UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                   FORM 10-K

(X) ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934 for the fiscal year ended December 27, 2003

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934 for the transition period from ______________ to ______________

                        Commission File Number 0-981
                                               -----

                           PUBLIX SUPER MARKETS, INC.
              ----------------------------------------------------
             (Exact name of Registrant as specified in its charter)

         Florida                                         59-0324412
- -----------------------                      ----------------------------------
(State of Incorporation)                    (I.R.S. Employer Identification No.)

3300 Airport Road
Lakeland, Florida                                         33811
- ---------------------------------------                 --------
(Address of principal executive offices)               (Zip code)

Registrant's telephone number, including area code (863) 688-1188
                                                   --------------

            SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

                                      None

            SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:

                          Common Stock $1.00 Par Value

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months and (2) has been subject to such filing requirements for
the past 90 days.

Yes     X         No
     -------          --------

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of Registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. ( )

Indicate by check mark whether the Registrant is an accelerated filer.

Yes     X         No
     -------          --------

The  aggregate  market value of the voting stock held by  non-affiliates  of the
Registrant as of March 3, 2004 was approximately $4,908,556,825.

The number of shares of  Registrant's  common stock  outstanding  as of March 3,
2004 was 180,910,540.

DOCUMENTS INCORPORATED BY REFERENCE

Pages 2 through 11 of the Proxy Statement  solicited for the 2004 Annual Meeting
of  Stockholders  to be held on May 11, 2004 are  incorporated  by  reference in
Items 10, 11, 12, 13 and 14 of Part III hereof.



                                     PART I

Item 1.  Business
- -----------------

     Publix  Super  Markets,  Inc.  is  based  in  Lakeland,   Florida  and  was
incorporated in Florida on December 27, 1921. Publix Super Markets, Inc. and its
wholly  owned  subsidiaries,   hereinafter   collectively  referred  to  as  the
"Company," are in the business of operating retail food supermarkets in Florida,
Georgia, South Carolina,  Alabama and Tennessee.  The Company has no other lines
of business or industry segments.

     The Company's  supermarkets sell groceries,  dairy, produce,  deli, bakery,
meat,  seafood,  housewares and health and beauty care items.  Many supermarkets
also have  pharmacy  and  floral  departments.  In  addition,  the  Company  has
agreements with commercial banks to operate in many of its supermarkets.

     The  Company's  lines  of  merchandise  include  a  variety  of  nationally
advertised and private label brands,  as well as unbranded  merchandise  such as
produce,  meat and seafood.  Private  label items are produced in the  Company's
manufacturing  facilities  or  are  manufactured  for  the  Company  by  outside
suppliers.

     The Company  manufactures  dairy,  bakery and deli products.  The Company's
dairy  plants  are  located  in  Lakeland  and  Deerfield  Beach,  Florida,  and
Lawrenceville,  Georgia. The bakery plants are located in Lakeland,  Florida and
Atlanta,  Georgia.  The deli plant is located in Lakeland,  Florida. The Company
receives the food and non-food  items it  distributes  from many sources.  These
products are generally available in sufficient  quantities to enable the Company
to adequately  satisfy its customers.  The Company  believes that its sources of
supply of these  products and raw materials used in  manufacturing  are adequate
for its  needs and that it is not  dependent  upon a single  or  relatively  few
suppliers.

     The Company operated 801 supermarkets at the end of 2003, compared with 741
at the  beginning  of the  year.  In  2003,  78  supermarkets  were  opened,  18
supermarkets were closed,  and 80 supermarkets  were expanded or remodeled.  The
net increase in square  footage was 3.2 million  square feet or 9.4% since 2002.
At the end of 2003, the Company had 600 supermarkets  located in Florida, 148 in
Georgia, 34 in South Carolina, 12 in Alabama and seven in Tennessee. Also, as of
year end, the Company had 13 supermarkets under construction in Florida, nine in
Georgia, seven in Alabama and one in South Carolina. Additionally,  during 2003,
the Company operated four convenience stores and a fulfillment center to support
an online grocery shopping  service.  The Company closed the fulfillment  center
and online grocery shopping service in August 2003, as explained in Management's
Discussion  and Analysis of Financial  Condition and Results of  Operations  and
Note 8 of the Notes to Consolidated Financial Statements.

     The Company is engaged in a highly  competitive  industry.  Competition  is
based primarily on price, quality of goods and service,  convenience and product
mix.  The  Company's  primary  competition  throughout  its market areas is with
several national and regional chains,  independent  supermarkets,  supercenters,
membership  warehouse clubs, mass merchandisers,  dollar stores and drug stores.
The Company  anticipates  continued  competitor  format  innovation and location
additions in 2004.

     The influx of winter  residents to Florida and increased  purchases of food
during the traditional  Thanksgiving,  Christmas and Easter  holidays  typically
results in seasonal sales increases between November and April of each year.

     The Company has experienced no significant changes in the kinds of products
sold or in its methods of distribution since the beginning of the fiscal year.

     The  Company  had  approximately  125,000  employees  at the  end of  2003,
compared with 123,000 at the end of 2002. Of this total, approximately 69,000 at
the end of 2003 and 67,000 at the end of 2002 were not full-time employees.





     Compliance  by the  Company  with  Federal,  state and local  environmental
protection  laws during 2003 had no material  effect upon capital  expenditures,
earnings or the competitive position of the Company.

     The Company makes available through its website, free of charge, its annual
report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K
and any amendments to those reports as soon as reasonably practicable after such
material is  electronically  filed with the Securities and Exchange  Commission.
The Company's website address is http://www.publix.com/stock.
                                 ---------------------------

Item 2.  Properties
- -------------------

     At year end, the Company operated approximately 36.8 million square feet of
supermarket space. The Company's  supermarkets vary in size. Current supermarket
prototypes  range from  28,000 to 61,000  square  feet.  Supermarkets  are often
located in strip shopping centers where the Company is the anchor tenant.

     The Company  supplies  its  supermarkets  from eight  distribution  centers
located in Lakeland, Miami, Jacksonville, Sarasota, Orlando, Deerfield Beach and
Boynton Beach, Florida, and Lawrenceville, Georgia.

     The majority of the Company's supermarkets are leased. Substantially all of
these leases will expire during the next 20 years. However, in the normal course
of  business,  it is  expected  that the leases  will be renewed or  replaced by
leases on other  properties.  At 70  locations,  both the  building and land are
owned and at 36 other locations, the building is owned while the land is leased.

     The Company's corporate offices,  distribution facilities and manufacturing
plants are owned with no outstanding debt.

     All of the Company's  properties are well  maintained and in good operating
condition and are suitable and adequate for operating its business.

Item 3.  Legal Proceedings
- --------------------------

     The Company is a party in various  legal claims and actions  considered  in
the normal  course of  business.  In the  opinion of  management,  the  ultimate
resolution of these legal proceedings will not have a material adverse effect on
the Company's financial condition, results of operations or cash flows.

Item 4.  Submission of Matters to a Vote of Security Holders
- ------------------------------------------------------------

     None





                        EXECUTIVE OFFICERS OF THE COMPANY
                        ---------------------------------

                                                                      Served as
                                                Nature of Family      Officer of
                                                Relationship          Company
Name                     Age  Position          Between Officers      Since
- ----                     ---  --------          ----------------      -----

Charles H. Jenkins, Jr.  60   Chief Executive   Cousin of              1974
                              Officer           William E. Crenshaw

William E. Crenshaw      53   President         Cousin of              1990
                                                Charles H. Jenkins, Jr.

Hoyt R. Barnett          60   Vice Chairman                            1977

John A. Attaway, Jr.     45   General Counsel                          2000
                              and Secretary

David E. Bornmann        46   Vice President                           1998

David E. Bridges         54   Vice President                           2000

R. Scott Charlton        45   Vice President                           1992

G. Gino DiGrazia         41   Vice President                           2002
                              and Controller

David S. Duncan          50   Vice President                           1999

William V. Fauerbach     57   Vice President                           1997

John R. Frazier          54   Vice President                           1997

Linda S. Hall            44   Vice President                           2002

M. Clayton Hollis, Jr.   47   Vice President                           1994

John T. Hrabusa          48   Vice President                           2004

Mark R. Irby             48   Vice President                           1989

Tina P. Johnson          44   Senior Vice President                    1990

Randall T. Jones, Sr.    41   Vice President                           2003

Linda S. Kane            38   Vice President and                       2000
                              Assistant Secretary

James J. Lobinsky        64   Senior Vice President                    1992

Thomas M. McLaughlin     53   Vice President                           1994

Sharon A. Miller         60   Assistant Secretary                      1992

Robert H. Moore          61   Vice President                           1994

Dale S. Myers            51   Vice President                           2001

David P. Phillips        44   Chief Financial                          1990
                              Officer and Treasurer

James H. Rhodes II       59   Vice President                           1995





                        EXECUTIVE OFFICERS OF THE COMPANY
                        ---------------------------------

                                                                      Served as
                                                Nature of Family      Officer of
                                                Relationship          Company
Name                     Age  Position          Between Officers      Since
- ----                     ---  --------          ----------------      -----

Daniel M. Risener        63   Senior Vice                              1985
                              President and
                              Chief Information
                              Officer

Richard J. Schuler II    48   Vice President                           2000

Edward T. Shivers        64   Vice President                           1985

Sandra J. Woods          44   Vice President                           2002
                              and Controller

The terms of all officers expire at the annual meeting of the Company in May
2004.





Name                      Business Experience During Last Five Years
- ----                      ------------------------------------------------------

Charles H. Jenkins, Jr.   Chairman of the Executive Committee of the Company to
                          June 2000, Chairman of the Executive Committee and
                          Chief Operating Officer to May 2001, Chief Executive
                          Officer thereafter.

William E. Crenshaw       President of the Company.

Hoyt R. Barnett           Vice Chairman, Trustee of the Profit Sharing Plan and
                          Trustee of the Employee Stock Ownership Plan to
                          December 1999, Vice Chairman, Trustee of the Employee
                          Stock Ownership Plan thereafter.

John A. Attaway, Jr.      Corporate Counsel of the Company to May 2000, General
                          Counsel and Secretary thereafter.

David E. Bornmann         Vice President of the Company.

David E. Bridges          Regional Director of Retail Operations - Lakeland
                          Division of the Company to July 2000, Vice President
                          thereafter.

R. Scott Charlton         Vice President of the Company.

G. Gino DiGrazia          Director of Business Analysis and Reporting to May
                          2002, Vice President and Controller thereafter.

David S. Duncan           Director of Facility Services of the Company
                          to November 1999, Vice President thereafter.

William V. Fauerbach      Vice President of the Company.

John R. Frazier           Vice President of the Company.

Linda S. Hall             Director of Internal Audit to November 2002, Vice
                          President thereafter.

M. Clayton Hollis, Jr.    Vice President of the Company.

John T. Hrabusa           Vice President of Office Depot, Inc. to March 2004,
                          Vice President of the Company thereafter.

Mark R. Irby              Vice President of the Company.

Tina P. Johnson           Senior Vice President of the Company and Trustee of
                          the 401(k) Plan - Publix Stock Fund (Publix stock
                          portion).

Randall T. Jones, Sr.     Regional Director of Retail Operations - Jacksonville
                          Division of the Company to November 2003, Vice
                          President thereafter.

Linda S. Kane             Director of Benefits Administration of the Company to
                          June 2000, Director of Benefits Administration and
                          Assistant Secretary to May 2002, Vice President and
                          Assistant Secretary thereafter.

James J. Lobinsky         Senior Vice President of the Company.

Thomas M. McLaughlin      Vice President of the Company.






Name                      Business Experience During Last Five Years
- ----                      ------------------------------------------------------

Sharon A. Miller          Director of Administration and Assistant Secretary of
                          the Company to May 2003, Executive Director Publix
                          Super Markets Charities, Inc. and Assistant Secretary
                          thereafter.

Robert H. Moore           Vice President of the Company.

Dale S. Myers             Regional Director of Retail Operations - Lakeland
                          Division of the Company to July 2001, Vice President
                          thereafter.

