Robert J. Thompson, Manager, Shareholder Services Department, The Procter & Gamble Company, One Procter & Gamble Plaza, P. O. Box 5572, Cincinnati, Ohio 45201, telephone: (800) 742-6253. THE COMPANY The Company is primarily a manufacturer and distributor of household products. Its products are sold throughout the United States and abroad. The Company is a corporation that was incorporated under the laws of Ohio in 1905 and was the outgrowth of a business founded in 1837 by William Procter and James Gamble. The Company's principal executive offices are located at One Procter & Gamble Plaza, Cincinnati, Ohio 45202, and its telephone number is (513) 983-1100. USE OF PROCEEDS Purchases of Common Stock under the Program will be made in the open market and the Company will not receive any proceeds under the Program (other than limited funds received in the form of administrative fees to help offset actual costs of administering the Program). TERMS AND CONDITIONS OF THE SHAREHOLDER INVESTMENT PROGRAM The following is The Shareholder Investment Program of the Company: OVERVIEW The Procter & Gamble Company ("Company") Shareholder Investment Program ("Program") replaces the Dividend Reinvestment Plan and Stock Investment Program formerly maintained by the Company, both of which have been merged into the Program. If you were a participant in either of these plans you will be automatically enrolled in the Program, unless you elect not to continue your participation by providing written notice to the Company as described below under the heading "CLOSING YOUR ACCOUNT." If you do nothing, you will be deemed to have accepted all the terms and conditions of the Program as outlined herein. The purpose of the Program is to offer eligible participants an opportunity to buy shares of Common Stock with Common Stock cash dividends and optional cash payments. The Program is administered by the Company. The Company also acts as its own transfer agent and dividend paying agent. J. P. Morgan Securities Inc. ("Agent") is the agent for stock purchases and sales. The Custodian, an affiliate of the Custodian or a nominee of the Custodian or its affiliate holds the shares acquired under the Program. Participation is entirely voluntary. You may join the Program at any time and request that your account be closed whenever you wish. ELIGIBILITY Any person or entity is eligible to enroll in the Program provided that you satisfy the enrollment procedures described below under the heading "HOW TO ENROLL," and, in the case of citizens or residents of a country other than the United States, its territories, and possessions, the Company determines, in its sole discretion, participation is reasonably practicable and does not violate foreign or domestic laws applicable to the Company or the prospective participant. 3 HOW TO ENROLL After being furnished with a copy of this Prospectus, any shareholder of record may enroll in the Program. If you are not already, you may become a shareholder of record concurrent with enrollment in the Program by purchasing Common Stock through the Program. Persons and entities who are not shareholders of record, other than employees using the payroll deduction feature, may enroll by completing an Application Form and submitting it to the Company's Shareholder Services Department. If you are an employee of Procter & Gamble who wishes to enroll in the Program through payroll deductions, wherever offered, you must obtain from your Benefits Center or Personnel Contact an Application/Deduction Change Form. The original form must be submitted to your Payroll Department with a copy to the Company's Shareholder Services Department. Shareholders of record who are not employees using the payroll deduction feature may enroll by signing an Authorization Form and submitting it to the Company's Shareholder Services Department. Application Forms, Authorization Forms and all other Program documents may be obtained from the Company's Shareholder Services Department. If you are not an employee of Procter & Gamble using the payroll deduction feature and you wish to become a shareholder of record by purchasing Common Stock through the Program, in addition to your Application Form, you must send a first-party check or money order (made payable in U.S. dollars and drawn on a U.S. bank to The Procter & Gamble Shareholder Investment Program) for your initial investment or submit a Direct Debit Form authorizing an automatic withdrawal from your checking or savings account. The minimum initial investment in the Program by check, money order or direct debit is the greater of $100 or the price of one share of Common Stock calculated according to the procedures discussed under the heading "PURCHASE AND PRICE OF SHARES," plus brokerage charges, administrative fees and other costs of purchase (see "COST OF THE PROGRAM"). Accordingly, in determining the amount of your initial investment, you should consider fluctuations in the market price of shares of Common Stock and the costs of brokerage charges, administrative fees and other costs of purchase. Brokerage