Exhibit 99.1

     First Montauk Financial Corp. Signs Definitive Asset Purchase Agreement

July 14, 2008 -- Red Bank, NJ -- First Montauk Financial Corp. (OTCBB: FMFK)
announced today that it has agreed to sell certain assets of its broker-dealer
operations to First Allied Securities, Inc., an Advanced Equities Financial
Corp. company. Under the agreement, First Montauk's independent
registered representatives will be given the opportunity to join First Allied,
and First Allied will acquire the right to service the customer accounts of
those representatives that join First Allied.

First Allied has agreed to pay First Montauk  thirty  percent of the  commission
and fee income generated by the First Montauk customer  accounts serviced by the
registered  representatives  who become associated with First Allied.  The total
value of the transaction is dependent on the amount of commission and fee income
acquired by First Allied.  First  Montauk's  current  annual  commission and fee
income is estimated at $24 million.  First  Montauk  intends to use a portion of
the  proceeds  of the sale to  provide  incentives  to certain  key  independent
registered  representatives who agree to become affiliated with First Allied. In
addition,  First  Allied has  advanced  $250,000  to First  Montauk  against the
purchase price.

"First Montauk has recognized the need to provide its financial professionals
and customers with a more sophisticated investment platform and a wider spectrum
of financial products to remain competitive in today's challenging financial
market. We believe our agreement today achieves these goals by giving our
financial professionals and their customers' access to First Allied's innovative
products and strategies, cutting-edge technology and superior service. First
Allied is recognized as one of the premier financial services organizations
serving independent financial professionals," stated Victor K. Kurylak,
President and Chief Executive Officer of First Montauk. Mr. Kurylak added, "We
have also acted in the best interests of our shareholders by securing additional
capital for the Company and providing value to our shareholders in this
difficult business environment."

Dwight Badger, Chief Executive Officer of Advanced Equities Financial Corp.
said, "We are excited about the opportunity to work with First Montauk's
financial professionals and their customers." Mr. Badger added, "We are
confident that our unique and differentiated product and service offerings,
business development platform and commitment to best in class service and
support will provide significant value to First Montauk's financial
professionals and their customers. We look forward to meeting with Montauk's
financial professionals and welcoming them into the Advanced Equities family."

The definitive asset purchase agreement is subject to, among other conditions,
compliance with state and federal securities laws and regulations, regulatory
approvals and the approval by the vote of the shareholders of First Montauk
Financial Corp. at a special meeting of shareholders to be scheduled. The
transaction is expected to close during the fourth quarter of 2008. As a result
of the foregoing uncertainties, there can be no assurances that the transaction
will be completed.








First  Montauk  Financial  Group is a service mark of First  Montauk  Securities
Corp., Member FINRA/SIPC. First Montauk Financial Corp. is the parent company of
First  Montauk   Securities   Corp.,  a  registered   securities   broker-dealer
headquartered  in Red Bank, NJ.  Additional  information is available at its Web
site at www.montaukfinancial.com.


First Allied Securities,  Inc., Member FINRA/SIPC, is a full-service independent
broker-dealer  with  approximately  1,000  financial  advisors in 500  locations
across the United States. First Allied is a wholly-owned  subsidiary of Advanced
Equities   Financial  Corp.,  a  leading  provider  of  investment   management,
securities brokerage and venture capital investment banking services through its
subsidiaries:  Advanced Equities,  Inc.; First Allied Advisory  Services,  Inc.;
Advanced  Equities Asset Management;  and Advanced  Equities Wealth  Management.
Additional information is available at www.advancedequities.com.

The Private Securities  Litigation Reform Act of 1995 provides a safe harbor for
forward-looking statements. This press release may contain certain statements of
a   forward-looking   nature  relating  to  future  events  or  future  business
performance.  Any such statements that refer to First Montauk  Financial  Corp's
estimated  or  anticipated  future  results  or other  non-historical  facts are
forward-looking  and reflect First  Montauk's  current  perspective  of existing
trends and information.  These statements  involve risks and uncertainties  that
cannot be predicted or quantified and,  consequently,  actual results may differ
materially from those expressed or implied by such  forward-looking  statements.
Such risks and  uncertainties  include,  among others,  risks and  uncertainties
detailed in each  Securities  and Exchange  Commission  filing of First Montauk,
including each of First Montauk's annual reports on Form 10-K, quarterly reports
on Form 10-Q and current  reports on Form 8-K.  The  forward-looking  statements
speak  only as of the  date of this  release.  Each  of  First  Montauk  and its
subsidiaries  undertake no  obligation  to update  publicly any  forward-looking
statement, whether as a result of new information, future events or otherwise.


                                    Contacts:

First Montauk Financial Corp.                  Advanced Equities Financial Corp.
Victor K. Kurylak, President & CEO             Joel Marks, Vice Chairman & COO
(800) 876-3672, ext. 4230                      (404) 705-8808
info@montaukfinancial.com                      joel.marks@advancedequities.com

                                      ####