Exhibit 99.1                                     For Further Information Contact
                                                  Harry J. Cynkus (404) 888-2922


FOR IMMEDIATE RELEASE




                         ROLLINS, INC. DECLARES DIVIDEND


     ATLANTA,  GEORGIA,  October 29, 2003: Rollins,  Inc., a nationwide consumer
services company (NYSE:ROL),  at a meeting of the Board of Directors  yesterday,
declared a regular  quarterly  dividend of $0.05 per share payable  December 10,
2003 to stockholders of record at the close of business November 10, 2003.

     Rollins,  Inc. is one of the nation's largest consumer services  companies.
Through its wholly-owned subsidiary, Orkin, Inc., the Company provides essential
pest control services and protection against termite damage, rodents and insects
to approximately 1.6 million  customers in the United States,  Canada and Mexico
from over 400  locations.  You can learn more about  Orkin by  visiting  our Web
sites at www.orkin.com and www.rollins.com.




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