charges are now approximately $.04 per share, but are subject to change at any time without prior notice. If you are an employee of Procter & Gamble, there is no minimum initial investment if you use the payroll deduction feature. If you are a beneficial owner of shares of Common Stock registered in "street name" by a bank or broker, you may become a shareholder of record by requesting at least one share of Common Stock be re-registered in your name. You should contact your broker or bank to re-register the share(s). Once you have become a shareholder of record by re-registering at least one share of Common Stock, you will receive an Authorization Form from the Company for enrollment in the Program. If you already hold shares of Common Stock registered in your name, be sure to sign your name on the Authorization Form exactly as it appears on your pre-printed Authorization Form and on your certificates. If you do not currently hold shares of Common Stock registered in your name, be sure to sign your name on the Application Form exactly as you want your shares to be registered. Participation in the Program begins when your completed Application Form, Authorization Form or Application/Deduction Change Form and, if applicable, an initial investment and other documents are received and accepted by the Company. Participation will include reinvestment of the next dividend payment only if the Application Form, Authorization Form or Application/Deduction Change Form and, if applicable, other materials are received and accepted by the Company on or before the record date for that dividend. The record date is usually ten calendar days after a dividend is 4 declared. Normally, dividends, if any, are declared at the meeting of the Board of Directors of the Company on the second Tuesday during the months of January, April, July, and October. Once you have enrolled, your participation continues automatically unless terminated by the Company or you request your Program account be closed (see "TERMINATION" and "CLOSING YOUR ACCOUNT"). If the Company has terminated your participation in the Program or you have requested your Program account be closed and you wish to re-enroll, you must complete all enrollment procedures and satisfy all requirements as if you had never been a participant. HOW THE PROGRAM WORKS By participating in the Program, you authorize the use of some, none or all of your cash dividends on Common Stock held in certificated form and in the Program and all of your optional cash payments for the purchase of additional shares of Common Stock. If your available credits to the Program do not purchase an exact number of full shares, a fractional share will be credited to your account. All shares subject to dividend reinvestment will earn future dividends, which will be reinvested for you in still more shares of Common Stock, subject to any federal income tax withholding. Any fractional share receives a proportional amount of dividends paid. OPTIONAL CASH PAYMENTS As an eligible participant, you may invest up to twice per month in additional Common Stock by sending your personal checks or money orders (made payable in U.S. dollars and drawn on U.S. banks) to The Procter & Gamble Shareholder Investment Program. You should include with any optional cash payment the tear-off Optional Cash Payment Form from your Program Statement. Failure to submit the tear-off stub with any optional cash payment may result in a delay in investing that optional cash payment. At minimum, your optional cash payment must be accompanied by your Program account number. If your Program account number is not included, your optional cash payment will be returned to you. You may also make optional cash payments by authorizing automatic direct debits of one of your checking or savings accounts. Participants authorizing direct debits may be charged a set-up fee by their financial institution, but normal transaction fees, if any, other than charges for insufficient funds, will be paid by the Company. To use the direct debit feature, your financial institution must be a member of the American Clearing House (ACH). If you wish to use this feature, you must complete and return to the Company's Shareholder Service Department a Direct Debit Form. If you wish to change any aspect of your direct debit selection, you must submit to the Company's Shareholder Service Department a Direct Debit Form with the appropriate changes. Wherever possible, payroll deduction may be used to purchase shares for employees of Procter & Gamble. An Application/Deduction Change Form must be filled out and submitted to your Payroll Department with a copy to the Company's Shareholder Services Department. If you wish to change any aspect of your payroll deduction selection, you must submit an Application/ Deduction Change Form to your Payroll Department with the appropriate changes. The minimum optional cash payment by check, money order or direct debit is $100. There is no minimum optional cash payment for employees of Procter & Gamble who elect to use the payroll deduction