David P. Phillips         Vice President Finance and Treasurer of the Company to
                          July 1999, Chief Financial Officer and Treasurer
                          thereafter.

James H. Rhodes II        Vice President of the Company.

Daniel M. Risener         Vice President of the Company to July 1999, Senior
                          Vice President and Chief Information Officer
                          thereafter.

Richard J. Schuler II     Miami Distribution Manager of the Company to June
                          2000, Vice President thereafter.

Edward T. Shivers         Vice President of the Company.

Sandra J. Woods           Director of Corporate Accounting to May 2002, Vice
                          President and Controller thereafter.





                                     PART II

Item 5.  Market for the Registrant's Common Equity and Related Stockholder
- --------------------------------------------------------------------------
         Matters
         -------

(a)  Market Information
     ------------------

     The  Company's  common  stock is not traded on any public  stock  exchange.
     Therefore,  substantially  all  transactions of the Company's  common stock
     have  been  among the  Company,  its  employees,  former  employees,  their
     families and the benefit plans established for the Company's employees. The
     Company's  common stock is made  available  for sale only to the  Company's
     current  employees  and  members  of its  Board of  Directors  through  the
     Company's  Employee  Stock  Purchase  Plan (the  "ESPP") and the  Company's
     Non-Employee  Directors  Stock Purchase Plan (the  "Directors'  Plan").  In
     addition,  the common stock is made available under the Company's  Employee
     Stock  Ownership  Plan (the "ESOP").  The ESOP, the ESPP and the Directors'
     Plan each contain provisions prohibiting any transfer for value without the
     owner first offering the common stock to the Company. The Company serves as
     the registrar and stock transfer agent for its common stock.

     Because there is no trading of the Company's common stock on a public stock
     exchange,  the market price of the Company's  common stock is determined by
     the  Board of  Directors based  upon  quarterly appraisals  prepared  by an
     independent appraiser. The market price for 2003 and 2002 was as follows:

                                                        2003          2002
                                                        ----          ----

            January - February                        $37.00        $41.00
            March - April                              38.50         41.00
            May - July                                 37.50         44.00
            August - October                           42.25         40.00
            November - December                        46.50         37.00

(b)  Approximate Number of Equity Security Holders
     ---------------------------------------------

     As of March 3, 2004,  the  approximate  number of holders of the  Company's
     common stock was 94,000.

(c)  Dividends
     ---------

     The Company paid an annual cash  dividend of $.40 per share of common stock
     in 2003 and $.33 per share in 2002.  Payment  of  dividends  is within  the
     discretion of the Company's  Board of Directors and depends on, among other
     factors,  earnings,  capital  requirements  and the operating and financial
     condition of the Company.  It is believed that  comparable  cash  dividends
     will be paid in the future.







Item 6.  Five Year Summary of Selected Financial Data
- -----------------------------------------------------



                                  2003         2002         2001         2000         1999
                                  ----         ----         ----         ----         ----
                                                                   

Sales:
  Sales                       $16,848,277   15,930,602   15,284,229   14,575,031   13,068,900
  Percent increase                   5.8%         4.2%         4.9%        11.5%         8.3%
  Comparable store sales
    percent increase
    (decrease)                       0.0%        (0.7%)        3.9%         4.1%         5.7%

Earnings:
  Gross profit                $ 4,518,323    4,260,080    3,890,977    3,657,900    3,210,262
  Earnings before income
    tax expense               $ 1,047,089    1,002,830      826,823      823,553      719,569
  Net earnings                $   660,933      632,404      530,421      530,406      462,409
  Net earnings as a
    percent of sales                3.92%        3.97%        3.47%        3.64%        3.54%

Common stock:
  Weighted average
    shares outstanding        184,112,742  194,466,212  202,171,794  210,145,666  216,160,316
  Basic and diluted
    earnings per
    common share,
    based on weighted
    average shares
    outstanding               $      3.59         3.25         2.62         2.52        2.14
  Cash dividends per
    share                     $       .40          .33          .32          .27         .22

Financial data:
  Capital expenditures        $   563,576      635,891      656,422      558,133     512,658
  Working capital             $   209,941      127,870       49,328      193,088     531,847
  Current ratio                      1.15         1.10         1.04         1.16        1.49
  Total assets                $ 5,150,717    4,789,602    4,408,187    4,250,067   4,101,192
  Stockholders' equity        $ 3,169,310    3,008,068    2,762,551    2,662,435   2,676,144

Stores:
  Number of supermarkets              801          741          684          647         614
  Number of convenience
    stores                              4            4            2            -           -

<FN>

NOTE:  Amounts are in thousands, except shares outstanding, per share amounts
       and number of stores.  Fiscal year 2000 includes 53 weeks.  All other
       years include 52 weeks.

Certain prior year amounts have been reclassified to conform to the 2003
presentation.

</FN>






Item 7.  Management's Discussion and Analysis of Financial Condition and Results
- --------------------------------------------------------------------------------
         of Operations
         -------------

Overview
- --------

     As of December 27, 2003, the Company operated 801 supermarkets representing
approximately  36.8 million  square feet of retail space.  Additionally,  during
2003 the Company  operated four convenience  stores and a fulfillment  center to
support an online grocery shopping  service.  The Company closed the fulfillment
center and online grocery shopping service in August 2003, as discussed below in
Results of Operations.  The Company's primary competition  throughout its market
areas is with several  national and regional chains,  independent  supermarkets,
supercenters,  membership warehouse clubs, mass merchandisers, dollar stores and
drug stores.

     At the end of fiscal year 2003, the Company had 600 supermarkets located in
Florida,  148 in  Georgia,  34 in South  Carolina,  12 in  Alabama  and seven in
Tennessee.  The Company opened 53  supermarkets  in Florida,  11 supermarkets in
Georgia,  six supermarkets in South Carolina,  five  supermarkets in Alabama and
three supermarkets in Tennessee during 2003.

Liquidity and Capital Resources
- -------------------------------

     Cash and cash equivalents and short-term and long-term  investments totaled
approximately  $674.6  million at December 27, 2003,  compared to $591.9 million
and $592.6 million at December 28, 2002 and December 29, 2001, respectively. Net
cash provided by operating activities was approximately $1,311.8 million for the
year ended  December  27,  2003,  as compared  with $1,211  million and $1,060.8
million  for  the  years  ended   December  28,  2002  and  December  29,  2001,
respectively. Any net cash in excess of the amount needed for current operations
is invested in short-term and long-term investments.

     Net cash used in investing  activities was approximately $534.6 million for
the year ended  December 27, 2003,  as compared  with $625.5  million and $557.1
million  for  the  years  ended   December  28,  2002  and  December  29,  2001,
respectively.  The primary use of net cash in investing  activities  was funding
capital  expenditures.   During  the  year  ended  December  27,  2003,  capital
expenditures  totaled  approximately  $563.6 million.  These  expenditures  were
primarily incurred in connection with the opening of 60 net new supermarkets (78
new supermarkets opened and 18 supermarkets  closed) and remodeling or expanding
80  supermarkets.  Net new  supermarkets  added an additional 3.2 million square
feet  in  the  year  ended  December  27,  2003,  a 9.4%  increase.  Significant
expenditures  were also  incurred  in the  expansion  of  warehouses  and new or
enhanced information technology applications. During the year ended December 28,
2002,  capital   expenditures  totaled   approximately  $635.9  million.   These
expenditures  were primarily  incurred in connection  with the opening of 57 net
new  supermarkets (76 new  supermarkets  opened and 19 supermarkets  closed) and
remodeling  or  expanding  91  supermarkets.   Net  new  supermarkets  added  an
additional  2.7 million square feet in the year ended December 28, 2002, an 8.8%
increase.  Significant  expenditures  were also  incurred  in the  expansion  of
warehouses,  office  construction  and new or  enhanced  information  technology
applications.  Additionally,  during  2002 the  Company  opened two  convenience
stores.  During the year ended December 29, 2001, capital  expenditures  totaled
approximately  $656.4 million.  These  expenditures  were primarily  incurred in
connection  with the  opening of 37 net new  supermarkets  (52 new  supermarkets
opened and 15 supermarkets  closed) and remodeling or expanding 79 supermarkets.
Net new  supermarkets  added an additional  1.7 million  square feet in the year
ended December 29, 2001, a 5.8%  increase.  Significant  expenditures  were also
incurred in the expansion of warehouses in Lakeland, Florida and the development
of an online grocery shopping service, PublixDirect.  Additionally,  during 2001
the Company opened two convenience stores.





     In 2004, the Company plans to open approximately 57 supermarkets.  Although
real estate  development is  unpredictable,  the Company's 2004 new store growth
represents  a  reasonable   estimate  of  anticipated  future  growth.   Capital
expenditures for 2004, consisting of new supermarkets,  remodeling and expanding
certain  existing  supermarkets,  expansion  of  warehouses  and new or enhanced
information  technology  applications,  are  expected to be  approximately  $500
million. This capital program is subject to continuing change and review. In the
normal  course of  operations,  the  Company  replaces  supermarkets  and closes
supermarkets that are not meeting performance expectations. The impact of future
supermarket closings is not expected to be material.

     Net cash used in financing  activities was approximately $707.6 million for
the year ended  December 27, 2003,  as compared  with $589.3  million and $645.9
million  for  the  years  ended   December  28,  2002  and  December  29,  2001,
respectively.  The primary use of net cash in financing  activities  was funding
net common stock repurchases.  The Company currently repurchases common stock at
the stockholders' request in accordance with the terms of the Company's Employee
Stock Purchase Plan. Net common stock  repurchases  totaled  approximately  $632
million for the year ended  December 27, 2003, as compared  with $523.7  million
and $579.6  million for the years ended December 28, 2002 and December 29, 2001,
respectively.  The amount of common stock offered to the Company for  repurchase
is not  within the  control  of the  Company,  but is at the  discretion  of the
stockholders. The Company expects to continue to repurchase its common stock, as
offered by its stockholders  from time to time, at its then currently  appraised
value for amounts similar to those in prior years.  However,  such purchases are
not required and the Company retains the right to discontinue them at any time.

     The  Company  paid an annual  cash  dividend  on its common  stock of $75.5
million or $.40 per share,  $65.4 million or $.33 per share and $66.3 million or
$.32 per share in 2003, 2002 and 2001, respectively.

     In December 2003, the Company  renewed an agreement for a committed line of
credit totaling $100 million.  This 364-day line of credit facility is available
to fund liquidity requirements if necessary. The interest rate is based on LIBOR
or  prime.  There  were no  amounts  outstanding  on this  line of  credit as of
December 27, 2003.

     The cash requirements for 2004 current operations, capital expenditures and
common stock  repurchases  are expected to be financed by  internally  generated
funds,  liquid assets, or the committed line of credit described above. Based on
the Company's financial  position,  it is expected that short-term and long-term
borrowings  would be  readily  available  to  support  the  Company's  liquidity
requirements if needed.







Contractual Obligations
- -----------------------

Following is a summary of contractual obligations as of December 27, 2003:

                                             Payments Due by Period

                                                         2005-      2007-      There-
                                   Total      2004       2006       2008       after
                                   -----      ----       ----       ----       -----

                                             (Amounts are in thousands)

                                                              
Contractual Obligations:

  Operating leases (1)         $3,963,913   305,064    593,098     556,867   2,508,884
  Purchase obligations (2)(3)     414,170   357,231     48,534       8,405         ---
  Other long-term
    liabilities reflected
    on the Company's Balance
    Sheet under GAAP (4)          163,943       ---    163,943         ---         ---
                               ----------   -------    -------     -------   ---------

      Total                    $4,542,026   662,295    805,575     565,272   2,508,884
                               ==========   =======    =======     =======   =========

<FN>

(1)  For a more detailed description of the operating lease obligations refer to
     Note 9(a) Commitments and Contingencies - Operating Leases, in the Notes to
     Consolidated Financial Statements.

(2)  Purchase  obligations include agreements to purchase goods or services that
     are  enforceable  and legally  binding on the Company and that  specify all
     significant terms, including:  fixed or minimum quantities to be purchased;
     fixed, minimum or variable price provisions;  and the approximate timing of
     the  transaction.   Purchase   obligations   exclude  agreements  that  are
     cancelable within 30 days without penalty.

