<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENT OF PUBLIX SUPER MARKETS, INC. FOR THE YEAR ENDED DECEMBER
28, 1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<CIK> 0000081061
<NAME> PUBLIX SUPER MARKETS, INC.
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-START>                             DEC-31-1995
<PERIOD-END>                               DEC-28-1996
<EXCHANGE-RATE>                                      1
<CASH>                                         457,405
<SECURITIES>                                    65,586
<RECEIVABLES>                                   61,221
<ALLOWANCES>                                         0
<INVENTORY>                                    570,254
<CURRENT-ASSETS>                             1,226,832
<PP&E>                                       2,728,466
<DEPRECIATION>                               1,510,275
<TOTAL-ASSETS>                               2,921,084
<CURRENT-LIABILITIES>                          909,567
<BONDS>                                            108
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       219,943
<OTHER-SE>                                   1,531,236
<TOTAL-LIABILITY-AND-EQUITY>                 2,921,084
<SALES>                                     10,431,302
<TOTAL-REVENUES>                            10,525,969
<CGS>                                        8,006,503
<TOTAL-COSTS>                               10,020,158
<OTHER-EXPENSES>                                89,000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 227
<INCOME-PRETAX>                                416,584
<INCOME-TAX>                                   151,408
<INCOME-CONTINUING>                            265,176
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   265,176
<EPS-PRIMARY>                                     1.20
<EPS-DILUTED>                                     1.20