feature. You may make optional cash payments of up to a total of $120,000 in a calendar year. There is no obligation to make optional cash payments at any time. Optional cash payments in excess of the $120,000 limit for any calendar year or below the $100 minimum will be returned to you. 5 DIVIDEND REINVESTMENT You may choose to reinvest some, none or all of your cash dividends on the certificated shares of Common Stock registered in your name and the shares of Common Stock held in your Program account by notifying the Company's Shareholder Services Department in writing. If you elect to reinvest only a portion of your cash dividends, you must designate the number of shares, the percentage of your total dividends, or a specified dollar amount for which you wish cash dividends to be reinvested. Dividends not reinvested will be paid to you by check. You may also elect to have your cash dividends deposited by the Company directly into one of your bank accounts. To select this option, you should submit to the Shareholder Services Department of the Company a Direct Deposit Form. From time to time, you may change the proportion of dividends to be reinvested by notifying the Company's Shareholder Services Department in writing. To be effective, any change in dividend election must be received and accepted by the Company's Shareholder Services Department on or before the record date for such dividend (see the heading "HOW TO ENROLL" for a description of determination of record dates). INVESTMENT PERIODS The Agent maintains control over the times when and the prices at which it purchases shares of Common Stock for the Program, the amounts of Common Stock to be purchased, the manner in which shares of Common Stock are to be purchased and the selection of a broker or dealer through which purchases may be executed. The Agent has informed the Company it intends to purchase Common Stock with optional cash payments under the Program on or about the 15th of the month, or the following business day if the 15th is not a business day, and on or about the last business day of the month (each an "Investment Date"). The Agent has also informed the Company it intends to purchase Common Stock with dividends under the Program on or about the 15th of the month, or the following business day if the 15th is not a business day (each also an "Investment Date"). "Business day" refers to a day on which both the Company and The New York Stock Exchange are open. From time to time and without notice, the Agent may change the Investment Dates. In certain circumstances, the Agent may spread purchases for the Program over two or more days (an "Investment Period," which also includes "Investment Dates"). Payments received by the Company on or after 48 hours prior to the completion of any Investment Period may be held until the next Investment Period. NO INTEREST WILL BE PAID BY THE COMPANY OR THE AGENT ON ANY FUNDS HELD. Refunds will be made of any optional cash payments not already invested if a written request is received by the Company not less than 48 hours before the completion of the next Investment Period or if the optional cash payment is not invested within 35 days of receipt of the optional cash payment by the Company. Dividends not invested within 30 days of the dividend date will also be refunded. No refund of a check or money order will be made until the funds have been actually received by the Company. Accordingly, such refunds may not reach you for up to two weeks from the date the request is received. PURCHASE AND PRICE OF SHARES Purchases will be made by the Agent and may be made on any securities exchange on which such shares are traded, in the over-the-counter market or by negotiated transactions, and may be subject to such terms of price, delivery, etc., as the Agent may agree, except that the price may not exceed the current best offer in the consolidated system. The Agent may commingle your funds with 6 those of other participants for the purpose of executing purchases. The Company has no control over the times when and the prices at which the Agent purchases shares of Common Stock for the Program, the amounts of shares of Common Stock to be purchased, the manner in which shares are to be purchased and the selection of a broker or dealer through which purchases may be executed. The cost per share of Common Stock purchased for your Program account will be the average price of all shares purchased to satisfy Program requirements for any Investment Period, plus any brokerage charges, administrative fees and other costs of purchase. Dividend and voting rights on purchased shares of Common Stock will commence upon settlement. COST OF THE PROGRAM Program accounts maintained by participants who are not employees or retirees of Procter & Gamble will be charged administrative fees to help defray actual costs of the Program ("Administrative Fees"). The Administrative Fees are $1.00 per sale and five percent (5%) of any purchase up to a maximum of $1.00 per purchase, including purchases with reinvested dividends. Accounts maintained by