(3)  As of December 27, 2003,  the Company had $5 million  outstanding  in trade
     letters of credit and $1.8 million outstanding in standby letters of credit
     to support certain of these purchase obligations.

(4)  Includes standby letters of credit of $163.9 million for the benefit of the
     Company's  insurance  carriers  for the  self-insured  portion of  workers'
     compensation   and  fleet  liability.   The  estimated   amounts  of  these
     liabilities are included in the Company's consolidated balance sheets.

</FN>


Off-Balance Sheet Arrangements
- ------------------------------

     The Company is not a party to any off-balance sheet arrangements that have,
or are  reasonably  likely to have, a current or future  effect on the Company's
financial condition, results of operations or cash flows.

Results of Operations
- ---------------------

     The  Company's  fiscal year ends on the last  Saturday in December.  Fiscal
years 2003, 2002 and 2001 included 52 weeks.

     Sales for 2003 were $16.8  billion as compared  with $15.9 billion in 2002,
an increase of $917.7 million or a 5.8% increase.  All of this increase was from
net new  supermarkets  since the  beginning  of 2002 as  comparable  store sales
(supermarkets  open for the same weeks in both  periods,  including  replacement
supermarkets) were unchanged. Sales for 2002 were $15.9 billion as compared with
$15.3 billion in 2001, an increase of $646.4  million or a 4.2%  increase.  This
reflects an increase of $753.4 million or 4.9% from net new  supermarkets  and a
decrease of $107 million or 0.7% in  comparable  store sales since the beginning
of 2001.  During the first quarter of 2002, the Company modified its calculation





of comparable store sales to include  replacement  supermarkets.  The comparable
store sales  calculation was modified to improve the  comparability  of this key
performance  measure to others in the food  retailing  industry.  If the current
comparable store sales calculation had been used for the year ended December 29,
2001, the  comparable  store sales increase would have been 3.9%, as compared to
the previously  reported comparable store sales increase of 3.2%. Sales for 2001
were $15.3  billion as compared  with $14.6  billion in 2000,  a 4.9%  increase.
After  excluding  sales of $288.8  million for the extra week included in fiscal
2000,  this  reflects  an  increase  of  $448  million  or  3.1%  from  net  new
supermarkets  and an increase of $550 million or 3.9% in comparable  store sales
since the beginning of 2000.

     Gross profit, as a percentage of sales, was approximately  26.8% in 2003 as
compared  with 26.7% and 25.5% in 2002 and 2001,  respectively.  In 2003,  gross
profit remained relatively  unchanged compared to 2002. During 2003, the Company
modified its  calculation of cost of  merchandise  sold. The cost of merchandise
sold  calculation was modified to improve the  comparability of its gross profit
to  others  in the food  retailing  industry.  In 2002 and  2001,  gross  profit
increased  as a percentage  of sales  primarily  due to  increased  margins from
retail pricing strategies as well as continuing improvements in buying practices
including centralized product procurement,  promotional  efficiencies  including
category management and more efficient distribution channels.

     Operating  and  administrative  expenses,  as a percentage  of sales,  were
approximately  21.5%,  21.3%  and 21% in  2003,  2002  and  2001,  respectively.
Decreases  in payroll and  employee  benefit  costs were offset by  increases in
certain  facilities costs and other expenses.  The operating and  administrative
expenses,  as a percentage  of sales,  for prior years were  adjusted due to the
modification of the gross profit calculation described above.

     In August  2003,  the Company  announced  its  decision to close its online
grocery   shopping   service   operated  under  its  wholly  owned   subsidiary,
PublixDirect,  LLC,  ("PublixDirect").  In September  2001,  the online  grocery
shopping  service  began  delivering  orders to homes in South  Florida from its
fulfillment center located in Pompano Beach,  Florida. The decision to close the
online service resulted from a lack of growth in the demand for this service and
ongoing  losses from  operations.  The Company  could not justify the  continued
investment  in an operation  that was not expected to become  profitable  in the
foreseeable  future.  The Company  expects most of the sales generated from this
operation to transfer to its  traditional  supermarkets  located in these market
areas.

     As a result of the decision to close  PublixDirect  the Company recorded an
expense of $30  million.  The  expense  recorded  represents  approximately  $17
million in asset impairments,  $10 million in operating lease obligations and $3
million in remaining  payroll  obligations and other costs. The expense has been
recorded in the Company's consolidated statements of earnings and is included in
operating and administrative expenses. The impact of the expense recorded on net
earnings  was  approximately  $18  million or $.10 per share for the fiscal year
ended December 27, 2003.

     The remaining accrued liabilities for PublixDirect  totaling  approximately
$15.6 million are reflected in the  Company's  consolidated  balance sheet as of
December 27, 2003, and are included in other current and noncurrent liabilities.

     In recent years,  the impact of inflation on the  Company's  food costs has
been lower than the overall increase in the Consumer Price Index.

     Net  earnings  were $660.9  million or $3.59 per share,  $632.4  million or
$3.25 per share and $530.4  million or $2.62 per share for 2003,  2002 and 2001,
respectively.





Accounting Standards
- --------------------

     In June 2001, the Financial  Accounting Standards Board issued Statement of
Financial   Accounting  Standard  No.  143,  "Accounting  for  Asset  Retirement
Obligations,"  (SFAS 143)  effective for fiscal years  beginning  after June 15,
2002. SFAS 143 addresses the financial  accounting and reporting for obligations
associated with the retirement of tangible  long-lived assets and the associated
asset retirement  costs.  SFAS 143 requires the Company to record the fair value
of an asset  retirement  obligation  as a  liability  in the  period in which it
incurs a legal obligation  associated with the retirement of tangible long-lived
assets. The Company would also record a corresponding asset which is depreciated
over the life of the asset.  Subsequent to the initial  measurement of the asset
retirement obligation, the obligation will be adjusted at the end of each period
to reflect the passage of time and  changes in the  estimated  future cash flows
underlying  the  obligation.  The  adoption  of SFAS 143 did not have a material
effect on the  Company's  financial  condition,  results of  operations  or cash
flows.

     In July 2002, the Financial  Accounting Standards Board issued Statement of
Financial  Accounting  Standard No. 146,  "Accounting for Costs  Associated with
Exit or  Disposal  Activities,"  (SFAS  146)  effective  for  exit  or  disposal
activities initiated after December 31, 2002. SFAS 146 requires that a liability
for a cost  associated  with an exit or disposal  activity be recognized at fair
value when the liability is incurred  rather than at the date of a commitment to
an exit or  disposal  plan.  The  adoption  of SFAS 146 did not have a  material
effect on the  Company's  financial  condition,  results of  operations  or cash
flows.

     In November 2002,  the Emerging  Issues Task Force (EITF) issued EITF Issue
No.  02-16,  "Accounting  by a  Customer  (Including  a  Reseller)  for  Certain
Consideration  Received  from a  Vendor,"  (EITF  02-16).  EITF  02-16  provides
guidance for the  accounting for cash  consideration  given to a reseller from a
vendor.  The  adoption of EITF No.  02-16 did not have a material  effect on the
Company's financial condition, results of operations or cash flows.

     In  November  2002,  the  Financial   Accounting   Standards  Board  issued
Interpretation No. 45, "Guarantor's  Accounting and Disclosure  Requirements for
Guarantees,  Including Indirect  Guarantees of Indebtedness of Others," (FIN 45)
effective for  guarantees  issued or modified  after  December 31, 2002.  FIN 45
elaborates  on  the  existing  disclosure   requirements  for  most  guarantees,
including loan guarantees  such as standby letters of credit.  It also clarifies
that at the time a company  issues a guarantee,  the company  must  recognize an
initial  liability for the fair market value of the obligations it assumes under
that  guarantee  and must disclose  that  information  in its interim and annual
financial statements. The Company does not have any guarantees as defined in FIN
45; therefore,  the adoption of FIN 45 had no effect on the Company's  financial
condition, results of operations or cash flows.

     In December 2002, the Financial Accounting Standards Board issued Statement
of  Financial   Accounting   Standard  No.  148,   "Accounting  for  Stock-Based
Compensation,"  (SFAS 148)  effective for fiscal years ending after December 15,
2002. SFAS 148 amends SFAS 123,  "Accounting for Stock-Based  Compensation,"  to
provide  alternative  methods of transition  for a voluntary  change to the fair
value based method of  accounting  for  stock-based  employee  compensation.  In
addition,  SFAS 148 amends the  disclosure  requirements  of SFAS 123 to require
disclosures in both interim and annual financial  statements about the method of
accounting for stock-based  employee  compensation  and the effect of the method
used on reported  results.  The Company does not have any  stock-based  employee
compensation; therefore, the adoption of SFAS 148 had no effect on the Company's
financial condition, results of operations or cash flows.





     In January 2003,  the Financial  Accounting  Standards  Board (FASB) issued
Interpretation  No.  46,   "Consolidation  of  Variable  Interest  Entities,  an
interpretation  of ARB No. 51" (FIN 46). FIN 46 addresses the  consolidation  of
entities whose equity holders have either (a) not provided  sufficient equity at
risk to allow the entity to finance  its own  activities  or (b) do not  possess
certain characteristics of a controlling financial interest. FIN 46 requires the
consolidation of these entities,  known as variable interest entities ("VIE's"),
by the primary beneficiary of the entity. The primary beneficiary is the entity,
if any,  that is  subject  to a  majority  of the risk of loss  from  the  VIE's
activities,  entitled to receive a majority of the VIE's  residual  returns,  or
both. In December  2003, the FASB issued FIN 46(R),  "Consolidation  of Variable
Interest  Entities,"  which  represents a revision to FIN 46. FIN 46(R) provided
clarifications  to FIN 46 and  excluded  certain  entities  from its scope.  The
requirements of FIN 46(R) for entities commonly  referred to as  special-purpose
entities  (SPE) are effective for periods  ending after  December 15, 2003.  The
requirements  for all other types of entities are effective  for periods  ending
after March 15, 2004. The Company does not have any entities classified as SPEs.
The Company is  currently  evaluating  the effect of adopting  FIN 46(R) for its
other entities.

     In May 2003, the Financial  Accounting Standards Board issued Statement No.
150, "Accounting for Certain Financial  Instruments with Characteristics of both
Liabilities and Equity," (SFAS 150) effective for financial  instruments entered
into or modified after May 31, 2003, and otherwise is effective at the beginning
of the first interim  period  beginning  after June 15, 2003.  SFAS 150 provides
guidance on the classification and measurement of certain financial  instruments
with  characteristics  of both  liabilities  and equity and requires  that those
instruments be classified as liabilities in the balance sheets. Previously, many
of those financial  instruments were classified as equity.  The Company does not
have any financial  instruments as defined in SFAS 150; therefore,  the adoption
of SFAS 150 had no effect  on the  Company's  financial  condition,  results  of
operations or cash flows.

     In November 2003,  the Emerging  Issues Task Force (EITF) issued EITF Issue
No. 03-1, "The Meaning of Other-Than-Temporary Impairment and Its Application to
Certain  Investments,"  (EITF 03-1)  effective  for fiscal  years  ending  after
December  15,  2003.  EITF  03-1  includes  new  disclosure   requirements   for
temporarily impaired investments.  The requirements apply to investments in debt
and  marketable  equity  securities  that are accounted  for under  Statement of
Financial  Accounting  Standard No. 115,  "Accounting for Certain Investments in
Debt and Equity Securities". The Company adopted the new disclosure requirements
of EITF No. 03-1 for the fiscal year ended  December 27,  2003.  The adoption of
EITF No. 03-1 had no effect on the  Company's  financial  condition,  results of
operations or cash flows.

