Exhibit 23

                         CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 333-49308) pertaining to the Rollins, Inc. 1998 Employee Stock Incentive
Plan,  Registration Statement (Form S-8 No. 33-47528) and Registration Statement
(Form  S-8 No.  33-26056)  both  pertaining  to the  Rollins,  Inc.  401k  Plan,
Registration  Statement (Form S-8 No. 33-52355) pertaining to the Rollins,  Inc.
1994 Employee Stock  Incentive  Plan, and  Registration  Statement (Form S-8 No.
33-06404)  pertaining to the Employee  Incentive Stock Option Plan of our report
dated March 15, 2004, with respect to the consolidated  financial statements and
schedule of Rollins,  Inc. and Subsidiaries  included in the Annual Report (Form
10-K) for the year ended December 31, 2003.


                                                     /s/ Ernst & Young LLP
                                                     ----------------------
                                                     Ernst & Young LLP

Atlanta, Georgia
March 15, 2004