participants who are employees or retirees of Procter & Gamble will not be charged any Administrative Fees. All participants will be charged brokerage charges on sales and purchases and other costs of purchase, none of which will be retained by the Company. Current brokerage charges on sales and purchases and other costs of purchase are approximately $.04 per share, but are subject to change at any time without prior notice. Because purchases and sales for all Program participants are consolidated, your proportional share of brokerage charges and other costs of purchase should be lower than the costs you would normally pay for individual purchases outside the Program. RECORDS The Company will send you a detailed statement for each month in which your Program account has activity. This statement will describe all transactions for the calendar year-to-date. Participants who are employees of Procter & Gamble whose only transactions are payroll deductions will receive statements only once per quarter. Confirmation of payroll deductions for those employees who have selected this feature will be provided on the employee's pay check stub. At a participant's request, the Company will provide replacement statements. The cost of a replacement statement for participants who are not employees or retirees of Procter & Gamble is $5.00 per request. A first-party check or money order must be made payable to The Procter & Gamble Shareholder Investment Program and must accompany the written request. You will also receive copies of the communications sent to all other holders of record of Common Stock. All notices, statements and reports will be sent to your last known address. Many States have enacted abandoned property laws which may require the Company, the Custodian or the Agent to remit to the State all stock and dividends held in those Program accounts for which the owner cannot be located. Accordingly, you should promptly notify the Shareholder Services Department of the Company of any change of address. SHARE CERTIFICATES AND SHARE SAFEKEEPING All shares purchased for your Program account are held by the Custodian, an affiliate of the Custodian or a nominee of the custodian or its affiliate. At the time of enrollment in the Program, or at any later time, you may deposit any of your Common Stock certificates with the Company. Shares 7 of Common Stock represented by surrendered certificates will be transferred into the name of the Custodian, an affiliate of the Custodian or a nominee of the Custodian or its affiliate and credited to your Program account. Thereafter, such shares will be treated in the same manner as shares purchased through the Program. By using the Program's share safekeeping service, you no longer bear the risk associated with loss, theft or destruction of stock certificates. Also, because shares deposited are treated in the same manner as shares purchased through the Program, they may be transferred or sold through the Program. For tax purposes, it is important that you keep records of the original purchase price of these shares for subsequent gain or loss calculations. If you wish to deposit Common Stock certificates with the Company, you must complete and return to the Company's Shareholder Services Department, by registered mail, return receipt requested, the Common Stock certificates to be deposited, along with a properly completed Share Safekeeping Form or a letter of instructions. The certificates should not be endorsed. Shares held in Program accounts may not be pledged. Any shares of Common Stock you wish to pledge must be converted to certificated shares. If you make a written request to the Company, certificates for some or all of the full shares credited to your account, including any shares deposited under the share safekeeping feature, will be sent to you. SALE OF SHARES At any time, you may request that the Agent sell some or all of the shares of Common Stock credited to your Program account by sending a Sale Request Form to the Company's Shareholder Services Department. The minimum sale is one Share of Common Stock, unless you are closing your account. The Agent will sell the requested shares of Common Stock within the next three business days after receipt of your instructions, unless such receipt occurs during the two-day period prior to the dividend record date (the "ex- dividend period") in which case the sale will occur as soon as practicable after the ex-dividend period. Sales of your shares may be made on any securities exchange on which Shares of Common Stock are traded, in the over- the-counter market, or by negotiated transactions, and may be subject to such terms of price, delivery, etc., as the Agent may agree. You will receive proceeds of sales of your shares of Common Stock based upon the average price of all shares sold on the particular sale date, less any brokerage charges, which are currently $.04 per share, administrative fees, any other costs of sale, and any required federal tax withholding, if applicable. Proceeds of the sales will be paid by check. A request to sell all