Critical Accounting Policies
- ----------------------------

     The  Company's  discussion  and  analysis of its  financial  condition  and
results  of  operations  are based  upon the  Company's  consolidated  financial
statements,  which have been prepared in accordance with  accounting  principles
generally  accepted in the United States of America.  The  preparation  of these
financial  statements requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent assets and liabilities as of the date of the financial statements and
the  reported  amounts of revenues  and expenses  during the  reporting  period.
Actual  results could differ from those  estimates.  The  Company's  significant
accounting  policies  are  described  in  Note 1 of the  Notes  to  Consolidated
Financial  Statements.  The Company believes the following  critical  accounting
policies  reflect  its more  significant  judgments  and  estimates  used in the
preparation of its consolidated financial statements:





      Inventories
      -----------
      Inventories  are  valued  at the  lower  of cost or  market.  The cost for
      approximately  87% of inventories  was  determined  using the dollar value
      last-in,  first-out  method as of December 27, 2003 and December 28, 2002.
      The cost of all remaining  inventories was determined  using the first-in,
      first-out  ("FIFO")  method.  The  FIFO  cost  of  inventory  approximates
      replacement or current cost.

      Investments
      -----------
      All of the Company's debt and marketable  equity securities are classified
      as available-for-sale.  Available-for-sale  securities are carried at fair
      value, with the unrealized gains and losses, net of tax, reported as other
      comprehensive   earnings   and   included  as  a  separate   component  of
      stockholders'  equity.  The cost of debt  securities  in this  category is
      adjusted  for  amortization  of premiums  and  accretion  of  discounts to
      maturity.  Such  amortization  and  accretion  is included  in  investment
      income,  net. The Company reviews its investments for impairment  based on
      criteria that include the extent to which cost exceeds  market value,  the
      duration of the market  decline and the financial  health of and prospects
      for the issuer.  Realized gains and losses and declines in value judged to
      be other-than-temporary  on available-for-sale  securities are included in
      investment income, net.

      The Company also from time to time holds  investments  in joint  ventures,
      partnerships  or other  equity  investments  for which  evaluation  of the
      existence and quantification of other-than-temporary declines in value may
      be required.  Realized gains and losses and declines in value judged to be
      other-than-temporary  on other  investments  are  included  in  investment
      income, net.

      Property, Plant and Equipment and Depreciation
      ----------------------------------------------
      Assets are recorded at cost and are  depreciated  using the  straight-line
      method over their estimated useful lives or the terms of their leases,  if
      shorter,  as follows:  buildings  and  improvements  are at 10 - 40 years,
      furniture,  fixtures  and  equipment  are at 3 - 20  years  and  leasehold
      improvements are at 10 - 40 years.

      Long-Lived Assets
      -----------------
      The Company reviews its long-lived  assets for impairment  whenever events
      or changes in  circumstances  indicate that the net book value of an asset
      may not be  recoverable.  Recoverability  of assets to be held and used is
      measured by a  comparison  of the net book value of an asset to the future
      net  undiscounted  cash flows  expected to be generated  by the asset.  An
      impairment  loss  would be  recorded  for the excess of the net book value
      over the fair value of the asset  impaired.  The fair  value is  estimated
      based on expected  discounted future cash flows.  Assets to be disposed of
      are reported at the lower of the  carrying  amount or fair value less cost
      to sell and are no longer depreciated.

      Revenue Recognition
      -------------------
      Revenue  is  recognized  at the  point of sale for  retail  sales.  Vendor
      coupons that are reimbursed are accounted for as sales.  Coupons and other
      sales  incentives  offered  by the  Company  that are not  reimbursed  are
      recorded as a reduction of sales.

      Cost of Merchandise Sold
      ------------------------
      Cost of  merchandise  sold includes  costs of inventory,  costs related to
      in-store  production and related purchase and distribution  costs. Cost of
      merchandise  sold also includes  inbound freight  charges,  purchasing and
      receiving  costs,  warehousing  costs  and  other  costs of the  Company's
      distribution network.






      Vendor  allowances and credits,  including  cooperative  advertising fees,
      received from a vendor in connection with the purchase or promotion of the
      vendor's  products,  are  recognized as a reduction of cost of merchandise
      sold as earned.  These  allowances and credits are recognized as earned in
      accordance with the underlying agreement with the vendor and completion of
      the earning  process.  Short-term  vendor  agreements with advance payment
      provisions are recorded as a current liability and are recognized over the
      appropriate  period  as  earned  according  to the  underlying  agreement.
      Long-term vendor  agreements with advance payment  provisions are recorded
      as a noncurrent  liability and are recognized over the appropriate  period
      as earned according to the underlying agreement.

      Self-Insurance
      --------------

      Self-insurance  reserves are established for health care, fleet liability,
      general  liability and workers'  compensation  claims.  These reserves are
      determined  based  on  actual  experience   including,   where  necessary,
      actuarial studies. The Company has insurance coverage for losses in excess
      of varying amounts.

Cautionary Note Regarding Forward-Looking Statements
- ----------------------------------------------------

     From time to time, certain information  provided by the Company,  including
written  or  oral   statements   made  by  its   representatives,   may  contain
forward-looking information as defined in Section 21E of the Securities Exchange
Act of 1934.  Forward-looking  information  includes statements about the future
performance  of the  Company,  which is based on  management's  assumptions  and
beliefs in light of the information  currently available to them. When used, the
words  "plan,"  "estimate,"  "project,"  "intend,"  "believe"  and other similar
expressions,  as they relate to the  Company,  are  intended  to  identify  such
forward-looking  statements.  These  forward-looking  statements  are subject to
uncertainties  and other  factors  that  could  cause  actual  results to differ
materially  from those  statements  including,  but not limited to:  competitive
practices and pricing in the food and drug industries generally and particularly
in the Company's principal markets;  changes in the general economy;  changes in
consumer  spending;  and other factors  affecting  the Company's  business in or
beyond the  Company's  control.  These  factors  include  changes in the rate of
inflation,  changes in state and  Federal  legislation  or  regulation,  adverse
determinations  with respect to litigation  or other claims,  ability to recruit
and retain  employees,  ability to construct new stores or complete  remodels as
rapidly as planned and stability of product costs. Other factors and assumptions
not identified  above could also cause the actual  results to differ  materially
from those set forth in the forward-looking  statements.  The Company assumes no
obligation to update publicly these forward-looking statements.

Item 7A. Quantitative and Qualitative Disclosures About Market Risk
- -------------------------------------------------------------------

     The Company  does not utilize  financial  instruments  for trading or other
speculative purposes, nor does it utilize leveraged financial  instruments.  The
Company  does not  consider  to be  material  the  potential  losses  in  future
earnings,  fair values and cash flows from reasonably possible near-term changes
in interest rates.

Item 8.  Financial Statements and Supplementary Data
- ----------------------------------------------------

     The Company's financial statements, together with the independent auditors'
report thereon, are included in the section following Part IV of this report.

Item 9.  Changes in and Disagreements with Accountants on Accounting and
- ------------------------------------------------------------------------
         Financial Disclosure
         --------------------

     None





Item 9A. Controls and Procedures
- --------------------------------

     As of the end of the period  covered by this  annual  report,  the  Company
carried out an evaluation,  under the supervision and with the  participation of
the Company's  management,  including the Company's Chief Executive  Officer and
Chief Financial Officer, of the effectiveness of the design and operation of the
Company's  disclosure  controls  and  procedures  pursuant to Exchange  Act Rule
13a-15.  Based upon that evaluation,  the Chief Executive  Officer and the Chief
Financial  Officer  concluded  that  the  Company's   disclosure   controls  and
procedures  are  effective  in  timely  alerting  them to  material  information
relating to the Company (including its consolidated subsidiaries) required to be
included in the Company's periodic  Securities and Exchange  Commission filings.
There have been no significant  changes in the Company's  internal  control over
financial  reporting  during  the  quarter  ended  December  27,  2003 that have
materially affected, or are reasonably likely to materially affect, the internal
control over financial reporting.

                                    PART III

Item 10. Directors and Executive Officers of the Registrant
- -----------------------------------------------------------

     Certain information  concerning the directors and executive officers of the
Company is incorporated by reference to pages 2 through 8 of the Proxy Statement
of the Company (2004 Proxy Statement) which the Company intends to file no later
than 120 days after its fiscal  year end.  Certain  information  concerning  the
executive  officers  of the  Company  is set forth in Part I under  the  caption
"Executive Officers of the Company."

     The Company has adopted a Code of Ethical  Conduct for  Financial  Managers
that applies to the Company's principal  executive officer,  principal financial
officer,  principal  accounting officer or controller and all persons performing
similar functions.  A copy of the Code of Ethical Conduct for Financial Managers
was filed as Exhibit 14 to the Annual Report of the Company on Form 10-K for the
year ended December 28, 2002.

Item 11. Executive Compensation
- -------------------------------

     Information  regarding executive  compensation is incorporated by reference
to pages 8 through 10 of the 2004 Proxy Statement.

Item 12. Security Ownership of Certain Beneficial Owners and Management
- -----------------------------------------------------------------------

     Information  regarding  security  ownership is incorporated by reference to
pages 6 through 8 of the 2004 Proxy Statement.

Item 13. Certain Relationships and Related Transactions
- -------------------------------------------------------

     Information  regarding certain  relationships  and related  transactions is
incorporated by reference to pages 3, 7 and 8 of the 2004 Proxy Statement.

Item 14. Principal Accounting Fees and Services
- -----------------------------------------------

     Information   regarding   principal   accounting   fees  and   services  is
incorporated by reference to pages 10 and 11 of the 2004 Proxy Statement.





                                     PART IV

Item 15. Exhibits, Financial Statement Schedule and Reports on Form 8-K
- -----------------------------------------------------------------------

(a)   Consolidated Financial Statements and Schedule
      ----------------------------------------------

      The  consolidated   financial   statements  and  schedule  listed  in  the
      accompanying Index to Consolidated  Financial  Statements and Schedule are
      filed as part of this Annual Report on Form 10-K.

(b)   Reports on Form 8-K
      -------------------

      The Company  filed a report on Form 8-K on  November 4, 2003,  pursuant to
      Item 12 ("Results of Operations and Financial  Condition"),  attaching the
      Company's press release dated November 3, 2003.

(c)   Exhibits
      --------
      3(a).    Articles  of  Incorporation  of the  Company,  together  with all
               amendments thereto, are incorporated by reference to the exhibits
               to the  Annual  Report of the  Company  on Form 10-K for the year
               ended December 25, 1993.

      3(b).    Amended and Restated  By-laws of the Company are  incorporated by
               reference to the exhibits to the quarterly  report of the Company
               on Form 10-Q for the quarter ended June 29, 2002.

      10.      Indemnification  Agreement, in the form attached as an exhibit to
               the quarterly  report of the Company on Form 10-Q for the quarter
               ended  March  31,  2001,  between  the  Company  and  all  of its
               directors  and officers as reported in the  quarterly  and annual
               reports of the Company on Form 10-Q and Form 10-K for the periods
               ended March 31, 2001, June 30, 2001, September 29, 2001, June 29,
               2002,  December 28, 2002 and September 27, 2003.  Such subsequent
               indemnified officer is listed as follows:

                    John T. Hrabusa

      10.1     Non-Employee   Directors   Stock   Purchase   Plan  Summary  Plan
               Description,  as  registered  in the  Form  S-8  filed  with  the
               Securities   and  Exchange   Commission  on  June  21,  2001,  is
               incorporated by reference to the exhibits to the quarterly report
               of the Company on Form 10-Q for the quarter ended June 30, 2001.

      14.      Code of Ethical Conduct for Financial Managers is incorporated by
               reference to the exhibits to the Annual  Report of the Company on
               Form 10-K for the year ended December 28, 2002.

      15.      Subsidiaries of the Registrant.

      31.1     Certification  Pursuant to Section 302 of the  Sarbanes-Oxley Act
               of 2002.

      31.2     Certification  Pursuant to Section 302 of the  Sarbanes-Oxley Act
               of 2002.

      32.1     Certification  Pursuant  to 18 U.S.C.  Section  1350,  as Adopted
               Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

      32.2     Certification  Pursuant  to 18 U.S.C.  Section  1350,  as Adopted
               Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.



                                   SIGNATURES

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                                  PUBLIX SUPER MARKETS, INC.

March 3, 2004                                By:  /s/ John A. Attaway, Jr.
                                                  --------------------------
                                                  John A. Attaway, Jr.
                                                  Secretary

     Pursuant to the  requirements of the Securities  Exchange Act of 1934, this
report  has  been  signed  below  by the  following  persons  on  behalf  of the
registrant and in the capacities and on the dates indicated.

/s/ Carol Jenkins Barnett     Director                             March 3, 2004
- ---------------------------
Carol Jenkins Barnett


/s/ Hoyt R. Barnett           Vice Chairman and Director           March 3, 2004
- ---------------------------
Hoyt R. Barnett


/s/ Joan G. Buccino           Director                             March 3, 2004
- ---------------------------
Joan G. Buccino


/s/ William E. Crenshaw       President and Director               March 3, 2004
- ---------------------------
William E. Crenshaw


/s/ Mark C. Hollis            Director                             March 3, 2004
- ---------------------------
Mark C. Hollis


/s/ Sherrill W. Hudson        Director                             March 3, 2004
- ---------------------------
Sherrill W. Hudson
                              Chief Executive Officer and
                              Director
/s/ Charles H. Jenkins, Jr.   (Principal Executive Officer)        March 3, 2004
- ---------------------------
Charles H. Jenkins, Jr.

                              Chairman of the Board and
/s/ Howard M. Jenkins         Director                             March 3, 2004
- ---------------------------
Howard M. Jenkins

                              Senior Vice President
/s/ Tina P. Johnson           and Director                         March 3, 2004
- ---------------------------
Tina P. Johnson


/s/ E. Vane McClurg           Director                             March 3, 2004
- ---------------------------
E. Vane McClurg


/s/ Kelly E. Norton           Director                             March 3, 2004
- ---------------------------
Kelly E. Norton
                              Chief Financial Officer
                              and Treasurer
                              (Principal Financial and
/s/ David P. Phillips         Accounting Officer)                  March 3, 2004
- ---------------------------
David P. Phillips



                           PUBLIX SUPER MARKETS, INC.

            Index to Consolidated Financial Statements and Schedule



Independent Auditors' Report

Consolidated Financial Statements:

  Consolidated Balance Sheets - December 27, 2003 and December 28, 2002

  Consolidated Statements of Earnings - Years ended December 27, 2003,
    December 28, 2002 and December 29, 2001

  Consolidated Statements of Comprehensive Earnings - Years ended December 27,
    2003, December 28, 2002 and December 29, 2001

  Consolidated Statements of Stockholders' Equity - Years ended December 27,
    2003, December 28, 2002 and December 29, 2001

  Consolidated Statements of Cash Flows - Years ended December 27, 2003,
    December 28, 2002 and December 29, 2001

  Notes to Consolidated Financial Statements


The following consolidated financial statement schedule of the Company for the
  years ended December 27, 2003, December 28, 2002 and December 29, 2001 is
  submitted herewith:

Schedule:
  II - Valuation and Qualifying Accounts

All other schedules are omitted as the required information is inapplicable or
  the information is presented in the financial statements or related notes.





                          INDEPENDENT AUDITORS' REPORT
                          ----------------------------


The Board of Directors and Stockholders
Publix Super Markets, Inc.:

We have audited the consolidated  financial  statements of Publix Super Markets,
Inc. and subsidiaries  (the "Company") as listed in the  accompanying  index. In
connection with our audits of the  consolidated  financial  statements,  we also
have  audited the  financial  statement  schedule as listed in the  accompanying
index. These consolidated  financial statements and financial statement schedule
are the  responsibility of the Company's  management.  Our  responsibility is to
express an opinion on these  consolidated  financial  statements  and  financial
statement schedule based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the  United  States of  America.  Those  standards  require  that we plan and
perform the audit to obtain  reasonable  assurance  about  whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all  material  respects,  the  financial  position  of Publix  Super
Markets,  Inc. and  subsidiaries  as of December 27, 2003 and December 28, 2002,
and the results of their  operations  and their cash flows for each of the years
in the three-year  period ended December 27, 2003, in conformity with accounting
principles  generally  accepted  in the United  States of  America.  Also in our
opinion,  the related financial statement schedule,  when considered in relation
to the  basic  consolidated  financial  statements  taken as a  whole,  presents
fairly, in all material respects, the information set forth therein.





                                             KPMG LLP



Tampa, Florida
February 24, 2004







                           PUBLIX SUPER MARKETS, INC.

                           Consolidated Balance Sheets

                              December 27, 2003 and
                                December 28, 2002


                         Assets                           2003           2002
                         ------                           ----           ----

                                                      (Amounts are in thousands)

                                                                

   Current assets:
     Cash and cash equivalents                        $  277,072        207,523
     Short-term investments                               16,661          6,713
     Trade receivables                                   241,101        188,077
     Merchandise inventories                             981,456        922,243
     Deferred tax assets                                  55,479         57,383
     Prepaid expenses                                      9,778          4,263
                                                      ----------      ---------

          Total current assets                         1,581,547      1,386,202
                                                      ----------      ---------



   Long-term investments                                 380,852        377,616
   Other noncurrent assets                                 1,119            950

   Property, plant and equipment:
     Land                                                174,283        162,552
     Buildings and improvements                        1,108,605      1,034,854
     Furniture, fixtures and equipment                 2,936,339      2,620,704
     Leasehold improvements                              833,569        745,468
     Construction in progress                             88,015        134,072
                                                      ----------      ---------

                                                       5,140,811      4,697,650

     Less accumulated depreciation                     1,953,612      1,672,816
                                                      ----------      ---------

          Net property, plant and equipment            3,187,199      3,024,834
                                                      ----------      ---------

                                                      $5,150,717      4,789,602
                                                      ==========      =========

<FN>

   See accompanying notes to consolidated financial statements.      (Continued)

</FN>








                           PUBLIX SUPER MARKETS, INC.

                           Consolidated Balance Sheets

                              December 27, 2003 and
                                December 28, 2002


            Liabilities and Stockholders' Equity          2003           2002
            ------------------------------------          ----           ----

                                                      (Amounts are in thousands,
                                                        except share amounts)
                                                                

   Current liabilities:
     Accounts payable                                 $  768,197        686,634
     Accrued expenses:
       Salaries and wages                                 63,756         63,906
       Contribution to retirement plans                  244,848        248,605
       Self-insurance reserves                           123,462        102,722
       Other                                             158,835        140,334
                                                      ----------      ---------

          Total accrued expenses                         590,901        555,567
                                                      ----------      ---------

     Federal and state income taxes                       12,508         16,131
                                                      ----------      ---------

          Total current liabilities                    1,371,606      1,258,332


   Deferred tax liabilities, net                         284,458        238,573
   Self-insurance reserves                               202,737        176,895
   Accrued postretirement benefit cost                    67,960         69,062
   Other noncurrent liabilities                           54,646         38,672
                                                      ----------      ---------


          Total liabilities                            1,981,407      1,781,534
                                                      ----------      ---------


   Stockholders' equity:
     Common stock of $1 par value.  Authorized
       300,000,000 shares; issued and outstanding
       178,369,413 shares in 2003 and 189,167,769
       shares in 2002                                    178,369        189,168
     Additional paid-in capital                          494,154        421,019
     Retained earnings                                 2,492,759      2,397,634
                                                      ----------      ---------

                                                       3,165,282      3,007,821

     Accumulated other comprehensive earnings              4,028            247
                                                      ----------      ---------

          Total stockholders' equity                   3,169,310      3,008,068

   Commitments and contingencies                             ---            ---
                                                      ----------      ---------

                                                      $5,150,717      4,789,602
                                                      ==========      =========

<FN>

   See accompanying notes to consolidated financial statements.

</FN>





                            PUBLIX SUPER MARKETS, INC.

                       Consolidated Statements of Earnings

                Years ended December 27, 2003, December 28, 2002
                              and December 29, 2001

                                              2003          2002           2001
                                              ----          ----           ----
                                        (Amounts are in thousands, except shares
                                           outstanding and per share amounts)
                                                               
Revenues:
  Sales                                   $ 16,848,277    15,930,602     15,284,229
  Other operating income                        98,041        96,062         85,790
                                          ------------   -----------    -----------

      Total revenues                        16,946,318    16,026,664     15,370,019
                                          ------------   -----------    -----------
Costs and expenses:
  Cost of merchandise sold                  12,329,954    11,670,522     11,393,252
  Operating and administrative
    expenses                                 3,618,386     3,386,551      3,208,687
                                          ------------   -----------    -----------

      Total costs and expenses              15,948,340    15,057,073     14,601,939
                                          ------------   -----------    -----------

      Operating profit                         997,978       969,591        768,080
                                          ------------   -----------    -----------

Investment income, net                          21,926        16,477         38,353
Other income, net                               27,185        16,762         20,390
                                          ------------   -----------    -----------

Earnings before income tax expense           1,047,089     1,002,830        826,823

Income tax expense                             386,156       370,426        296,402
                                          ------------   -----------    -----------

Net earnings                              $    660,933       632,404        530,421
                                          ============   ===========    ===========
Weighted average number of common
  shares outstanding                       184,112,742   194,466,212    202,171,794
                                          ============   ===========    ===========
Basic and diluted earnings per common
  share based on weighted average
  shares outstanding                      $       3.59          3.25           2.62
                                          ============   ===========    ===========



                            PUBLIX SUPER MARKETS, INC.

                Consolidated Statements of Comprehensive Earnings

                 Years ended December 27, 2003, December 28, 2002
                               and December 29, 2001

                                               2003          2002           2001
                                               ----          ----           ----
                                                     (Amounts are in thousands)
                                                                  
Net earnings                                 $660,933       632,404        530,421

Other comprehensive earnings
Unrealized gain (loss) on investment
  securities available-for-sale,
  net of tax effect of $3,174,
  ($456) and $1,704 in 2003,
  2002 and 2001, respectively                   5,055          (726)         2,713

Reclassification adjustment for net
  realized (gain) loss on investment
  securities available-for-sale, net
  of tax effect of ($800), $3,854 and
  $170 in 2003, 2002 and 2001, respectively    (1,274)        6,136            270
                                             --------       -------        -------

Comprehensive earnings                       $664,714       637,814        533,404
                                             ========       =======        =======
<FN>
See accompanying notes to consolidated financial statements.
</FN>







                                                   PUBLIX SUPER MARKETS, INC.

                                         Consolidated Statements of Stockholders' Equity

                                         Years ended December 27, 2003, December 28, 2002
                                                      and December 29, 2001

                                                                                          Common
                                                                                          Stock
                                                                                        (Acquired    Accumulated       Total
                                                               Additional               From)Sold      Other          Stock-
                                                  Common        Paid-in     Retained    to Stock-   Comprehensive    holders'
                                                   Stock        Capital     Earnings     holders      Earnings        Equity
                                                   -----        -------     --------     -------      --------        ------

                                                       (Amounts are in thousands, except per share and share amounts)

                                                                                                 

Balances at December 30, 2000                    $204,973       212,947     2,252,661         ---     (8,146)      2,662,435

Comprehensive earnings for the year                   ---           ---       530,421         ---      2,983         533,404
Cash dividends, $.32 per share                        ---           ---       (66,284)        ---        ---         (66,284)
Contribution of 4,404,719 shares to
  retirement plans                                    ---         1,738           ---     210,855        ---         212,593
Acquired 14,249,727 shares from stockholders          ---           357           ---    (670,665)       ---        (670,308)
Sale of 1,983,741 shares to stockholders            2,744       128,792           ---     (40,825)       ---          90,711
Retirement of 10,605,219 shares                   (10,605)          ---      (490,030)    500,635        ---             ---
                                                 --------       -------     ---------    --------     ------       ---------

Balances at December 29, 2001                     197,112       343,834     2,226,768         ---     (5,163)      2,762,551

Comprehensive earnings for the year                   ---           ---       632,404         ---      5,410         637,814
Cash dividends, $.33 per share                        ---           ---       (65,439)        ---        ---         (65,439)
Contribution of 4,801,677 shares to
  retirement plans                                  1,809        72,350           ---     122,710        ---         196,869
Acquired 14,558,822 shares from stockholders          ---          (703)          ---    (597,776)       ---        (598,479)
Sale of 1,813,378 shares to stockholders              137         5,538           ---      69,077        ---          74,752
Retirement of 9,890,943 shares                     (9,890)          ---      (396,099)    405,989        ---             ---
                                                 --------       -------     ---------    --------     ------       ---------

Balances at December 28, 2002                     189,168       421,019     2,397,634         ---        247       3,008,068

Comprehensive earnings for the year                   ---           ---       660,933         ---      3,781         664,714
Cash dividends, $.40 per share                        ---           ---       (75,455)        ---        ---         (75,455)
Contribution of 5,298,904 shares to
  retirement plans                                  1,705        69,313           ---     132,990        ---         204,008
Acquired 17,631,828 shares from stockholders          ---           ---           ---    (694,669)       ---        (694,669)
Sale of 1,534,568 shares to stockholders              102         3,822           ---      58,720        ---          62,644
Retirement of 12,605,111 shares                   (12,606)          ---      (490,353)    502,959        ---             ---
                                                 --------       -------     ---------    --------     ------       ---------

Balances at December 27, 2003                    $178,369       494,154     2,492,759         ---      4,028       3,169,310
                                                 ========       =======     =========    ========     ======       =========

<FN>

See accompanying notes to consolidated financial statements.