shares held in a Program account of a participant who is not an employee using the payroll deduction feature will be treated as a request from the participant to close his or her Program account. CLOSING YOUR ACCOUNT You may request that the Company close your Program account at any time by giving written notice on a Withdrawal Form. If you are using the payroll deduction feature, you must also notify your Payroll Department prior to closing your account via an Application/Deduction Change Form. If the request to close your account is received by the Company on or after the record date for a dividend payment, the dividend will be included with the sales check. Any optional cash payments which had been sent to the Company prior to the request to withdraw from the Program will be invested unless return of the optional cash payment is expressly requested in the request for withdrawal and the request for withdrawal is received at least 48 hours prior to the completion of the next Investment Period. 8 Upon withdrawal, you may receive a certificate for the number of full shares of Common Stock credited to your Program account and a check for any fractional share. Any fractional share will be aggregated with other shares to be sold under the Program on a particular day. The price you will receive for any fractional share will be calculated pursuant to the procedures outlined under the heading "SALE OF SHARES." If you prefer, all shares held for you will be sold and you will receive a check for the net proceeds pursuant to the procedures outlined under "SALE OF SHARES." If your request to close your Program account does not contain instructions regarding the disposition of your shares, all your shares will be sold. After your Program account has been closed, if you wish to re-enroll, you must satisfy all enrollment and eligibility procedures as discussed under the headings "ELIGIBILITY" and "HOW TO ENROLL." TERMINATION The Company reserves the right to terminate your participation in the Program if your Program account balance falls below one whole share of Common Stock for a period of six months or more. If the Company terminates your participation for this reason, you will receive a check for your fractional share in the same manner as if you had chosen to close your account in the Program. After your participation in the Program has terminated, no further investments may be made without re-enrolling in the Program pursuant to the procedures outlined under the headings "ELIGIBILITY" and "HOW TO ENROLL." The Company reserves the right to amend or terminate the Program at any time and, upon any termination, to take appropriate action required to cause a distribution to you of all whole shares, the cash value of any fractional share, and any cash held in your account. TAX INFORMATION Although your dividends will be reinvested, they are subject to income tax as if they were paid to you in cash. You may also be subject to income tax on gains resulting from sales of your shares. You should consult with your own tax adviser concerning your personal tax situation. In addition to your periodic statements, you will also receive after the end of each calendar year a statement summarizing all the transactions in your account for that year. You should retain this statement for income tax purposes. Further, after the end of each calendar year you will be sent an Information Return summarizing dividends paid (i.e. a 1099-DIV or 1042S) to you during the prior year and an Information Return summarizing gross sales transactions (i.e. 1099-B) during the prior year, if any. The Program must provide copies of these Information Returns to the U. S. Internal Revenue Service. Although the Company makes efforts to assist Program participants by providing periodic statements and other reports, Program participants have the ultimate responsibility for maintaining their own records for tax and other purposes. VOTING You will be given the opportunity to vote the total number of shares held in your Program account as of the record date for any shareholder vote. 9 STOCK DIVIDENDS AND SPLITS Appropriate adjustments in the number of shares of Common Stock registered under the Program will be made to give effect to any stock splits, stock dividends or similar changes in the Common Stock occurring after June 28, 1995. Any stock dividends or split shares distributed by the Company on shares of its Common Stock held by the Custodian, an affiliate of the Custodian or a nominee of the Custodian or its affiliate for you will be credited to your account. In the event the Company makes available to its holders of Common Stock rights to purchase additional shares, debentures, or other securities, the Agent will sell rights accruing to shares held by the Custodian, an affiliate of the Custodian or a nominee of the Custodian or its affiliate for participants and invest the resulting funds in additional shares of Common Stock for the account of each participant during the next Investment Period following receipt of such funds. Accordingly, if you wish to exercise