</FN>








                           PUBLIX SUPER MARKETS, INC.

                     Consolidated Statements of Cash Flows

                Years ended December 27, 2003, December 28, 2002
                              and December 29, 2001


                                                  2003            2002            2001
                                                  ----            ----            ----

                                                       (Amounts are in thousands)
                                                                     
Cash flows from operating activities:
  Cash received from customers               $ 16,921,033      16,031,205      15,394,511
  Cash paid to employees and suppliers        (15,061,486)    (14,325,863)    (13,887,440)
  Dividends and interest received                  21,383          27,363          42,228
  Income taxes paid                              (344,364)       (307,799)       (293,877)
  Payment for self-insured claims                (216,169)       (204,190)       (182,180)
  Other operating cash receipts                       971             919             873
  Other operating cash payments                    (9,613)        (10,649)        (13,364)
                                             ------------     -----------     -----------

      Net cash provided by operating
          activities                            1,311,755       1,210,986       1,060,751
                                             ------------     -----------     -----------

Cash flows from investing activities:
  Payment for property, plant and
    equipment                                    (563,576)       (635,891)       (656,422)
  Proceeds from sale of property, plant
    and equipment                                  35,679          15,512           2,550
  Payment for investment securities -
    available-for-sale (AFS)                     (340,499)       (265,381)       (173,061)
  Proceeds from sale and maturity of
    investment securities - AFS                   327,485         259,622         285,072
  Net proceeds from (investment in)
    joint ventures and other investments            6,528             644         (15,289)
  Other, net                                         (212)             32              48
                                             ------------     -----------     -----------

      Net cash used in investing activities      (534,595)       (625,462)       (557,102)
                                             ------------     -----------     -----------

Cash flows from financing activities:
  Proceeds from sale of common stock               62,644          74,752          90,711
  Payment for acquisition of common stock        (694,669)       (598,479)       (670,308)
  Dividends paid                                  (75,455)        (65,439)        (66,284)
  Other, net                                         (131)           (131)            ---
                                             ------------     -----------     -----------

      Net cash used in financing activities      (707,611)       (589,297)       (645,881)
                                             ------------     -----------     -----------

Net increase (decrease) in cash and
  cash equivalents                                 69,549          (3,773)       (142,232)

Cash and cash equivalents at beginning
  of year                                         207,523         211,296         353,528
                                             ------------     -----------     -----------

Cash and cash equivalents at end of year     $    277,072         207,523         211,296
                                             ============     ===========     ===========


<FN>

See accompanying notes to consolidated financial statements.         (Continued)

</FN>








                           PUBLIX SUPER MARKETS, INC.

                      Consolidated Statements of Cash Flows
                                   (Continued)




                                                       2003       2002       2001
                                                       ----       ----       ----

                                                      (Amounts are in thousands)
                                                                 

Reconciliation of net earnings to net cash
  provided by operating activities

Net earnings                                       $  660,933    632,404    530,421

Adjustments to reconcile net earnings to net
cash provided by operating activities:
    Depreciation and amortization                     343,997    309,793    259,682
    Retirement contributions paid or payable
      in common stock                                 199,620    213,722    196,582
    Deferred income taxes                              45,415     59,526     19,163
    Loss on sale of property, plant and
      equipment                                        21,578     28,977     20,966
    (Gain) loss on sale of investments                 (2,074)     9,990        439
    Self-insurance reserves in excess of
      current payments                                 46,582     39,095     47,004
    Postretirement accruals (less than)
      in excess of current payments                    (1,102)    (1,089)     7,165
    Decrease in advance purchase allowances            (2,466)    (6,721)    (4,333)
    Other, net                                          1,531      3,120      3,077
    Change in cash from:
      Trade receivables                               (53,024)   (16,199)     1,873
      Merchandise inventories                         (59,213)   (82,128)   (25,130)
      Prepaid expenses                                 (5,515)    (1,262)      (727)
      Accounts payable and accrued expenses           119,116     18,657     21,207
      Federal and state income taxes                   (3,623)     3,101    (16,638)
                                                   ----------   --------  ---------


          Total adjustments                           650,822    578,582    530,330
                                                   ----------   --------  ---------


Net cash provided by operating activities          $1,311,755  1,210,986  1,060,751
                                                   ==========  =========  =========

<FN>

See accompanying notes to consolidated financial statements.

</FN>






                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

                      December 27, 2003, December 28, 2002
                              and December 29, 2001

(1)   Summary of Significant Accounting Policies
      ------------------------------------------

      (a)  Business
           --------

           The Company is in the business of operating retail food  supermarkets
           in Florida,  Georgia,  South  Carolina,  Alabama and  Tennessee.  The
           Company operates in a single industry segment.

      (b)  Principles of Consolidation
           ---------------------------
           The  consolidated  financial  statements  include the Company and its
           wholly owned subsidiaries.  All significant intercompany balances and
           transactions have been eliminated in consolidation.

      (c)  Fiscal Year
           -----------
           The fiscal year ends on the last  Saturday in December.  Fiscal years
           2003, 2002 and 2001 include 52 weeks.

      (d)  Cash Equivalents
           ----------------
           The Company considers all liquid investments with maturities of three
           months or less to be cash equivalents.

      (e)  Trade Receivables
           -----------------
           Trade  receivables   primarily   includes  amounts  due  from  vendor
           allowances,  debit and credit  card sales and third  party  insurance
           pharmacy billings.

      (f)  Inventories
           -----------
           Inventories  are valued at the lower of cost or market.  The cost for
           approximately  87% of  inventories  was  determined  using the dollar
           value last-in,  first-out method as of December 27, 2003 and December
           28, 2002. The cost of all remaining  inventories was determined using
           the first-in,  first-out  ("FIFO") method. The FIFO cost of inventory
           approximates replacement or current cost.

      (g)  Investments
           -----------
           The  Company  determines  the  appropriate   classification  of  debt
           securities at the time of purchase and reevaluates  such  designation
           as of each balance  sheet date.  Debt  securities  are  classified as
           held-to-maturity when the Company has the positive intent and ability
           to hold the securities to maturity.  Held-to-maturity  securities are
           stated at cost,  adjusted for  amortization of premiums and accretion
           of discounts to maturity. Such amortization and accretion is included
           in  investment  income,  net.  The  Company  had no  held-to-maturity
           securities as of December 27, 2003 and December 28, 2002.




                                                                     (Continued)



                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

           All of the  Company's  debt  and  marketable  equity  securities  are
           classified as available-for-sale.  Available-for-sale  securities are
           carried at fair value,  with the unrealized gains and losses,  net of
           tax,  reported  as other  comprehensive  earnings  and  included as a
           separate  component  of  stockholders'   equity.  The  cost  of  debt
           securities in this category is adjusted for  amortization of premiums
           and  accretion  of  discounts  to  maturity.  Such  amortization  and
           accretion is included in investment income,  net. The Company reviews
           its  investments  for  impairment  based on criteria that include the
           extent to which cost exceeds market value, the duration of the market
           decline and the  financial  health of and  prospects  for the issuer.
           Realized  gains  and  losses  and  declines  in  value  judged  to be
           other-than-temporary on available-for-sale securities are included in
           investment  income,  net. The cost of securities sold is based on the
           specific identification method.

           Interest  income is accrued as earned.  Dividend income is recognized
           as income on the ex-dividend date of the stock.

           The  Company  also  from  time to time  holds  investments  in  joint
           ventures,   partnerships  or  other  equity   investments  for  which
           evaluation    of    the    existence    and     quantification     of
           other-than-temporary  declines  in value  may be  required.  Realized
           gains   and   losses   and   declines   in   value   judged   to   be
           other-than-temporary  on other investments are included in investment
           income, net.

      (h)  Property, Plant and Equipment and Depreciation
           ----------------------------------------------
           Assets  are   recorded  at  cost  and  are   depreciated   using  the
           straight-line  method over their estimated  useful lives or the terms
           of their leases, if shorter, as follows:

                   Buildings and improvements               10 - 40 years
                   Furniture, fixtures and equipment         3 - 20 years
                   Leasehold improvements                   10 - 40 years

           Maintenance  and  repairs  are  charged  to  operating   expenses  as
           incurred.  Expenditures for renewals and betterments are capitalized.
           The gain or loss realized on disposed assets or assets to be disposed
           of is  recorded  in  operating  and  administrative  expenses  in the
           consolidated statements of earnings.

      (i)  Capitalized Computer Software Costs
           -----------------------------------
           The Company  capitalizes  certain costs  incurred in connection  with
           developing or obtaining  software for internal use in accordance with
           Statement  of Position  98-1,  "Accounting  for the Costs of Computer
           Software  Developed or Obtained  for  Internal  Use." These costs are
           capitalized  and  amortized  over a  three  year  life.  The  amounts
           capitalized   were   approximately   $22,351,000,   $26,282,000   and
           $24,611,000  for the fiscal years ended  December 27, 2003,  December
           28, 2002 and December 29, 2001, respectively.




                                          2                          (Continued)



                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

      (j)  Long-Lived Assets
           -----------------
           The Company  reviews its long-lived  assets for  impairment  whenever
           events or changes in  circumstances  indicate that the net book value
           of an asset may not be  recoverable.  Recoverability  of assets to be
           held and used is measured by a comparison of the net book value of an
           asset to the  future  net  undiscounted  cash  flows  expected  to be
           generated by the asset.  An impairment loss would be recorded for the
           excess  of the net  book  value  over the  fair  value  of the  asset
           impaired.  The fair value is estimated  based on expected  discounted
           future cash flows. Assets to be disposed of are reported at the lower
           of the  carrying  amount or fair  value  less cost to sell and are no
           longer depreciated.

      (k)  Self-Insurance
           --------------
           Self-insurance  reserves  are  established  for  health  care,  fleet
           liability,  general liability and workers' compensation claims. These
           reserves are determined based on actual experience  including,  where
           necessary,  actuarial studies. The Company has insurance coverage for
           losses in excess of varying amounts.

      (l)  Comprehensive Earnings
           ----------------------
           Comprehensive  earnings includes net earnings and other comprehensive
           earnings.  Other comprehensive earnings includes revenues,  expenses,
           gains and  losses  that  have been  excluded  from net  earnings  and
           recorded  directly  to  stockholders'   equity.   Included  in  other
           comprehensive  earnings  for the  Company  are  unrealized  gains and
           losses on available-for-sale securities.

      (m)  Revenue Recognition
           -------------------
           Revenue is recognized  at the point of sale for retail sales.  Vendor
           coupons that are reimbursed  are accounted for as sales.  Coupons and
           other sales incentives offered by the Company that are not reimbursed
           are recorded as a reduction of sales.

      (n)  Other Operating Income
           ----------------------
           Other  operating   income   includes  income   generated  from  other
           activities  conducted  in  the  Company's  stores,   primarily  check
           cashing,  automated  teller  transactions,  money  transfer and money
           order  sales,  lottery  sales,  vending  machine  sales and  in-store
           subleases.

      (o)  Cost of Merchandise Sold
           ------------------------
           Cost of merchandise  sold includes costs of inventory,  costs related
           to in-store  production and related purchase and distribution  costs.
           Cost of  merchandise  sold also  includes  inbound  freight  charges,
           purchasing and receiving costs,  warehousing costs and other costs of
           the Company's distribution network.

           Vendor  allowances  and credits,  including  cooperative  advertising
           fees,  received  from a vendor in  connection  with the  purchase  or
           promotion of the vendor's products,  are recognized as a reduction of
           cost of merchandise sold as earned.  These allowances and credits are
           recognized as earned in accordance with the underlying agreement with
           the vendor and completion of the earning process.  Short-term  vendor
           agreements with advance payment  provisions are recorded as a current
           liability and are recognized  over the  appropriate  period as earned
           according to the underlying  agreement.  Long-term vendor  agreements
           with  advance  payment   provisions  are  recorded  as  a  noncurrent
           liability and are recognized  over the  appropriate  period as earned
           according to the underlying agreement.


                                          3                          (Continued)


                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

           During  2003,  the  Company  modified  its  calculation  of  cost  of
           merchandise  sold.  The  cost of  merchandise  sold  calculation  was
           modified to improve the  comparability  of its gross profit to others
           in the food retailing industry.

      (p)  Advertising Costs
           -----------------
           Advertising  costs are  expensed as incurred  and were  approximately
           $125,209,000,  $116,210,000  and  $111,555,000  for the fiscal  years
           ended  December  27,  2003,  December 28, 2002 and December 29, 2001,
           respectively.

      (q)  Other Income, net
           -----------------
           Other  income,  net  includes  rent  received  from  shopping  center
           operations,   net  of  related   expenses  and  other   miscellaneous
           nonoperating income.

      (r)  Income Taxes
           ------------
           Deferred tax assets and  liabilities  are  established  for temporary
           differences  between  financial  and  tax  reporting  bases  and  are
           subsequently  adjusted to reflect changes in tax rates expected to be
           in effect when the temporary differences reverse.

      (s)  Earnings Per Share
           ------------------
           Basic  and  diluted  earnings  per  common  share are  calculated  by
           dividing net earnings by the weighted average number of common shares
           outstanding. Basic and diluted earnings per common share are the same
           because the Company does not have options or other stock compensation
           programs that would impact the  calculation  of diluted  earnings per
           share.

      (t)  Use of Estimates
           ----------------
           The preparation of financial statements in conformity with accounting
           principles  generally  accepted  in  the  United  States  of  America
           requires management to make estimates and assumptions that affect the
           reported   amounts  of  assets  and  liabilities  and  disclosure  of
           contingent  assets and  liabilities  as of the date of the  financial
           statements and the reported  amounts of revenues and expenses  during
           the  reporting  period.   Actual  results  could  differ  from  those
           estimates.

      (u)  Reclassifications
           -----------------
           Certain 2002 and 2001 amounts have been  reclassified to conform with
           the 2003 presentation.

(2)   Merchandise Inventories
      -----------------------

      If the first-in,  first-out method of valuing inventories had been used by
      the Company to value all inventories, inventories and current assets would
      have been higher than reported by approximately $127,989,000, $117,581,000
      and  $119,809,000 as of December 27, 2003,  December 28, 2002 and December
      29, 2001, respectively.

(3)   Fair Value of Financial Instruments
      -----------------------------------

      The  following  methods  and  assumptions  were  used  by the  Company  in
      estimating the fair value of its financial instruments:

      Cash  and  cash  equivalents:  The  carrying  amount  for  cash  and  cash
      ----------------------------
      equivalents approximates fair value.

      Investment  securities:  The fair  values for debt and  marketable  equity
      ----------------------
      securities are based on quoted market prices.


                                          4                          (Continued)



                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

      The carrying  amount of the Company's  other  financial  instruments as of
      December 27, 2003 and December 28, 2002 approximated their respective fair
      values.

      All other  investments  are  accounted  for using the equity  method.  The
      carrying amount of other investments approximates fair value.

 (4)  Investments
      -----------

      Following is a summary of investments as of December 27, 2003 and December
      28, 2002:
                                                Gross      Gross
                               Amortized     Unrealized  Unrealized      Fair
                                  Cost          Gains      Losses        Value
                                  ----          -----      ------        -----

      2003                                  (Amounts are in thousands)
      ----
      Available-for-sale:
        Tax exempt bonds        $144,352        2,082       2,055       144,379
        Taxable bonds            131,584          457       2,049       129,992
        Equity securities         85,122        8,630         508        93,244
                                --------       ------       -----       -------

                                 361,058       11,169       4,612       367,615
      Other investments           29,898          ---         ---        29,898
                                --------       ------       -----       -------

                                $390,956       11,169       4,612       397,513
                                ========       ======       =====       =======

      2002
      ----
      Available-for-sale:
        Tax exempt bonds        $152,207        2,068       2,322       151,953
        Taxable bonds            123,185        1,988         570       124,603
        Equity securities         72,110        2,290       3,052        71,348
                                --------       ------       -----       -------

                                 347,502        6,346       5,944       347,904
      Other investments           36,425          ---         ---        36,425
                                --------       ------       -----       -------

                                $383,927        6,346       5,944       384,329
                                ========       ======       =====       =======

      The  realized  gains  on sales of  available-for-sale  securities  totaled
      approximately  $4,544,000,  $5,957,000 and $6,218,000 for the fiscal years
      ended  December  27,  2003,  December  28,  2002 and  December  29,  2001,
      respectively,  and the realized losses totaled  approximately  $2,470,000,
      $15,947,000 and $6,657,000, respectively.

      The  net  realized  gains  on  other  investments  totaled   approximately
      $259,000,  $1,903,000 and $602,000 for the fiscal years ended December 27,
      2003, December 28, 2002 and December 29, 2001, respectively.





                                          5                          (Continued)




                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

      The amortized cost and estimated fair value of debt and marketable  equity
      securities  classified as  available-for-sale  and other investments as of
      December  27, 2003 and December 28,  2002,  by expected  maturity,  are as
      follows:

                                             2003                   2002
                                     --------------------   --------------------

                                     Amortized      Fair    Amortized      Fair
                                        Cost        Value      Cost        Value
                                        ----        -----      ----        -----

                                                (Amounts are in thousands)

      Due in one year or less         $ 16,681     16,661       6,740      6,713
      Due after one year through
        five years                      55,964     56,897      24,749     24,734
      Due after five years through
        ten years                       47,818     47,325      33,975     33,951
      Due after ten years              155,473    153,488     209,928    211,158
                                      --------    -------     -------    -------

                                       275,936    274,371     275,392    276,556
      Equity securities                 85,122     93,244      72,110     71,348
      Other investments                 29,898     29,898      36,425     36,425
                                      --------    -------     -------    -------

                                      $390,956    397,513     383,927    384,329
                                      ========    =======     =======    =======

      Following is a summary of temporarily impaired investments as of December
      27, 2003:
                               Less Than           12 Months
                               12 Months           or Longer          Total
                               ---------           ---------          -----

                                  Unreal-             Unreal-            Unreal-
                         Fair      ized      Fair      ized     Fair      ized
                         Value    Losses     Value    Losses    Value    Losses
                         -----    ------     -----    ------    -----    ------

                                            (Amounts are in thousands)

      2003
      ----
      Tax exempt bonds   $ 45,566   1,211     4,525     844     50,091    2,055
      Taxable bonds        91,029   1,819       260     230     91,289    2,049
      Equity securities     1,504      24     9,810     484     11,314      508
                         --------   -----    ------   -----    -------    -----

      Total temporarily
      impaired
      securities         $138,099   3,054    14,595   1,558    152,694    4,612
                         ========   =====    ======   =====    =======    =====

      The Company believes the unrealized  losses presented above are temporary.
      To make this  determination,  management  reviews the credit worthiness of
      the  issuers  as well as  underlying  factors  mitigating  risk of loss of
      principal or default of interest payments.  There are 39 investment issues
      contributing to the total unrealized loss of $4.6 million. Of this amount,
      $4.1  million  or 89% of the  unrealized  loss is  driven  by  changes  in
      interest  rates  impacting  the market value of the tax exempt and taxable
      bonds owned by the Company.  The Company  continues  to receive  scheduled
      principal and interest payments on these investments.


                                          6                          (Continued)




                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

(5)   Postretirement Benefits
      -----------------------

      The Company  provides  life  insurance  benefits  for  salaried and hourly
      full-time employees.  Such employees retiring from the Company on or after
      attaining  age 55 and having ten years of credited  full-time  service are
      entitled to postretirement life insurance benefits.

      Effective  January 1, 2002,  the Company  amended  the plan's  eligibility
      requirements.  As of October 1, 2001,  an employee  must have had at least
      five  years of  full-time  service  and the  employee's  age plus years of
      credited service must have equaled 65 or greater to retain  postretirement
      life insurance benefits at retirement.  In addition,  the employee must be
      at least age 55 with ten  years of  full-time  service  at  retirement  to
      receive the benefit.

      The Company funds the life insurance  benefits on a  pay-as-you-go  basis.
      The  Company  made  benefit  payments  to  beneficiaries  of  retirees  of
      approximately  $2,255,000,  $1,879,000  and  $1,976,000  during the fiscal
      years ended  December 27,  2003,  December 28, 2002 and December 29, 2001,
      respectively.

      The  following  tables  provide a  reconciliation  of the  changes  in the
      benefit  obligations  and fair value of plan assets measured as of October
      1, and a  statement  of the  funded  status as of  December  27,  2003 and
      December 28, 2002:

                                                        2003        2002
                                                        ----        ----

                                                  (Amounts are in thousands)
      Change in benefit obligation:
        Benefit obligation as of beginning of year   $ 62,297      55,733
        Service cost                                      775         830
        Interest cost                                   4,191       4,035
        Actuarial loss                                  7,694       3,578
        Benefit payments                               (2,255)     (1,879)
                                                     --------     -------

        Benefit obligation as of end of year         $ 72,702      62,297
                                                     ========     =======

      Change in fair value of plan assets:
        Fair value of plan assets as of beginning
          of year                                    $    ---         ---
        Employer contributions                          2,255       1,879
        Benefit payments                               (2,255)     (1,879)
                                                     --------     -------

        Fair value of plan assets as of end of year  $    ---         ---
                                                     ========     =======

      Funded status                                  $(72,702)    (62,297)
      Unrecognized actuarial loss                      15,338       7,906
      Unrecognized prior service cost                 (10,596)    (14,671)
                                                     --------     -------

      Accrued postretirement benefit cost            $(67,960)    (69,062)
                                                     ========     =======



                                          7                          (Continued)




                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

      Following are the actuarial  assumptions that were used in the calculation
      of the year end benefit obligation:

                                                 2003       2002        2001
                                                 ----       ----        ----

      Discount rate                              6.00%      6.75%       7.25%
      Rate of compensation increase              4.00%      4.00%       4.00%

      Net  periodic  postretirement  benefit  cost  consists  of  the  following
      components:

                                                 2003       2002        2001
                                                 ----       ----        ----

                                                  (Amounts are in thousands)

      Service cost                              $  775        830       3,560
      Interest cost                              4,191      4,035       5,581
      Amortization of prior service cost        (4,075)    (4,075)        ---
      Recognized actuarial loss                    262        ---         ---
                                                ------     ------       -----

      Net periodic postretirement benefit cost  $1,153        790       9,141
                                                ======     ======       =====

      Actuarial losses are amortized over the average  remaining service life of
      active  participants  when the  accumulation of such losses exceeds 10% of
      the greater of the projected benefit  obligation or the fair value of plan
      assets.

      Following are the actuarial  assumptions that were used in the calculation
      of the net periodic postretirement benefit cost:

                                                 2003       2002        2001
                                                 ----       ----        ----

      Discount rate                              6.75%      7.25%       7.75%
      Rate of compensation increase              4.00%      4.00%       4.00%

      The following benefit payments,  which reflect expected future service, as
      appropriate, are expected to be paid:

                        Year
                        ----

                          (Amounts are in thousands)

                        2004                    $ 2,171
                        2005                      2,405
                        2006                      2,653
                        2007                      2,908
                        2008                      3,167
                        2009 through 2013        19,892

 (6)  Retirement Plans
      ----------------

      The Company has a trusteed,  noncontributory Employee Stock Ownership Plan
      (ESOP) for the benefit of eligible employees.  The amount of the Company's
      discretionary contribution to the ESOP is determined annually by the Board
      of Directors and can be made in Company  common stock or cash. The expense
      recorded for  contributions to this plan was  approximately  $184,849,000,
      $198,315,000  and  $181,507,000  for the fiscal  years ended  December 27,
      2003, December 28, 2002 and December 29, 2001, respectively.