any such rights, you should request the Company to issue certificates for shares held in your account to receive such rights directly. LIABILITY Neither the Company, the Custodian, nor the Agent shall be liable under the Program for any act done in good faith or any good faith omission to act including, without limitation, any claims for liability (1) arising out of failure to terminate the participant's participation in the Program upon the participant's death; (2) with respect to the prices at which shares are purchased or sold for a participant's account and the times at which purchases or sales are made; and (3) in connection with the value of shares after their purchase by the Agent. THE PROGRAM DOES NOT REPRESENT A CHANGE IN THE DIVIDEND POLICY OF THE COMPANY, WHICH WILL CONTINUE TO DEPEND ON EARNINGS, FINANCIAL REQUIREMENTS AND OTHER FACTORS. SHAREHOLDERS WHO DO NOT WISH TO PARTICIPATE IN THE PROGRAM WILL CONTINUE TO RECEIVE CASH DIVIDENDS, AS DECLARED, BY CHECK, IN THE USUAL MANNER. THE COMPANY CANNOT ASSURE YOU OF A PROFIT OR PROTECT YOU AGAINST A LOSS ON SHARES OF COMMON STOCK PURCHASED UNDER THE PROGRAM. GOVERNING LAW The terms and conditions of the Program and its operation shall be governed by the laws of the State of Ohio without regard to the choice of law provisions of the State of Ohio, whether common law or statutory. CORRESPONDENCE All inquiries regarding the Shareholder Investment Program should be addressed to: (For U.S. Mail) The Procter & Gamble Company Shareholder Services Department Shareholder Investment Program P. O. Box 5572 Cincinnati, OH 45201-5572 10 (For Delivery Services) The Procter & Gamble Company Shareholder Services Department One Procter & Gamble Plaza Cincinnati, OH 45202 Phone: (800) 742-6253 (within U.S. only) or (513) 983-5688 DESCRIPTION OF CAPITAL STOCK The Company's Amended Articles of Incorporation authorize the issuance of 2,000,000,000 shares of Common Stock, 600,000,000 shares of Class A Preferred Stock and 200,000,000 shares of Class B Preferred Stock all of which are without par value. The holders of Common Stock and Class A Preferred Stock are entitled to one non-cumulative vote per share on each matter submitted to a vote of shareholders. The holders of Class B Preferred Stock are not entitled to vote other than as provided by law. The holders of Class A Preferred Stock and Class B Preferred Stock have the right to receive dividends prior to the payment of dividends on the Common Stock. The Board of Directors of the Company (the "Board"), which is divided into three classes, has the power to determine certain terms relative to any Class A Preferred Stock and Class B Preferred Stock to be issued, such as the power to establish different series and to set dividend rates, the dates of payment of dividends, the cumulative dividend rights and dates, redemption rights and prices, sinking fund requirements, restrictions on the issuance of such shares or any series thereof, liquidation price and conversion rights. Also, the Board may fix such other express terms as may be permitted or required by law. In the event of any liquidation, dissolution or winding up, the holders of the Common Stock are entitled to receive as a class, pro rata, the residue of the assets after payment of the liquidation price to the holders of Class A Preferred Stock and Class B Preferred Stock. The Board has determined the terms of shares of Class A Preferred Stock issued as Series A ESOP Convertible Class A Preferred Stock, which can only be held by an employee stock ownership plan or other benefit plan of the Company. Upon transfer of Series A ESOP Convertible Stock to any other person, such transferred shares shall be automatically converted into shares of Common Stock. Each share of Series A ESOP Convertible Class A Preferred Stock has a cumulative dividend of $2.03 per year and a liquidation price of $27.50 per share (as adjusted for the stock splits on October 20, 1989 and May 15, 1992), is redeemable by the Company or the holder, is convertible at the option of the holder into one share of the Company's Common Stock and has certain anti-dilution protections associated with the conversion rights. Appropriate adjustments to dividends and liquidation price will be made to give effect to any stock splits, stock dividends or similar changes to the Series A ESOP Convertible Class A Preferred Stock. The Board has also determined the terms of shares of Class A Preferred Stock issued as Series B ESOP Convertible Class A Preferred Stock. Each share of Series B ESOP Convertible Class A Preferred Stock has a cumulative dividend of $4.12 per year and a liquidation price of $52.24 per share, (as adjusted for the stock split on May 15, 1992) is redeemable by the Company or the holder under certain circumstances, is convertible at the option of the holder into one share of the Company's Common Stock and has certain anti-dilution protections associated with the conversion rights. 