                                          8                          (Continued)


                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

      The Company has a 401(k) plan for the benefit of eligible  employees.  The
      401(k) plan is a voluntary defined  contribution plan.  Eligible employees
      may contribute up to 10% of their eligible annual  compensation  (8% prior
      to  January  1,  2002),   subject  to  the  maximum   contribution  limits
      established  by Federal law. The Company may make a  discretionary  annual
      matching  contribution to eligible participants of this plan as determined
      by the  Board of  Directors.  During  2003,  2002 and  2001,  the Board of
      Directors  approved a match of 50% of eligible  contributions  up to 3% of
      eligible  wages,  not to exceed a maximum match of $750 per employee.  The
      match, which is determined as of the last day of the plan year and paid in
      the subsequent  plan year, is in common stock of the Company.  The expense
      recorded  for the  Company's  match to the 401(k)  plan was  approximately
      $14,771,000,  $15,407,000  and  $15,075,000  for the  fiscal  years  ended
      December 27, 2003, December 28, 2002 and December 29, 2001, respectively.

      The Company intends to continue its retirement plans;  however,  the right
      to modify, amend, terminate or merge these plans has been reserved. In the
      event of termination, all amounts contributed under the plans must be paid
      to the participants or their beneficiaries.

(7)   Income Taxes
      ------------

      The provision for income taxes consists of the following:

                                                Current     Deferred     Total
                                                -------     --------     -----

                                                   (Amounts are in thousands)
      2003
      ----
      Federal                                   $294,488     39,021     333,509
      State                                       46,253      6,394      52,647
                                                --------     ------     -------

                                                $340,741     45,415     386,156
                                                ========     ======     =======
      2002
      ----
      Federal                                   $270,386     50,411     320,797
      State                                       41,510      8,119      49,629
                                                --------     ------     -------

                                                $311,896     58,530     370,426
                                                ========     ======     =======
      2001
      ----
      Federal                                   $240,433     16,285     256,718
      State                                       36,805      2,879      39,684
                                                --------     ------     -------

                                                $277,238     19,164     296,402
                                                ========     ======     =======

      The actual tax  expense  for the fiscal  years ended  December  27,  2003,
      December 28, 2002 and December  29, 2001 differs from the  "expected"  tax
      expense for those years (computed by applying the U.S.  Federal  corporate
      tax rate of 35% to earnings before income taxes) as follows:

                                                    2003       2002        2001
                                                    ----       ----        ----

                                                    (Amounts are in thousands)

      Computed "expected" tax expense           $366,481    350,991     289,388
      State income taxes (net of
        Federal income tax benefit)               34,221     32,259      25,795
      Tax exempt interest                         (3,210)    (4,088)     (8,077)
      Other, net                                 (11,336)    (8,736)    (10,704)
                                                --------     ------     -------

                                                $386,156    370,426     296,402
                                                ========    =======     =======


                                          9                          (Continued)

                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

      The tax effects of  temporary  differences  that give rise to  significant
      portions  of  deferred  tax  assets and  deferred  tax  liabilities  as of
      December 27, 2003 and December 28, 2002 are as follows:

                                                           2003          2002
                                                           ----          ----

                                                      (Amounts are in thousands)
      Deferred tax assets:
        Self-insurance reserves                        $115,682        99,895
        Advance purchase allowances                      11,226        12,205
        Postretirement benefit cost                      26,206        26,636
        Retirement plan contributions                    24,217        23,636
        Inventory capitalization                          7,760         8,444
        Other                                            17,855        18,828
                                                       --------       -------

          Total deferred tax assets                    $202,946       189,644
                                                       ========       =======

      Deferred tax liabilities:
        Property, plant and equipment,
          principally due to depreciation              $417,327       357,644
        Other                                            14,598        13,190
                                                       --------       -------

          Total deferred tax liabilities               $431,925       370,834
                                                       ========       =======


      The Company  expects the results of future  operations and the reversal of
      deferred tax  liabilities to generate  sufficient  taxable income to allow
      utilization of deferred tax assets;  therefore, no valuation allowance has
      been recorded as of December 27, 2003 and December 28, 2002.

 (8)  PublixDirect Closure
      --------------------

      In August  2003,  the Company  announced  its decision to close its online
      grocery  shopping  service  operated  under its wholly  owned  subsidiary,
      PublixDirect, LLC, ("PublixDirect"). In September 2001, the online grocery
      shopping  service began  delivering  orders to homes in South Florida from
      its fulfillment center located in Pompano Beach,  Florida. The decision to
      close the online service  resulted from a lack of growth in the demand for
      this service and ongoing  losses from  operations.  The Company  could not
      justify the continued  investment in an operation that was not expected to
      become profitable in the foreseeable  future.  The Company expects most of
      the sales  generated  from this  operation to transfer to its  traditional
      supermarkets located in these market areas.

      As a result of the decision to close  PublixDirect the Company recorded an
      expense of $30 million. The expense recorded represents  approximately $17
      million in asset  impairments,  $10 million in operating lease obligations
      and $3 million in  remaining  payroll  obligations  and other  costs.  The
      expense has been  recorded in the  Company's  consolidated  statements  of
      earnings and is included in operating  and  administrative  expenses.  The
      impact of the  expense  recorded on net  earnings  was  approximately  $18
      million or $.10 per share for the fiscal year ended December 27, 2003.

      The remaining accrued liabilities for PublixDirect totaling  approximately
      $15.6 million are reflected in the Company's consolidated balance sheet as
      of December 27, 2003,  and are  included in other  current and  noncurrent
      liabilities.

                                          10                         (Continued)


                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

(9)   Commitments and Contingencies
      -----------------------------

      (a)  Operating Leases
           ----------------

           The Company  conducts a major portion of its retail  operations  from
           leased store premises generally subject to 20 year leases. Contingent
           rentals paid to lessors of certain stores are determined on the basis
           of a percentage  of sales in excess of stipulated  minimums  plus, in
           certain  instances,  reimbursement  of  taxes,  insurance  and  other
           expenses.

           The Company  recognizes  rent expense for operating  leases with step
           rent provisions and escalation clauses on a straight-line  basis over
           the applicable minimum lease term.

           Total rental  expense for the fiscal  years ended  December 27, 2003,
           December 28, 2002 and December 29, 2001, is as follows:

                                             2003        2002        2001
                                             ----        ----        ----

                                              (Amounts are in thousands)

           Minimum rentals                $295,539     257,258     219,757
           Contingent rentals                6,392       8,949      10,529
           Sublease rental income          (10,105)    (10,181)    (10,148)
                                          --------     -------     -------

                                          $291,826     256,026     220,138
                                          ========     =======     =======

           As of December  27,  2003,  future  minimum  lease  payments  for all
           noncancelable operating leases and related subleases are as follows:

                                 Minimum            Sublease
                                  Rental             Rental
           Year                 Commitments          Income             Net
           ----                 -----------          ------             ---

                                            (Amounts are in thousands)

           2004                 $  305,064            9,290            295,774
           2005                    299,593            7,689            291,904
           2006                    293,505            5,421            288,084
           2007                    283,532            3,054            280,478
           2008                    273,335            1,027            272,308
           Thereafter            2,508,884              402          2,508,482
                                ----------           ------          ---------

                                $3,963,913           26,883          3,937,030
                                ==========           ======          =========

           The Company also owns  shopping  centers  which are leased to tenants
           for minimum  monthly rentals plus, in certain  instances,  contingent
           rentals. Contingent rentals received are determined on the basis of a
           percentage of sales in excess of stipulated minimums plus, in certain
           instances,  reimbursement  of taxes,  insurance  and other  expenses.
           Contingent  rentals  are  included  in  trade  receivables  and  were
           approximately  $1,262,000  and $1,024,000 as of December 27, 2003 and
           December  28, 2002,  respectively.  Rental  income was  approximately
           $16,789,000,  $14,057,000  and $12,986,000 for the fiscal years ended
           December  27,  2003,   December  28,  2002  and  December  29,  2001,
           respectively.  The  approximate  amounts  of  minimum  future  rental
           payments  to be received  under  noncancelable  operating  leases are
           $13,079,000,  $10,711,000,  $8,343,000, $5,884,000 and $4,136,000 for
           the  years  2004  through   2008,   respectively,   and   $15,896,000
           thereafter.

                                          11                         (Continued)


                           PUBLIX SUPER MARKETS, INC.

                   Notes to Consolidated Financial Statements

     (b)   Line of Credit
           --------------
           In December  2003,  the Company  renewed an agreement for a committed
           line of credit  totaling  $100  million.  This 364-day line of credit
           facility is available to fund  liquidity  requirements  if necessary.
           The interest  rate is based on LIBOR or prime.  There were no amounts
           outstanding on this line of credit as of December 27, 2003.

     (c)   Litigation
           ----------
           The Company is a party in various legal claims and actions considered
           in the normal course of business.  In the opinion of management,  the
           ultimate  resolution  of  these  legal  proceedings  will  not have a
           material adverse effect on the Company's financial condition, results
           of operations or cash flows.

(10)  Quarterly Information (unaudited)
      ---------------------------------

      Following  is a summary of the  quarterly  results of  operations  for the
      fiscal years ended  December 27, 2003 and December 28, 2002.  All quarters
      have 13 weeks.

                                                 Quarter Ended
                            ----------------------------------------------------

                              March          June        September      December
                              -----          ----        ---------      --------

                            (Amounts are in thousands, except per share amounts)

      2003
      ----
      Revenues              $4,343,174     4,134,257     4,091,793     4,377,094
      Costs and expenses    $4,056,284     3,888,668     3,896,776     4,106,612
      Net earnings          $  187,108       161,510       134,570       177,745
      Basic and diluted
        earnings per common
        share, based on
        weighted average
        shares outstanding  $      .99           .87           .74           .99

      2002
      ----
      Revenues              $4,217,661     3,847,054     3,867,430     4,094,519
      Costs and expenses    $3,916,454     3,631,019     3,654,345     3,855,255
      Net earnings          $  195,169       141,449       140,701       155,085
      Basic and diluted
        earnings per common
        share, based on
        weighted average
        shares outstanding  $      .99           .72           .73           .81





                                          12                         (Continued)







                                                                     Schedule II
                                                                     -----------
                           PUBLIX SUPER MARKETS, INC.

                        Valuation and Qualifying Accounts

                Years ended December 27, 2003, December 28, 2002
                              and December 29, 2001
                           (Amounts are in thousands)



                                          Balance at     Additions      Deductions     Balance at
                                          Beginning      Charged to       From           End of
              Description                  of Year        Income         Reserves        Year
              -----------                  -------        ------         --------        ----
                                                                            

   Year ended December 27, 2003

   Reserves not deducted from assets:
     Self-insurance reserves:
       -Current                           $102,722       236,909        216,169         123,462
       -Noncurrent                         176,895        25,842            ---         202,737
                                          --------       -------        -------         -------
                                          $279,617       262,751        216,169         326,199
                                          ========       =======        =======         =======

   Year ended December 28, 2002

   Reserves not deducted from assets:
     Self-insurance reserves:
       -Current                           $103,048       203,864        204,190         102,722
       -Noncurrent                         137,474        39,421            ---         176,895
                                          --------       -------        -------         -------
                                          $240,522       243,285        204,190         279,617
                                          ========       =======        =======         =======

   Year ended December 29, 2001

   Reserves not deducted from assets:
     Self-insurance reserves:
       -Current                           $ 84,095       201,133        182,180         103,048
       -Noncurrent                         109,423        28,051            ---         137,474
                                          --------       -------        -------         -------
                                          $193,518       229,184        182,180         240,522
                                          ========       =======        =======         =======