11 Appropriate adjustments to dividends and liquidation price will be made to give effect to any stock splits, stock dividends or similar changes to the Series B ESOP Convertible Class A Preferred Stock. No shares of Class B Preferred Stock are currently issued. All of the issued shares of Common Stock of the Company are fully paid and non-assessable. Common Stock does not have any conversion rights and is not subject to any redemption provisions. No holder of shares of any class of Capital Stock has or shall have any right, pre-emptive or other, to subscribe for or to purchase from the Company any of the shares of any class of the Company hereafter issued or sold. No shares of any class of Capital Stock are subject to any sinking fund provisions or to calls, assessments by, or liabilities of the Company. The Amended Articles of Incorporation provide that action submitted to shareholders may be taken if approved by a majority of shares entitled to vote thereon, except that certain transactions require the affirmative vote of holders of at least 80% of the outstanding shares of stock entitled to vote thereon, considered for this purpose to be voting as one class. Such transactions include certain repurchases of the Company's shares from, mergers or consolidations with, sales, leases, exchanges, transfers or other dispositions by the Company of substantial assets to or with, the purchase by the Company of assets or securities having an aggregate fair market value of less than $50,000,000 from, the issuance or transfer of any of the Company's securities to, the adoption of any plan for dissolution, liquidation, spin-off, split-up of the Company or recapitalization or reclassification of any securities of the Company, proposed by or on behalf of, and other material transactions with a person (except one of the Company's employee benefit plans) who owns more than 5% of the Company's outstanding shares of stock entitled to vote generally in the election of Directors. Amendments to the Amended Articles of Incorporation which change the super majority voting provisions must also be approved by 80% of the outstanding shares entitled to vote thereon. The super majority voting provisions remain in effect until the date of the annual shareholders meeting in the year 2000. LEGAL OPINION The legality of the shares of Common Stock offered hereby has been passed upon for the Company by Chris B. Walther, Esq., Counsel, The Procter & Gamble Company. Mr. Walther is a contingent owner of shares of Common Stock and may be a participant in the Program. EXPERTS The consolidated financial statements and financial statement schedules of the Company and its subsidiaries incorporated in this Prospectus by reference from the Company's Annual Report on Form 10-K have been audited by Deloitte & Touche LLP, independent auditors, as stated in their reports which are incorporated herein by reference, and have been so incorporated in reliance upon such reports given upon the authority of that firm as experts in auditing and accounting. 12 __________ __________ __________ __________ NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED OR INCORPORATED BY 12,326,167 SHARES OF COMMON REFERENCE IN THIS PROSPECTUS AND STOCK (WITHOUT PAR VALUE) OF IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE THE PROCTER & GAMBLE COMPANY RELIED UPON AS HAVING BEEN AUTHORIZED. THIS PROSPECTUS DOES TO PARTICIPANTS IN THE NOT CONSTITUTE AN OFFER TO SELL PROCTER & GAMBLE OR THE SOLICITATION OF AN OFFER TO SHAREHOLDER INVESTMENT BUY ANY SECURITIES OTHER THAN THE PROGRAM SECURITIES DESCRIBED IN THIS PROSPECTUS, OR AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY SUCH SECURITIES IN ANY CIRCUMSTANCES IN WHICH SUCH OFFER OR SOLICITATION IS UNLAWFUL. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER OR THEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THE INFORMATION CONTAINED OR INCORPORATED BY REFERENCE HEREIN OR THEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATE OF SUCH INFORMATION. _______________ TABLE OF CONTENTS PROSPECTUS PAGE ____ Available Information . . . . . . . 2 PROCTER & GAMBLE LOGO Incorporation of Certain Information by Reference . . . . . 2 The Company . . . . . . . . . . . . 3 Use of Proceeds . . . . . . . . . . 3 Terms and Conditions of the Shareholder Investment Program . . 3 Overview . . . . . . . . . . . . 3 Eligibility . . . . . . . . . . 3 How to Enroll . . . . . . . . . 4 How the Program Works . . . . . 5 Optional Cash Payments . . . . . 5 Dividend Reinvestment . . . . . 6 Investment Periods . . . . . . . 6 Purchase and Price of Shares . . 6 Cost of the Program . . . . . . 7 Records . . . . . . . . . . . . 7 Share Certificates and Share Safekeeping . . . . . . . . . 7 Sale of Shares . . . . . . . . . 8 Closing Your Account . . . . . . 8 Termination . . . . . . . . . . 9 Tax Information . . . . . . . . 9 Voting . . . . . . . . . . . . . 9 Stock Dividends and Splits . . 10 Liability . . . . . . . . . . 10 Governing Law . . . . . . . . 10 Correspondence . . . . . . . . 10 Description of Capital Stock . . . 11 Legal Opinion . . . . . . . . . . . 12 Experts . . . . . . . . . . . . . . 12 ____________ ____________ ____________ ____________